Most businesses don’t fail because of sudden, unexpected events. They fail because of massive, obvious risks—Gray Rhinos—that leaders see coming but still ignore.
If you’ve ever delayed action on a problem you knew was coming, this conversation will change the way you think about risk and decision-making. Our guest, Michele Wucker, coined the term Gray Rhino to describe the predictable, high-impact risks that most leaders avoid—until it’s too late.
Today, she’s breaking down exactly how to identify and eliminate business and life crises before they kill your growth.
We’re covering:
What a Gray Rhino is and why smart, experienced leaders ignore major threats
The 4 questions every entrepreneur and CEO must ask to get ahead of business risks
Real-world examples of businesses and governments that saw a crisis coming—and either conquered it or got crushed
How to turn crisis into opportunity
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Follow Michele Wucker
Website: https://thegrayrhino.com
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