On this episode of Mastery Unleashed, host Christie Ruffino welcomes Shauna Van Mourik, marketing strategist and co-author of Mastery Unleashed: Stories and Strategies to Unleash Your Potential. Shauna shares her journey of overcoming self-doubt and embracing her authentic self—a powerful lesson that has shaped her approach to branding and marketing.
Shauna’s core message is that “You’re Never Not Marketing,” meaning that everything from your presence to your interactions influences your business. She emphasizes that standing out is about showing up as yourself, not conforming to industry norms. Entrepreneurs, especially coaches, consultants, and service providers, should focus on customized marketing strategies that align with their values rather than following a one-size-fits-all approach.
Shauna also provides actionable insights on how to market without being salesy, the importance of brand visibility, and why consistent messaging matters. She offers a free resource, the Brand Visibility Vault, a six-month content blueprint designed to help entrepreneurs create meaningful engagement online.
Listen to the full episode and download Shauna’s marketing strategy guide via the show notes.
ABOUT SHAUNA
An advocate for positively impacting the world, Shauna creates a space where ambitious women feel comfortably confident leading authentically and inspiring ripples in their communities. As a business strategist, Shauna uses organic growth marketing to help women, life coaches, and therapists attract aligned clients who are ready and excited to invest. She dives deep, asks tough questions, and leverages their unique personal brands to grow their business beyond six figures. Psychology-based, goal-oriented, and people-focused, Shauna believes that marketing confidence makes a difference and that it not only has to convert but also feel good.
GET SHAUNA'S GENEROUS GIFT
⭐The Brand Visibility Vault ⭐
Your repurposable 6-month content marketing blueprint!
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LINKS SHARED ON THE SHOW
https://youtube.com/@ShaunaLeighVM
www.tiktok.com/@sla.marketingconfidence
www.instagram.com/sla.marketingconfidence
www.linkedin.com/in/shaunavanmourik-slamarketingconfidence/
ABOUT OUR SHOW
Mastery Unleashed is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.
Each episode features today’s top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.
ABOUT OUR FREE GIFT VAULT
GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/
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