141: Creating Book Funnels for Business Growth with Chris Benetti from Smart Author Media

Have you ever wondered how a simple book can catapult your online business to new heights?  In this episode of the More Than Social podcast, I'm joined by Chris Benetti, an expert in leveraging online book sales for lead generation and business growth.  We discuss Chris's journey from the mining industry to digital entrepreneurship, sharing his experiences with sales funnels, conversion rate optimization, and book funnels. Chris gives us insights into different book funnel strategies, including free and paid funnels, order bumps, upsells, and downsells.  We also discuss effective Facebook advertising strategies for book funnels, targeting both cold and broad audiences, and continuous ad creative testing. Chris Benetti owns Smart Author® Media and is an expert in book marketing. To date, Chris has helped his clients collectively generate over $20,000,000 in sales from their books and digital offers, and in 2023, Chris sold over 19,000 books for his clients. Chris’ mission is to make marketing and selling books easy for business owners by educating them on fundamental marketing strategies with a no-BS approach. We talk about: 

• 00:00 Intro
• 02:35 Chris's Journey into Digital Marketing
• 05:04 The Power of Book Funnels in Business
• 05:21 The Transition from Trades to Digital Entrepreneurship
• 06:56 The Evolution of Digital Marketing Strategies
• 08:24 Maximizing Facebook for Business Growth
• 10:21 Deep Dive into Book Funnels: Strategies and Insights
• 13:09 The Mechanics of Paid Book Funnels
• 16:02 Advanced Funnel Strategies: Upsells and Downsells
• 16:48 Exploring Pricing Strategies for Maximum Conversion
• 22:01 Mastering Facebook and Instagram Ads for Book Funnels
• 30:43 Balancing Business and Family Life

  Resources

• Spotlight Theory: https://spotlighttheory.lisaanne.ca/
• Chat with Chris: https://smartauthormedia.com/chat (free 30 min consulting session worth $1,000)

  Connect with Chris

• Website - https://smartauthormedia.com
• Instagram - https://www.instagram.com/itsbenetti
• Facebook - https://www.facebook.com/itsbenetti
• LinkedIn - https://www.linkedin.com/in/smartauthor/
• Podcast - https://smartauthormedia.com/podcast

Connect with me

• Lisa's Website - https://www.lisaanne.ca  
• Agency Website - https://www.stockmedia.ca
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/.css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}