148: Niching Down and Finding Your Personal Brand with Jessica Sorentino

As business owners, we constantly face opportunities to evolve, pivot, and even step back to move forward. It's about listening to your gut, making strategic changes, and sometimes taking financial steps back to leap forward eventually. What makes this week's conversation stand out is Jessica Sorentino's blend of entrepreneurial wisdom and personal branding insights.  Whether you're an author, a small business owner, or just passionate about personal branding, there's plenty to learn from Jess's experiences. Jess offers practical advice for anyone looking to build a personal brand on social media:

1. Focus on Storytelling: Developing a storyline beyond your expertise is crucial. Show your audience that you’re a real person, not just a professional. This emotional connection can foster relationships and drive your brand.
2. Authenticity in Social Media: Aim to make your social media interactions one-to-one rather than one-to-many. Picture speaking directly to your dream follower and post content that fosters genuine connections.
3. Content Pillars: Define content pillars or categories. Jess recommends balancing value-added posts and occasional sales posts. Four of every five posts should be community-building, and one can be sales-oriented.
4. Journaling Exercise: To uncover your unique brand story, Jess suggests journaling your daily activities for a week, highlighting recurring themes. This practice can reveal aspects of your life and business that resonate with your audience.

Are you ready to take your personal brand to the next level? Reflect on Jess’s advice, connect with your true story, and watch your business expand. We talk about: 

• 00:00 Intro
• 03:55 The Aha Moment and Taking the Leap into Business
• 06:42 Blogging and Digital Marketing Evolution
• 10:27 Navigating the Publishing Industry
• 14:32 Building a Personal Brand and Business Processes
• 22:40 Challenges and Financial Strain
• 26:39 Tips for Building a Personal Brand on Social Media

  Resources

• Spotlight Theory: https://spotlighttheory.lisaanne.ca

Connect with Jessica

• Website - https://www.jessicasorentino.com
• Instagram - https://www.instagram.com/jessicasorentino
• LinkedIn - https://www.linkedin.com/in/jessicasorentino/
• Substack - https://jessicasorentino.substack.com 
• Podcast - https://link.chtbl.com/openbook

Connect with me

• Lisa's Website - https://www.lisaanne.ca  
• Agency Website - https://www.stockmedia.ca
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn -