Mastering Local Marketing: How to Increase Your Small Business’s Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.

What if your business could create an event that customers look forward to every year? Today explore how small businesses and local brands can invent their own unique events to boost engagement, sales, and community loyalty. We dive into real examples like Three Floyds Brewing’s legendary Dark Lord Day—a cult-favorite event that draws thousands and creates massive buzz. Learn how to develop your own local event, attract crowds, and...

What if the biggest reason your phone isn’t making you money has nothing to do with your product or service, but everything to do with five mistakes you’re making on your incoming phone calls.

In this episode, you’ll discover five mistakes that are driving customers from yes to no in a matter of minutes.

Welcome to Mastering Local Marketing, a sho...

Have you ever had the idea for a unique food product (CPG) that you just knew Whole Foods or Trader Joes needs to carry? Or maybe you’ve already developed it and you just don’t know how to get it to the shelves?

Most people wouldn’t know where to begin, but Emily Edwards started Paradise – a plant based spread – right in her own kitchen and turned it into a thriving brand through grit, smart partnerships, and relentless hustle.

Tod...

What if one single marketing partnership could triple your brand’s awareness? Jim discovered exactly that after rethinking his marketing approach with insights from Mastering Local Marketing. Find out how he landed this game-changing deal and how you can unlock similar growth by tapping into the power of strategic marketing partnerships.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem tha...

Want to team up with local influencers but don’t have a big marketing budget? We break down how small businesses can craft compelling pitches that get free marketing collaborations from local influencers. From identifying the right influencers to crafting win-win proposals, you’ll learn how to build relationships that boost your brand, drive awareness and reach without spending a dime. Plus, real examples of successful pitches and ...

Every business experiences slow periods, but how you handle these lulls can make all the difference. In this episode, we explore creative content ideas to keep your brand visible, engaged, and ready to drive action when business feels slow.

You’ll learn how to craft content that builds relationships, nurtures your audience, and keeps your marketing momentum going without burning out your resources. From storytelling and behind-the-...

Every small business owner knows that a sale can bring in more customers, but few realize how much the design of that sale tag influences buying decisions. In this episode, we dive into the fascinating psychology behind local sale tags and why the phrasing, color, and placement of these tags matter more than you might think.

From color psychology to consumer behavior, we explore how simple tweaks to your sale signage can increase f...

Too many local businesses keep recycling the same costly habits which include blurry messaging, weak websites, quick-fix ads, and shallow success metrics, so profits stall while competitors pass them by. This two-part episode offers a fresh roadmap that shifts you from scattered tactics to a unified strategy: we tighten your value promise, tune up the customer’s online experience, and refocus tracking on numbers that actually grow ...

Too many local businesses keep recycling the same costly habits which include blurry messaging, weak websites, quick-fix ads, and shallow success metrics, so profits stall while competitors pass them by. This two-part episode offers a fresh roadmap that shifts you from scattered tactics to a unified strategy: we tighten your value promise, tune up the customer’s online experience, and refocus tracking on numbers that actually grow ...

What if you could put your ads right in front of your competitors’ customers, or even people who were at last month’s big concert? With geofencing technology, you can. In this episode of Mastering Local Marketing, we dive into how smart businesses use geofencing ads to draw in hyper-targeted audiences. Whether it’s setting up a digital perimeter around a rival’s storefront, a bustling gym, a university campus, or even a police stat...

Most small businesses only send emails when they’re pushing a sale and then wonder why customers tune them out. In this episode of Mastering Local Marketing, we’ll show you how to transform your email strategy from spammy to standout. We break down seven essential types of emails every business should be sending.

1. Welcome emails
2. Newsletter updates
3. New inventory
4. Event invitations
5. Survey or feedback
6. Re-engagement campaigns
7. Testim...

What does Rich Dad Poor Dad have to do with marketing your small business? A lot more than you’d think. In this episode of Mastering Local Marketing, we break down seven powerful lessons from Robert Kiyosaki’s bestseller and apply them directly to your marketing strategy. From investing in assets like evergreen content to avoiding liabilities like vanity metrics, we explore how the mindset of the "rich dad" can help you build smart...

Is your social media stuck in neutral? In this episode, we break down how to run a smart, simple audit that shows you what’s working, what’s not, and where to focus next. You’ll learn how to review your profiles, posts, hashtags, engagement, and even your followers to make sure everything aligns with your business goals. Whether you're DIY-ing your marketing or managing a team, this audit will give you clarity and direction in just...

Meta just announced its boldest move yet: fully AI-generated ads across Facebook and Instagram by 2026. On today’s episode, I’m joined by retired marketing professor and leadership coach Dr. Lori Feldman to unpack what this means for small business owners, marketers, and agencies alike. We explore how Meta’s Advantage AI tools are already helping businesses optimize performance—but at what cost?

As Meta tightens its grip on data an...

Kristina Doukas, Director of Marketing at Swap-o-Rama flea markets, reveals how small business owners and side hustlers can turn weekend booths into serious revenue. From choosing products that actually sell to setting up a booth that draws a crowd, Kristin shares proven strategies that help vendors stand out and boost their bottom line.

Learn the most common mistakes new sellers make, the hidden tricks veteran vendors use to incre...

Virtual influencers are digital personas. Some are powered by AI, others curated by creative teams designed to look, sound, and behave like real people. They’re now getting brand deals, hosting live events, and attracting millions of followers. But why are they so effective? And how can small businesses learn from their rise and use them for their own brands?

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Want to make every checkout more profitable? In this episode of Mastering Local Marketing, we reveal seven powerful strategies to lift your average order value—using real-world examples from small businesses that saw immediate results. From clever pricing frameworks to targeted promotions and checkout enhancements, you’ll get actionable steps to implement right away. Tune in to discover how a few smart adjustments can delight your ...

Unlock the hidden tactics driving your rivals’ success—without lifting a finger (well, almost). In this episode of Mastering Local Marketing, we show you how to peek behind the curtain at your competition’s secret playbook. From the ads they swear by to the emails, pages, and loyalty tricks that keep their customers coming back, you’ll learn clever, ethical ways to adapt proven strategies for your own brand. Tune in and turn their ...

Tired of bloated marketing plans that go nowhere? In “Three Lever Minimalist Marketing Playbook,” Brittany Downey explains why most businesses spend too much time on tactics that don’t produce results. She reveals how focusing on three core levers can unlock real growth, why clarity matters more than complexity, and how to strip away the noise from your strategy. Tune in for practical guidance that shows you how to do less, achieve...