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April 22, 2025 14 mins

Have you ever found yourself staring at your course or membership wondering… What in the world should I charge for this?

You're not alone. Pricing can feel confusing, emotional, and even paralyzing—but it doesn't have to be.

In this episode, I’m breaking down the three essential questions to ask when setting the price for your offer. Whether you're just getting started or you're refining an existing program, these questions will give you a solid foundation to work from:

  • Where does this offer fit in your business?
    Is it your signature program or a stepping stone in a larger ecosystem?
  • How much of you do they get?
    Remember: the more of you they get, the higher the price should be.
  • What’s the value of the transformation?
    It’s not about how much content you include—it’s about what’s at stake for your audience.

If pricing has been a stumbling block and had you second guessing yourself—this episode is for you!

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