Profitable Priorities [NE 080]

Since I am and work with a lot of humans who care about building businesses that fit into LIFE (vs. the other way around), this concept comes up a lot in conversations with my clients, my friends, mySELF. I'm anchoring this idea here so we have it when we’re feeling a bit aimless and sneaky, avoiding the work that we KNOW will lead to the results we deeply desire.

It's time we talk profitable priorities. (*Profitable prios* for obnoxiously short. Check your local GIF library for stickers.)

It’s not so much about the time we have in a given day. It’s not even just about the energy.

It’s about confidently knowing that, even if we only have a teeny pocket of time to dedicate to moving our businesses forward in a given day, we're crystal clear on our personal paths to least resistance and the most profit (for ourselves, our teams, our fams, and our clients).

This episode is a mini coworkshop -- I'm inviting you to do the work with me in real time:

What specific action(s) led to you enrolling the last client you LOVED working with? And what about the time before that? And the time before that?

Did you send an email? Publish a podcast? Reach out to a past client or friend to say "hey, I'm offering this - know someone who would benefit?"
Maybe you did some EFT / tapping videos without making a public PEEP. Your energy shift was enough to call 'em in.
Maybe you updated your sales page.
MAYBE you relistened to the DIY copywriting course you created years ago in podcast form and remembered how valuable it is!
Perhaps it was a client magnet-themed guided visualization that did the trick… seeing all the people from around the world who are the PERFECT match for what you most love to offer feeling drawn to you with a clear, heart-centered KNOWING.

Your challenge right now, should you choose to accept it, is to make a list of the top three to five activities that consistently bring clients into your sphere. Think and be SUPER honest. It’s okay if they seem weird. If they’ve worked at least a couple times, it’s worth testing to see if they continue to work!

And if it’s just one or two main things that work, consider this your sign that it’s time to double DOWN on those activities.

Refresh your list at least once a quarter so you’ve got it handy. Keep it in your phone via Notes or Google docs. Post it by your computer screen.

I venture to guess that even if you only have 25 minutes today - one micro-hustle pomodoro sprint… if you allow yourself to focus ONLY on profitable prios, you will feel amazing.

You did what you could do to turn your “open for business” light on today. You showed up so you could engage in a mutually beneficial exchange with the people who need you the most right now, which benefits THEM, benefits YOU, and benefits the people you