As a non-alcoholic business owner, how much do you really need to be online to succeed? In this episode of Mocktails with Marina, I break down exactly how I built two podcasts that have generated over $100,000 in revenue ALONE without ever having more than 6,000 followers on social media.
I’ll walk you through my simple content strategy: a weekly audio-only podcast, one evergreen paid ad that’s been running for nearly two years, and a consistent newsletter that ties it all together. You’ll learn why consistency matters more than virality, how to decide what “showing up” looks like for you, and why different business seasons require different levels of online presence.
Whether you love creating daily content or you’d rather build a system that runs while you’re offline, this episode will give you permission to design your business around your lifestyle, not someone else’s algorithm.
What You’ll Learn in This Episode:
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Why you don’t need to be online 24/7 to grow your non-alc business
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How my podcast-first strategy attracts 100% of my clients
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The role evergreen ads play in creating a stable flow of leads
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How to adapt your online presence based on the season you’re in
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Why lifestyle richness > hustle culture, especially for long-term sustainability
Tune in to find your balance between visibility and freedom and discover just how little you actually need to be online to thrive in the non-alc space.
Join the newsletter: www.marinamars.com/contact
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