On this episode of the Mastery Unleashed Podcast, host Christie Ruffino sits down with LinkedIn and AI expert Joe Apfelbaum, founder of Ajax Union and Evergreen. Joe shares his entrepreneurial journey, from building websites no one visited to becoming a top digital marketing strategist, leveraging LinkedIn for lead generation, and using AI to scale networking. After losing 75% of recurring revenue during the pandemic, Joe pivoted by combining AI with LinkedIn strategies, creating a tool now used by over 20,000 professionals in 37 countries.
Joe breaks down his proven “3 Ps” framework—Plan, People, and Promise—to help entrepreneurs grow their businesses using LinkedIn. He emphasizes the power of personal connections, LinkedIn content strategy, and automated outreach using AI, enabling business owners to build credibility, expand their reach, and generate high-quality leads in under 15 minutes a day.
Listeners are invited to explore Joe’s free AI Business Development Circle training and a limited-time LinkedIn marketing bundle packed with AI tools, dashboards, and strategy templates to boost visibility and conversions.
ABOUT JOE
Joe Apfelbaum is the CEO of evyAI with clients in over 37 countries around the world. Joe is a professional speaker and published author of 5 books, including High Energy Networking. Joe is a certified Google Trainer, LinkedIn expert, and influencer, and has trained over 1000 companies on how to leverage LinkedIn and AI. When Joe is not traveling the world delivering keynotes or supporting his 15,000 users, he is playing with his 5 children in Brooklyn, NY.
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LINKS SHARED ON THE SHOW
https://joeapfelbaum.com/interview-joe/
www.linkedin.com/in/joeapfelbaum
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ABOUT OUR SHOW
Mastery Unleashed is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.
Each episode features today’s top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.
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