This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers. The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 different companies that have grown from 2x to 7x. Carl is the author of Lost at CEO, An Entrepreneur's Guide to Strategy. This book reached #1 Amazon bestseller in 12 separate categories at launch, and a must-read for entrepreneurs and leaders.
Your brand is more than a logo—it’s the feeling people get when they interact with your business.
In this episode, Jason Sherwood shares how businesses can build a bold, recognizable brand that attracts and retains customers.
Key insights:
✅ Why branding is the foundation of business growth
✅ How to design a brand that stands out
✅ The biggest mistakes businesses make with branding
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A business is only as strong as its team.
Sean Glaze has worked with leaders across industries to improve teamwork, accountability, and communication. In this episode, he shares the mindset shifts and strategies needed to turn a group into a high-performing team.
Key insights:
✅ Why most teams fail to work together effectively
✅ How to create a culture of trust and accountability
✅ The key to ...
Growth is exciting—but without strong financial strategy, it can lead to cash flow issues and missed opportunities.
Jody Grunden, co-founder of Summit CPA, explains how Virtual CFOs help businesses scale without financial blind spots.
Key insights:
✅ How forecasting helps businesses avoid financial pitfalls
✅ The most common cash flow mistakes—and how to fix them
✅ Why strategic CFO planning l...
New U.S. tariffs have created real risks for businesses, but they’ve also opened a path for opportunity.
In this episode, economist Dr. Bill Conerly joins us to explain the ripple effects of the tariff policy—from pricing pressure to supply chain shifts. We talk through how leaders can stay calm, analyze real risks, and take decisive action.
You’ll learn:
Revenue growth isn’t about luck—it’s about having the right strategy.
Mark Osborne has helped businesses scale faster by fixing broken sales processes. In this episode, he shares what works—and what doesn’t—when it comes to predictable revenue growth.
Key insights:
✅ Why most businesses struggle with sales conversion
✅ How to build a scalable and repeatable sales system
✅ The key to aligning m...
Business success isn’t just about working harder—it’s about understanding the trends shaping the future.
In this episode, Lewis Schiff shares the three mega trends that are changing the way entrepreneurs create value and grow businesses.
Key insights:
✅ Why now is the best time to be an entrepreneur
✅ How to leverage intellectual property for business growth
✅ The role of technology in scaling...
Strategy means nothing if your team doesn’t understand it.
Dr. Michael Gerharz helps leaders simplify complex ideas so they can inspire action. In this episode, he explains why most strategies don’t translate into execution and how to communicate with clarity.
Key insights:
✅ Why leaders overcomplicate their message
✅ The power of clarity in strategic communication
✅ How to align teams and acc...
Strategy without action is just a wasted plan.
In this episode, Dr. Thomas D. Zweifel, author of Strategy in Action, explains why most strategies fail before they even start—and how leaders can fix this gap.
Key insights:
✅ The biggest mistakes organizations make in planning
✅ Why leaders struggle to execute strategy
✅ How to align teams for faster results
If you want to close the...
Why does accountability feel like an attack? Because most people aren’t ready to be 100% responsible for their actions.
In this episode, Jeffrey Klubeck, author of The Integrity Game®, explains how integrity is more than just keeping your word—it’s about fully aligning your actions with your values.
Key insights:
✅ The two biggest misconceptions about integrity
✅ Why accountability often trigg...
What happens when you reach success but still feel empty?
Bill Carmody knows that struggle firsthand. Despite building a seven-figure business, he realized that more money wasn’t the answer. In this episode, Bill shares the mindset shift that changed everything—moving from scarcity to abundance and service over self-interest.
Key takeaways:
✅ Why "more" doesn’t always mean better
✅ How service...
Leadership isn’t about titles—it’s about impact.
In this episode, Elena Agaragimova, talent development expert and host of The Shift Podcast, shares how leaders at all levels can develop stronger management skills, engage teams effectively, and prevent burnout.
Key insights:
✅ Why most managers lack proper leadership training
✅ How to manage change and team dynamics
✅ Strategies to balance per...
Franchising offers a proven business model, but is it the right fit for you?
In this episode of Measure Success Podcast, Lance Graulich, a franchise expert who has helped build major brands like Wingstop and Krispy Kreme, explains how to evaluate, invest, and scale a franchise business.
Key insights:
✅ The true costs and potential profits of franchising
✅ How to match your skills and risk tole...
Success isn’t just about working harder—it’s about working smarter with the right identity. In this episode, former NFL player Anthony Trucks shares how shifting his mindset transformed his career after football.
Anthony dives into:
✅ The importance of identity shifts for long-term success
✅ How dark work—the unseen effort—builds resilience
✅ The biggest mistakes people make when chasing success
Read more
What does it take to succeed on Amazon? In this episode of the Measure Success Podcast, Steven Pope of My Amazon Guy shares his insights on growing a brand in today’s competitive e-commerce landscape.
Steven discusses the importance of understanding your product, building strong marketing strategies, and overcoming the unique challenges sellers face on Amazon. He also shares how his passion for teaching an...
On this episode of the Measure Success Podcast, Bill Canady shares how he manages two billion-dollar companies and the leadership lessons behind his success.
Bill talks about the 80-20 principle, aligning teams to a single goal, and his four leadership commandments. Learn how to measure success through accountability, data-driven decisions, and pacing for results.
In this 200th episode of the Measure Success Podcast, Carl J. Cox takes us on a reflective journey through the podcast’s evolution—from its humble beginnings in 2021 to becoming a global top 2% podcast.
Carl shares his story of overcoming personal adversity, setting audacious goals, and the incredible lessons learned from over 200 guests. He dives into what success means and how bold goals can shape not ju...
How can a vivid vision transform your business? Cameron Herold explains how creating a clear, detailed vision for the next three years helps align teams and accelerate growth. In this episode, we cover:
How to craft a vivid vision for your company
The top reasons businesses struggle to sca...
From Wall Street to Wealth Management: Lessons for Entrepreneurs
This week’s guest on the Measure Success Podcast is Bob Bedritis, CEO of Oswego Private Wealth Management. Bob’s journey from Wall Street to building a thriving wealth management firm is packed with lessons for entrepreneurs.
We explore strategies for financial independence, including how to maximize the value of your business an...
In this episode of the Measure Success Podcast, Greg Selkoe, co-founder of XSET and e-commerce pioneer, dives into the intersection of gaming, culture, and business.
Highlights:
Greg’s journey from founding KarmaLoop to creating XSET.
How gaming integrates with music, fashion,...
Why do 70% of strategies fail, even with the best tools and methods?
In this episode of the Measure Success Podcast, Carl J. Cox talks with Norman Wolfe, founder of Quantum Leaders and author of The Living Organization. Norman explains why traditional planning falls short and highlights three fields of energy—activity, relationships, and context—that drive real success.
Learn how to identify h...
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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The official podcast of comedian Joe Rogan.