Why is simplicity so important in marketing? What is the “unique game” approach, and why does it work? And how does storytelling help you build trust and achieve long-term results?
In this episode, I sit down with Jonathan Goodman, acclaimed author and entrepreneur, to discuss the insights behind his latest book, The Obvious Choice.
Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the Obvious Choice podcast, a top show for coaches and entrepreneurs. Featured in Men’s Health, Forbes, and more, Jon has helped over 200,000 small business owners worldwide grow their businesses.
In this interview, you’ll learn . . .
What it means to define your “unique game” and play to your strengths Why storytelling is critical for connecting with your audience How to focus on solving problems, not chasing likes or algorithms The power of community, specificity, and familiarity in building trust Why success comes from simplicity and identifying your "good enough"And more . . .
So, if you want to discover practical strategies for finding your way in a crowded market while staying true to your goals, click play and join the conversation.
---
Timestamps:
(00:00) Intro
(04:57) Why “The Obvious Choice”?
(09:30) Winning the Internet
(17:57) Growth strategies
(26:01) Smart marketing
(32:38) Writing a book: why and how
(39:46) Writing focus
(47:02) Choosing your game
(01:00:38) Exploring your hypothesis
(01:07:05) Finding focus
(01:13:36) Commitment and consistency
(01:17:59) Knowing when to quit
(01:22:32) Achieving excellence
---
Mentioned on the Show:
The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Two Guys, Five Rings: Matt, Bowen & The Olympics
Two Guys (Bowen Yang and Matt Rogers). Five Rings (you know, from the Olympics logo). One essential podcast for the 2026 Milan-Cortina Winter Olympics. Bowen Yang (SNL, Wicked) and Matt Rogers (Palm Royale, No Good Deed) of Las Culturistas are back for a second season of Two Guys, Five Rings, a collaboration with NBC Sports and iHeartRadio. In this 15-episode event, Bowen and Matt discuss the top storylines, obsess over Italian culture, and find out what really goes on in the Olympic Village.