Multifamily Tech Gurus Podcast Series

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into the digital battleground where renters live, scroll, and decide what communities they want to explore. In a world where attention is currency, and first impressions happen in milliseconds, they unpack how social media has become one of the most powerful tools in the leasing arsenal. 

In this episode, Kerry an...

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they take you behind the booth for an unfiltered, vendor-focused recap of the Apartmentalize 2025 Conference in Las Vegas. From the trade show floor to unexpected traffic trends and honest booth-to-booth conversations, get the real takeaways from the frontlines of multifamily’s biggest stage.

In this episode, Kerry and Jimm...

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the fast-emerging world of zero-touch experiences in rental housing and how cutting-edge technology is eliminating friction across the renter journey, from the generation of marketing content across multiple channels to guide the initial search to signed lease execution and beyond.

In this episode, Kerry and Ji...

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the often overlooked, but essential foundation of every successful PropTech platform must maintain — processes, policies, and procedures that keep products stable, scalable, and secure.

In this episode, Kerry and Jimmy pull back the curtain on a side of PropTech that ra...

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the shift from traditional campaigns to smart, self-optimizing systems that work across platforms, at scale, and in real time. From leveraging data to personalizing marketing messages to automating reach through social and search platforms, they dive into the tools and strategies shaping th...

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they uncover the true early adopters and real champions of change —those operators, leaders, and tech-forward thinkers who bet on new platforms before the buzz, push past internal friction, and embrace risk in pursuit of efficiency and competitive edge.

In this episode, Kerry and Ji...

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore shifting trends that are redefining how industry players approach trade shows, from shrinking booth footprints to the rise of hybrid experiences. Hear behind-the-scenes stories that reveal the real effort (and expense) it takes to stand out in a sea of exhibitors.

In th...

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they break down how walled-off ecosystems and selective data-sharing are creating costly inefficiencies and making it nearly impossible for property management teams to build a unified tech stack. From missed automation opportunities to poor user experiences, we explore the real-world consequences of a ...

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they unravel the tangled web of power dynamics between property management firms and the providers they rely on to keep operations running smoothly. From delayed payments and one-sided contract terms to the silent pressure vendors face to absorb costs or risk losing business, we expose the often-overloo...

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how advanced technologies like artificial intelligence and digital identity verification revolutionize how multifamily housing operators screen prospective renters. Traditional vetting methods, often slow, manual, and prone to fraud, are being replaced by faster, smarter, and more secure so...

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dive into the evolving world of ancillary revenue and its growing impact on the bottom line of multifamily housing operations. In a landscape where traditional rental income is increasingly squeezed by market fluctuations, rising operating costs, and economic uncertainty, savvy operators are forced...

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how the modern renter’s journey has been completely transformed in today’s digital-first world. With a wealth of online resources, AI-driven tools, and self-service technologies at their fingertips, renters now have more power than ever to search, evaluate, and validate their housing choices before even steppin...

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how rising renter expectations drive a fundamental transformation in multifamily websites. No longer just digital brochures, today’s apartment websites must function as dynamic, full-service engagement platforms—capable of delivering a seamless, intuitive, and highly personalized experience at every touchpoint.

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how today’s renters seek more than just a list of amenities and a virtual tour; they expect full transparency at every stage of their housing journey. From pricing and fees to unit-specific details, renters want to know precisely what they’re getting before they visit your property.

In this episode, Kerry and J...

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss why the traditional sales playbook no longer works and what vendors must do to succeed in the modern multifamily landscape, as the days when aggressive sales pitches, cold calls, and generic product demos are long gone.

In this episode, Kerry and Jimmy unpack how multifamily operators now demand proof of concep...

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how PropTech-related companies' rapid growth creates a complex, fragmented landscape that often leaves operators, investors, and even residents feeling overwhelmed. With so many vendors promising efficiency, intelligence, and cost savings, industry professionals are looking to cut through the noise and identify...

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how Minimum Viable Products (MVP) play a role in creating PropTech solutions, and the willingness of multifamily housing operators to deploy a streamlined version of a solution designed to test market demand and refine functionality. 

In this episode, Kerry and Jimmy ...

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how PropTech startups are foregoing traditional venture capital funding and turning to a new approach known as seed-strapping. This approach leverages strategic partnerships, customer-driven revenue models, and alternative sources to build and scale new products.

In this episode, Kerry and Jimmy examine what th...

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the delicate balance between branding and messaging, uncovering how each element shapes audience perception, fosters meaningful engagement, and goes beyond mere visibility to create a lasting emotional connection, build trust, and drive real influence in the marketplace.

In this episode, Kerry and Jimmy examine...