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August 13, 2025 42 mins

Let’s talk time, mental load, and why “we all have the same 24 hours” is one of the biggest lies women are told.

In this episode, I’m joined by the incredible Megan Sumrell—time management expert and creator of Planapalooza—for a deep, honest conversation on why traditional productivity advice doesn’t work for most women. And spoiler: it’s not because you’re doing it wrong. It’s because you’ve been trying to use systems that were never designed for your brain, your season, or your life.

We get into the neuroscience behind why women process time, planning, and decision-making differently—and how to finally build a schedule that works with your brain instead of against it.

Whether you’ve been feeling scattered, behind on your goals, or just overwhelmed by the mental load that comes with life, kids, clutter, and expectations—you are going to love this one.


✨ What You'll Learn:

  • Why women experience “squirrel brain” (and why it’s not a flaw)
  • The science behind mental load—and how to take control of it
  • One simple shift that can instantly reduce overwhelm and bring clarity
  • Why you haven’t hit your goals this year (and what to do next)
  • The truth about “same 24 hours” productivity culture (and how to opt out)
  • How to plan your time in a way that reflects real life, not just appointments

💡 Resources Mentioned in This Episode:

  • 🎯 Join Planapalooza (http://www.megansumrell.com/a/2148146184/LJ6uRgox): Megan’s annual live planning event for women (October 2025)
  • ✍️ Try Megan’s Weekly Time Awareness Hack: Block out a week of “real life” in your calendar and see what time you actually have.
  • 📅 Follow Megan on Instagram: @megansumrell
  • 🧠 Want Help Creating a Decluttered, Tidy-Home Routine? I’ll be teaching inside Planapalooza on why you’re always tidying and never caught up—you won’t want to miss it!

💬 Your Challenge This Week:

Try Megan’s “calendar reality check.” Instead of planning your week in a vacuum, map out everything that actually happens—meals, pickups, walks, laundry, scroll breaks, everything. You might be shocked at how little time is truly “free.” (No shame—just insight.)


If this episode gave you permission to take a breath, let go of guilt, or ditch the hustle, would you do me a favor and share it with a friend? The more we share real tools and truth around time and home management, the less we all carry.

You know what to do:
💛 Ready. Set. Simplify.

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