MOCK, the podcast
Hosted by MOCK, the agency Co-Creative Directors Donald Mock and Rob Broadfoot, MOCK, the podcast is a casual discussion around the craft of creative marketing as it relates to business challenges. MOCK, the agency is a full-service advertising and graphic design agency based in Atlanta, GA.
Episodes
In this episode of MOCK the Podcast, Don and Rob pull back the curtain on the art of brand development, demystifying the world of private label products and sharing the creative journey behind the Atlanta Cup 2025's striking "fiery peach" logo. Listeners hear candid takes on why brands like Kirkland and Girl Scout cookies spark so much intrigue, and get a hands-on look at how packaging, typography, and color theory drive merch and ...
In this episode of MOCK the Podcast, Don and Rob take listeners behind the scenes of branding a major tennis event—the Atlanta Cup—sharing how design and energy converge to revive tennis in Atlanta for one unforgettable night. The hosts candidly discuss the creative process, from initial client presentations and exploratory logo concepts to using local Atlanta identity (the peach, the "A") as inspiration, all while balancing bold m...
In this episode of the podcast, Don and Rob go behind the scenes on the fast-paced journey of launching a new client project, unraveling how a simple cold call transforms into a full-scale business venture. They dig into the adrenaline and complexities of rapid branding, reflect on the creative hurdles, and reveal the decision-making process when real deadlines push the limits of efficiency. Sharing a glimpse into the world of spor...
In this episode of MOCK the Podcast, Don and Rob explore the evolving dynamics of client-agency relationships in advertising. They discuss the importance of trusting agency expertise, contextual thinking in design decisions, and the challenges of creating custom solutions for each client. Through candid conversation, they share tips on fostering creativity, collaboration, and effective communication to navigate the fast-paced, digi...
In this episode of MOCK the Podcast, Don and Rob get candid about creativity in the age of AI—exploring how emerging technologies are transforming our work, reshaping industries, and presenting ethical dilemmas that make us question the future. From anxieties over machines surpassing human intelligence to the shifting landscape of content creation and advertising, they unpack what teaching empathy to AI means for society, and why k...
In this episode of MOCK the Podcast, Don and Rob get personal about brand loyalty—what makes us stick with certain brands for decades, and what finally makes us switch. From changing sneaker brands after 25 years to lifelong favorites in guitars and cars, they unpack how our early experiences and emotional connections shape the brands we trust and love.
Don and Rob share their favorite Super Bowl commercials of the year.
Don and Tim discuss their early career challenges, the importance of brand loyalty and the future of marketing.
Don and Rob talk about their experience working in Atlanta's advertising agencies and how they have evolved over time.
Don and Rob discuss their favorite choices on a desert island quiz game.
Don and Rob discuss the main reasons why marketing directors seek their services.
Don and Rob reminisce about brands that have resurfaced, such as Scout, and discuss the nostalgia factor in brand revivals.
Don and Rob discuss the value of following a structured process when working on projects like logos, websites, and advertising.
Don and Cuyler share insights on working as designers and the differences between art and design.
Don and Rob discuss the importance of finding relatable truths in advertising, as seen in Airbnb's ads.
Don and Rob discuss the rapid evolution of AI and the need for creatives to adapt to this new technology.
Don and Rob discuss the importance of practical experience and on-the-job training over formal education in the art industry.
Don and Rob discuss their recent vacations trips and the differences in commercialism between states over the years.
Don and Rob discuss why competition is important in the marketing and advertising industry.
Don and Rob reflect on the overwhelming nature of spam and the effectiveness of cold calls in marketing.
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