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November 16, 2025 32 mins

Nick and Tyler sit down live at CCS in Chicago to walk through how they go from 100 inquiries to one real client and why risk is the number one reason people never build. They break down self-qualifying leads, budget reality checks, and using precon and VE to protect both your business and the homeowner before anyone signs.

Show Notes: 

00:00 Why clients don't build
04:48 Live from CCS in Chicago
05:58 From lead gen to lead conversion
09:28 Getting clients to self-qualify
18:00 When the budget and scope don't match
22:09 Using precon to de-risk the job
30:33 Converting right way

Video Version:

https://youtu.be/o_huhOG3FMU

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