On this episode of the Mastery Unleashed Podcast, host Christie Ruffino sits down with LinkedIn and AI expert Joe Apfelbaum, founder of Ajax Union and Evergreen. Joe shares his entrepreneurial journey, from building websites no one visited to becoming a top digital marketing strategist, leveraging LinkedIn for lead generation, and using AI to scale networking. After losing 75% of recurring revenue during the pandemic, Joe pivoted by combining AI with LinkedIn strategies, creating a tool now used by over 20,000 professionals in 37 countries.
Joe breaks down his proven “3 Ps” framework—Plan, People, and Promise—to help entrepreneurs grow their businesses using LinkedIn. He emphasizes the power of personal connections, LinkedIn content strategy, and automated outreach using AI, enabling business owners to build credibility, expand their reach, and generate high-quality leads in under 15 minutes a day.
Listeners are invited to explore Joe’s free AI Business Development Circle training and a limited-time LinkedIn marketing bundle packed with AI tools, dashboards, and strategy templates to boost visibility and conversions.
ABOUT JOE
Joe Apfelbaum is the CEO of evyAI with clients in over 37 countries around the world. Joe is a professional speaker and published author of 5 books, including High Energy Networking. Joe is a certified Google Trainer, LinkedIn expert, and influencer, and has trained over 1000 companies on how to leverage LinkedIn and AI. When Joe is not traveling the world delivering keynotes or supporting his 15,000 users, he is playing with his 5 children in Brooklyn, NY.
GET JOE'S GENEROUS GIFT
Watch a 3 hour AI Training
ACCESS THIS GIFT AND MANY MORE
LINKS SHARED ON THE SHOW
https://joeapfelbaum.com/interview-joe/
www.linkedin.com/in/joeapfelbaum
Text the word Bundle to 973-841-8868
ABOUT OUR SHOW
Mastery Unleashed is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.
Each episode features today’s top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.
ABOUT OUR FREE GIFT VAULT
GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.