MB2 Underground

Dr. Jeff Cook—orthodontist, entrepreneur, and second-generation dentist—didn't exactly have a straight path to private practice ownership. From a childhood surrounded by jets on a Marine base to pursuing a degree in zoology with dreams of aviation, Dr. Cook eventually found his calling in orthodontics, joining his father in the same Yuma, Arizona practice that helped shape his upbringing.

Chuck Cohen, Managing Director and third-generation owner of Benco Dental shares his experience growing up in the family business, starting out in the warehouse, and navigating the chall...

Chuck DiNardo, CEO of DDS Lab, joins us to talk about his path from medical devices to dental labs, the technology shaping the industry, and why culture is the foundation of a successful organization. From digital dentures to AI-driven workflows, Chuck shares insights on what’s next for dental labs and how DDS Lab is keeping offices ahead of the curve. Plus, we dive into leadership, mentorship, and the power of staying true to your...

Dr. Ashley DeMarco, owner of Gulfside Dental & Orthodontics in Beaumont, Port Arthur, and Bridge City, TX, shares the twists and turns of her journey with MB2—from a unique job interview for an associate position t

MB2’s Chief Revenue Officer Clint Ellenberg is back for another round to discuss what’s happening with insurance right now and how dentists can ensure they’re actually getting paid what they deserve. 

Clint shares what he’s seeing across the dental space, from reimbursement challenges to shifting views on in-network participation. We discuss how insurance affects practice profitability, why some dentists are reconsidering their app...

Ken Luce, Founding Partner and President of LDWW, a Dallas-based award-winning marketing and communications agency, built a marketing empire on the idea that good people—and good work—matter most. From launching brands to managing crises, his firm has handled it all, including hig...

The path for Logan Jack, Regional Vice President of Operations at MB2 Dental, to MB2, wasn’t a straight line—from consulting to running practices to stepping into operations, he’s tackled just about every challenge in the dental world. In this episode, we get into the unexpected connection that brought him to MB2, the lessons he’s learned leading teams across multiple states, and what it takes to keep practices running smoothly. Ou...

Paul Keel, CEO of Envista, joins the MB2 Underground podcast to talk about his unexpected journey from consulting and private equity to leading one of the biggest names in dental technology. With a background that spans 3M, Smiths Group, and global business leadership, Paul shares insights on navigating acquisitions, scaling companies, and the ever-evolving dental industry. He also dives into his love for cycling, what it’s like ru...

Tammy Noah, MB2 Dental’s Senior Director of Central Services, didn’t plan on a career in dental, but near...

Dr. Greg Greenberg is an orthodontist with a fascinating journey in the dental field. Starting his career at age 31, he opened his first practice in Dallas, TX, and later expanded to

Dr. Kelly Tombs, an orthodontist and avid race car driver, shares his journey from rebuilding a 1964 MGB at 15 to competing in the 24 Hours of Daytona. He discusses his passion for dentistry, the importance of embracing new technologies

Nick Mahalec's entrepreneurial journey is a testament to the power of perseverance and adaptability. After finding success in the solar industry, he pivoted to e-commerce enablement, navigating the challenges of choosing the right capital partners. Now, with Pulse Equity, Nick is ...

Florian Hillen, the CEO of Videa Health, initially pursued a career in medicine but ultimately decided to leave medical school after assisting in a neurosurgery procedure that made him realize the monotony of the job. He then founded a digital pregnancy app called Neenu and later became interested in app...

Dr. Norman Poorman, a pediatric dentist from Abilene, Texas, share...

Ethan Miller, the young CEO of the 134-year-old company Meisinger, discusses the company's history, his own background as a competitive skier, and how he is balancing the legacy of the business with innovation. Meisinger was founded in Germany in 1888 and manufactures precision dental instrume...

Kelly Boyd Rivera, the founder of Cadmus Dental Lab, shares her inspiring entrepreneurial journey. After working at a previous dental lab for 11 years, she decided to start her own company in 2022 with just 7 employees. Despite the challenges, Cadmus has grown rapidly, reaching $60 million in sales this year. Kelly attributes this success to her team's commitment to integrity, relationships, and a "hero" cultur...