Medspa Optimization Podcast

Jennifer, shares her journey of becoming a Med Spa owner. She talks about her passion for skincare and her desire to provide corrective treatments for diverse skin tones. Jen emphasizes the importance of building trust with her clients and being honest about what she can and cannot do. She also discusses the challenges of wearing multiple hats and the need to find balance in her business. The hosts provide advice on marketing strat...

Tara, a med spa owner, shares her journey of transitioning from a career in nursing to starting her own med spa. She emphasizes the importance of education and authenticity in building relationships with clients. Tara also discusses the trends she sees in the industry, such as the growing interest in regenerative medicine and our hosts talk about the importance of search engine optimization (SEO) for long-term ...

Becky, Brittany, and Tabitha, who are business partners and best friends running a med spa. They discuss how they got into the med spa business and the challenges of being best friends and business partners. They share that they are most proud of their skincare services and customization. The guests also talk about the importance of spending more time with customers and the success they have had with word of mo...

Tathyana Baldwin, a certified nurse practitioner and owner of a medical spa, shares her journey into the med spa business and the challenges she faced. She emphasizes the importance of word-of-mouth referrals and providing high-quality services to create happy clients. Tathyana also discusses her plans for expanding to multiple locations and the need for support and training to replicate her success. Tathyana’s...

Dr. Jenny, a multi-talented doctor from Texas, shares her journey and expertise in the med spa industry. She discusses her passion for nutrition and body contouring, emphasizing the importance of holistic wellness. Dr. Jenny highlights the integration of nutrition in med spa treatments and the impact of food on skin health. She also touches on the future of the industry, the challenges of time management, and t...

Leah shares her journey from being a nurse to becoming a med spa owner. She discusses her passion for beauty and how she pursued her dream of working in the beauty industry. Leah also talks about the challenges she faced in marketing her business and the importance of trust and connection with clients. She highlights the significance of location in a med spa business and the need for natural and organic service...

Mylene, a MedSpa owner, shares her journey from being a nurse to starting her own business. She discusses the importance of investing in training and business coaching, as well as building relationships and client retention. Mylene also talks about her marketing strategies, including using Instagram and Google to attract clients. She shares her plans for the future, including exploring passive income streams an...

Nicole shares her journey from wanting to be a teacher to becoming a successful med spa owner. She discusses the challenges and growth of her business, emphasizing the importance of word-of-mouth referrals and a loyalty program. Nicole also talks about her marketing and optimization strategies, as well as the trends she sees in the med spa industry. She shares lessons learned and challenges faced, and seeks adv...

Zara, the founder of Z Beauty Academy and Spa, shares her journey in the beauty industry and her passion for helping others. She discusses the three sides of her business: teaching, client services, and medical treatments. Zara emphasizes the importance of proper training and education in the industry and the need to manage client expectations. She also discusses the future of the beauty industry, including the...

Corey shares his journey from aspiring rapper to co-owner of a successful med spa business. He discusses the challenges and successes of offering body contouring treatments and the importance of combining different services to meet client expectations. Corey also explores the potential of integrating AI into the business and seeks guidance on scaling and optimizing operations. The conversation concludes with a ...

Simone, a dedicated MedSpa owner, shares her journey and insights into the industry. She emphasizes the importance of patient education and creating a treatment plan to build trust with clients. Simone also discusses her successful use of TikTok for marketing, where she showcases her expertise and addresses common questions. As a minority woman in the industry, she highlights the challenges of breaking down bar...

Rikki shares her journey of getting into the med spa industry and her passion for skincare. She discusses her experience working with Dermafirm USA and the effectiveness of their products. Rikki also talks about the importance of referrals in acquiring clients and the challenges she faces with social media marketing. She seeks advice on how to improve her marketing strategies. The conversation concludes with a ...

Shannon Seeberan, co-founder of CloudMedSpas, introduces a unique space-sharing model in Medspas. Practitioners rent underutilized areas, managing their business and revenue, while owners benefit from additional rental income. The model, emphasizing a mutually beneficial partnership, provides access to competitive rates and equip...

Sam, the president and founder of Liquivida, shares his journey from being a firefighter to a successful business owner in the aesthetic age management industry. He discusses the challenges of starting and expanding multiple locations, the importance of creating systems and processes, and the unique challenges of franchising. Sam also highlights the marketing challenges faced by franchisees and shares his insig...