In this episode, Erin talks to Marian about teaching client acquisition for coaches, consultants, and content creators. It doesn't matter what you sell as long it has some sort of conversation. Marian has a way of teaching the system and also implementing the system.
He specializes in helping brand owners with high ticket offers ranging from $2,000 and up.
Marian mentions if you are just starting out, it's important to understand who your ideal customer is and to know exactly what your offer is.
He offers tips on the importance of knowing your competitors. If you have competition, it means people are willing to pay for that type of service. We want to look at competitors because they have already proved the model, and there is no reason to test something new if there is already a working model. One specific tip Marian shared is to identify their most popular videos on their channels.
This episode is packed full of generous valuable business building advice. Listen to Marian discuss brand awareness campaigns, how to build your sales machine, and advice for the digital teaching space.
If you have a brand, you don't want to miss this one!
In This Episode:
- [00:45] About Marian
- [03:00] Client acquisition strategies
- [12:00] Brand awareness campaigns
- [22:15] Building the sales machine
- [37:00] Advice for the digital teaching space
- [42:10] How fitness has impacted Marian's success
Quotes:
"We have all the information at our fingertips, we just have to execute on it."
"Identify what people struggle with the most."
Resources:
IG: https://www.instagram.com/erinroefit/
website: erinroe.com
Facebook page: https://www.facebook.com/erinroefit/
Facebook group: https://www.facebook.com/groups/1208735172667732/
YouTube: http://www.youtube.com/channel/UCVFqZiXhmUD5G3c7fAJ5m-w?sub_confirmation=1
LinkedIn: https://www.linkedin.com/in/erin-roe-564066195/
Pinterest: pinterest.com/erinlr0318
Twitter: https://twitter.com/erinroefit
Join my posse at our podcast Facebook group: https://www.facebook.com/groups/MyEmpowerProject/
________
Guest: Marian V. Esanu
Podcast: https://podcasts.apple.com/us/podcast/high-end-client-acquisition/id1447838586
The 7 figure map
https://www.marianvesanu.com/clientacquisitionblueprint/
IG: https://www.instagram.com/marianvesanu/
website: https://www.marianvesanu.com/
Facebook page: https://www.facebook.com/MarianVEsanuLIVE/?ref=br_rs
YouTube: https://www.youtube.com/channel/UClwKrFjWq9FRnXGBaI_Z-tA
Listen to My Empower Project here:
iTunes
https://itunes.apple.com/us/podcast/my-empower-project/id1438357146
Google Play
https://play.google.com/music/m/I263pazd243zxuo44ywvzmlv6cu?t=My_Empower_Project
Stitcher
https://www.stitcher.com/podcast/my-empower-project
Spotify
https://open.spotify.com/show/72jdtm92ezS8CKy7ZPeorg?si=x1kgLg3tSCamneSuf75HzA
iHeartRadio
https://www.iheart.com/podcast/263-my-empower-project-30091057/
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