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March 3, 2025 37 mins

In this episode of Mocktails with Marina, I share how our first year in business was more than just a career shift—it was a healing process. If you have ever felt burned out, stuck in the 9-5 grind, or unsure how to build a business that truly supports you, this episode is filled with real-world lessons, faith-driven perseverance, and insights from the growing non-alcoholic beverage industry.

Burnout is more than exhaustion; it is often a sign that something fundamental needs to change. For us, that realization came when we walked away from traditional employment. Our last jobs were not the problem, but they were the final wake-up call that made us redefine our careers. Starting our business was not just about making money—it was about figuring out what kind of work actually energized us, setting boundaries, and identifying where we had allowed others to dictate our careers. Through trial and error, we learned how to structure a business that aligned with our values and long-term vision.

This episode explores how the non-alcoholic industry is transforming nightlife and hospitality, why alcohol-free third spaces are on the rise, and how entrepreneurs in this space can create sustainable businesses. We also discuss the realities of business ownership versus traditional employment, including the true cost of working for someone else and why, in emerging markets like non-alcoholic bars and bottle shops, entrepreneurship often offers greater stability than relying on a paycheck.

We built this business from the ground up without bank loans, without savings, and without a safety net. What we did have was faith, a clear vision, and the discipline to listen to our clients' needs and build long-term relationships that provided stability. Every challenge reinforced the importance of creating value-driven businesses that support both financial growth and personal well-being. We also had to restructure our entire lives—cutting expenses, redefining our daily routines, and leaning into faith as we navigated uncertainty.

For anyone interested in launching or growing a business in the non-alcoholic industry, this episode covers key strategies for building a sustainable operation. Whether you are an entrepreneur looking to break into the alcohol-free movement, a hospitality professional considering the shift toward sober nightlife, or a business owner who wants to set better boundaries and charge what you are worth, this conversation provides valuable insights.

Visit www.marinamars.com/discoveryphaselaunchpad to learn more.

The non-alcoholic space is growing rapidly, and there has never been a better time to redefine what success looks like in this industry. This episode is about more than escaping burnout—it is about creating a business that allows you to thrive. Listen in as we share the lessons, challenges, and strategies that helped us transition from burnout to building a business that fuels us.

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