MOCK, the podcast
Hosted by MOCK, the agency Co-Creative Directors Donald Mock and Rob Broadfoot, MOCK, the podcast is a casual discussion around the craft of creative marketing as it relates to business challenges. MOCK, the agency is a full-service advertising and graphic design agency based in Atlanta, GA.
Episodes
Dive into the World of Client Dynamics with Don and Rob. In this episode, they unravel the complexities of client breakups and their surprising benefits for business growth. Through a blend of humor and expert insights, discover how saying no can lead to stronger partnerships and new opportunities. From real-life stories to strategic advice, learn the art of managing client relationships...
Chapters
- (00:00:00) - Intro
- (00:00:39) - Shaving Cream Preferences
- (00:05:45) - Under Promising and Over Delivering in Business
- (00:15:35) - Managing Expectations in Home Renovation and Agency Work
- (00:19:28) - Outro
In this engaging episode, Don and Rob dive into the fascinating world of "One Hit Wonders"—those iconic products that have stood the test of time with just a single offering. From the Snuggie to Sriracha, and even the legendary WD-40, discover how these brands have captured the hearts and wallets of consumers worldwide. Join us as we explore the stories behind these single-product succes...
Don and Rob dive into the world of RFPs (Request for Proposals), unraveling the complexities and quirks of agency life. They share candid insights on the love-hate relationship with RFPs, discussing how these proposals shape business strategies and client relationships. From the art of crafting responses to the thrill of winning new business, they reveal the nuances of navigating this es...
Chapters
<...Don and Rob dive into the art of the pivot—how unexpected turns can redefine a project. From a bold creative vision to a complete transformation, they explore the challenges and triumphs of adapting on the fly. Discover how flexibility and innovation lead to success in the ever-evolving world of design.
Chapters
- (00:00:00) - Intro
- (00:00:49) - Project Overview
- (00:03:40) - Des...
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