In this episode, Dr. Kate Dee interviews Brett Chikowski (COO) and Connor O'Rourke (CEO), co-founders of the med spa marketing firm Middle Way Marketing. They discuss their backgrounds, how they met, and the inception of their company. The conversation delves into effective marketing tactics for med spas, including foundational digital strategies, the importance of high-quality content, and the significance of a well-trained staff. They also compare the effectiveness of Google ads versus social media ads, highlight common pitfalls in the industry, such as leased websites, and share their approach to reputation management and reviews. Both industry veterans offer valuable advice for med spa owners looking to improve their marketing strategies and for consumers seeking legit practices.
Reach out to Dr. Dee
Email Dr. Kate Dee at info@drkatedee.com
Check out the Medspa Mayhem website for
-
More about Dr. Dee
-
Upcoming appearances
-
Links to buy the book on Bookshop, B&N, Amazon
-
Press and Podcast info
Glow Medispa in Seattle, WA
Purchase Medspa Mayhem on Amazon
Reach Out to Middle Way Marketing
Conner O’Rourke - CEO
Brett Chikowski - COO
Middle Way Marketing is a digital marketing agency focused on marketing for doctors and med spas. They are based out of Austin, TX and specialize in websites, SEO, Google PPC, social media content campaigns, videography, and photography. For inquiries please email info@middlewaymarketing.com or visit www.middlewaymarketing.com.
Takeaways
-
Foundational marketing is crucial for long-term success.
-
High-quality personalized content is essential for attracting clients.
-
Reputation management and reviews are vital for attracting new patients.
-
Avoid marketing agencies that lease websites to clients.
-
Word of mouth remains the most effective marketing strategy.
-
SEO is essential for being discoverable online.
-
Educating clients about marketing is vital for transparency.
-
Understanding the marketing process helps set realistic expectations.
-
Legitimate med spas prioritize patient education over sales.
Chapters
00:00 Introduction to MedSpa Mayhem
01:11 Meet the Middle Way Marketing Founders
01:59 Marketing Tactics for Med Spas
02:39 The Origin Story of Middle Way Marketing
06:15 Foundational Marketing Strategies
09:18 Challenges with Lead Generation<
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy And Charlamagne Tha God!
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.