147: How to Start Building Your Digital Marketing Funnel in 2024

Have you ever felt like you're just spinning your wheels with your marketing efforts, unsure if you're reaching the people who truly need your service or product?  Maybe you have a fantastic course or service but struggle to convert initial interest into paying clients. If this sounds familiar, you’re in the right place. Building a digital marketing funnel involves creating a step-by-step guide that turns potential clients from strangers to loyal customers. Think of it as a roadmap guiding potential clients from the first moment they hear about you to becoming devoted advocates for your brand.  In today’s crowded online world, relying on chance encounters with your website or profile won't cut it. You need to nurture potential clients through every stage of their decision-making process, typically needing 10 to 12 touch points before they trust you enough to make a purchase. Knowing your target audience inside and out is crucial. Research their demographics, behaviours, and needs to create a buyer persona. Get insights by surveying your existing clients, monitoring social media, and using analytics tools like Google Analytics. Email marketing automation lets you send personalized content to nurture leads through your funnel. Segment your audience, create automated email sequences, and personalize your messages. Dive into this episode and learn how to grow your client base.   We talk about: 

• 00:00 Intro
• 03:03 The Five Stages of the Marketing Funnel
• 11:04 Building Your Ideal Customer Profile
• 14:48 Optimizing Your Marketing Funnel
• 17:57 Nurturing Leads with Email Marketing
• 19:18 Tracking and Analyzing Your Funnel

  Resources

• Spotlight Theory: https://spotlighttheory.lisaanne.ca

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