Measure Success Podcast
This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers. The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 different companies that have grown from 2x to 7x. Carl is the author of Lost at CEO, An Entrepreneur's Guide to Strategy. This book reached #1 Amazon bestseller in 12 separate categories at launch, and a must-read for entrepreneurs and leaders.
Episodes
What’s more powerful than a strategy? Belief.
In this episode, Idan Shpizear—CEO of 911 Restoration—shares how he helps entrepreneurs move from fear and doubt to clarity and execution.
He unpacks:
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The difference between belief and knowing
What does it take to grow from 1 to over 650 locations—and stay CEO the entire time?
Matt Ebert, founder of Crash Champions, shares his incredible journey on the Measure Success Podcast. He breaks down how private equity, cultural alignment, and a clear vision helped him lead one of the largest collision repair networks in the country.
Key takeaways:
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Read more
Why do most podcasts fail-while others grow trust, community, and clients?
In this episode of Measure Success, Carl J. Cox interviews Tom Schwab, founder of Interview Valet. Tom shares real-world advice on why podcasting works best when it’s rooted in service and strategy—not ego. Learn how to avoid “podfade,” what metrics really matter, and how to grow your influence with clarity.
🎧 Tune in ...
In this episode of the Measure Success Podcast, Carl J Cox speaks with Perry Marshall, author of 80/20 Sales and Marketing, about why the Pareto Principle is more important—and misunderstood—than ever.
They dive deep into why 80/20 now looks more like 95/5 in our digital world, how tech is amplifying inequality, and what leaders must do to stay focused, relevant, and profitable.
You’ll learn h...
Most sales teams are working with bad data—and it’s costing them revenue.
In this episode of the Measure Success Podcast, Robert Kall, CEO of Cien, explains how AI-powered sales intelligence is helping companies clean up their CRM data, improve forecasting, and drive more conversions.
Key insights:
✅ How bad sales data hurts revenue growth
✅ Why most CRM data is inaccurate—and how to fix it
✅ ...
Scaling a business takes focus, consistency, and the right people.
Gui Costin, founder of Dakota, built a $40 billion sales and marketing firm by staying committed to long-term strategy and execution. In this episode, he shares how he grew his business, built an effective sales team, and created a system that works.
Key insights:
✅ Why most sales teams fail and how to fix it
✅ The key to build...
A sock company that changes lives? Yes.
John and Mark X. Cronin, the team behind John’s Crazy Socks, prove that a business with heart can also be a business that thrives.
In this episode, they share their journey from a small startup to a global brand, all while prioritizing inclusion, impact, and customer happiness.
Key insights:
✅ How a simple idea became a multi-million dollar ...
Small businesses and startups need strong branding to stand out and grow.
Jason Sherwood joins the Measure Success Podcast to explain why branding isn’t just about logos—it’s about creating trust, recognition, and customer loyalty.
Key insights:
✅ Why branding matters for small businesses
✅ How to build a brand that attracts customers
✅ The biggest branding mistakes startups should avoid
Going from a big firm to building your own CPA business takes courage, strategy, and the right mindset.
Frank Milone, co-founder of FML CPAs, shares his journey from working at Ernst & Young to running a successful accounting firm. He explains the key lessons, mistakes to avoid, and how small firms can thrive today.
Key insights:
✅ Why he left a major accounting firm to start his own
✅ The big...
Hiring a great salesperson isn’t luck—it’s science.
In this episode, Dr. Christopher Croner explains how companies can identify high-drive salespeople before they make a bad hire. He breaks down the psychology behind top-performing sales reps and how to build a team of closers.
Key insights:
✅ The three essential traits of elite salespeople
✅ Why traditional hiring methods fail in sales
✅ How ...
Growth without purpose leads to burnout and misalignment.
In this episode of the Measure Success Podcast, Mark Mears explains why purpose-driven growth is the key to building successful businesses and engaged teams. He introduces the Four-Leaf Growth Model, a framework designed to help leaders create businesses that thrive and leave a lasting impact.
Key insights:
✅ Why businesses need a clear...
Your brand is more than a logo—it’s the feeling people get when they interact with your business.
In this episode, Jason Sherwood shares how businesses can build a bold, recognizable brand that attracts and retains customers.
Key insights:
✅ Why branding is the foundation of business growth
✅ How to design a brand that stands out
✅ The biggest mistakes businesses make with branding
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A business is only as strong as its team.
Sean Glaze has worked with leaders across industries to improve teamwork, accountability, and communication. In this episode, he shares the mindset shifts and strategies needed to turn a group into a high-performing team.
Key insights:
✅ Why most teams fail to work together effectively
✅ How to create a culture of trust and accountability
✅ The key to ...
Growth is exciting—but without strong financial strategy, it can lead to cash flow issues and missed opportunities.
Jody Grunden, co-founder of Summit CPA, explains how Virtual CFOs help businesses scale without financial blind spots.
Key insights:
✅ How forecasting helps businesses avoid financial pitfalls
✅ The most common cash flow mistakes—and how to fix them
✅ Why strategic CFO planning l...
New U.S. tariffs have created real risks for businesses, but they’ve also opened a path for opportunity.
In this episode, economist Dr. Bill Conerly joins us to explain the ripple effects of the tariff policy—from pricing pressure to supply chain shifts. We talk through how leaders can stay calm, analyze real risks, and take decisive action.
You’ll learn:
Revenue growth isn’t about luck—it’s about having the right strategy.
Mark Osborne has helped businesses scale faster by fixing broken sales processes. In this episode, he shares what works—and what doesn’t—when it comes to predictable revenue growth.
Key insights:
✅ Why most businesses struggle with sales conversion
✅ How to build a scalable and repeatable sales system
✅ The key to aligning m...
Business success isn’t just about working harder—it’s about understanding the trends shaping the future.
In this episode, Lewis Schiff shares the three mega trends that are changing the way entrepreneurs create value and grow businesses.
Key insights:
✅ Why now is the best time to be an entrepreneur
✅ How to leverage intellectual property for business growth
✅ The role of technology in scaling...
Strategy means nothing if your team doesn’t understand it.
Dr. Michael Gerharz helps leaders simplify complex ideas so they can inspire action. In this episode, he explains why most strategies don’t translate into execution and how to communicate with clarity.
Key insights:
✅ Why leaders overcomplicate their message
✅ The power of clarity in strategic communication
✅ How to align teams and acc...
Strategy without action is just a wasted plan.
In this episode, Dr. Thomas D. Zweifel, author of Strategy in Action, explains why most strategies fail before they even start—and how leaders can fix this gap.
Key insights:
✅ The biggest mistakes organizations make in planning
✅ Why leaders struggle to execute strategy
✅ How to align teams for faster results
If you want to close the...
Why does accountability feel like an attack? Because most people aren’t ready to be 100% responsible for their actions.
In this episode, Jeffrey Klubeck, author of The Integrity Game®, explains how integrity is more than just keeping your word—it’s about fully aligning your actions with your values.
Key insights:
✅ The two biggest misconceptions about integrity
✅ Why accountability often trigg...
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