In this episode of Mocktails with Marina, we sit down with Abbie Romanul, founder of Raising the Bar, the zero-proof cocktail kit subscription that's become a staple for mindful drinkers, sober-curious folks, and wellness-forward hosts across the U.S.
Abbie shares her deeply personal journey—from quietly deciding to stop drinking after one too many mornings filled with shame and exhaustion, to realizing how few options existed for those who still craved the ritual, flavor, and experience of a great cocktail without the alcohol. That moment sparked the idea for Raising the Bar, a brand now known for curating monthly boxes packed with premium non-alcoholic spirits, mixers, bar tools, and mixologist-crafted recipes.
We talk about the realities of building a non-alcoholic business as a mom of three (including while pregnant during a pandemic!), how she balances creativity with logistics, and what it really takes to scale a purpose-driven CPG brand in the functional beverage industry.
Abbie also reflects on the unexpected emotional challenges of sobriety, the deeper meaning of celebration, and how Raising the Bar customers—from liver cancer patients to cocktail enthusiasts—are using her kits to feel included, intentional, and connected.
Whether you're looking for zero-proof drink ideas, exploring non-alcoholic business models, or just want a peek behind the scenes of building a thoughtful, scalable brand—this episode will hit home.
Explore Raising the Bar: www.weareraisingthebar.com
Follow @weareraisingthebar on Instagram
Start your own non-alc business: www.marinamars.com/themodernmocktail
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