MM M&A - 029: Questions Sellers Should Ask Potential Buyers

In this episode, we discuss the key questions sellers should ask potential buyers when considering a sale. Understanding a buyer's strategic goals, cultural alignment, and team integration plans is crucial for ensuring a smooth transaction and long-term success. Hosts Gina and Jeff dive deep into the due diligence process and provide sellers with a roadmap to evaluate fit beyond just price and terms.

What You'll Learn in This Episode:

• How to assess potential buyers during management meetings
• The three critical categories of questions sellers must ask:
• Strategy: What are the buyer's long-term goals?
• Team & Integration: What happens to the management and employees post-sale?
• Culture: How well does the buyer's corporate environment align with the seller's?
• How to prepare for buyer meetings and identify red flags early
• The importance of understanding a buyer's track record with past acquisitions
• Why employment agreements and compensation plans should be negotiated early

Key Discussion Points & Notable Quotes:

Developing the Buyer List (1:00)
Colonnade Advisors ca