Product Testing Tips with Launch Strategist Jessica C Brown MEP031

Jessica Brown is a Certified Business Consultant, Launch Strategist and CEO of Jessica Brown & Co.

 

For the past 15 years, Jessica has managed multi-million-dollar product launches for start-up businesses thru Fortune 500 companies. Partnering with her Business-to-Business clients, Jessica helps them to target ideal customers, test products, and prepare the marketplace for successful launches.

 

Expanding her launch consultation to coaches, consultants, and creatives on a budget, Jessica cuts through the fear, doubt and overwhelm, that can come with launching, by breaking down the process into simple, actionable, and fun steps.

 

Known for her personalized strategies that produce results, Jessica teaches her signature approach to launching in the Launch It Bootcamp, an online program designed to help entrepreneurs confidently launch their products and increase their profitability and impact.

 

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Jess begins by defining a launch.  It is a marketing campaign targeting a specific group of people, and asking them to do a specific action at a specific time. After helping large companies and entrepreneurs, Jessica created an 8 week online course which consists of a mixture of educational videos and interactive group activities, preparing her students to execute a marketing campaign style launch.

Erin was a recent student of hers in 2018 and explained how Jessica’s coaching style also incorporates mindset strategies, which are helpful in the ups and downs of entrepreneurship. She also mentioned how the printable worksheets Jess offered deemed quite valuable in ensuring to take the necessary steps.

Jess shared these 5 simple steps to launch mastery:

Step 1 - create your launch plan
Step 2 -  warm up audience
Step 3 - activate your buyers
Step 4 - open your sales cart
Step 5 - celebrate, deliver, gather your data

Jessica’s course, called Launch It Bootcamp is ideal for any coach, consultant, or creative who is looking to leverage launches to grow their new or existing business. Anyone can value from this course, whether you are a beginner or fine tuning your sales.

Testing is the best way to begin. Jess dives deep into the 5 steps above & breaks down her course into areas to focus on at different stages of the game. Her Bootcamp explains the actions to take according to if it’s your first launch, or you are many launches in with data and tweaks under your belt already.

Considering your audience, and overcoming your own self-made boundaries are definite musts in creating a successful launch.  LaunchIt Bootcamp helps with momentum, and as Jess stated,…” let's be honest, if you start winning, don't you feel more motivated to keep going?”

 

Her hands on approach to being there while her students take her Bootcamp is also a game changer, including workshops and & multiple Q&A sessions.

 

Jessica’s encouragement is genuine and her teachings are backed by over a decade managing multi-million-dollar product launches. Stay tuned for her next course enrollment coming late Winter/early Spring 2020.

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Guest: Jessica C Brown

Instagram: @realjessb

Facebook: https://www.facebook.com/realjessb

 

 

Erin Roe:

IG: https://www.instagram.com/erinroefit/      

website: erinroe.com

Facebook page: https://www.facebook.com/erinroefit/

 

Facebook group: https://www.facebook.com/group