Measure Success Podcast
This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers. The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 different companies that have grown from 2x to 7x. Carl is the author of Lost at CEO, An Entrepreneur's Guide to Strategy. This book reached #1 Amazon bestseller in 12 separate categories at launch, and a must-read for entrepreneurs and leaders.
Episodes
Cash flow is more than money in the bank—it’s about clarity, planning, and purpose.
In this episode of the Measure Success Podcast, Carl J. Cox talks with Michelle Röse, COO and co-founder of Breakaway Bookkeeping and Advising. Michelle shares how her team helps businesses forecast cash weekly, align budgets with reality, and make faster, smarter decisions.
She also dives into why success isn’...
On this episode of the Measure Success Podcast, Carl J. Cox talks with Mark Murphy, CEO of Northeast Private Client Group and top-ranked financial security professional.
Mark explains why wealth is created not by holding assets, but by investing in your business, real estate, and smart financing. He shares how leaders can strengthen culture, improve liquidity, and turn volatility into opportunity.
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Innovative ideas often die inside large companies — not because they lack potential, but because they don’t fit the organization’s existing priorities and processes.
On this episode of the Measure Success Podcast, Carl J Cox speaks with Jim Bodio and Stephen Rich of BRI Associates, creators of Growth Forge. They share how their platform helps companies de-risk innovation by guiding teams through strategy d...
Professional services firms often face a growth ceiling — struggling to scale without losing client relationships or service quality. In this episode of the Measure Success Podcast, Carl J Cox sits down with Mohan Rao of KnownWell to discuss how AI can help break through that barrier.
Mohan explains how their platform turns everyday communication data into actionable insights, helping firms identify client...
What if curiosity was the secret to getting unstuck?
In this episode, Jon Bassford — CEO of Lateral Solutions and author of The Curious Leader — shares how leaders can overcome fear, break unhelpful habits, and create a culture of growth.
We explore his TEDx talk, how to create operational excellence, and the difference between being busy and being effective.
✅ How to stop doing e...
What if a business disaster was the exact push you needed?
Nicole Cramer’s story starts with a total digital wipeout: her Facebook group hacked, Instagram accounts stolen, website taken down. Instead of folding, she turned it into fuel for her long-delayed goal—becoming a full-time speaker.
In this episode of the Measure Success Podcast, Nicole shares how she pivoted, what she learned from pro...
Trey Taylor returns to discuss what CEOs are getting wrong about AI—and why lazy usage is worse than no usage at all. From productivity tools to people leadership, this episode challenges leaders to take full ownership over how AI is integrated in their organizations.
You’ll also hear how AI is being used in construction, insurance, and even quoting systems—and why quality control still starts with the CEO...
Ken Rusk, author of Blue Collar Cash, started in the trenches—literally. Today, he’s built a company where success means everyone wins.
In this episode, Ken shares:
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The power of “timed pathways” vs. vague goals
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Why blue-collar jobs are an untapped goldmine
What’s more powerful than a strategy? Belief.
In this episode, Idan Shpizear—CEO of 911 Restoration—shares how he helps entrepreneurs move from fear and doubt to clarity and execution.
He unpacks:
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The difference between belief and knowing
What does it take to grow from 1 to over 650 locations—and stay CEO the entire time?
Matt Ebert, founder of Crash Champions, shares his incredible journey on the Measure Success Podcast. He breaks down how private equity, cultural alignment, and a clear vision helped him lead one of the largest collision repair networks in the country.
Key takeaways:
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Why do most podcasts fail-while others grow trust, community, and clients?
In this episode of Measure Success, Carl J. Cox interviews Tom Schwab, founder of Interview Valet. Tom shares real-world advice on why podcasting works best when it’s rooted in service and strategy—not ego. Learn how to avoid “podfade,” what metrics really matter, and how to grow your influence with clarity.
🎧 Tune in ...
In this episode of the Measure Success Podcast, Carl J Cox speaks with Perry Marshall, author of 80/20 Sales and Marketing, about why the Pareto Principle is more important—and misunderstood—than ever.
They dive deep into why 80/20 now looks more like 95/5 in our digital world, how tech is amplifying inequality, and what leaders must do to stay focused, relevant, and profitable.
You’ll learn h...
Most sales teams are working with bad data—and it’s costing them revenue.
In this episode of the Measure Success Podcast, Robert Kall, CEO of Cien, explains how AI-powered sales intelligence is helping companies clean up their CRM data, improve forecasting, and drive more conversions.
Key insights:
✅ How bad sales data hurts revenue growth
✅ Why most CRM data is inaccurate—and how to fix it
✅ ...
Scaling a business takes focus, consistency, and the right people.
Gui Costin, founder of Dakota, built a $40 billion sales and marketing firm by staying committed to long-term strategy and execution. In this episode, he shares how he grew his business, built an effective sales team, and created a system that works.
Key insights:
✅ Why most sales teams fail and how to fix it
✅ The key to build...
A sock company that changes lives? Yes.
John and Mark X. Cronin, the team behind John’s Crazy Socks, prove that a business with heart can also be a business that thrives.
In this episode, they share their journey from a small startup to a global brand, all while prioritizing inclusion, impact, and customer happiness.
Key insights:
✅ How a simple idea became a multi-million dollar ...
Small businesses and startups need strong branding to stand out and grow.
Jason Sherwood joins the Measure Success Podcast to explain why branding isn’t just about logos—it’s about creating trust, recognition, and customer loyalty.
Key insights:
✅ Why branding matters for small businesses
✅ How to build a brand that attracts customers
✅ The biggest branding mistakes startups should avoid
Going from a big firm to building your own CPA business takes courage, strategy, and the right mindset.
Frank Milone, co-founder of FML CPAs, shares his journey from working at Ernst & Young to running a successful accounting firm. He explains the key lessons, mistakes to avoid, and how small firms can thrive today.
Key insights:
✅ Why he left a major accounting firm to start his own
✅ The big...
Hiring a great salesperson isn’t luck—it’s science.
In this episode, Dr. Christopher Croner explains how companies can identify high-drive salespeople before they make a bad hire. He breaks down the psychology behind top-performing sales reps and how to build a team of closers.
Key insights:
✅ The three essential traits of elite salespeople
✅ Why traditional hiring methods fail in sales
✅ How ...
Growth without purpose leads to burnout and misalignment.
In this episode of the Measure Success Podcast, Mark Mears explains why purpose-driven growth is the key to building successful businesses and engaged teams. He introduces the Four-Leaf Growth Model, a framework designed to help leaders create businesses that thrive and leave a lasting impact.
Key insights:
✅ Why businesses need a clear...
Your brand is more than a logo—it’s the feeling people get when they interact with your business.
In this episode, Jason Sherwood shares how businesses can build a bold, recognizable brand that attracts and retains customers.
Key insights:
✅ Why branding is the foundation of business growth
✅ How to design a brand that stands out
✅ The biggest mistakes businesses make with branding
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