MOCK, the podcast
Hosted by MOCK, the agency Co-Creative Directors Donald Mock and Rob Broadfoot, MOCK, the podcast is a casual discussion around the craft of creative marketing as it relates to business challenges. MOCK, the agency is a full-service advertising and graphic design agency based in Atlanta, GA.
Episodes
Don and Rob reminisce about brands that have resurfaced, such as Scout, and discuss the nostalgia factor in brand revivals.
Don and Rob discuss the value of following a structured process when working on projects like logos, websites, and advertising.
Don and Cuyler share insights on working as designers and the differences between art and design.
Don and Rob discuss the importance of finding relatable truths in advertising, as seen in Airbnb's ads.
Don and Rob discuss the rapid evolution of AI and the need for creatives to adapt to this new technology.
Don and Rob discuss the importance of practical experience and on-the-job training over formal education in the art industry.
Don and Rob discuss their recent vacations trips and the differences in commercialism between states over the years.
Don and Rob discuss why competition is important in the marketing and advertising industry.
Don and Rob reflect on the overwhelming nature of spam and the effectiveness of cold calls in marketing.
Don and Rob reminisce about classic novelty products and how great advertising can make a 'bad' product seem great, and vice versa.
Don and Rob discuss types of projects they would not work on, despite their usual focus on new fun projects.
Don and Rob discuss the importance of being aware of your surroundings and how using real-world items can foster creativity.
Don and Rob share their experiences presenting marketing projects to brand new clients on the 'first date'.
Don and Rob discuss the relevance of the upcoming Olympics from a marketing and advertising perspective.
Don and Rob share tried and tested marketing strategies for starting and growing new businesses.
Don and Rob discuss the story behind things that have exploded into pop culture, such as the Stanley Cups.
Don and Rob discuss their fun experience working with local brewery Scofflaw in Atlanta.
Rob and Don discuss their favorite Atlanta companies such as Coca Cola, MailChimp, Delta and more.
Don and Rob share their predictions and insights on the future of brands, advertising, and technology for 2024.
Don and Rob discuss their experience with Black Friday advertising and its impact on holiday shopping.
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