March 21, 2025 • 29 mins
Bringing mindfulness into the workplace can be a deeply fulfilling path—but many mindfulness teachers struggle with how to approach organizations, structure their offerings, and charge for their work with integrity.
In Part 1 of this two-part series, Mindfulness Exercises founder Sean Fargo speaks with Danny Grieco, an experienced sales trainer and mindfulness practitioner, about the real demand for mindfulness in organizations today. They explore how mindfulness is more needed than ever in workplaces, why companies are actively seeking mindfulness programs, and how mindfulness teachers can begin positioning themselves effectively in this space.
What You’ll Discover in This Episode:
✔ Why now is the perfect time to bring mindfulness into organizations
✔ How to position yourself as a mindfulness teacher in a corporate setting
✔ Why mindfulness is valuable to companies beyond stress relief
✔ How to align your offerings with organizational needs
✔ The first steps to take when approaching a business about mindfulness training
Danny brings years of experience training mindfulness teachers on ethical sales strategies, helping them confidently offer their services to organizations without feeling “salesy”. If you're a mindfulness teacher looking to expand your impact in the corporate world, this episode is for you.
🌿 Stay tuned for Part 2, where we’ll dive deeper into practical sales strategies and how to structure your mindfulness offerings for success.
Listen to our first podcast with Danny Grieco here.
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For free mindfulness exercises, guided meditation scripts, and step-by-step mindfulness teacher trainings, visit:
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Sean@MindfulnessExercises.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:00):
Hey everyone, I'm Sean Fargo with Mindfulness
Exercises.
Today I'm joined by Danny Greco,a friend of mine.
We spoke last year.
We had a conversation about howto sell your mindfulness
teachings to organizations.
We recorded this conversationand shared it on our podcast in
(00:22):
episode 107, and it became themost listened to podcast of 2024
for our channel with over 7,000downloads by now.
And so this topic reallyresonated with you.
A lot of you are mindfulness ormeditation teachers.
(00:43):
A lot of you are practitionerswho are considering teaching
mindfulness into organizations.
Maybe you want to share it forwith a nonprofit, a Fortune 500
company, maybe even in your owncompany.
But obviously, the workplace iswhere we spend most of our time
(01:04):
during the day.
It's where a lot of people arefeeling stressed, anxious,
overwhelmed.
And there's a big need formindfulness in organizations
throughout the world.
And so this podcast and thisconversation that I had with
Danny on how to bringmindfulness, your mindfulness
(01:24):
teachings, into organizationsreally sparked a lot of
interest.
And so today, Danny and I wantedto revisit that conversation and
to talk further about what thecurrent need of mindfulness and
organizations might be here in2025.
We'll talk about the course thatDanny developed on how to bring
(01:48):
mindfulness in organizations andhow that's going, and talk about
some of the nuance of how toapproach organizations with your
mindfulness teachings, how tocharge money for these teachings
in a way that's ethical, thatkeeps the integrity of
mindfulness, but also honorsyour time and expertise.
(02:13):
And we'll have a wide-rangingchat about case studies of how
other people have approacheddifferent kinds of organizations
with a variety of theirmindfulness offerings.
To talk about who Danny is, ifyou're not familiar with him
already, Danny Greco is a fellowmindfulness teacher who's also
(02:35):
worked as a salesperson for overa dozen years.
He's also a sales trainer forover six years, and he's also a
deep mindfulness practitionerfor over 11 years, making him a
great person to talk to aboutmindfulness practice and sharing
mindfulness into organizations.
As a salesperson, he'ssuccessfully sold for startups,
(02:59):
Fortune 500 companies like Xeroxand Bizarre Voice, successfully
selling into almost everyindustry from small accounts to
seven-figure deals.
He's seen the good, the bad, andthe ugly, and he wants to show
you what he has seen workedbest.
He spent the last six yearsteaching non-sales people the
(03:22):
skills of corporate sales.
He's trained hundreds ofmindfulness teachers in sales
and also dozens of SiliconValley startup founders,
including Y Combinator, with anaverage review rating of 4.8 out
of five stars, meaning histeachings to mindfulness
(03:43):
teachers and the top startupfounders in the world are highly
reviewed.
He spent 11 years personallypracticing and studying
mindfulness and meditation,including daily mindfulness
practice, silent retreats, andacademic study.
He's also a certified teacher ofthe mindfulness program born at
(04:06):
Google called Search InsideYourself.
And he has taught programs atFacebook, Amazon, and many
others.
I find his personality andteachings to be engaging, fun,
and very practical.
So, Danny, welcome back foranother conversation.
SPEAKER_01 (04:26):
Hey, great to be back, Sean.
This is very much aligned withmy intention.
So excited to be here andexcited to share what I can to
help everyone and anyone outthere who's considering doing
sales into organizations or haseven started at any level.
Thanks for having me.
SPEAKER_00 (04:40):
Absolutely.
A lot of our community aremindfulness teachers or people
who want to teach mindfulness.
And, you know, a lot of peoplewant to teach in companies and
nonprofits, corporations, partlyfor a purpose and fulfillment,
and then also partly becauseit's one way to earn income.
(05:02):
You know, a lot of companieswill pay for these teachings,
and so it can be a good win-winfor everybody.
And so it's really helpful toknow how to get your foot in the
door and, you know, sell, youknow, your packages of
mindfulness and meditationofferings.
So it's a real honor to chatwith you again.
I'll start with the firstquestion.
Sure.
(05:22):
Is now a good time to be sellingmindfulness programs and
organizations, maybe given wherewe are now in 2025?
SPEAKER_01 (05:34):
Yeah, great question.
Thanks everybody for joining.
Excited to be here.
So it's kind of funny.
When it comes to sales and beingable to actually complete a
sale, there's one thing that youhave to have in order for a sale
to happen.
And if this isn't there, thenit's gonna be really hard to
make a sale.
The number one thing you need isa need, so to speak.
There has to be something goingon there that gives them reason
(05:57):
to need or want your productright now.
And I would argue that the needthat mindfulness is helping with
is more significant than it'sever been.
And that would be stuff likestress, burnout, overwhelm,
these types of things, anxiety,these all exist very strong
right now.
And I would argue that rightnow, with the way that, you
(06:17):
know, the world, butparticularly even America, seems
right now, people are feeling alot of stress right now, to put
it lightly, whether it's forpolitical reasons, whether it's
due to feel things likeinflation that are more
economic, or whether it's justkind of due to, you know, the
new pace that we kind of operateat right now, you know, we're
getting everything on, you know,social media, Slack, people are
(06:38):
being asked to do more work withless resources frequently.
I'd argue that right now, morethan ever, we have that clear
and obvious need within anorganization.
And even at an interpersonallevel, people are, you know,
struggling to find purpose,struggling to find meaning.
And, you know, we can look atthings that hit, you know, like
COVID or maybe just sort of thelandscape of America today as
(07:01):
bad things.
But in a way, anybody who'slistening to this knows that you
probably didn't start yourmindfulness journey because
things were just going perfectlysmoothly in a day-to-day fashion
in your life.
And I'm speaking from a lot ofpersonal experience when I say
that.
It gets to the point where weneed more tools than we have at
our disposal.
The tools we have today aren'talways the healthiest tools.
(07:23):
You know, a lot of times whatwe, you know, new, what we know
to use is we rely on distractionor numbing or these other types
of coping mechanisms.
And again, coping isn't reallysolving anything, it's just
literally coping with it.
And I think companies are reallyfeeling that right now too,
with, you know, the burnout andthese types of things.
So I feel like right now is oneof the best times.
(07:43):
I think it's very easy to have aconversation, even with the
person you're speaking with, andbe like, how are you doing
really, really right now?
What would it be like to maybebe five, 10, 15, 20, 30, 50% a
little bit more relaxed?
How might that allow you to showup a little bit better in your
job, to be able to be a littlebit more creative, to
collaborate with your coworkersbetter?
(08:05):
What would it be like if yourcoworkers were, you know, 20,
30% more kind of composed andrelaxed?
How might that affect it?
What might that feel like acrossan entire organization if
everybody was just a little bitmore like that?
And then how might that actuallyaffect the organization's
performance like that?
So, yeah, to kind of get back toyour original question, I think
now's a great time.
(08:26):
And I think when we put it inthe version of stories and, you
know, telling the big pictureand being willing to go a bit
personal and direct, even, andkind of asking people to go
inward a little bit and maybeeven sharing some of our story,
you know, here's why I started,because I didn't have it all
figured out feeling.
Then it can be really impactful.
So yeah, I feel like right nowis one of the best times to be
(08:46):
doing it.
And there's a lot of nuance inhow we do it and how we phrase
it, which we'll talk about morein this conversation.
But I feel like now's a greattime because let's be honest, it
feels like the need is reallyfreaking there right now.
SPEAKER_00 (08:57):
Yeah, well said.
I think, you know, for at leastour mindfulness exercises
community, you know, becausewe're say tuning into a
mindfulness podcast or receivingour mindfulness emails, or, you
know, tuning into mindfulnessteachings from other teachers,
it might seem like there's, youknow, hundreds of thousands of
(09:20):
mindfulness teachers out there,which it really is not the case.
Like being in this mindfulnessbubble, it might seem like
everyone's a mindfulnessteacher, but in actuality, there
aren't enough.
There's not that manymindfulness teachers out there.
And when you consider how manyorganizations there are in the
(09:41):
United States, North America,the world, when you, you know,
drive around downtown areas orjust think about the number of
offices or startups or peopleworking out of their we working
community center.
There are so many organizationsand companies out there, and
(10:05):
they don't know often where tolook to find a mindfulness
teacher.
You know, most people don'treally know what mindfulness
really is.
And so, you know, I think it'sreally important to remember
that the market is not saturatedwith mindfulness teachers,
unfortunately, that we need morepeople to step up to share
(10:27):
mindfulness with others,including organizations.
And so this is all to say thatfrom my perspective, there's a
huge demand for people who comefrom all sorts of walks of life
to be able to come in and relateto these real people who are
struggling in their workplace.
(10:47):
And for people who have not beenteaching in organizations yet,
and if they, you know, want to,where would you recommend
someone to start?
Like, what is step one for beingable to sell your mindfulness
teachings in an organization?
SPEAKER_01 (11:08):
Yeah, great question.
And I'd say that there's reallykind of two parts of it.
And the second part is, youknow, the tactical side, which
I'll talk a little about how toget started on that, you know,
kind of who to reach out to, howto position the messaging.
But the first part that I thinka lot of people, well, let's say
they skip over, they just mightnot really realize it's there.
I'll start with that.
(11:29):
And that would be connecting toyour intention deeply, really
connecting to it.
And this is a one of the firstpractices we do in the workshop.
And I'll kind of give a littleshort version of what we do, but
it's essentially before youstart doing, you know, getting
out your your emails and allthat, you ask yourself, why am I
doing this?
I recommend journaling,meditating, and then take it a
(11:51):
step deeper.
Why am I really doing this?
You know, maybe why am Ipersonally feel called or
compelled to do this?
And not only think of it, butalso feel it.
Feel what that feeling is.
And then you could take it astep further and then do a bit
of envisioning and say, you knowwhat, who do I want to help?
And what would it look like andfeel like to make that impact?
And maybe sit with someenvisioning of, oh, you know
(12:13):
what?
You know, I work in, we'll say,healthcare.
Maybe imagine what it'd be liketo see the nurses taking a few
breaths before they go in to getthat next patient and going
from, you know, kind of runningon adrenaline, sympathetic
nervous system into just, youknow, a little bit more calm.
And then asking, what would theimpacts of that be?
Oh, maybe their patients getbetter care.
People's lives might get savedmore.
(12:33):
Or in a company, you know,better products happen, more
conscious products happen.
What would that look like to theworld?
And then what might even be likeseeing these people going home
and how it might affect theirfamilies too?
And thinking it, writing it, butalso feeling it and feeling what
that feels like to you to havethat impact created and
happening.
Because this is really sort ofbuilding that internal flame
(12:54):
that will keep you going.
Because, you know, sales is veryrewarding, but it can be
challenging at times.
And the more connected we are tothat, that keeps us motivated,
that keeps us resilient, thatkeeps us going.
But it also, one of the biggestthings, it affects how we're
talking to clients too.
When they can tell that we'recoming from it, not from this
energy of, okay, I need to makethe sale.
(13:15):
What do I need to ask next?
How can I get you behind thewheel of this nice mindfulness
program?
They see you're genuinely tryingto help.
They see the impact it's had onyou.
That really translates.
And I'd argue that, you know,it's funny in sales, you, you
know, you demo the product.
You know, I worked in softwarefor years and years.
So we'd show them the softwareand how it worked.
(13:36):
I'd argue that in mindfulnesssales, in a sense, you are the
product.
And then seeing you being ableto hold space, being able to
keep a you know, even keel when,you know, maybe you're having
these conversations.
They feel that and it reallytranslates.
So I'd say step one, reallyconnecting to the intention is
something you'll revisit beforecalls you do, before you send
that email when you're a littlebit worried about sending it.
(13:57):
It'll make it easier and realizethat you're not pestering
people, you're coming from aplace of true service.
And that all translates through.
And then the second part, moreon the tactical side that I
recommend for getting started.
I think that one way that wecould be doing mindfulness at
disservice is by selling itreally broadly and trying to
just spread ourselves too thinto sell it everywhere.
(14:19):
So I've seen works really wellbecause most of you have heard
of mindfulness right now, butwhat I think can work really
well and has worked well for meand for other people I've worked
with is thinking about what isyour niche?
What industry did you come from?
And starting there, because formultiple reasons.
One, you understand thechallenges.
You know, Dave Palma, agentleman who took the course in
the first session, he came fromthe dental industry.
(14:41):
And he knows, oh, yeah, you knowwhat?
I know that once people havethree back-to-back cleanings
that they're doing as a staffmember, their stress.
And the fourth one usuallysuffers.
You can put stuff into thosewords and arguably design your
program more around a specificindustry.
I've created a mindfulnessworkshop for salespeople and
sales teams.
And then it makes it so mucheasier to tailor your messaging
(15:04):
to say, hey, this is a, youknow, program specifically for
healthcare.
You might not even use the wordmindfulness.
Obviously, that's the underlyingcore of it.
You can probably say it, but youknow, you might kind of, you
know, that pattern a bit moremental strength or stress relief
for dental professionals.
So when Dave walks into anoffice or reaches out, it's,
hey, here's a program on stressrelief and resilience toward
(15:26):
dental workers.
Whoa, that's unique.
That's interesting, you know,and it feels a bit more targeted
than potentially something thatcan feel a bit broad to people
like mindfulness.
And obviously you can use thatword, but that tailoring is
really important, I think.
And then what's helpful too isthen it makes it easier to reach
out.
You know, people in thatindustry.
Part of the course is showingyou how to create a list of, you
(15:47):
know, your first degree contact,second degree, and starting with
people you know makes this somuch easier.
And I think most people enteringthis probably have a decent
handful of years in, you know,one, maybe two industries where
they've gone really deep.
So it makes it much easier toget started in that realm.
You can speak to those peopledirectly, say stuff that really
resonates with them.
And I think the other thing Iwould say too is don't be afraid
(16:10):
to start small too.
We often call it in sales landand expand.
I had a southern manager who'dsay, get in where you fit in,
you know, get in where you fitin.
And obviously, we'd like toideally create, you know, a
longer-term program.
But if people are, you know, notquite ready for that, no
worries.
Let's start with, you know,maybe two 60-minute workshops.
(16:31):
We'll talk before and thinkabout what things we want to
accomplish specifically.
And then we'll do the workshops,have some surveys so we can get
people's feedback on it.
And the feedback, we askquestions like, was this
helpful?
How do you see this improvingyour job?
How could this make you moreeffective at work?
How could this help youinterpersonally?
And then another question, like,would it be helpful to have more
(16:51):
of this in your company?
And probably people are going tosay yes.
So then we have sort of thatpost call that we arrange as
part of the arrangement, whichis, you know, let's review the
feedback and decide what feelsbest for next step.
So connecting to intention,thinking about your niche, how
you would tailor it to thatniche, and then seeing where you
(17:11):
could at least get started withsomebody, I would say are great
steps for getting started.
SPEAKER_00 (17:15):
Yeah, those are great points.
You're reminding me of when Istarted teaching mindfulness in
organizations.
I was intimidated and I didn'tdo any research on the
organizations I would go into.
And there were organizationsthat, like where my friends were
working at, and they're like,hey, Sean, come and teach my
team.
And I would do it for free inorder to get testimonials and
(17:37):
practice and you know, referralsand stuff, but I didn't research
the organizations, I didn'tlearn about what their teams
did.
I didn't know who was coming, Ididn't know why they wanted me
to come.
I'm like, okay, I'm the expertnow, so I'm gonna go in and tell
them why mindfulness is great,and I'm not going to check in
(17:58):
with them.
I was just a little shy andscared, and I I had this like
false front the first few timesbecause I just wanted them to
think that mindfulness was thegreatest thing since sliced
bread.
And I I was kind of evangelizinga little bit, but I didn't
really make it about them.
And you know what?
(18:19):
I didn't get any referrals.
I didn't, you know, I got somedecent feedback, but looking
back on it, you know, it's alittle embarrassing that I
didn't really ask questionsfirst.
Like, who are you?
What are you looking for?
What do you think about this sofar?
Like, what do you care about?
What are you struggling with?
What are you wanting?
Now it's like my default.
(18:41):
It's like, of course, I'm gonnaask you because I want to be
able to offer something relevantand practical.
So now I ask tons of questions,I learn about them, I go on
their website.
I think, you know, there's thatclassic phrase of like the
riches are in the niches,something like that, where the
more you niche down into, as yousaid, like dental offices, like,
(19:04):
you know, stress relief andresilience for you know, dental
offices, that's very specific.
And so if you pitch that to adentist office, the more likely
they are to say yes, or like,oh, this is something highly
relevant, highly practical forme.
You know, my ears broke up.
And so when we're approachingorganizations, it's good to do
(19:26):
your homework ahead of time asmuch as you can.
You know, when you're pitchingyour mindfulness trainings or
workshops or courses or akeynote or whatever, it's it's
good to make it highly relevantfor their industry, their
mission, their vision, you know,is offering as much nuance as
(19:47):
you can be really, reallyhelpful.
Are there other, say, importantnuances of offering your
mindfulness workshops tocompanies that you think might
be useful as well?
SPEAKER_01 (19:58):
Yeah, definitely.
And you actually triggered a fewgreat phrases.
I like the riches and images.
I haven't heard that before.
That's great.
I had another great sales leaderwho said, and this I don't think
he came up with this.
This is actually probablybecause beyond sales.
This goes much deeper, but it'sseek first to understand before
seeking to be understood.
Because, you know, when we runin there and it's like, hey, let
(20:20):
me tell you about this greatthing, da da da da other, you
know, then they instantly kindof go over here and kind of, you
know, cross their arms on theirchest, like, okay, let me hear
your pitch.
But it's versus being like, hey,you know, I'm obviously going to
tell you about, you know, thisprogram, how it's helped other
organizations in the past andthe ways that it could
potentially help you and how theprogram works and everything.
But so that I can make it mostrelevant for you, can I ask a
(20:42):
few questions to understandwhere you're at first?
And when you were talking about,you know, initially you weren't
asking those questions, and thenyou later did, of course, I
found that you can ask andshould ask a lot of questions,
but you can ask almost anythingif you start it with a phrase
like, so I can be more aligned,so I can better understand your
personal situation, so I canmake this most tailored for you,
(21:03):
so I can make this most relevantto you.
Can you help me understand?
And that's a thing becauseagain, when you're selling,
people are always wary of yourintention.
I'm sure we've all been, youknow, whether it's buying a new
cell phone plan or buying a car,you're like, what's this
person's intention?
What's this person's intention?
But if you make it clear, youknow, so I can be most in
alignment with you.
You can even state yourintention.
You can ask a lot more stuffthat you might feel a bit
(21:26):
nervous to understand or nervousto ask about.
And then when you're askingthese questions, this is an art
to it.
And this might not happen toodeep on the first conversation
you have, but the deeper you canget with somebody, you almost
need to break through theirinitial level of denial around
what challenges they might behaving currently.
Because, you know, we're kind ofa culture of positivity, put a
(21:47):
nice coat of paint oneverything.
I had another sales trainer whosaid, this might feel a little
extreme, but you know, makethem, you know, open up to the
pain a little bit.
And so it might start, you know,these initial conversations.
We can ask questions like, soare people stressed at your
organization?
It'd be like, Yes, people arestressed.
You're like, okay, checkbox,move to the next question.
I don't recommend that.
(22:08):
You know, this is after you'veearned a little trust.
You go deeper and you just becurious.
Curious is one of the mostunthreatening type of energies
to be coming from.
So they say, Yeah, actually,there has been a lot of stress.
And you show a little bit ofempathy, compassion.
This is something we're greatat.
We already have this built in.
And one aside, I think thatmindfulness teachers have the
(22:29):
key tools that make for a good,good salesperson, which is
empathy, really understanding,really listening.
I might have mentioned this inthe previous podcast, but the
two biggest complaints peoplehave about salespeople is that
they don't listen and they don'tunderstand.
And these are things that wenaturally are great at.
So we're asking a question like,hey, can you tell me, you know,
(22:51):
maybe what's kind of the stresslevels like there?
People say, Oh, yeah, people arepretty stressed.
You say, Oh, really?
That's interesting.
Can you tell me maybe someexamples of what that kind of
looks like?
And maybe they say, Oh, yeah,you know, people just seem to be
a little bit short with eachother sometimes, or, you know,
there's miscommunications overSlack.
Then we see if we can go alittle bit deeper.
And you say, Wow, you know what?
I'm sorry to hear that.
(23:12):
We see that a lot.
I think it's kind of norm thesedays.
Can you maybe think of any ideaof what effects that might have
on things?
Say, oh gosh, well, you know,these teams don't really talk to
each other very well.
They don't really, you know,interact too well.
And you say, Wow, what effectmight that have on the company
itself?
Well, you know what?
You know, sometimes we get worsecustomer service ratings because
(23:34):
then that, you know, customersaren't happy because we were
kind of short with them.
And if someone's able to answer,you go another step deeper to,
geez, how do you think thatsomething like that ultimately
might infect, in fact, thatworks.
I was gonna say effect, but infact isn't there, affect the
company's or infect thecompany's bottom line.
Well, gosh, if we have lesshappy customers, we have less
repeat customers, so we haveless revenue on an annual basis.
(23:55):
And then you leave a big pause.
Because I think that one of thebig challenges, and this takes
some art, and this might not bethe first call, but the second
and third, we kind of keepdigging deeper, is getting it
from this kind of ambiguous sortof thing we've expected to be
normal to seeing how it'sliterally affecting the
company's bottom line andaffecting the people.
And then when we have that typeof understanding, it makes it
(24:17):
much easier for us to, to befrank, ask for money for it
because they realize that it'scosting them money.
And companies don't usually wantto spend money unless it's
either going to save them moneyor make them money.
And if we can help them toconnect the dots between stress
leading to worse customerservice, leading to less repeat
customers to, you know, lower acompany bottom line.
(24:38):
That's a story when, you know,maybe we're working with just,
you know, a manager.
The manager just wants theirclients, wants their direct
reports to be more relaxed.
But for the CEO to sign off onit, he'd like to be able to see
how he can draw lines to howthis will actually help the
company, you know, whether it'ssaving time or money or making
money.
So then, you know, we go deep,but using legitimate compassion
(25:00):
and empathy and putting it intheir words, we're able to
really tell a story.
And one more thing I'll add toois, and this gets, you know, can
be delicate, but again, I'd saythis is more the art.
And, you know, after you built alittle bit of rapport, you might
even ask, geez, you know, Sean,if I'm talking to you, can you
think of any specific examplesof of when this, you know,
stress or burnout has led tospecific things?
(25:22):
You know, you don't have to namenames or anything, but I'm just
curious and be like, oh yeah,you know what?
Like Sally in a customerservice, you know, kind of blew
up at a client and then theclient called in and then it
created all this extra headachebecause it went up to the
management.
We had to resolve it.
Then you say, wow.
So in a way, you're almostbuilding like a case study for
what mindfulness is going to behelping this company with.
(25:45):
And then when you're presentinghigher up the chain, you're able
to, you know, share thisinformation and put it in front
of people.
It's that delicate nuance oflike, hey, this isn't just a
vitamin.
You know, we have stories likeSally with that HR incident,
which we have tried to forgetabout, but we remember, you
know, we have this kind customerservice thing.
Then it's much more compellingand something that people are
(26:06):
willing to, it's harder for themto ignore.
And if we can, using our empathyand compassion, really feel
where the pain is and then allowthem to see that and then show
that and show how we help that,it's really powerful.
And that's what good sales is,whether it's mindfulness
programs or selling software orhardware, that's how it works.
I mean, you can maybe think ofyourself a bit like a doctor,
kind of diagnosing, think ofyourself maybe like a bit of a
(26:28):
therapist or a psychologistgoing deep, you know, you got to
get to the root cause.
What's the root cause?
What are the effects of this?
They can be really effective.
And again, if they use specificwords like our PDR report,
whatever that might stand for,is just bad.
Then when you're kind of sharingyour proposal, you know, your
the PDR report showed this.
Kind of learn their vernacularand put it in their vernacular
(26:48):
so that they can really seesomething that's frankly hard
for them to ignore and theywould realize, oh, geez, yeah,
this is this is something.
Okay.
Let's let this this and thisseems worth it here.
SPEAKER_00 (26:57):
Yeah, those are great examples, Danny.
Thanks for sharing those.
Yeah, I think, you know,especially when we're wanting to
share mindfulness with others,it's really helpful to come from
a mindful place as much as youcan when you're speaking with
them.
And so, you know, before I thinkpicking up the phone or going
(27:20):
into a workplace or even writingan email can be really helpful
to practice being present, beingopen to this moment with this
gentle awareness, aligning withyour intention, as you said,
with your heartfelt intention totruly help others rather than,
you know, treating it as a purehead-based sales pitch so that I
(27:42):
can earn lots of money reallyfast, you know, going through
the checklist, as you said,without really actually
empathizing what with whatpeople are saying.
As we wrap up this first part ofour conversation with Danny
Greco, I want to thank you forlistening.
We've explored why now is acrucial time to bring
mindfulness into organizationsand how the demand for
(28:04):
mindfulness teachers continuesto grow.
But we've only scratched thesurface.
In the next episode of thistwo-part series, Danny and I
will dive deeper into practicalstrategies for selling your
mindfulness programs inorganizations.
And we talk about how toposition your offerings, engage
(28:25):
organizations with confidence,and ensure that mindfulness is
both accessible and financiallyviable.
So be sure to tune in for parttwo, where we'll continue this
insightful discussion and helpyou to take your next steps in
making a greater impact inorganizations.
(28:46):
Thank you for listening.
Hey everyone, I'm Sean Fargo with Mindfulness
Exercises.
Today I'm joined by Danny Greco,a friend of mine.
We spoke last year.
We had a conversation about howto sell your mindfulness
teachings to organizations.
We recorded this conversationand shared it on our podcast in
(00:22):
episode 107, and it became themost listened to podcast of 2024
for our channel with over 7,000downloads by now.
And so this topic reallyresonated with you.
A lot of you are mindfulness ormeditation teachers.
(00:43):
A lot of you are practitionerswho are considering teaching
mindfulness into organizations.
Maybe you want to share it forwith a nonprofit, a Fortune 500
company, maybe even in your owncompany.
But obviously, the workplace iswhere we spend most of our time
(01:04):
during the day.
It's where a lot of people arefeeling stressed, anxious,
overwhelmed.
And there's a big need formindfulness in organizations
throughout the world.
And so this podcast and thisconversation that I had with
Danny on how to bringmindfulness, your mindfulness
(01:24):
teachings, into organizationsreally sparked a lot of
interest.
And so today, Danny and I wantedto revisit that conversation and
to talk further about what thecurrent need of mindfulness and
organizations might be here in2025.
We'll talk about the course thatDanny developed on how to bring
(01:48):
mindfulness in organizations andhow that's going, and talk about
some of the nuance of how toapproach organizations with your
mindfulness teachings, how tocharge money for these teachings
in a way that's ethical, thatkeeps the integrity of
mindfulness, but also honorsyour time and expertise.
(02:13):
And we'll have a wide-rangingchat about case studies of how
other people have approacheddifferent kinds of organizations
with a variety of theirmindfulness offerings.
To talk about who Danny is, ifyou're not familiar with him
already, Danny Greco is a fellowmindfulness teacher who's also
(02:35):
worked as a salesperson for overa dozen years.
He's also a sales trainer forover six years, and he's also a
deep mindfulness practitionerfor over 11 years, making him a
great person to talk to aboutmindfulness practice and sharing
mindfulness into organizations.
As a salesperson, he'ssuccessfully sold for startups,
(02:59):
Fortune 500 companies like Xeroxand Bizarre Voice, successfully
selling into almost everyindustry from small accounts to
seven-figure deals.
He's seen the good, the bad, andthe ugly, and he wants to show
you what he has seen workedbest.
He spent the last six yearsteaching non-sales people the
(03:22):
skills of corporate sales.
He's trained hundreds ofmindfulness teachers in sales
and also dozens of SiliconValley startup founders,
including Y Combinator, with anaverage review rating of 4.8 out
of five stars, meaning histeachings to mindfulness
(03:43):
teachers and the top startupfounders in the world are highly
reviewed.
He spent 11 years personallypracticing and studying
mindfulness and meditation,including daily mindfulness
practice, silent retreats, andacademic study.
He's also a certified teacher ofthe mindfulness program born at
(04:06):
Google called Search InsideYourself.
And he has taught programs atFacebook, Amazon, and many
others.
I find his personality andteachings to be engaging, fun,
and very practical.
So, Danny, welcome back foranother conversation.
SPEAKER_01 (04:26):
Hey, great to be back, Sean.
This is very much aligned withmy intention.
So excited to be here andexcited to share what I can to
help everyone and anyone outthere who's considering doing
sales into organizations or haseven started at any level.
Thanks for having me.
SPEAKER_00 (04:40):
Absolutely.
A lot of our community aremindfulness teachers or people
who want to teach mindfulness.
And, you know, a lot of peoplewant to teach in companies and
nonprofits, corporations, partlyfor a purpose and fulfillment,
and then also partly becauseit's one way to earn income.
(05:02):
You know, a lot of companieswill pay for these teachings,
and so it can be a good win-winfor everybody.
And so it's really helpful toknow how to get your foot in the
door and, you know, sell, youknow, your packages of
mindfulness and meditationofferings.
So it's a real honor to chatwith you again.
I'll start with the firstquestion.
Sure.
(05:22):
Is now a good time to be sellingmindfulness programs and
organizations, maybe given wherewe are now in 2025?
SPEAKER_01 (05:34):
Yeah, great question.
Thanks everybody for joining.
Excited to be here.
So it's kind of funny.
When it comes to sales and beingable to actually complete a
sale, there's one thing that youhave to have in order for a sale
to happen.
And if this isn't there, thenit's gonna be really hard to
make a sale.
The number one thing you need isa need, so to speak.
There has to be something goingon there that gives them reason
(05:57):
to need or want your productright now.
And I would argue that the needthat mindfulness is helping with
is more significant than it'sever been.
And that would be stuff likestress, burnout, overwhelm,
these types of things, anxiety,these all exist very strong
right now.
And I would argue that rightnow, with the way that, you
(06:17):
know, the world, butparticularly even America, seems
right now, people are feeling alot of stress right now, to put
it lightly, whether it's forpolitical reasons, whether it's
due to feel things likeinflation that are more
economic, or whether it's justkind of due to, you know, the
new pace that we kind of operateat right now, you know, we're
getting everything on, you know,social media, Slack, people are
(06:38):
being asked to do more work withless resources frequently.
I'd argue that right now, morethan ever, we have that clear
and obvious need within anorganization.
And even at an interpersonallevel, people are, you know,
struggling to find purpose,struggling to find meaning.
And, you know, we can look atthings that hit, you know, like
COVID or maybe just sort of thelandscape of America today as
(07:01):
bad things.
But in a way, anybody who'slistening to this knows that you
probably didn't start yourmindfulness journey because
things were just going perfectlysmoothly in a day-to-day fashion
in your life.
And I'm speaking from a lot ofpersonal experience when I say
that.
It gets to the point where weneed more tools than we have at
our disposal.
The tools we have today aren'talways the healthiest tools.
(07:23):
You know, a lot of times whatwe, you know, new, what we know
to use is we rely on distractionor numbing or these other types
of coping mechanisms.
And again, coping isn't reallysolving anything, it's just
literally coping with it.
And I think companies are reallyfeeling that right now too,
with, you know, the burnout andthese types of things.
So I feel like right now is oneof the best times.
(07:43):
I think it's very easy to have aconversation, even with the
person you're speaking with, andbe like, how are you doing
really, really right now?
What would it be like to maybebe five, 10, 15, 20, 30, 50% a
little bit more relaxed?
How might that allow you to showup a little bit better in your
job, to be able to be a littlebit more creative, to
collaborate with your coworkersbetter?
(08:05):
What would it be like if yourcoworkers were, you know, 20,
30% more kind of composed andrelaxed?
How might that affect it?
What might that feel like acrossan entire organization if
everybody was just a little bitmore like that?
And then how might that actuallyaffect the organization's
performance like that?
So, yeah, to kind of get back toyour original question, I think
now's a great time.
(08:26):
And I think when we put it inthe version of stories and, you
know, telling the big pictureand being willing to go a bit
personal and direct, even, andkind of asking people to go
inward a little bit and maybeeven sharing some of our story,
you know, here's why I started,because I didn't have it all
figured out feeling.
Then it can be really impactful.
So yeah, I feel like right nowis one of the best times to be
(08:46):
doing it.
And there's a lot of nuance inhow we do it and how we phrase
it, which we'll talk about morein this conversation.
But I feel like now's a greattime because let's be honest, it
feels like the need is reallyfreaking there right now.
SPEAKER_00 (08:57):
Yeah, well said.
I think, you know, for at leastour mindfulness exercises
community, you know, becausewe're say tuning into a
mindfulness podcast or receivingour mindfulness emails, or, you
know, tuning into mindfulnessteachings from other teachers,
it might seem like there's, youknow, hundreds of thousands of
(09:20):
mindfulness teachers out there,which it really is not the case.
Like being in this mindfulnessbubble, it might seem like
everyone's a mindfulnessteacher, but in actuality, there
aren't enough.
There's not that manymindfulness teachers out there.
And when you consider how manyorganizations there are in the
(09:41):
United States, North America,the world, when you, you know,
drive around downtown areas orjust think about the number of
offices or startups or peopleworking out of their we working
community center.
There are so many organizationsand companies out there, and
(10:05):
they don't know often where tolook to find a mindfulness
teacher.
You know, most people don'treally know what mindfulness
really is.
And so, you know, I think it'sreally important to remember
that the market is not saturatedwith mindfulness teachers,
unfortunately, that we need morepeople to step up to share
(10:27):
mindfulness with others,including organizations.
And so this is all to say thatfrom my perspective, there's a
huge demand for people who comefrom all sorts of walks of life
to be able to come in and relateto these real people who are
struggling in their workplace.
(10:47):
And for people who have not beenteaching in organizations yet,
and if they, you know, want to,where would you recommend
someone to start?
Like, what is step one for beingable to sell your mindfulness
teachings in an organization?
SPEAKER_01 (11:08):
Yeah, great question.
And I'd say that there's reallykind of two parts of it.
And the second part is, youknow, the tactical side, which
I'll talk a little about how toget started on that, you know,
kind of who to reach out to, howto position the messaging.
But the first part that I thinka lot of people, well, let's say
they skip over, they just mightnot really realize it's there.
I'll start with that.
(11:29):
And that would be connecting toyour intention deeply, really
connecting to it.
And this is a one of the firstpractices we do in the workshop.
And I'll kind of give a littleshort version of what we do, but
it's essentially before youstart doing, you know, getting
out your your emails and allthat, you ask yourself, why am I
doing this?
I recommend journaling,meditating, and then take it a
(11:51):
step deeper.
Why am I really doing this?
You know, maybe why am Ipersonally feel called or
compelled to do this?
And not only think of it, butalso feel it.
Feel what that feeling is.
And then you could take it astep further and then do a bit
of envisioning and say, you knowwhat, who do I want to help?
And what would it look like andfeel like to make that impact?
And maybe sit with someenvisioning of, oh, you know
(12:13):
what?
You know, I work in, we'll say,healthcare.
Maybe imagine what it'd be liketo see the nurses taking a few
breaths before they go in to getthat next patient and going
from, you know, kind of runningon adrenaline, sympathetic
nervous system into just, youknow, a little bit more calm.
And then asking, what would theimpacts of that be?
Oh, maybe their patients getbetter care.
People's lives might get savedmore.
(12:33):
Or in a company, you know,better products happen, more
conscious products happen.
What would that look like to theworld?
And then what might even be likeseeing these people going home
and how it might affect theirfamilies too?
And thinking it, writing it, butalso feeling it and feeling what
that feels like to you to havethat impact created and
happening.
Because this is really sort ofbuilding that internal flame
(12:54):
that will keep you going.
Because, you know, sales is veryrewarding, but it can be
challenging at times.
And the more connected we are tothat, that keeps us motivated,
that keeps us resilient, thatkeeps us going.
But it also, one of the biggestthings, it affects how we're
talking to clients too.
When they can tell that we'recoming from it, not from this
energy of, okay, I need to makethe sale.
(13:15):
What do I need to ask next?
How can I get you behind thewheel of this nice mindfulness
program?
They see you're genuinely tryingto help.
They see the impact it's had onyou.
That really translates.
And I'd argue that, you know,it's funny in sales, you, you
know, you demo the product.
You know, I worked in softwarefor years and years.
So we'd show them the softwareand how it worked.
(13:36):
I'd argue that in mindfulnesssales, in a sense, you are the
product.
And then seeing you being ableto hold space, being able to
keep a you know, even keel when,you know, maybe you're having
these conversations.
They feel that and it reallytranslates.
So I'd say step one, reallyconnecting to the intention is
something you'll revisit beforecalls you do, before you send
that email when you're a littlebit worried about sending it.
(13:57):
It'll make it easier and realizethat you're not pestering
people, you're coming from aplace of true service.
And that all translates through.
And then the second part, moreon the tactical side that I
recommend for getting started.
I think that one way that wecould be doing mindfulness at
disservice is by selling itreally broadly and trying to
just spread ourselves too thinto sell it everywhere.
(14:19):
So I've seen works really wellbecause most of you have heard
of mindfulness right now, butwhat I think can work really
well and has worked well for meand for other people I've worked
with is thinking about what isyour niche?
What industry did you come from?
And starting there, because formultiple reasons.
One, you understand thechallenges.
You know, Dave Palma, agentleman who took the course in
the first session, he came fromthe dental industry.
(14:41):
And he knows, oh, yeah, you knowwhat?
I know that once people havethree back-to-back cleanings
that they're doing as a staffmember, their stress.
And the fourth one usuallysuffers.
You can put stuff into thosewords and arguably design your
program more around a specificindustry.
I've created a mindfulnessworkshop for salespeople and
sales teams.
And then it makes it so mucheasier to tailor your messaging
(15:04):
to say, hey, this is a, youknow, program specifically for
healthcare.
You might not even use the wordmindfulness.
Obviously, that's the underlyingcore of it.
You can probably say it, but youknow, you might kind of, you
know, that pattern a bit moremental strength or stress relief
for dental professionals.
So when Dave walks into anoffice or reaches out, it's,
hey, here's a program on stressrelief and resilience toward
(15:26):
dental workers.
Whoa, that's unique.
That's interesting, you know,and it feels a bit more targeted
than potentially something thatcan feel a bit broad to people
like mindfulness.
And obviously you can use thatword, but that tailoring is
really important, I think.
And then what's helpful too isthen it makes it easier to reach
out.
You know, people in thatindustry.
Part of the course is showingyou how to create a list of, you
(15:47):
know, your first degree contact,second degree, and starting with
people you know makes this somuch easier.
And I think most people enteringthis probably have a decent
handful of years in, you know,one, maybe two industries where
they've gone really deep.
So it makes it much easier toget started in that realm.
You can speak to those peopledirectly, say stuff that really
resonates with them.
And I think the other thing Iwould say too is don't be afraid
(16:10):
to start small too.
We often call it in sales landand expand.
I had a southern manager who'dsay, get in where you fit in,
you know, get in where you fitin.
And obviously, we'd like toideally create, you know, a
longer-term program.
But if people are, you know, notquite ready for that, no
worries.
Let's start with, you know,maybe two 60-minute workshops.
(16:31):
We'll talk before and thinkabout what things we want to
accomplish specifically.
And then we'll do the workshops,have some surveys so we can get
people's feedback on it.
And the feedback, we askquestions like, was this
helpful?
How do you see this improvingyour job?
How could this make you moreeffective at work?
How could this help youinterpersonally?
And then another question, like,would it be helpful to have more
(16:51):
of this in your company?
And probably people are going tosay yes.
So then we have sort of thatpost call that we arrange as
part of the arrangement, whichis, you know, let's review the
feedback and decide what feelsbest for next step.
So connecting to intention,thinking about your niche, how
you would tailor it to thatniche, and then seeing where you
(17:11):
could at least get started withsomebody, I would say are great
steps for getting started.
SPEAKER_00 (17:15):
Yeah, those are great points.
You're reminding me of when Istarted teaching mindfulness in
organizations.
I was intimidated and I didn'tdo any research on the
organizations I would go into.
And there were organizationsthat, like where my friends were
working at, and they're like,hey, Sean, come and teach my
team.
And I would do it for free inorder to get testimonials and
(17:37):
practice and you know, referralsand stuff, but I didn't research
the organizations, I didn'tlearn about what their teams
did.
I didn't know who was coming, Ididn't know why they wanted me
to come.
I'm like, okay, I'm the expertnow, so I'm gonna go in and tell
them why mindfulness is great,and I'm not going to check in
(17:58):
with them.
I was just a little shy andscared, and I I had this like
false front the first few timesbecause I just wanted them to
think that mindfulness was thegreatest thing since sliced
bread.
And I I was kind of evangelizinga little bit, but I didn't
really make it about them.
And you know what?
(18:19):
I didn't get any referrals.
I didn't, you know, I got somedecent feedback, but looking
back on it, you know, it's alittle embarrassing that I
didn't really ask questionsfirst.
Like, who are you?
What are you looking for?
What do you think about this sofar?
Like, what do you care about?
What are you struggling with?
What are you wanting?
Now it's like my default.
(18:41):
It's like, of course, I'm gonnaask you because I want to be
able to offer something relevantand practical.
So now I ask tons of questions,I learn about them, I go on
their website.
I think, you know, there's thatclassic phrase of like the
riches are in the niches,something like that, where the
more you niche down into, as yousaid, like dental offices, like,
(19:04):
you know, stress relief andresilience for you know, dental
offices, that's very specific.
And so if you pitch that to adentist office, the more likely
they are to say yes, or like,oh, this is something highly
relevant, highly practical forme.
You know, my ears broke up.
And so when we're approachingorganizations, it's good to do
(19:26):
your homework ahead of time asmuch as you can.
You know, when you're pitchingyour mindfulness trainings or
workshops or courses or akeynote or whatever, it's it's
good to make it highly relevantfor their industry, their
mission, their vision, you know,is offering as much nuance as
(19:47):
you can be really, reallyhelpful.
Are there other, say, importantnuances of offering your
mindfulness workshops tocompanies that you think might
be useful as well?
SPEAKER_01 (19:58):
Yeah, definitely.
And you actually triggered a fewgreat phrases.
I like the riches and images.
I haven't heard that before.
That's great.
I had another great sales leaderwho said, and this I don't think
he came up with this.
This is actually probablybecause beyond sales.
This goes much deeper, but it'sseek first to understand before
seeking to be understood.
Because, you know, when we runin there and it's like, hey, let
(20:20):
me tell you about this greatthing, da da da da other, you
know, then they instantly kindof go over here and kind of, you
know, cross their arms on theirchest, like, okay, let me hear
your pitch.
But it's versus being like, hey,you know, I'm obviously going to
tell you about, you know, thisprogram, how it's helped other
organizations in the past andthe ways that it could
potentially help you and how theprogram works and everything.
But so that I can make it mostrelevant for you, can I ask a
(20:42):
few questions to understandwhere you're at first?
And when you were talking about,you know, initially you weren't
asking those questions, and thenyou later did, of course, I
found that you can ask andshould ask a lot of questions,
but you can ask almost anythingif you start it with a phrase
like, so I can be more aligned,so I can better understand your
personal situation, so I canmake this most tailored for you,
(21:03):
so I can make this most relevantto you.
Can you help me understand?
And that's a thing becauseagain, when you're selling,
people are always wary of yourintention.
I'm sure we've all been, youknow, whether it's buying a new
cell phone plan or buying a car,you're like, what's this
person's intention?
What's this person's intention?
But if you make it clear, youknow, so I can be most in
alignment with you.
You can even state yourintention.
You can ask a lot more stuffthat you might feel a bit
(21:26):
nervous to understand or nervousto ask about.
And then when you're askingthese questions, this is an art
to it.
And this might not happen toodeep on the first conversation
you have, but the deeper you canget with somebody, you almost
need to break through theirinitial level of denial around
what challenges they might behaving currently.
Because, you know, we're kind ofa culture of positivity, put a
(21:47):
nice coat of paint oneverything.
I had another sales trainer whosaid, this might feel a little
extreme, but you know, makethem, you know, open up to the
pain a little bit.
And so it might start, you know,these initial conversations.
We can ask questions like, soare people stressed at your
organization?
It'd be like, Yes, people arestressed.
You're like, okay, checkbox,move to the next question.
I don't recommend that.
(22:08):
You know, this is after you'veearned a little trust.
You go deeper and you just becurious.
Curious is one of the mostunthreatening type of energies
to be coming from.
So they say, Yeah, actually,there has been a lot of stress.
And you show a little bit ofempathy, compassion.
This is something we're greatat.
We already have this built in.
And one aside, I think thatmindfulness teachers have the
(22:29):
key tools that make for a good,good salesperson, which is
empathy, really understanding,really listening.
I might have mentioned this inthe previous podcast, but the
two biggest complaints peoplehave about salespeople is that
they don't listen and they don'tunderstand.
And these are things that wenaturally are great at.
So we're asking a question like,hey, can you tell me, you know,
(22:51):
maybe what's kind of the stresslevels like there?
People say, Oh, yeah, people arepretty stressed.
You say, Oh, really?
That's interesting.
Can you tell me maybe someexamples of what that kind of
looks like?
And maybe they say, Oh, yeah,you know, people just seem to be
a little bit short with eachother sometimes, or, you know,
there's miscommunications overSlack.
Then we see if we can go alittle bit deeper.
And you say, Wow, you know what?
I'm sorry to hear that.
(23:12):
We see that a lot.
I think it's kind of norm thesedays.
Can you maybe think of any ideaof what effects that might have
on things?
Say, oh gosh, well, you know,these teams don't really talk to
each other very well.
They don't really, you know,interact too well.
And you say, Wow, what effectmight that have on the company
itself?
Well, you know what?
You know, sometimes we get worsecustomer service ratings because
(23:34):
then that, you know, customersaren't happy because we were
kind of short with them.
And if someone's able to answer,you go another step deeper to,
geez, how do you think thatsomething like that ultimately
might infect, in fact, thatworks.
I was gonna say effect, but infact isn't there, affect the
company's or infect thecompany's bottom line.
Well, gosh, if we have lesshappy customers, we have less
repeat customers, so we haveless revenue on an annual basis.
(23:55):
And then you leave a big pause.
Because I think that one of thebig challenges, and this takes
some art, and this might not bethe first call, but the second
and third, we kind of keepdigging deeper, is getting it
from this kind of ambiguous sortof thing we've expected to be
normal to seeing how it'sliterally affecting the
company's bottom line andaffecting the people.
And then when we have that typeof understanding, it makes it
(24:17):
much easier for us to, to befrank, ask for money for it
because they realize that it'scosting them money.
And companies don't usually wantto spend money unless it's
either going to save them moneyor make them money.
And if we can help them toconnect the dots between stress
leading to worse customerservice, leading to less repeat
customers to, you know, lower acompany bottom line.
(24:38):
That's a story when, you know,maybe we're working with just,
you know, a manager.
The manager just wants theirclients, wants their direct
reports to be more relaxed.
But for the CEO to sign off onit, he'd like to be able to see
how he can draw lines to howthis will actually help the
company, you know, whether it'ssaving time or money or making
money.
So then, you know, we go deep,but using legitimate compassion
(25:00):
and empathy and putting it intheir words, we're able to
really tell a story.
And one more thing I'll add toois, and this gets, you know, can
be delicate, but again, I'd saythis is more the art.
And, you know, after you built alittle bit of rapport, you might
even ask, geez, you know, Sean,if I'm talking to you, can you
think of any specific examplesof of when this, you know,
stress or burnout has led tospecific things?
(25:22):
You know, you don't have to namenames or anything, but I'm just
curious and be like, oh yeah,you know what?
Like Sally in a customerservice, you know, kind of blew
up at a client and then theclient called in and then it
created all this extra headachebecause it went up to the
management.
We had to resolve it.
Then you say, wow.
So in a way, you're almostbuilding like a case study for
what mindfulness is going to behelping this company with.
(25:45):
And then when you're presentinghigher up the chain, you're able
to, you know, share thisinformation and put it in front
of people.
It's that delicate nuance oflike, hey, this isn't just a
vitamin.
You know, we have stories likeSally with that HR incident,
which we have tried to forgetabout, but we remember, you
know, we have this kind customerservice thing.
Then it's much more compellingand something that people are
(26:06):
willing to, it's harder for themto ignore.
And if we can, using our empathyand compassion, really feel
where the pain is and then allowthem to see that and then show
that and show how we help that,it's really powerful.
And that's what good sales is,whether it's mindfulness
programs or selling software orhardware, that's how it works.
I mean, you can maybe think ofyourself a bit like a doctor,
kind of diagnosing, think ofyourself maybe like a bit of a
(26:28):
therapist or a psychologistgoing deep, you know, you got to
get to the root cause.
What's the root cause?
What are the effects of this?
They can be really effective.
And again, if they use specificwords like our PDR report,
whatever that might stand for,is just bad.
Then when you're kind of sharingyour proposal, you know, your
the PDR report showed this.
Kind of learn their vernacularand put it in their vernacular
(26:48):
so that they can really seesomething that's frankly hard
for them to ignore and theywould realize, oh, geez, yeah,
this is this is something.
Okay.
Let's let this this and thisseems worth it here.
SPEAKER_00 (26:57):
Yeah, those are great examples, Danny.
Thanks for sharing those.
Yeah, I think, you know,especially when we're wanting to
share mindfulness with others,it's really helpful to come from
a mindful place as much as youcan when you're speaking with
them.
And so, you know, before I thinkpicking up the phone or going
(27:20):
into a workplace or even writingan email can be really helpful
to practice being present, beingopen to this moment with this
gentle awareness, aligning withyour intention, as you said,
with your heartfelt intention totruly help others rather than,
you know, treating it as a purehead-based sales pitch so that I
(27:42):
can earn lots of money reallyfast, you know, going through
the checklist, as you said,without really actually
empathizing what with whatpeople are saying.
As we wrap up this first part ofour conversation with Danny
Greco, I want to thank you forlistening.
We've explored why now is acrucial time to bring
mindfulness into organizationsand how the demand for
(28:04):
mindfulness teachers continuesto grow.
But we've only scratched thesurface.
In the next episode of thistwo-part series, Danny and I
will dive deeper into practicalstrategies for selling your
mindfulness programs inorganizations.
And we talk about how toposition your offerings, engage
(28:25):
organizations with confidence,and ensure that mindfulness is
both accessible and financiallyviable.
So be sure to tune in for parttwo, where we'll continue this
insightful discussion and helpyou to take your next steps in
making a greater impact inorganizations.
(28:46):
Thank you for listening.
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