More Than Social Podcast

More Than Social Podcast

Hey fellow entrepreneur, it's time to take the overwhelm out of the online world! From Digital Marketing Expert and Coach, Lisa Anne comes the ultimate show you need to keep up with all things marketing online. Join Lisa every Thursday as she shares her best tips to running a successful online business and chats with industry experts, all to help you scale your business and impact online. This is your one-stop shop for business tips, growth strategies, social media hacks, digital marketing tips, and automation techniques. The end goal? To help you realize the power of digital marketing so you can have more time and freedom to live your best life!


May 25, 2023 33 mins
Learn how to unlock the power of LinkedIn, expert strategies, and the sales tactics you need with my guest Judi Fox.

Judi takes us through the following:

Client Acquisition on LinkedIn:
Explore how Judi used LinkedIn in the early stages to connect with potential clients and how it contributed to her professional growth.

Mastering Relationship Building:
Discover the proven strategies to help you build meaningful and mutually...
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    Learn how to leverage live streaming to boost profits in your business and bottom line with my guest Ashley Ann.

    In this episode, we cover:

    Ashley Ann's Journey into Livestreaming
    Discover how Ashley Ann found her way into the world of live streaming and the impact it has had on her entrepreneurial endeavours.

    Balancing Client Work and Building Your Own Business
    Learn valuable insights on effectively managing you...
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    Learn how to get more TikTok followers fast using Mike Draper's secret strategy.

    In this episode, we sit down with Mike Draper, a TikTok influencer with over 500K followers, to discuss the best practices for using TikTok as a powerful tool for business growth.

    He shares a bit about his journey of becoming a successful TikTo...
  • Learn the beginner's guide to Pinterest marketing with my guest, Samantha Lynn. 

    Pinterest can be a valuable platform for businesses looking to increase their online presence and drive traffic to their website. 

    But how do you leverage the power of Pinterest? And what are some tips you can implement right now to up your Pinterest game? 

    Joining me for this conversation is Samantha Lynn, Pinterest Manager and Virtual Assista...
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    Learn how to write emails that get people to buy, and joining me for this conversation is pro copywriter Colleen Florendo. 

    Colleen shares her insights and tips on how to craft effective emails that convert -- starting by writing catchy subject lines that grab attention and entice your reader to open their emails. 

    She also addresses the age-old question of whether emojis work in subject lines and gives us valuable tips on w...
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    Learn the beginner's guide to email marketing and the 10 tactics you need to know.

    Do you need help to make your email campaigns effective?

    Email marketing can be a powerful tool for businesses to connect with their audience, but it requires a solid foundation to succeed.

    In this episode, we'll explore the key elements of a successful email marketing campaign.

    The foundations of a successful email marketing campaign
    Learn t...
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    Learn how to make the most of your email marketing sequences. 

    In this episode, I'm sharing my best tips and strategies on how to increase your return on investment (ROI) and generate leads through effective email marketing.

    First, we talk about the importance of the welcome sequence, which is the first email sequence subscribers receive when they join your email list. I touch on how long this sequence should be a...
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    Learn how to grow an email list from scratch and why it's so important.

    If you're a business owner, entrepreneur or marketer who's struggling to generate leads or convert website visitors, then you know the importance of building an email list. 

    In this episode, we discuss why we default to 'wearing all the hats' and how focusing on growing an email list before social media can make a significant difference.

    We t...
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    Learn 8 tips for optimizing your sales page and maximizing conversions.

    Do you need help creating content that actually converts? In this episode, we cover how to create content that resonates with your target audience and drives conversions.

    We start by discussing the importance of understanding your client and what motivates them, the importance of paying attention to the language your audience uses and using he...
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    Learn the four proven ways to leverage sales pages for increased revenue.

    In this episode, we're diving deep into the different types of sales funnels, their basics, and how they work. 

    Have you considered how the design of your sales page impacts your potential buyers? And how can it impact the success of your funnel? 

    Part of this has to do with lead generation funnels and how they can be used to attract potent...
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    Learn how to write sales page copy that connects and converts with my guest Jess Jordana.

    How do you create a connection through copy? How often should you tweak your sales pages? And how can you craft sales pages that land with your target audience?

    Writing sales copy that converts is an art, and Jess Jordana shares all of her best tips with us today.

    In this episode, Jess dives into the importance of creating connections ...
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    Learn how to structure a sales page that converts with my guest Hera Zee.

    In this episode, we're diving deep into the world of sales pages. Hera shares her insights on leveraging "early adopters" for program launches, why sales pages are important, and how to structure them effectively for maximum ROI.

    We also touch on the role of sales videos and if (and where) testimonials should come into play on a sales page.

    Hera Zee i...
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    Learn how to generate sales without a website.

    If you've been struggling to get conversions and sales from your website or need a website, this episode is for you.

    As you'll hear in this episode, of the main reasons why websites don't convert cold traffic into leads and sales is that they are really distracting. 

    Do you agree? 

    There are so many options and links that visitors can click; they end up easily getti...
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    Learn how to generate high quality leads through your podcast, as it relates to podcasting.

    In the world of podcasting, leads play a crucial role in growing and engaging with your audience. In case you want a refresher, leads are individuals who have shown an interest in your content and have provided their contact information for future engagement. 

    To attract leads and turn them into dedicated listeners, it's essential to ...
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    Learn the types of ads to run for your podcast as it relates to podcasting.

    In this episode, we're talking about the intersection between digital marketing and podcasting and all the different strategies you can use to boost your online presence. 

    First, we talk about a topic I'm passionate about -- boosting posts on social media. While it can be a great way to reach a wider audience and increase engagement on your posts, it...
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    How do you structure a high-converting ad? And can you do it to drive traffic to your podcast?

    This episode is part two of four of a series I did on my friend Simona's podcast called As It Relates to Podcasting.

    As you'll hear in our conversation, we went into the different types of ads you can be running and building for your podcast, how to run video vs still images ads, and also talked about that 'three' structure I've ta...
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    What are the fundamentals of paid ads as it relates to podcasting?

    This episode is Part 1 of a four-part series I originally recorded with my friend and podcast producer Simona Costantini for her podcast.

    Over the next four episodes, we're diving into the nitty gritty when creating and running ads on social media.

    In this conversation, we're talking about what you need to prepare before you start running ads, how to set up ...
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    Learn how to structure your weekly content for maximum impact.

    Do you create core content as an entrepreneur? 

    Do you have one big piece of content, like a blog, podcast, or YouTube channel, where you centre your focus and create content?

    In this episode, I share how valuable and transformative one core piece of content has been and ...
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    Learn how to create an annual marketing plan to scale. 

    New year, new you -- that's what most entrepreneurs say at the start of a new year. The truth is a lot of entrepreneurs will write out big goals and dreams without a plan actually to get there. 

    You will find yourself and your wheels spinning every month if you have a plan and strategy to take you from idea to creation.

    How do you decide which big goals to hit first? A...
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    Learn the 3 Proven Online Marketing Strategies for Your Business in 2023

    So many entrepreneurs overthink their marketing strategies. 

    They try to come up with new ideas and try to reinvent the wheel. 

    But in reality, for over seven and a half years now, I have followed very specific systems that work, allowing me to build a business 100% from my laptop.

    Now, of course, there have been some slight adjustments bas...
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