All Episodes

July 15, 2025 37 mins

Narratives help shape our society, culture and environment, entrenching beliefs that can help — or harm — our planet and human rights. Tsering Yangzom Lama, story manager at Greenpeace International, joins Mongabay's podcast to explain how dominant narratives — stories shaped by existing power structures and institutions — often undergird destructive industries and favor the powerful and the wealthy, and to discuss what people can do to counter such narratives.

In this interview, she expands upon thoughts shared in the essay "How to Reject Dominant Narratives," from the new book Tools to Save Our Home Planet, published by Patagonia Books.

"A dominant narrative in reality would be anything that supports the status quo … what we have right now is a system in which we're trashing the world in which a small minority is profiting off of that destruction, and in which the vast majority of humanity does not have the basic necessities for a dignified human existence," she says.

Subscribe to or follow the Mongabay Newscast wherever you listen to podcasts, from Apple to Spotify, and you can also listen to all episodes here on the Mongabay website.

Please send questions, feedback or comments to podcast[at]mongabay[dot]com.

Image Credit: Emergent tree in the Amazon Rainforest, Ecuador. Image by Rhett A. Butler/Mongabay.

---

Timecodes

(00:00) What is a dominant narrative?

(08:04) Understand how they work

(12:56) Countering the narrative

(17:56) Making a more compelling appeal

(20:31) The real goal is to change our conditions

(23:32) When movements get co-opted

(26:20) Conversation is key

(28:49) Creating a narrative where none exists

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Las Culturistas with Matt Rogers and Bowen Yang

Las Culturistas with Matt Rogers and Bowen Yang

Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.