Ben Allen is the Marketing Director at LNE Presents, a full-service entertainment company that delivers events across Utah, Florida, Nevada and Maryland.
In 2023 alone they will produce around 400 events, including festivals such as Reggae Rise Up and Gasparilla Music Festival, while also operating multiple venues such as Soundwell and Granary Live.
Ben’s path into event marketing was anything but a straight line, and at one point he was even focused on becoming a war correspondent.
We talk about that journey in this interview, as well as Ben’s strategies for selling tickets during a cost of living crisis, how he markets more than 400 events and makes sure he hits the right audience for each, effective ways of capturing and using data, and much more.
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