Move Your Market

Move Your Market

Move Your Market, a MoJo Active production, delivers actionable marketing approaches that build lasting momentum around your business. Whether we’re exploring the latest ecommerce trends or tried-and-true B2B marketing solutions, you can expect big-impact ideas to propel your marketing efforts past the competition. In every episode, you’ll discover strategies and approaches to help you transform everyday customer experiences into impactful interactions. Hosted by Tracey Johnston & Odette Yoder.


August 25, 2023 16 mins

Today, were joined by Jim Carpenter, the Director of Marketing Technology and C...

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In this episode of Move Your Market, we sit down with our resident email marketing expert, Steph Silva, to delve deep into the world o...

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Hear tips from an industry expert about how to keep your data safe online, as well as common misconceptions about data storage.

How are you keeping your data safe online? Email us at

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Listen as our SEM expert, Steve Landau, shares everything you need to know about the latest Google Algorithm update.

Questions about how these Google updates affect your business? Email us at

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May 17, 2021 12 mins

The dreaded 1 star review. 

The overtly negative comment on social media. 

How do you handle it? How can you remove them? How do you replace that negative content with positive reviews?

Tracey answers this and more in this episode of the podcast. 

Need help with your online reputation management? Email us at 

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It used to be that content was just part of your marketing. 

Now content IS your marketing. 

Listen for how to get the most out of your content marketing. 

We love your feedback! Email us at

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From how to warm up leads in the comments section, to how to balance a mix of content between your personal and corporate LinkedIn pages, Myles and Tracey unpack tactics you can use to excel on LinkedIn. 

They also go over things to absolutely avoid. 

How do you use LinkedIn to grow your business? Let us know by emailing

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April 5, 2021 12 mins

It's a common question to ask: "I'm spending six figures on an enterprise-level website overhaul -- how do I know what I'm getting my money's worth?"

In this episode of the podcast, Myles and Tracey answer this question. But, they also pose a few different questions you should be asking, as well. 

Listen and then send us your feedback by emailing 

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For two decades, MoJo Active has been helping our clients Integrate & Conquer. 

In celebration of our company's 20th anniversary, we sat down with co-owners of MoJo Active, Jared Frank and Jim Carpenter The duo recaps some of their favorite moments in MoJo Active history and what it was like to assume ownership just two months before a global pandemic. 

Have something to add to the show? Send us your thoughts at podcast@mojoactive....

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For two decades, MoJo Active has been helping our clients Integrate & Conquer. 

In celebration of our company's 20th anniversary, we sat down with co-founders of MoJo Active, Timm Moyer and Ric Jones. The duo described their "accidental" journey into entrepreneurship and some of their favorite memories. 

Have something to add to the show? Send us your thoughts at

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In this episode, Andy Frederick and Dustin Solomon from Little League International talk about how important the all-encompassing discovery phase was during their ecommerce website build.

With multiple internal teams involved in managing the site, strong communication and planning were critical to ensure all aspects of operations were represented during Discovery.

The result: a well-oiled ecommerce machine that helps support a non-...

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"Starting any ecommerce project without a strategic plan is like getting in your car and driving to Dallas without GPS. You'll get there eventually, but you could have gotten there faster and more efficiently if you had just planned out your route ahead of time."

This podcast features insights, stories, and advice from Randy Carlson, a ecommerce veteran with over four decades of experience to share. Well worth a listen for any mark...

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When it comes to Ecommerce, many people focus on the end result. However, taking the time to engage in a proper Discovery Phase is crucial to reaching that end result both on time and on budget. 

Listen as MoJo Active co-owners, Jared Frank and Jim Carpenter, discuss the importance of an Ecommerce Discovery Phase and the dangers of dismissing it as part of your process. 

Looking to talk more about your Ecommerce project? Email us a...

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In our last episode we defined the term "360 Agency" and how MoJo Active can best serve our clients.

In this episode, we hear from one such client who has taken full advantage of everything our agency has to offer.

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January 11, 2021 8 mins

When it comes to marketing agencies, you can choose to engage with a 360 Agency or a Niche Agency. 

This episodes defines what a 360 Agency is, how it difference from a Niche Agency, and what those differences can mean for your business. 

Still have questions? Email us at

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December 15, 2020 14 mins

That's a wrap on 2020, folks! 

Listen as Myles and Tracey unpack some fun facts and figures from the extraordinary year that was 2020. 

Stay tuned for more of Integrate & Conquer in 2021!

As always, we love hearing from listeners at 

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This episode features Rob Gribben, one of the owners of Grae-Con Construction and a long-standing client of MoJo Active. 

We discuss the different types of marketing efforts Grae-Con has experimented with over the years and the efforts which have provided the greatest return on their marketing investment. 

Tell us what you think about this episode by emailing

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November 30, 2020 20 mins

In Ep. 9 of this podcast Tracey and Myles discussed what they felt would be some of the top marketing trends in 2020. 

Sixty episodes later we find out if they were right. 

We also hear what they think will be popular for 2021. 

What do you think will be a popular marketing trend of 2021? Email us your thoughts at 

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November 16, 2020 13 mins

From industrial controls & project management for a global company, to marketing & account management with MoJo Active, John Bristow's career has always been about delivering results. 

We hope you enjoy getting to know him through this podcast! 

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November 9, 2020 21 mins

It’s a little out of character for us to talk about ourselves or to promote an award we've won.

But in this case, our team has been recognized for delivering at the very highest levels of ecommerce on the national and international stage. So, we had to talk about it! 

Listen to the podcast and then read more details here: 

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