March 25, 2025 • 31 mins
In this episode, Tom Caravela and Sarah Snyder delve into the vital role of social media for Medical Science Liaisons (MSLs). They discuss its evolution in medical affairs, platforms for professionals, and the benefits of social engagement for relationship building. Sarah offers insights on balancing personal and professional brands, best practices for engaging with healthcare professionals, and staying updated on medical advancements. They also cover social media pitfalls, thought leadership, compliance considerations, and future trends in digital tools and AI's impact on MSL roles, concluding with a look at evolving digital opinion leaders.
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Episode Transcript
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(00:01):
Hey, guys.
Welcome to the podcast.
I have a very special guest.
My our own Sarah Snyder is back on the show.
Guys, I love when Sarah comes on, but someonetold me recently I asked him.
I said, what, you know, what are your favoriteepisodes, or what do you like to hear about the
most?
And, honestly, I'm not just saying this becauseSarah's on.
(00:22):
Like, they literally said, I love when it's youand Sarah on.
Like, you guys are so great together.
So, Sarah, welcome back.
You.
Thanks for having me, and that's such a kindcomment.
Thanks for sharing.
Yeah.
And it just happened.
Like, literally, someone just told me that.
So so Sarah and I are gonna talk about like,this topic's awesome.
We're gonna talk about how should medicalaffairs engage on social media, which actually
(00:44):
ties in really, really well to our sponsor.
So this week's sponsor is our friends atMedical Watch.
And Medical Watch helps you understand helpsMSLs and medical affairs professionals
understand what HCPs are saying about yourproducts and diseases on social media.
So they are the go to tool for sociallistening.
(01:08):
And a lot of people say to me, like, hey.
I feel like I'm falling behind when it comesto, like, digital and social and AI and all
this stuff.
Like, this is exactly what you need to start touse.
So the it's free to sign up.
So you could check them out at medical.watch,and it's free.
(01:30):
Check it out.
People love it.
I love it, and they're a a great partner ofours.
So Medical Watch, check them out.
So let's jump into it and get into thisconversation.
So I guess we'll start with when it comes to,social media and social engagement, like that
(01:50):
topic, why is it important for MSLs
Mhmm.
And medical affairs professionals to consideror know how to engage on social media in
today's environment?
I saw this question, and I have to tell you,I'm in the market for a car.
Okay?
And so when I was thinking about this question,I was thinking about myself going to buy this
(02:15):
car.
And I promise this story will tie back aroundto the actual topic, but I didn't go to a car
magazine.
I didn't even go I I went on the website alittle bit of the model and the make of the car
that I wanted.
But, honestly, I went to this forum onFacebook.
It's a Facebook group of people that are aroundmy age, and I did a keyword search for the
(02:37):
model of the car that I was looking for, and Ilooked for comments.
And I thought to myself, wow.
Like, this is the group that I trust, and thisis what I did to go look and see what kind of
car other people liked.
They're not the people that live in my area.
They're not my neighbors.
I probably would ask them to.
But, like, this is, like, an external socialmedia group that has a lot of people that I've
(02:58):
never even talked to, but I'm trusting themwith my car decision.
And I thought, most people are like this.
We're living in this digital world, yet we'relight years behind in medical affairs as MSLs.
Like, we're and and there's some compliancereasons why that we're gonna get into.
Like, I'm not saying go all gangbusters and doeverything on social and be posting.
(03:20):
Absolutely not.
But the reason we should be engaging on socialmedia or at least thinking about it and
checking to see where our thought leaders areis that's where people are.
And we have to go where people are and wheredecisions are being made and where the comments
and engagement is, or we're in the dark ages.
Yeah.
And and it the crazy thing is, like, this seemslike a new topic, but it's not really a new
(03:46):
topic.
I did a podcast.
Jeez.
I've done a couple of podcasts on, like, socialmedia and medical affairs.
Like, it's been, like, two years that this haskind of been building up, and we've seen so
much progress over those years
Yeah.
That it just it's becoming more and moreimportant.
(04:09):
So as it relates to that, like, what platformsdo you think are most effective for MSLs and
medical affairs professionals to to build theirprofessional presence?
Yeah.
Yeah.
Well, it's funny that you mentioned that thatthis is not a new topic because the very first
episode of MSL talk that I ever listened to wasthe episode episode you did about Twitter.
(04:33):
So related to this specific question, it'sstill and now it has a new name.
Right?
X?
But a lot of specialists still hang out onTwitter or x and share their thoughts there.
So that's one place where if you just wanna dipyour toes a little bit, my goodness, you could
go back to that episode from, what, five yearsago whenever you did it.
(04:53):
It hasn't been
By three?
Yeah.
Probably.
So, yeah.
Probably.
You'd wanna listen to that, and you'd alsowanna dip your toes in and get on Twitter x and
at least follow.
It doesn't mean that you ever have to postanything.
One of the things I think people are worriedabout with regards to social media is just
(05:14):
compliance in general.
And so I think the point of this podcast, ifyou don't take anything else away, is you don't
ever have to post.
You can just be social listening and followingand getting the trends.
Ideally, if your company allows it, you you canlike and you can comment.
But with compliance issues, a lot of that is agray area, so you gotta figure out what your
(05:37):
company allows you to do.
So Twitter x for sure.
The other one that's really grown, and we'veseen this with some of the MSL teams we've
trained recently, is YouTube.
A lot of people are out there sharing some goodshort videos on YouTube, whether they're
growing their own professional presence as aKOL or they're doing interviews or some of
(06:00):
their grand rounds might be broadcasted, thatkind of thing.
So YouTube would be another one.
And then, obviously, you and I hang out onLinkedIn.
So LinkedIn is a great one to be a part of too.
And, you know, and so the episode that you werereferring to was with Jason DeMuth, I believe.
Mhmm.
And I have to think of the name of the episode,but that episode is it's it was definitely
(06:25):
Jason.
We talked about Twitter.
And the idea what Jason said was you have tomeet them where they live.
And what he meant was yeah.
Like, if somebody for example, if you have anHCP or a KOL and they're all over Twitter or
now x, well, that's where they live.
(06:48):
They've accepted that Mhmm.
As their social media
Mhmm.
Platform of choice.
Some people, like you said, might be onYouTube.
They might be on LinkedIn, and they'recommunicating and they're sharing information
or that's their platform.
Yeah.
So I learned in that episode how important itis to just have an understanding of where your
(07:12):
your HCPs and KOLs hang out
Yes.
And then pay attention.
You don't necessarily have to engage Mhmm.
But pay attention.
Now what he would say what he said was he wouldhe would just, like, see what they were
posting, and then every once in a while, hemight answer a question if there was a question
posed or make a comment or or, you know, ashare or a like as a form of engagement.
(07:36):
And I think he was able to do that.
Yes.
So that that now that's a couple of years ago,we've evolved.
And now we have a term for it.
It's called social listening.
And that's actually that's why I think thisepisode is so perfect because medical watch is
a is a tool for social listening.
Yeah.
So this this has really evolved.
(07:56):
But can you share and it sounds like it'sobvious, but what are the key benefits to using
social media for the understanding of anddeveloping relationships with your KOLs and
HCPs and even for networking purposes.
Yeah.
I think the number one thing that it does is itspeeds up relationship building because you can
(08:21):
learn more about the particular key opinionleader, digital opinion leader, whatever you
wanna call them, experts.
You can learn more about them and what's theirstyle, what's their tone, what do they care
about before that first visit or before thatsecond visit.
So you can really do your homework and tailorwhatever questions you have, whatever
(08:42):
conversation, your direction that you're gonnago based on your homework that you found via
social listening.
So it's the speed of relationship building.
I think it's funny because people might thinkthat it's gonna slow down relationship building
because it's virtual and things like that, butyou can learn so much if you watch a YouTube
(09:02):
video or you listen to someone on a podcast.
Tom, you always say people see you atconferences, and they feel like they what?
Yeah.
They know me.
They knew you.
Yes.
They saw you.
Exactly.
Yes.
Yeah.
I had someone come up to me recently.
I swear.
This was at Ash just a couple of months ago.
And someone they they literally, like, pulledme aside, like, you know, grabbed me, and they
(09:26):
were like, I don't know who you are, but I'veseen you before.
And I was like, maybe on LinkedIn.
They're like, yes.
Yes.
They're like, I've seen you on LinkedIn.
I don't know.
I have no idea who you are.
And, like, I don't know what like, where thatcame from.
But and so it's it's kind of like I thinkthere's a risk if you choose not to
(09:52):
participate.
Would you say that that's accurate?
Like, are there is it would it be a risk forMSLs to not be involved in social media and,
you know, be a part of
this?
Mhmm.
I think that I mean, that's a tough questionbecause I think some MSLs, if you're really
(10:13):
experienced and you have other ways of gettingthe information, fine.
But I think that we're not this isn't goingaway.
This is only going to continue, and theserising stars, especially these more junior
physicians that are growing, they're growing upwith this, and this is the way they
communicate.
(10:34):
So you said it earlier.
If we're not meeting them where they're at, I'mnot sure that we can adequately be the medical
affairs or be the MSL that we truly could be.
Yeah.
Mhmm.
And I've seen yours your LinkedIn and socialpresence over the course of the you know, these
past few years and, you know, how amazing youryour content is and how you've grown your
(10:58):
network.
But when it comes to and you're coming frombeing an MSL to now being a recruiter and an
MSL trainer.
So, like, how can MSLs Mhmm.
Balance their personal brand and theirprofessional brand on platforms like LinkedIn
or Twitter?
Because that seems like it would bechallenging.
(11:19):
Yeah.
Yeah.
Yeah.
It's funny because Twitter you know, I'm not onTwitter anymore, but I was on Twitter as an
MSL.
And that was because rheumatologists andorthopedics were on Twitter.
So for me, I set up an account that was onlyfor social listening purposes, and I did have I
don't I might have tweeted a couple times in mylife, but very, very few.
(11:42):
So it was more to follow, but I knew that a lotof my KOLs were also in the sports medicine
arena.
So I took the idea that my Twitter handle orwhatever you call it, you can tell I'm not on
Twitter, like, to tweet.
Mhmm.
But it was related to running.
And so that way, when I did, like, something,it just gave them a little bit more.
(12:05):
And I was able to, people's posts or tweetswhere I was at in my last company.
I know not everyone can.
But my point here is that it didn't look formalnecessarily.
It just looked like someone that would befollowing them.
And that way, it wasn't intrusive, but I alsowasn't posting anything personal on there.
Right.
So I I think that it's gonna be hard if youwanted to mix the two.
(12:26):
I would if I was gonna be an MSO in today'sworld, I would have a separate account just for
the social listening purposes on Twitter or X.
Now on LinkedIn, it's different.
If your physicians are on LinkedIn, which Iknow not all are, but there are some
subspecialties that hang out there
Mhmm.
You know,
then they're probably gonna be looking at yourprofile before you meet them if that's where
(12:49):
they hang out.
I know that when we were training it in OcularMSL team, she said, oh my gosh.
I was so surprised because I saw where he hadviewed my LinkedIn profile.
And, luckily, she had a really professionalone, but I think that's starting to happen more
as well.
So to answer your question, I'd separate them,and I would certainly not try to mix my
(13:12):
Facebook and my Instagram and things like thatwith professional.
I think that just gets messy.
That's my own opinion.
You know, people can make the best decision forthem.
Yeah.
Think a lot of it has to do with common sensetoo and and understanding, like Mhmm.
You know,
if it feels it feels awkward, then it probablyis awkward.
Like you know?
(13:32):
So have your own internal kind of barometer asto, how you go about the two, I think.
Mhmm.
When it comes to on the professional side
Yeah.
Can you share some best practices for engagingwith HCPs and KOLs through social media?
(13:54):
What are some tips and tricks?
So the best tip and trick is gonna be relatedto conferences.
So find the hashtag, whatever that particularconference, the next one that you're going to,
and follow that hashtag and set a timer and youknow, whether it's ten minutes or whatever it
is.
(14:14):
And a lot of you guys are gonna have softwarethat does this for you, but doing it yourself
too, you might find some things that yoursoftware didn't pick up.
So I think it's good to understand how it'sdone.
Mhmm.
But set a timer and go through that, you know,two weeks before the conference all the way
through the conference.
This is the biggest change, I think, that I seein MSL ing is it used to be this is gonna age
(14:38):
me a little bit, but it was a big deal for usto be able to go share conference information
post conference.
That was we we were giving a lot of value toKOLs by sharing what had happened.
Not gonna happen anymore.
These KOLs and these social media ambassadorsare tweeting.
They're sharing it while they're at theconference.
(14:58):
It's live.
It's happening.
So you gotta hear, like, what people are sayingand what the sentiments are so you can better
share if somebody asks you, you know, how wasit received?
And then you can share with your internal team,things like that, what's happening, and use the
words and the actual language that the KOLswere.
So I think I don't I went off a tangent alittle bit, Tom, with this particular question,
(15:23):
but I think if you don't do anything else, ifyou don't wanna follow your KOLs, at least
follow the conference hashtags and use thisduring those, and you'll be surprised, the
information that you glean.
I think I think that's a great tip, and I thinkit's a safe tip.
I think that, you know, you're not puttingyourself in any type of risk or danger by doing
(15:44):
that.
But what about, how can MSLs use social mediato just stay informed on, like, you know, the
latest medical and scientific advancements?
Yeah.
Yeah.
Same thing here.
Follow the conferences.
Follow the societies.
This is often a missed opportunity, I think,that people don't do.
(16:04):
And if you follow the societies, see what kindof events they have.
You might even find an event that's coming upor a recap of an event, or you can see who's
commenting on their stuff.
So it's not always, you know, people compliancewise, I can't comment.
I can't even like.
You can still see who else is commenting, andyou can see what's important to people based on
(16:26):
that.
And if they're commenting on a society or on aparticular new set of guidelines, things like
that, you can start to identify trends and havea better view of what might be important to
certain KOLs or rising KOLs, things like that.
So that would be one way that as an MSL, youcan use social media in an efficient way too.
(16:49):
I think we all worry, and we do not wanna doomscroll.
This is not the purpose of this episode.
It's to get people on their phones.
We you should be out there talking to KOLs,engaging.
This is gonna make you a better MSL, not slowyou down if you do it right.
Yeah.
Yeah.
And I think it's I think it's just one of thosethings where we most of us use social media for
(17:12):
for the doom scroll, for entertainmentpurposes, for that dopamine rush.
But if we're also trying to stay informed andwe're searching on, let's say, certain
therapeutic information, scientificinformation, our feed is gonna pump that to us.
Yes.
So as new things come out, we'll get that inaddition to the funny videos of, you know, old
(17:37):
people falling and us laughing at theirexpense.
Like, that kind of thing.
But what about you know, I'm sure that there'sdefinitely some pitfalls or mistakes and some
of the things that maybe MSL should be warnedabout and medical affairs professionals.
Like, what would you say people should avoiddoing when they're engaging on social media?
(17:59):
Yeah.
Yeah.
Well, the number one thing that you never wannado is if you see misinformation out there or
you see a comment that's incorrect about yourproduct or your disease information or you
disagree, you absolutely do not.
No matter what your compliance guidelines are,you don't wanna comment and start any kind of
argument.
Or if you see people debating, don't get intothat.
(18:21):
That's never gonna end well, and your companyrepresentative even if you're not working in a
company, that's just never gonna end well.
You can read it, and you can see what thedebate's like, but you can't engage like that.
That's not compliant.
And then I think the other thing is just gonnabe making sure you're within your own
compliance guidelines.
There's no problem.
(18:41):
You can usually follow people with absolute noissue at all, so you can follow them Whether or
not you can connect with people or whether ornot you can like or comment on their
information, that's where you've gotta go withyour company guidelines.
And then I guess the third thing as far as whatyou should do socially is just anything that
(19:02):
you put out there, remember that not just yourlittle it's not, you know, running outside and
saying something in your neighborhood is onething, but now this is global.
Right?
So anything you can say will be all over.
So you
need to be very, very careful.
And that that goes for medical or anything elsetoo.
I mean, if you're applying for jobs and yourFacebook is unprofessional, people can find
(19:26):
that on a Google search too.
Yeah.
You gotta be careful
because
you kinda can't take it back.
Like, once it's out there, I mean, you candelete posts and stuff like that.
But Sure.
Sure.
Sometimes it's too late.
Yeah.
The damage is already done.
So you do have to be careful and make sure thatyou really kinda second guess yourself on, you
know, is this cool to post or is this cool to,you know, to to engage, whatever whatever the
(19:54):
situation might be.
Right.
You know?
And and, you know, I thought about you and howyou've developed thought leadership.
You've developed an influence.
You're an influencer on LinkedIn, and peoplefollow you.
You have, like, 35,000 followers.
(20:14):
Your content's amazing.
Thank you.
Now what would your advice be for MSLs on howthey can leverage social media to potentially
be a you know, for thought leadership, forinfluence, to establish credibility, maybe in a
therapeutic area.
Is there advice that you might have on that?
Yeah.
Let's go back to the MSL that I mentioned.
(20:35):
So she was in she's an optometrist, actually,and her profile was really well done.
So I think people worry, and they think I'vegot a post every day or I gotta post once a
week.
Just take that out of your head and get areally good profile.
Get a good profile picture.
Write a nice about section.
So if someone clicks on you, they can quicklysee that you are a therapeutic expert.
(20:59):
This is where you can share, you know, yourPhD, and you did this research.
Or in her case, like I said, she's anoptometrist.
She had ten years of experience in clinic.
The KOL sees that, hey.
He might be more apt to meet with her.
It's like, oh, this is truly peer to peer.
So that's your opportunity.
You don't have to go start posting and sharingthings like that.
(21:21):
You know, you can if you want to, if you'reallowed to based on your company.
But commenting is a great way to get your nameout there too.
I actually have a good story.
I saw a person that was commenting on my postyesterday, and I'm like, oh, wait.
That's a candidate that I I spoke with her,like, three weeks ago.
(21:42):
She commented, and she it came back in mybrain.
I hadn't checked my big list yet, and Isubmitted her for a job.
So it's sometimes it's just keeping top ofmind, whether it's to a recruiter or it's to a
KOL, things like that.
Commenting can get you a long way.
And in general, when you're thinking about whatyou would comment, it's not that hard.
(22:02):
Think about what you would say to someone inreal life, and that way you can gauge what you
should and you shouldn't say.
If you wouldn't say it out loud to them, youshouldn't say it, but you don't have to put all
kinds of time into it either.
It's just a comment.
Just do it.
Yeah.
Yeah.
And I like, you know, that advice that youstarted with, which is to just clean up your
profile on LinkedIn as a start.
(22:25):
Because so many people, we see, like, they'relike, having a profile is important, but having
a really good profile in this day and age iseven more important.
If you don't have a photo or if you have a badphoto, people notice it.
That's your brand.
That that that goes a long way.
If you don't have a profile at all, you're noteven in the game.
(22:47):
You're not even a part of this whole thing.
Right.
So I think that at the very, very least is tomake sure that you have start with a with a
good social presence, especially on LinkedInbecause it's professional and because people
are gonna go on there.
Mhmm.
And then from there, you can if you if, like,literally, if you're totally starting out, as
(23:10):
you said, you could start to get involved inthe game a little bit when it comes to likes
and shares and comments and that sort of thing.
You just get better at it as you go, you getmore comfortable, and then you become part of
this, you know, whole social experience.
So Yeah.
A %.
Let's talk about I haven't been avoiding thisquestion because it is an important question.
(23:32):
But let's talk about the compliance andregulatory considerations.
And I know that it it's tricky when it comes toengaging on social media.
There's a lot of rules, and there's a lot ofcompliance, and there's a lot of risks.
So can you talk about that?
Yeah.
Well, I think that whether or not you're youhave compliant everybody probably has
(23:53):
compliance guidelines.
But one general rule of thought is you're nevergonna put anything product specific out there,
and you're not gonna comment on anythingproduct specific.
Obviously, if someone posts something about aside effect of your product, no.
You're not gonna comment anything like that.
The things that we're talking about commentingon for a health care professional would be more
(24:14):
so a key opinion leader puts a picture from amedical conference or shares that, hey.
Our publication just got put out there in theNew England Journal of Medicine.
A nice congratulations.
This is really insightful, and it's gonna movealong medicine.
Those are the kind of comments that, generallyspeaking, aren't gonna get you in any trouble.
(24:35):
Again, you gotta make sure that it's allowed,but those are the ones that you can do.
As you you want to know what they're sayingabout your product.
Okay?
But it's not gonna be your job to be the one topolice that.
It's good to keep an eye out for, but it's notever gonna be something where you comment and
(24:55):
say, oh, this isn't true.
Package insert says this.
That's not the kind of game that you wanna playon social media.
Mhmm.
Mhmm.
No.
That's good advice.
That's good advice.
And and I think it's just really important tobe to stay on the safe side of the equation,
understand what your company's parameters areand what their compliance guidelines are.
(25:16):
I think that's really important.
So what about using social media to enhancecollaboration, and knowledge sharing between
MSLs and just different parts of theorganization or even different regions?
Well, I think that if your company posts andallows you to share posts, I mean, that's a
(25:37):
great thing to do to share your own companies.
And it doesn't have to be, again, anything drugspecific.
It might just be that you had lately theInternational Women's Day, and I saw some
companies post and then some MSLs share that.
That's showing that you're proud of where youwork and that your company values the people
(25:58):
and the organization, and then you're excitedabout it.
So those are the kind of things that light uppeople's feed.
We all have enough negative things, so I thinkthat's a no brainer.
I think that if there are other people on yourteam that are posting or your marketing team is
posting and you're allowed to do anything withthat, engaging in other people's stuff is
(26:18):
always the best way to just boost therelationship.
Nobody's gonna ever get upset with you ordislike you because you liked their post or
comment.
It's a great way to start building thatrelationship.
And then as far as MSLs, I mean, that's thewhole idea of LinkedIn is that you're no longer
siloed wherever you are geographically.
(26:41):
You can literally connect with other MSLs.
It might feel a little bit awkward at first,but it's a new way of networking where if you
can't I know maps is coming up.
If you can't travel to that meeting, maybe youcan network with a couple people who did and
ask them, hey.
Do you think this is something I should do inmy future?
It's a little expensive.
I gotta pay for it myself.
Is it worth it?
Ask him for advice, and that's always gonna bea way to build relationships.
(27:06):
So it's just a tool, Tom.
It's a it's a tool to further relationships.
Yeah.
No.
I agree.
And I think that they're the the people that Isee that are really good at this are just
creative.
And they think about how to use these tools orhow they can insert themselves or share
something.
(27:26):
It's just it becomes a part of your day Yeah.
If once you become good at it.
Because you just think about, oh, wow.
This is a great and I'm I'm talking more fromfrom looking at this not just as MSLs,
professionals, as medical affairs professionalsor anybody that's in the the industry.
(27:47):
Like Yes.
You just have to start thinking about, youknow, is there something I can share, post,
comment, like, and and just make it a practice.
Definitely.
Looking at the future now, everything'schanging.
So we have AI, digital this.
Like, things are changing so fast.
(28:08):
There's all these tools.
There's different things coming out.
So where do you see things going?
Like, where do how do you see this evolve?
And I know that this is a very difficultquestion because it's hard to say.
But where do you think things might be going?
Yeah.
When when I saw this question, I thought aboutif anybody remembers Clubhouse.
Clubhouse came about a couple years ago andthen went.
(28:31):
You know?
Instagram, LinkedIn, Twitter X, you know, theirYouTube, I mean, these are all appearing to
stand the test of time for now anyway.
I'm sure there's gonna be something else, but Ifeel like in the near future, that's gonna
really be it.
I think that the future, though, is gonna bemedical affairs realizing, like, we gotta pay a
(28:53):
little bit closer to these digital opinionleaders.
We have this new generation coming out offellowship, coming out the first couple years
of training.
They're they're not gonna be speaking and doingthings the way that some of the traditional
KOLs were or are.
So we gotta evolve and be able to talk theirlanguage and know how they want to share
(29:16):
information.
When I was in MSL, I remember it was a big dealthat you had the speaker programs.
Right?
And you got 10 people in the room, and, youknow, you fly in somebody and they do this
speaker thing.
I think that we we've shifted a little bit.
You know, we went COVID, everything digital,and now it's a little bit more in person.
(29:36):
But I think it's gonna be more of a hybrid, andthat speaker is gonna be able to do more on a
global level and engage via Webexes and thingslike that that are gonna go back.
I think it's just gonna continue to be ahybrid.
Nothing's gonna replace in person, and Ibelieve I'm talking to hiring managers all the
time.
Nothing beats the in person, but I think Ithink we can use all of it if we do it well.
(30:02):
I agree.
I mean, I think you know?
And I when I asked that question, I didn'texpect you to say, oh, we're all gonna be
replaced by robots.
That at least I hope that wasn't what I wasgonna hear.
But no.
No.
No.
I don't think any of us necessarily think thator believe that.
But I do see that the the machine learning andthe ability to have our jobs assisted by
(30:26):
machines is going to continue.
I don't think that's going to stop.
And I I say this with certain not notcertainty, but sincerity in that I truly hope
that, you know, no one loses their jobs becauseof it.
But I do think we all need to evolve
Me too.
(30:46):
And get comfortable with digital tools, socialmedia, engagement, you know, working on our
presence as it relates to the to the digitalbrand, not just what we might be used to in how
we conduct business, how we go about our normalprofessional life.
(31:06):
I just think it's gonna be important as we moveforward.
Mhmm.
Agree.
Yeah.
And reminder, as it relates to that, don'tforget to go to Medical Watch and check that
out and sign up.
It's free.
Gotta check out that tool.
Sarah, you're awesome as always.
Thank you.
This was great.
This was fun.
It was a good topic.
(31:27):
This was I could talk about this stuff all day.
We didn't even get into medical podcasts.
So, I mean, that would be a whole anotherthing.
So
Shit.
Well, you know, we'll have to come back and dothat.
That that'll be next time.
We'll talk about medical podcasts.
Awesome.
You're the best.
Guys, thank you for all of your support.
Thank you for all of your comments.
Thank you for sharing, and thank you, asalways, for your support of this show.
(31:50):
See you next time.
Hey, guys.
Welcome to the podcast.
I have a very special guest.
My our own Sarah Snyder is back on the show.
Guys, I love when Sarah comes on, but someonetold me recently I asked him.
I said, what, you know, what are your favoriteepisodes, or what do you like to hear about the
most?
And, honestly, I'm not just saying this becauseSarah's on.
(00:22):
Like, they literally said, I love when it's youand Sarah on.
Like, you guys are so great together.
So, Sarah, welcome back.
You.
Thanks for having me, and that's such a kindcomment.
Thanks for sharing.
Yeah.
And it just happened.
Like, literally, someone just told me that.
So so Sarah and I are gonna talk about like,this topic's awesome.
We're gonna talk about how should medicalaffairs engage on social media, which actually
(00:44):
ties in really, really well to our sponsor.
So this week's sponsor is our friends atMedical Watch.
And Medical Watch helps you understand helpsMSLs and medical affairs professionals
understand what HCPs are saying about yourproducts and diseases on social media.
So they are the go to tool for sociallistening.
(01:08):
And a lot of people say to me, like, hey.
I feel like I'm falling behind when it comesto, like, digital and social and AI and all
this stuff.
Like, this is exactly what you need to start touse.
So the it's free to sign up.
So you could check them out at medical.watch,and it's free.
(01:30):
Check it out.
People love it.
I love it, and they're a a great partner ofours.
So Medical Watch, check them out.
So let's jump into it and get into thisconversation.
So I guess we'll start with when it comes to,social media and social engagement, like that
(01:50):
topic, why is it important for MSLs
Mhmm.
And medical affairs professionals to consideror know how to engage on social media in
today's environment?
I saw this question, and I have to tell you,I'm in the market for a car.
Okay?
And so when I was thinking about this question,I was thinking about myself going to buy this
(02:15):
car.
And I promise this story will tie back aroundto the actual topic, but I didn't go to a car
magazine.
I didn't even go I I went on the website alittle bit of the model and the make of the car
that I wanted.
But, honestly, I went to this forum onFacebook.
It's a Facebook group of people that are aroundmy age, and I did a keyword search for the
(02:37):
model of the car that I was looking for, and Ilooked for comments.
And I thought to myself, wow.
Like, this is the group that I trust, and thisis what I did to go look and see what kind of
car other people liked.
They're not the people that live in my area.
They're not my neighbors.
I probably would ask them to.
But, like, this is, like, an external socialmedia group that has a lot of people that I've
(02:58):
never even talked to, but I'm trusting themwith my car decision.
And I thought, most people are like this.
We're living in this digital world, yet we'relight years behind in medical affairs as MSLs.
Like, we're and and there's some compliancereasons why that we're gonna get into.
Like, I'm not saying go all gangbusters and doeverything on social and be posting.
(03:20):
Absolutely not.
But the reason we should be engaging on socialmedia or at least thinking about it and
checking to see where our thought leaders areis that's where people are.
And we have to go where people are and wheredecisions are being made and where the comments
and engagement is, or we're in the dark ages.
Yeah.
And and it the crazy thing is, like, this seemslike a new topic, but it's not really a new
(03:46):
topic.
I did a podcast.
Jeez.
I've done a couple of podcasts on, like, socialmedia and medical affairs.
Like, it's been, like, two years that this haskind of been building up, and we've seen so
much progress over those years
Yeah.
That it just it's becoming more and moreimportant.
(04:09):
So as it relates to that, like, what platformsdo you think are most effective for MSLs and
medical affairs professionals to to build theirprofessional presence?
Yeah.
Yeah.
Well, it's funny that you mentioned that thatthis is not a new topic because the very first
episode of MSL talk that I ever listened to wasthe episode episode you did about Twitter.
(04:33):
So related to this specific question, it'sstill and now it has a new name.
Right?
X?
But a lot of specialists still hang out onTwitter or x and share their thoughts there.
So that's one place where if you just wanna dipyour toes a little bit, my goodness, you could
go back to that episode from, what, five yearsago whenever you did it.
(04:53):
It hasn't been
By three?
Yeah.
Probably.
So, yeah.
Probably.
You'd wanna listen to that, and you'd alsowanna dip your toes in and get on Twitter x and
at least follow.
It doesn't mean that you ever have to postanything.
One of the things I think people are worriedabout with regards to social media is just
(05:14):
compliance in general.
And so I think the point of this podcast, ifyou don't take anything else away, is you don't
ever have to post.
You can just be social listening and followingand getting the trends.
Ideally, if your company allows it, you you canlike and you can comment.
But with compliance issues, a lot of that is agray area, so you gotta figure out what your
(05:37):
company allows you to do.
So Twitter x for sure.
The other one that's really grown, and we'veseen this with some of the MSL teams we've
trained recently, is YouTube.
A lot of people are out there sharing some goodshort videos on YouTube, whether they're
growing their own professional presence as aKOL or they're doing interviews or some of
(06:00):
their grand rounds might be broadcasted, thatkind of thing.
So YouTube would be another one.
And then, obviously, you and I hang out onLinkedIn.
So LinkedIn is a great one to be a part of too.
And, you know, and so the episode that you werereferring to was with Jason DeMuth, I believe.
Mhmm.
And I have to think of the name of the episode,but that episode is it's it was definitely
(06:25):
Jason.
We talked about Twitter.
And the idea what Jason said was you have tomeet them where they live.
And what he meant was yeah.
Like, if somebody for example, if you have anHCP or a KOL and they're all over Twitter or
now x, well, that's where they live.
(06:48):
They've accepted that Mhmm.
As their social media
Mhmm.
Platform of choice.
Some people, like you said, might be onYouTube.
They might be on LinkedIn, and they'recommunicating and they're sharing information
or that's their platform.
Yeah.
So I learned in that episode how important itis to just have an understanding of where your
(07:12):
your HCPs and KOLs hang out
Yes.
And then pay attention.
You don't necessarily have to engage Mhmm.
But pay attention.
Now what he would say what he said was he wouldhe would just, like, see what they were
posting, and then every once in a while, hemight answer a question if there was a question
posed or make a comment or or, you know, ashare or a like as a form of engagement.
(07:36):
And I think he was able to do that.
Yes.
So that that now that's a couple of years ago,we've evolved.
And now we have a term for it.
It's called social listening.
And that's actually that's why I think thisepisode is so perfect because medical watch is
a is a tool for social listening.
Yeah.
So this this has really evolved.
(07:56):
But can you share and it sounds like it'sobvious, but what are the key benefits to using
social media for the understanding of anddeveloping relationships with your KOLs and
HCPs and even for networking purposes.
Yeah.
I think the number one thing that it does is itspeeds up relationship building because you can
(08:21):
learn more about the particular key opinionleader, digital opinion leader, whatever you
wanna call them, experts.
You can learn more about them and what's theirstyle, what's their tone, what do they care
about before that first visit or before thatsecond visit.
So you can really do your homework and tailorwhatever questions you have, whatever
(08:42):
conversation, your direction that you're gonnago based on your homework that you found via
social listening.
So it's the speed of relationship building.
I think it's funny because people might thinkthat it's gonna slow down relationship building
because it's virtual and things like that, butyou can learn so much if you watch a YouTube
(09:02):
video or you listen to someone on a podcast.
Tom, you always say people see you atconferences, and they feel like they what?
Yeah.
They know me.
They knew you.
Yes.
They saw you.
Exactly.
Yes.
Yeah.
I had someone come up to me recently.
I swear.
This was at Ash just a couple of months ago.
And someone they they literally, like, pulledme aside, like, you know, grabbed me, and they
(09:26):
were like, I don't know who you are, but I'veseen you before.
And I was like, maybe on LinkedIn.
They're like, yes.
Yes.
They're like, I've seen you on LinkedIn.
I don't know.
I have no idea who you are.
And, like, I don't know what like, where thatcame from.
But and so it's it's kind of like I thinkthere's a risk if you choose not to
(09:52):
participate.
Would you say that that's accurate?
Like, are there is it would it be a risk forMSLs to not be involved in social media and,
you know, be a part of
this?
Mhmm.
I think that I mean, that's a tough questionbecause I think some MSLs, if you're really
(10:13):
experienced and you have other ways of gettingthe information, fine.
But I think that we're not this isn't goingaway.
This is only going to continue, and theserising stars, especially these more junior
physicians that are growing, they're growing upwith this, and this is the way they
communicate.
(10:34):
So you said it earlier.
If we're not meeting them where they're at, I'mnot sure that we can adequately be the medical
affairs or be the MSL that we truly could be.
Yeah.
Mhmm.
And I've seen yours your LinkedIn and socialpresence over the course of the you know, these
past few years and, you know, how amazing youryour content is and how you've grown your
(10:58):
network.
But when it comes to and you're coming frombeing an MSL to now being a recruiter and an
MSL trainer.
So, like, how can MSLs Mhmm.
Balance their personal brand and theirprofessional brand on platforms like LinkedIn
or Twitter?
Because that seems like it would bechallenging.
(11:19):
Yeah.
Yeah.
Yeah.
It's funny because Twitter you know, I'm not onTwitter anymore, but I was on Twitter as an
MSL.
And that was because rheumatologists andorthopedics were on Twitter.
So for me, I set up an account that was onlyfor social listening purposes, and I did have I
don't I might have tweeted a couple times in mylife, but very, very few.
(11:42):
So it was more to follow, but I knew that a lotof my KOLs were also in the sports medicine
arena.
So I took the idea that my Twitter handle orwhatever you call it, you can tell I'm not on
Twitter, like, to tweet.
Mhmm.
But it was related to running.
And so that way, when I did, like, something,it just gave them a little bit more.
(12:05):
And I was able to, people's posts or tweetswhere I was at in my last company.
I know not everyone can.
But my point here is that it didn't look formalnecessarily.
It just looked like someone that would befollowing them.
And that way, it wasn't intrusive, but I alsowasn't posting anything personal on there.
Right.
So I I think that it's gonna be hard if youwanted to mix the two.
(12:26):
I would if I was gonna be an MSO in today'sworld, I would have a separate account just for
the social listening purposes on Twitter or X.
Now on LinkedIn, it's different.
If your physicians are on LinkedIn, which Iknow not all are, but there are some
subspecialties that hang out there
Mhmm.
You know,
then they're probably gonna be looking at yourprofile before you meet them if that's where
(12:49):
they hang out.
I know that when we were training it in OcularMSL team, she said, oh my gosh.
I was so surprised because I saw where he hadviewed my LinkedIn profile.
And, luckily, she had a really professionalone, but I think that's starting to happen more
as well.
So to answer your question, I'd separate them,and I would certainly not try to mix my
(13:12):
Facebook and my Instagram and things like thatwith professional.
I think that just gets messy.
That's my own opinion.
You know, people can make the best decision forthem.
Yeah.
Think a lot of it has to do with common sensetoo and and understanding, like Mhmm.
You know,
if it feels it feels awkward, then it probablyis awkward.
Like you know?
(13:32):
So have your own internal kind of barometer asto, how you go about the two, I think.
Mhmm.
When it comes to on the professional side
Yeah.
Can you share some best practices for engagingwith HCPs and KOLs through social media?
(13:54):
What are some tips and tricks?
So the best tip and trick is gonna be relatedto conferences.
So find the hashtag, whatever that particularconference, the next one that you're going to,
and follow that hashtag and set a timer and youknow, whether it's ten minutes or whatever it
is.
(14:14):
And a lot of you guys are gonna have softwarethat does this for you, but doing it yourself
too, you might find some things that yoursoftware didn't pick up.
So I think it's good to understand how it'sdone.
Mhmm.
But set a timer and go through that, you know,two weeks before the conference all the way
through the conference.
This is the biggest change, I think, that I seein MSL ing is it used to be this is gonna age
(14:38):
me a little bit, but it was a big deal for usto be able to go share conference information
post conference.
That was we we were giving a lot of value toKOLs by sharing what had happened.
Not gonna happen anymore.
These KOLs and these social media ambassadorsare tweeting.
They're sharing it while they're at theconference.
(14:58):
It's live.
It's happening.
So you gotta hear, like, what people are sayingand what the sentiments are so you can better
share if somebody asks you, you know, how wasit received?
And then you can share with your internal team,things like that, what's happening, and use the
words and the actual language that the KOLswere.
So I think I don't I went off a tangent alittle bit, Tom, with this particular question,
(15:23):
but I think if you don't do anything else, ifyou don't wanna follow your KOLs, at least
follow the conference hashtags and use thisduring those, and you'll be surprised, the
information that you glean.
I think I think that's a great tip, and I thinkit's a safe tip.
I think that, you know, you're not puttingyourself in any type of risk or danger by doing
(15:44):
that.
But what about, how can MSLs use social mediato just stay informed on, like, you know, the
latest medical and scientific advancements?
Yeah.
Yeah.
Same thing here.
Follow the conferences.
Follow the societies.
This is often a missed opportunity, I think,that people don't do.
(16:04):
And if you follow the societies, see what kindof events they have.
You might even find an event that's coming upor a recap of an event, or you can see who's
commenting on their stuff.
So it's not always, you know, people compliancewise, I can't comment.
I can't even like.
You can still see who else is commenting, andyou can see what's important to people based on
(16:26):
that.
And if they're commenting on a society or on aparticular new set of guidelines, things like
that, you can start to identify trends and havea better view of what might be important to
certain KOLs or rising KOLs, things like that.
So that would be one way that as an MSL, youcan use social media in an efficient way too.
(16:49):
I think we all worry, and we do not wanna doomscroll.
This is not the purpose of this episode.
It's to get people on their phones.
We you should be out there talking to KOLs,engaging.
This is gonna make you a better MSL, not slowyou down if you do it right.
Yeah.
Yeah.
And I think it's I think it's just one of thosethings where we most of us use social media for
(17:12):
for the doom scroll, for entertainmentpurposes, for that dopamine rush.
But if we're also trying to stay informed andwe're searching on, let's say, certain
therapeutic information, scientificinformation, our feed is gonna pump that to us.
Yes.
So as new things come out, we'll get that inaddition to the funny videos of, you know, old
(17:37):
people falling and us laughing at theirexpense.
Like, that kind of thing.
But what about you know, I'm sure that there'sdefinitely some pitfalls or mistakes and some
of the things that maybe MSL should be warnedabout and medical affairs professionals.
Like, what would you say people should avoiddoing when they're engaging on social media?
(17:59):
Yeah.
Yeah.
Well, the number one thing that you never wannado is if you see misinformation out there or
you see a comment that's incorrect about yourproduct or your disease information or you
disagree, you absolutely do not.
No matter what your compliance guidelines are,you don't wanna comment and start any kind of
argument.
Or if you see people debating, don't get intothat.
(18:21):
That's never gonna end well, and your companyrepresentative even if you're not working in a
company, that's just never gonna end well.
You can read it, and you can see what thedebate's like, but you can't engage like that.
That's not compliant.
And then I think the other thing is just gonnabe making sure you're within your own
compliance guidelines.
There's no problem.
(18:41):
You can usually follow people with absolute noissue at all, so you can follow them Whether or
not you can connect with people or whether ornot you can like or comment on their
information, that's where you've gotta go withyour company guidelines.
And then I guess the third thing as far as whatyou should do socially is just anything that
(19:02):
you put out there, remember that not just yourlittle it's not, you know, running outside and
saying something in your neighborhood is onething, but now this is global.
Right?
So anything you can say will be all over.
So you
need to be very, very careful.
And that that goes for medical or anything elsetoo.
I mean, if you're applying for jobs and yourFacebook is unprofessional, people can find
(19:26):
that on a Google search too.
Yeah.
You gotta be careful
because
you kinda can't take it back.
Like, once it's out there, I mean, you candelete posts and stuff like that.
But Sure.
Sure.
Sometimes it's too late.
Yeah.
The damage is already done.
So you do have to be careful and make sure thatyou really kinda second guess yourself on, you
know, is this cool to post or is this cool to,you know, to to engage, whatever whatever the
(19:54):
situation might be.
Right.
You know?
And and, you know, I thought about you and howyou've developed thought leadership.
You've developed an influence.
You're an influencer on LinkedIn, and peoplefollow you.
You have, like, 35,000 followers.
(20:14):
Your content's amazing.
Thank you.
Now what would your advice be for MSLs on howthey can leverage social media to potentially
be a you know, for thought leadership, forinfluence, to establish credibility, maybe in a
therapeutic area.
Is there advice that you might have on that?
Yeah.
Let's go back to the MSL that I mentioned.
(20:35):
So she was in she's an optometrist, actually,and her profile was really well done.
So I think people worry, and they think I'vegot a post every day or I gotta post once a
week.
Just take that out of your head and get areally good profile.
Get a good profile picture.
Write a nice about section.
So if someone clicks on you, they can quicklysee that you are a therapeutic expert.
(20:59):
This is where you can share, you know, yourPhD, and you did this research.
Or in her case, like I said, she's anoptometrist.
She had ten years of experience in clinic.
The KOL sees that, hey.
He might be more apt to meet with her.
It's like, oh, this is truly peer to peer.
So that's your opportunity.
You don't have to go start posting and sharingthings like that.
(21:21):
You know, you can if you want to, if you'reallowed to based on your company.
But commenting is a great way to get your nameout there too.
I actually have a good story.
I saw a person that was commenting on my postyesterday, and I'm like, oh, wait.
That's a candidate that I I spoke with her,like, three weeks ago.
(21:42):
She commented, and she it came back in mybrain.
I hadn't checked my big list yet, and Isubmitted her for a job.
So it's sometimes it's just keeping top ofmind, whether it's to a recruiter or it's to a
KOL, things like that.
Commenting can get you a long way.
And in general, when you're thinking about whatyou would comment, it's not that hard.
(22:02):
Think about what you would say to someone inreal life, and that way you can gauge what you
should and you shouldn't say.
If you wouldn't say it out loud to them, youshouldn't say it, but you don't have to put all
kinds of time into it either.
It's just a comment.
Just do it.
Yeah.
Yeah.
And I like, you know, that advice that youstarted with, which is to just clean up your
profile on LinkedIn as a start.
(22:25):
Because so many people, we see, like, they'relike, having a profile is important, but having
a really good profile in this day and age iseven more important.
If you don't have a photo or if you have a badphoto, people notice it.
That's your brand.
That that that goes a long way.
If you don't have a profile at all, you're noteven in the game.
(22:47):
You're not even a part of this whole thing.
Right.
So I think that at the very, very least is tomake sure that you have start with a with a
good social presence, especially on LinkedInbecause it's professional and because people
are gonna go on there.
Mhmm.
And then from there, you can if you if, like,literally, if you're totally starting out, as
(23:10):
you said, you could start to get involved inthe game a little bit when it comes to likes
and shares and comments and that sort of thing.
You just get better at it as you go, you getmore comfortable, and then you become part of
this, you know, whole social experience.
So Yeah.
A %.
Let's talk about I haven't been avoiding thisquestion because it is an important question.
(23:32):
But let's talk about the compliance andregulatory considerations.
And I know that it it's tricky when it comes toengaging on social media.
There's a lot of rules, and there's a lot ofcompliance, and there's a lot of risks.
So can you talk about that?
Yeah.
Well, I think that whether or not you're youhave compliant everybody probably has
(23:53):
compliance guidelines.
But one general rule of thought is you're nevergonna put anything product specific out there,
and you're not gonna comment on anythingproduct specific.
Obviously, if someone posts something about aside effect of your product, no.
You're not gonna comment anything like that.
The things that we're talking about commentingon for a health care professional would be more
(24:14):
so a key opinion leader puts a picture from amedical conference or shares that, hey.
Our publication just got put out there in theNew England Journal of Medicine.
A nice congratulations.
This is really insightful, and it's gonna movealong medicine.
Those are the kind of comments that, generallyspeaking, aren't gonna get you in any trouble.
(24:35):
Again, you gotta make sure that it's allowed,but those are the ones that you can do.
As you you want to know what they're sayingabout your product.
Okay?
But it's not gonna be your job to be the one topolice that.
It's good to keep an eye out for, but it's notever gonna be something where you comment and
(24:55):
say, oh, this isn't true.
Package insert says this.
That's not the kind of game that you wanna playon social media.
Mhmm.
Mhmm.
No.
That's good advice.
That's good advice.
And and I think it's just really important tobe to stay on the safe side of the equation,
understand what your company's parameters areand what their compliance guidelines are.
(25:16):
I think that's really important.
So what about using social media to enhancecollaboration, and knowledge sharing between
MSLs and just different parts of theorganization or even different regions?
Well, I think that if your company posts andallows you to share posts, I mean, that's a
(25:37):
great thing to do to share your own companies.
And it doesn't have to be, again, anything drugspecific.
It might just be that you had lately theInternational Women's Day, and I saw some
companies post and then some MSLs share that.
That's showing that you're proud of where youwork and that your company values the people
(25:58):
and the organization, and then you're excitedabout it.
So those are the kind of things that light uppeople's feed.
We all have enough negative things, so I thinkthat's a no brainer.
I think that if there are other people on yourteam that are posting or your marketing team is
posting and you're allowed to do anything withthat, engaging in other people's stuff is
(26:18):
always the best way to just boost therelationship.
Nobody's gonna ever get upset with you ordislike you because you liked their post or
comment.
It's a great way to start building thatrelationship.
And then as far as MSLs, I mean, that's thewhole idea of LinkedIn is that you're no longer
siloed wherever you are geographically.
(26:41):
You can literally connect with other MSLs.
It might feel a little bit awkward at first,but it's a new way of networking where if you
can't I know maps is coming up.
If you can't travel to that meeting, maybe youcan network with a couple people who did and
ask them, hey.
Do you think this is something I should do inmy future?
It's a little expensive.
I gotta pay for it myself.
Is it worth it?
Ask him for advice, and that's always gonna bea way to build relationships.
(27:06):
So it's just a tool, Tom.
It's a it's a tool to further relationships.
Yeah.
No.
I agree.
And I think that they're the the people that Isee that are really good at this are just
creative.
And they think about how to use these tools orhow they can insert themselves or share
something.
(27:26):
It's just it becomes a part of your day Yeah.
If once you become good at it.
Because you just think about, oh, wow.
This is a great and I'm I'm talking more fromfrom looking at this not just as MSLs,
professionals, as medical affairs professionalsor anybody that's in the the industry.
(27:47):
Like Yes.
You just have to start thinking about, youknow, is there something I can share, post,
comment, like, and and just make it a practice.
Definitely.
Looking at the future now, everything'schanging.
So we have AI, digital this.
Like, things are changing so fast.
(28:08):
There's all these tools.
There's different things coming out.
So where do you see things going?
Like, where do how do you see this evolve?
And I know that this is a very difficultquestion because it's hard to say.
But where do you think things might be going?
Yeah.
When when I saw this question, I thought aboutif anybody remembers Clubhouse.
Clubhouse came about a couple years ago andthen went.
(28:31):
You know?
Instagram, LinkedIn, Twitter X, you know, theirYouTube, I mean, these are all appearing to
stand the test of time for now anyway.
I'm sure there's gonna be something else, but Ifeel like in the near future, that's gonna
really be it.
I think that the future, though, is gonna bemedical affairs realizing, like, we gotta pay a
(28:53):
little bit closer to these digital opinionleaders.
We have this new generation coming out offellowship, coming out the first couple years
of training.
They're they're not gonna be speaking and doingthings the way that some of the traditional
KOLs were or are.
So we gotta evolve and be able to talk theirlanguage and know how they want to share
(29:16):
information.
When I was in MSL, I remember it was a big dealthat you had the speaker programs.
Right?
And you got 10 people in the room, and, youknow, you fly in somebody and they do this
speaker thing.
I think that we we've shifted a little bit.
You know, we went COVID, everything digital,and now it's a little bit more in person.
(29:36):
But I think it's gonna be more of a hybrid, andthat speaker is gonna be able to do more on a
global level and engage via Webexes and thingslike that that are gonna go back.
I think it's just gonna continue to be ahybrid.
Nothing's gonna replace in person, and Ibelieve I'm talking to hiring managers all the
time.
Nothing beats the in person, but I think Ithink we can use all of it if we do it well.
(30:02):
I agree.
I mean, I think you know?
And I when I asked that question, I didn'texpect you to say, oh, we're all gonna be
replaced by robots.
That at least I hope that wasn't what I wasgonna hear.
But no.
No.
No.
I don't think any of us necessarily think thator believe that.
But I do see that the the machine learning andthe ability to have our jobs assisted by
(30:26):
machines is going to continue.
I don't think that's going to stop.
And I I say this with certain not notcertainty, but sincerity in that I truly hope
that, you know, no one loses their jobs becauseof it.
But I do think we all need to evolve
Me too.
(30:46):
And get comfortable with digital tools, socialmedia, engagement, you know, working on our
presence as it relates to the to the digitalbrand, not just what we might be used to in how
we conduct business, how we go about our normalprofessional life.
(31:06):
I just think it's gonna be important as we moveforward.
Mhmm.
Agree.
Yeah.
And reminder, as it relates to that, don'tforget to go to Medical Watch and check that
out and sign up.
It's free.
Gotta check out that tool.
Sarah, you're awesome as always.
Thank you.
This was great.
This was fun.
It was a good topic.
(31:27):
This was I could talk about this stuff all day.
We didn't even get into medical podcasts.
So, I mean, that would be a whole anotherthing.
So
Shit.
Well, you know, we'll have to come back and dothat.
That that'll be next time.
We'll talk about medical podcasts.
Awesome.
You're the best.
Guys, thank you for all of your support.
Thank you for all of your comments.
Thank you for sharing, and thank you, asalways, for your support of this show.
(31:50):
See you next time.
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