The Profitable Online Coach with Jill Coleman- Ep. 277

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to the show everybody.
This is the Next Level Humanpodcast.
I'm your host, dr J Tita, and Ihave one of my favorite people
in the world on the show todaymy bestie, jill Coleman of at
Jill Fit, also my ex-wife, asmany of you may know, although
some of you may not know and youmay be surprised that it's kind
of cool that me and her arestill best buds, still

(00:23):
absolutely love and adore eachother.
And I want to set this up, jill, because I'm having Jill on.
As you all know, this is allabout the four jobs, right?
So we got health and fitness,we've got purpose and meaning,
we've got relationships and, ofcourse, we got career, finance
and wealth.
And this podcast covers all ofthese things.
But today we're going to focuson career, finance and wealth.

(00:45):
So, for those of you who arecoaches, those of you who are
practitioners and especiallythose of you who want to bring
your expertise online, that'sone of the reasons I wanted to
have Jill on the show and I'llkind of just tell a little bit
of story, then let her begin tofill some of it in.
Just tell a little bit of story, then let her begin to fill
some of it in.
But Jill and I basically cameup together in the online space

(01:07):
back in the day when Facebooksort of was brand new.
We were both blogging, doingFacebook posts.
We built the company MetabolicEffect together and it was a
whole different sort of ballgameat that point and Jill was
younger than me at that point,so I was slightly ahead of her
in that game and now she's way,way ahead of me in this game

(01:30):
because she essentially parlayedall her knowledge into fitness
and built her own businesses andthen began to teach coaches how
to do this, and that's going on.
What, like 10 years now thatyou've been doing this?

Speaker 2 (01:43):
Yep.

Speaker 1 (01:43):
And so she is the one that when I am asking about my
entrepreneurial stuff, when I'mlike, hey, what should I be
doing?
What's the strategy?
What are you doing here?
How does all this work?
Jill is one of two people that Igo to with this, the other
being Nicole Spencer ofAuthentic Conversion, formerly

(02:04):
of Authentic Conversion, andthose two are my go-tos and so I
wanted to have Jill on so shecan get us up to speed and
selfishly, I want to get up tospeed on what works.
If you're somebody who isinterested in being an online
entrepreneur, you're a healthand fitness person coach in this

(02:26):
space and you're workingone-on-ones and you want to move
this online, jill is the bestof the best at this, and so,
jill, welcome.
And why don't you just get ussort of started wherever you
want to start?
Because obviously you and Ihave had a long journey in this,
but over the last five yearsespecially, you far surpassed my
understanding of what's goingon, as I've been sort of bogged

(02:49):
down and building programs andyou are constantly working with
individuals to build programs,so I'm so interested to hear
what's the latest and greatest.

Speaker 2 (02:58):
Yeah, I love this.
Before we turn the mic on, wewere talking about like, should
we go back a little bit and kindof talk about how things were
back then?
Because I don't know if youremember this, but you started
Metabolic Effect.
I came on a couple of years inand at that time we had both
read this book called InboundMarketing and the idea behind it

(03:21):
was you kind of put out freecontent, right.
And this is going back to like2008, 2009, 2010.
And it was a lot of like justput out valuable content and the
right people will find you.
And so this was sort of likethe blogging model and at that
time, metabolic Effect was kindof like the premier health and

(03:41):
fitness online program at thattime and it was like a really
well-read blog.
We grew a readership reallyquickly.
I mean, obviously you did mostof the writing and I would guest
post here and there.
And then I started JillFit in2010.
And it started out as aone-on-one coaching program for
women fat loss and within 18months, we had five coaches that

(04:03):
work for JillFit and we hadgrown to a six-figure-per-year
business.
Within 18 months, we had likefive coaches that work for Jill
Fit and we had grown to asix-figure per year business
within 18 months.
And what happened was peoplestarted asking me like how are
you doing what you're doing?
Like I kind of see my friendShante calls it word of obvious
instead of word of mouth it'slike word of obvious.
People can tell you're doingsomething and so they want to
ask you about it.
And at that time I was like,yes, I can help you do what I've

(04:24):
done, which is just blog everysingle day.
And you know this about me I'mnot that person.
Like I didn't have the topcredential, I wasn't the you
know the leanest person, themost connected.
Like I didn't.
I wasn't really the smartestperson, I was a terrible writer.
But I was good at one thing andthat was consistency.
Fucking showed up every singleday for two years straight and
blogged on that site.
Still showing up every singleday, still consistent.

(04:48):
It's my one thing.
But I mean also, we can talkabout this too but consistency
is what we call a safety trigger.
Like, for example, if I don'tsee you post, or I don't see a
piece of content from you, oryou're not emailing your list
for a month, I think you're outof business.
And so if you're listening tothis and you're like God, I do
have an email list, but theyhaven't heard from me for six
months.
Maybe this is a reminder thatthey need to hear from you,
especially if you want to dothis.

(05:08):
And I don't know if you rememberthis, jade, but I was about 18
months into Jolfit and at thattime I was kind of stuck.
All my coaches were full ofone-on-one clients.
I was maxed out.
I was still working full timeand I reached out to who became
my first mentor, rachel Cosgrove, and I reached out to her and I
said, hey, do you do businesscoaching?
And she said, sure, why don'twe do a 30-minute phone call?

(05:30):
And it's $375.
And I was like come again, $375for 30 minutes.
Meanwhile, I'm like a personaltrainer at the time, right, like
I'm just like that is, I'mcharging like $17 for 30 minutes
.
This is wild to me and Iremember thinking, if this woman
can charge this for this amountof time, I need to figure out
what she knows.
So I paid it on PayPal.

(05:51):
We got on the call and at theend of that she pitched me on
her $10,000 mastermind.
And I remember being like$10,000?
Now, of course, we see thesenumbers all the time oh, this
mastermind is 25K, 35k, whatever.
This is back in 2012.
And I remember being like, isshe insane?
That's a car.
I didn't even have a creditcard that went up to $10,000.
And I was like, okay, I'll letyou know, get off the phone.

(06:18):
Of course, they're definitelynot going to do it.
Is she insane?
I can't afford that, like mostpeople do.
And I let it go for a couple ofweeks and it was you who said,
jill, we got to figure out howyou can do this, you need this.
We got to figure out how to dothis.
And I'll never forget thatmoment because I went ahead and
created my very first businesscourse, called Best of you, out
of that to make the money to payRachel.

(06:40):
And I remember thinking tomyself I don't really know
exactly what I'm doing, but Ican at least show someone what
I've done and it was at the time.
It was like a fitness andnutrition little mindset and
also business made $17,000.
That very first launch paidRachel.
And I was just like, wow, thisis the first course I've ever
created like this works.
And so I always credit youwhenever I tell that story.

(07:01):
I always credit you with that,because if it weren't for you
just saying like, jill, you gotto figure this out and of course
anyone who knows you knows thatyou're that kind of possibility
thinker for people.
But after that I realized howimportant it was to invest, and
of course that's your valuesystem too.
But it's like once you havethat first investment and of
course, from then we ended uptripling the revenue.
The year after I worked withRachel and then I kept investing

(07:24):
in different masterminds andcourses and mentorships and
things like that and I realizedthat business was really where I
was supposed to be.
I love fitness and nutrition.
That'll always be a love ofmine.
But if I'm going to aconference it's a business
conference.
I'm not going to a healthconference.
I'm not doing that.
So in the last several yearswe've really gone hard on the
business stuff and in 20, likeright around the pandemic

(07:45):
decided to scale the businessand now we're at about 1.3 per
year and we have six full-timeteam members and yeah, we do
mostly business coaching forhealth and wellness pros.
So it has been a long ride.
It's definitely changed quite abit.
I don't recommend people startwith a blogging model anymore,
but yeah, we can definitely getinto what's working now,
especially if you're in thefirst couple, maybe year or two,
of being an online coach.

(08:05):
You're a fitness, nutrition,wellness professional and you
want to learn how to takeclients online, so you don't
need to be seeing a dozen peopleacross the desk every day.

Speaker 1 (08:13):
Think there's going to be two people listening to
this, right?
Someone who's just like, wow,this is interesting, but they've
never actually even thoughtabout this, and then other
people who've tried and reallyhave gotten no traction, and
usually both people are going tokind of go towards okay,

(08:35):
they're doing something onsocial media, and you know so.
This is the first place that westart, and when you and I first
started, I remember actually Iremember better when Facebook
stopped showing all of my poststo everybody.
Right, like I know.
That that's the part that Ireally was like OK, things are

(08:56):
different now and things got wayharder, but there was a time,
when I was doing MetabolicEffect, that I would post
something on Facebook and everysingle person who followed
metabolic effect saw that.
In fact, I think I did my firstlaunch literally on Facebook,
just in Facebook.

Speaker 2 (09:12):
I think you literally posted one time and I think you
did $10,000 from one singlepost when you rolled out like
the eight week female fat lossformula, I think it was one
single post and you made 10grand on that one post and this
is back in like 2010.

Speaker 1 (09:26):
Yeah, and it was blowing you and me away at the
time.
Right At the time, I was like,oh, this is going to be amazing
and easy.
Yeah, free money, and, like youknow, we were doing some really
amazing good work, but then, allof a sudden, what I remember
the most is when Facebookessentially shut that off, and

(10:07):
I'll walk you through Jill,because you and I haven't quite
talked about all this.
You've heard some of this fromme, but I'll tell you one of the
things about me when it comesto social media is I'm always
late to the game and I don'tlove sharing my life with
everybody.
It's just not necessarily who Iam.
However, obviously, I havealways been all in on social
media and I am looking for thelatest, greatest strategies, and
so I guess what I want to knowis that where would you start?
And let's just say, obviously Ihave a social media following.
I would say and I've talked toyou about this most of my social

(10:30):
media following is not dead,but very asleep, very asleep
partly because of what I've beendoing for the last 10 years,
and so this is applicable to methe same as it is to all of you
listeners.
And so if you're trying to wakeup your social media following
the way I am, and or just usesocial media to get attention,

(10:53):
or you're starting from thebeginning.
What is it that you would say?
What are the things that wedon't know?
We don't know that we need tostart doing?

Speaker 2 (11:01):
Yeah, I love that you mentioned that you sort of hate
social media, because I thinkthis is really common.
This is actually one of thebiggest obstacles for people to
start doing an online business,and it's more than just I hate
social media right, the doomscrolling, you know the, the
trolls, the haters, like all ofthat kind of stuff that's been
there forever.
I think what people mean whenthey say they hate it is because

(11:21):
they feel like I don't want tosay it's a sellout, but they're
worried they're going to annoytheir friends and family.
They're worried people aregoing to be like what are they
doing?
They're worried they're goingto look stupid and they're also
like why would someone we getthis all the time at Jill Fit
why would someone care what Ihave to say?
And I get that.
And especially if you'relistening to this and you are,
maybe you just got your personaltraining, certification or some

(11:43):
kind of credential and you'relike God, I feel so behind the
eight ball.
So many people have been doingthis for so long and they're so
much further along than me andthey're saying it better than me
and they've been saying itbetter, so why would anyone
listen to me?
Now, one of the things, thereason why we even focus on
social media for those peoplewho are newer.
Because here's the thing Socialmedia is not a business.

(12:06):
Social media is a veryimportant part of business, but
it's not a business.
I think a lot of people come onand go.
I just need more followers.
I'll be honest my very firstonline clients were people I
knew in person.
My very first online clientswere my friends and family,
people I went to high schoolwith.
These people are notnecessarily going to end up
being my ideal client, but ifthat's all you have access to,

(12:28):
that's the audience.
You have access to our friends,family, acquaintances, people
you went to high school with.
Whatever those people don'tright now.
They maybe don't see you as ahealth person.
They see you as the person whoworked with them at Target when
you were 20 years old.
That's how they see you.
So in order for people to evensee you as an expert, you have
to start sharing expert content,and so I usually recommend most

(12:53):
people start with what I callsolutions posts, and this is a
slow burn y'all.
You came here because you wanta shortcut, because we're going
to tell you how to make amillion dollars overnight, or
you want to go viral on social.
That's not my expertise.
My expertise is helping youcreate what I call a legacy
business, something that's likea career.
It's not like I'm trying to goviral and hack the system.
It's like I want to create anamazing audience of super fans

(13:17):
that anytime I need cash, it'skind of like I can get a cash
infusion.
It's kind of like thison-demand sort of ATM not to
belittle the fact that these areactual people.
But social media is the bestplace to start, because that's
where your potential clients arealready hanging out.
They're not hanging out on yourwebsite, they're not hanging
out on your email list, they'renot hanging out in your DMs.
So as much as your website andyour email list and your offers

(13:38):
and all that kind of stuff ishow you make money.
Right now.
We have to go to where we haveaccess to people who are
potential clients for you, andso the first thing is we can
talk about solutions post in asecond.
But the most important thing in2024 across the board is niching
down across the board, and whatI mean by that is the more
recent that you've come online,the more imperative is that you

(14:02):
niche down faster.
So, for example, jade and Ihave been doing this a long time
so we can have our hand inmultiple different things
because we've sort of brokenthrough what we call the trust
barrier.
So, for example, maybe you guyslisten to Jade because he knows
a lot about metabolism and he'sthe best at understanding the
hormones and all this kind ofstuff, and then when he talks

(14:23):
about personal development,you're interested in his take on
it because you already had awin with him when it came to
fitness and nutrition, and sothis makes a lot of sense.
We call trust translates and soonce you've built trust within
one single area, then you can gointo other niches.
But if you're just gettingstarted, you can't be a jack of
all trades.

(14:43):
You can't be like fitness,nutrition, mindset, habit change
, like all these things that welove.
We have to niche down evenfaster.
You can kind of think about itlike this and we can talk about
how to niche down in a second.
You can kind of think about itlike this when I was a kid, I
would go to this ice cream shop.
I grew up in Boston and it wasthis ice cream shop called
Brigham's and it was like an oldtimey ice cream shop and

(15:04):
there's like five flavors.
There was chocolate, vanilla,strawberry, chocolate chip, I
don't know whatever, oreo orsomething, and I remember you'd
go to it and you're like, oh allthese are fine, I guess I'll
have chocolate.
Because of the five, that's theone I like the most.
Now, if you go to a coldstalled creamery in 2024,
there's five different varietiesof just chocolate.
There's double chocolate,triple chocolate, chocolate

(15:26):
chunk death by chocolate.
That's what's happening withthe coaching industry.
Back when Jade and I started,jade was chocolate, I was
strawberry, this person overhere was coffee, and now people
have the pick of the litter whenit comes to their coach.
The specificity between coachand client that matching system
is more specific than it's everbeen, which means that it's not

(15:48):
enough to just be like I'm smart.
Yes, you need to be an expert,that's day one stuff, but you
also need to pay attention toall of the other things that
build trust, like relationshipsand some of the stuff Jade was
talking about, which is sharinga little bit more about yourself
, sharing your value, sharingyour personality, sharing how
you do what you do, even pullingback the curtain on some of

(16:09):
your personal life.
Now I don't think you need to beon your phone every single
second talking about hey guys,here I am with and recording
your entire day, but somethingthat's going to set you apart
only one person gets to be thesmartest.
Only one person gets to be thebest looking.
Only one person gets to be thesmartest.
Only one person gets to be thebest looking.
Only one person gets to be theleanest.
So you have to think toyourself I'm here to solve

(16:31):
problems for people, and whospecifically do I solve that for
, and how do I solve it in aunique way?
And so when we get to nichingdown, it's really important that
you niche down even faster thanyou think.
Hopefully that makes sense.

Speaker 1 (16:44):
Yeah, that makes a lot of sense.
So obviously, from myperspective, this means that
when you get online, you don'tjust go on there and essentially
say I'm going to put up fitnesscontent.
It's like I'm going to put upfitness content for women of
this age bracket suffering fromthis particular condition, who

(17:04):
have children.
Let's say that's right.
So it's like you niche down andthen what I'm hearing you say is
that it has to be solutionsbased right.
So certainly for me and I'llshare all this with all of you
the way I approach social mediawhen I am just not being serious
about business is just postwhatever I'm interested in that

(17:26):
day, whatever I'm reading orwhatever thought pops in my head
and it sounds like also whatyou're saying, jill.
Is that okay?
You need to actually be postingstuff and run it through the.
Does this help somebody filter?
Is this a solution that thatparticular person, that niche,
can actually use?
And I would say like Is thatwhat you mean by solution posts?

Speaker 2 (17:48):
Yeah, so like when you share like little research
articles you're reading or stuff.
To me, all of that's great foryou because that's what we call
your knowables.
You know, one of your knowablesis I like reading research.
So while there's no likeactionable takeaway or something
to do, you can think aboutsolutions posts, like someone
can leave and do something, socan they try something based on

(18:09):
this post.
So you know, people go and readresearch because but there's a
personality aspect to yousharing the stuff you're excited
about.
To me, that's not necessarily.
It doesn't have utilitynecessarily, except for the fact
that it gets people tounderstand your world better and
you as a, as a creator, and youas a coach and you know you as
a course creator and things likethat.
So a solutions post is reallysimple and if you're thinking to

(18:32):
yourself like how do I knowwhat this is Once you kind of
understand your ideal client andthere's really there's three
things you need to know aboutyour ideal client.
The first thing is you need toknow what their current
struggles, obstacles, challengesare.
Now not necessarily likedemographics.

(18:53):
If you've ever done like aniching down exercise, people
are like it's a Midwest mom, 36years old, makes $60,000 a year,
2.5 kids.
We don't really care aboutdemographics anymore.
We care about what we callpsychographics, and
psychographics is how is thisperson thinking?
So a lot of times, people willsay, oh, busy moms, or
overwhelmed moms, or frustratedmoms.

(19:14):
This is like a 1.0 way to nichedown.
But I would even challenge youto get even more specific,
because using words likeoverwhelmed, stuck, frustrated,
like these, are fine, exceptthey're not specific enough.
Everyone's overwhelmed,everyone's stuck, everyone's
frustrated.
These are fine, except they'renot specific enough.
Everyone's overwhelmed,everyone's stuck, everyone's
frustrated.
So what I like to give people aninsight into is using what we

(19:35):
call the camera scenario.
If I was following thisfrustrated mom around all day
long with my camera, what wouldshe be doing?
What does frustration look like?
What does overwhelm look like?
So I'm going to definitelyconnect stronger with my
audience.
Instead of saying, are you anoverwhelmed mom, I'm going to
say are you a mom of young kidswho, every single morning,

(19:58):
you're yelling at one of yourkids to find their shoes, You're
yelling at the other kid to puthis jacket on?
10 times, you're always, nomatter what you do, 10 minutes
late out the door.
Is that you and someone's going?
Yeah, that's exactly me.
That's when I'm going toconnect.
I'm not going to connect withthe more vague description of
overwhelmed, stuck thing.
This is like getting intomessaging a little bit, but you

(20:19):
have to think about morespecifically.
What do these words look like?
And I think you do this reallywell, jade.
In general, I think this issomething that you probably do
already and maybe it'sself-evident if I'm saying it,
but I see so many people notgetting the coaching bites that
they're looking for on socialmedia because they're way too
vague.
And so, if you can just makethis one shift into the camera

(20:41):
scenario, how is someone goingthrough their day?
When I told you guys the storyabout Brigham's, you're probably
picturing it in your head.
You're like I can picture thistiny little old timey ice cream
shop, right.
So you need to think aboutgetting specific in how you're
reaching this person, so thenyou can come with the solution.
For what does that mom need inthat moment?
What's the solution that canhelp her?

(21:02):
What's one little tool,strategy, insight that can help
her in that morning routine?
Now, if you're thinking toyourself like maybe that's too
niched down, jill, I work withmoms, but not every single mom
has that exact story.
That's okay, because there'sgoing to be a mom who's like
well, I don't have that, but forme it's at dinnertime.
At dinnertime, my kid's likethrowing the food on the floor

(21:22):
and like wants to get down anddoesn't want to eat the broccoli
and whatever.
So they're going to extrapolatein their mind another scenario
that sounds like the one youdescribed, and in this way
you're going to connect muchmore strongly and someone's
going to go holy shit, I don'teven know what Jill has for me,
but she's speaking my languageand it's like she's in my head I

(21:43):
need whatever she's got,because she totally gets me.
And so this comes down to likeare we connecting with the right
person because we understandtheir world, and then are we
giving them actionable tools andstrategies to try to start
getting some low risk wins withus before they actually, you
know, buy something?
So this would be all in a freecapacity.
This would be just one exampleof a kind of post that you could

(22:03):
do on social.

Speaker 1 (22:04):
Yeah, this is really interesting because, you know,
obviously, ironically and Ithink most of you listening to
this know me as a female hormoneperson, probably even still and
one of the reasons that I thinkthat happened was because I was
working with mostly women and Iwas watching and listening and
able to literally repeat or atleast say stuff like listen,

(22:27):
I've worked with women and theyare different people.
They respond differently totheir diets at different times
of their cycles, and that'sdifferent than a man.
And just that little bit of meunderstanding the scenario of a
woman who's craving ice cream atparticular times of her cycle,
I think, yeah, I think just youknow, I never thought about it
that way, but I think that kindof thing just being observant,

(22:49):
even though I'm not a woman,I've never had menses, I'm not
going to go through menopause Iwas just being observant and
repeating what I essentially saw.
So I really liked that idea of,like you know, the idea of
following someone around with acamera, because I was a
clinician, you're sitting therelistening to their stories all
day, every day.
So all I was doing was repeatingthose stories back to people,
and people were seeingthemselves in those stories.

Speaker 2 (23:14):
So when you write an email and you're like, hey, let
me tell you about this woman Iworked with who went on vacation
and all of a sudden she lost 10pounds even though she was
eating, drinking and eating andstuff like that, people are
picturing that vacation in theirhead.
They're picturing that woman intheir head and going, gosh,
maybe I could Right now.
It now becomes much moreapplicable.
So the more specific theexample, the more universal it
becomes.
And I just want to give youguys a couple examples of

(23:35):
niching down.
If you're scared to niche down,this happens quite a bit where
people especially if you comefrom the in-person, if you're a
physician practitioner, apersonal trainer, group fitness
instructor, you probably haveworked with a lot of different
types of people.
Right, you're at the mercy ofwho walks through the gym door.
I remember when I was personaltraining I had like an
85-year-old dude who wasosteoporotic.
I had a 35-year-old postpartummom.

(23:57):
I had a 19-year-old kid whowanted to be a motocross racer.
I trained all these people.
So when you come online, youkind of think to yourself, well,
I could help all of thesedifferent people, how can I
choose?
And I have a client.
I've had clients, one of myprevious clients she was a
postpartum coach for rockclimbers and she was doing like

(24:17):
six figures online as apostpartum coach for just female
rock climbers.
I know someone else who has aseven figure business teaching
people how to take pictures ofpets, how to be a pet
photographer six, seven-figurebusiness.
So like guarantee, there'ssomeone out there who needs what
you have.
You just have to have thecourage to rip the bandaid off

(24:38):
and draw a line in the sand andbe okay, leaving those people
behind and really doubling downon this thing.
If I see two posts that say thesame exact thing, the same
exact type of coach, samecredential, but this person uses
cuss words and that's me.
I'm going to choose this person.

(24:58):
I'm not saying that's a tactic,by the way, but it could be
something as small as that thatgets someone to want to work
with you versus someone else.
Or you have a dog, or you havekids, or you live at the beach
or whatever that is.
That could be the decidingfactor.
And so I want you guys to thinkabout not that the space is too
saturated.
That's something we hear peoplea lot of say.
The space is not saturated,sophisticated, which means that
people do have the pick of thelitter.

(25:19):
And you need to if you wantpeople to see you as different.
You have to bring those thingsup, you have to talk about those
things, you have to niche down,bring those things up, you have
to talk about those things.

Speaker 1 (25:29):
You have to niche down.
Yeah, I love that, so okay.
So here's the here's the wholething then.
So let's go into the actualposts.
And actual, you know places topost.
You know, because, obviously,like, when I think of this, I
think of just face to camera.
Some people don't necessarilylove that.
So are there any things thatyou've learned that basically,
like, these are the types ofposts that you should be doing?

(25:52):
So, obviously, solution postsare there different types of
solution posts or they're justdifferent?
Is solution post just one typeof post and there's a bunch of
others?
I'm curious about how to dothem, right, because you see
different types of posts allover the place and depending on
where you are.
Like TikTok, you see, I don'tknow dancing and skits, you know
, not so much anymore, but youdid in the beginning, right.

(26:13):
And you know Facebook, you seecertain things, and Substack,
you see certain things.
And Instagram, you see certainthings.
So what are the rules or tricksof the trade as far as that
goes?

Speaker 2 (26:24):
Yeah, I mean in terms of like, what's quote, unquote,
what's working from, like, amedia perspective.
That's always going to change,right, that's based on the
algorithm.
You know, like a year ago itwas all reels and now it's like
oh, they're like, oh, we'regoing to prioritize carousel
posts.
I will say, if you are someonewho has less than 10,000
followers on social media,instagram specifically came out,

(26:45):
or Meta came out and said, hey,we're going to prioritize your
accounts, which is really coolbecause they're like, we're
going to prioritize showing yourposts and pushing them out to
non-followers.
So if you're scared and you'relike, only have 600 followers,
it's prime time for you.
This is a great time for you tobe prolific.
So, in terms of what types ofposts I mean?
I think, just a variety.
I think it is a skill and youknow this.

(27:08):
There's a skill to speaking onthe internet.
I know that kind of soundsstrange.
This is one of the biggestbarriers for folks who are
coming in and they're nervousbecause they've never done that
before.
I find that personal trainersand group fitness instructors do
this well because they're usedto projecting and holding space
in a room.
They're used to telling peoplewhat to do.
Go over here.
Click on that, do this, do thissquat, here's how you do it
move that they're used to, thatkind of I don't know what it is,

(27:30):
maybe leadership and so I thinkthey do the best on video.
So I do see that people whohave in-person experience tend
to do better and faster online.
But solutions posts are verysimple.
It is connecting with theperson you're trying to connect
with.
It is connecting with theperson you're trying to connect
with, so it's speaking to thatniche.
Like are you a busy mom who hasa hard time getting your kids

(27:52):
out the door and you're alwaysrunning 10 minutes late?
Great, this is for you.
Then it's a solution.
And solutions are super simple.
Just take 10 minutes, set atimer on your phone and do a
brain dump on all of thefrequently asked questions or
common concerns that you knowthese people have.
So what are they saying?
What are they asking?
And, as a personal trainer, itwas really easy for me because I
was having these conversationsin person all the time with

(28:13):
people.
They were like after theworkout, what should I be eating
?
You know what's the bestprotein powder?
What you know?
What should I be?
How long should I wait to youknow.
So they were asking you thosequestions and you could just
literally turn around and turnthat into a post.
There's no such thing as beingtoo simple.
You have to remember who you'retrying to reach.
You and I, jade, we lovebiochemistry, we get into the

(28:35):
weeds and stuff, and if you'relistening to this podcast,
chances are you're apractitioner who loves
biochemistry and getting intoall that kind of stuff.
Average client doesn't give ashit.
They're like look, I just needto lose 20 pounds so I will eat
or drink whatever you tell me todo to get there.
So I know we can get into theweeds and we get excited to talk
the science and like really.
And we also want to impress ourpeers on a certain level.

(28:56):
Right, we want them to see usas smart or whatever I would
justify.
But what I see my clients who dothe best do not care what their
peers think.
They immediately speak to thatperson who's just like I want
the result.
And I will also say with this,you need to speak their language
.
So what I mean by that is I seea lot of newer coaches online

(29:17):
health fitness people who are onthe other side of the
transformation.
They've already lost the weight, they've already resolved their
relationship with food.
They've already got the300-pound deadlift, whatever it
is.
They're on the other side ofthe transformation and they
speak that language.
They'll be like do you want abetter relationship with food?
I'm like that person who'sbinging every single weekend,
doesn't even know what that is.

(29:38):
They don't even know they havea bad relationship with food.
That's the language you use,because on the other side of it
you realized that that's what itwas.
So when I was deep in my sortof food obsession, body
obsession, if someone said to me, hey, Jill, do you want to have
a better relationship with food?
I'd be like, no, I just need tolose 10 pounds immediately.
That wasn't the language I wasusing.

(29:58):
So if you're using things likeit's all about your mindset,
it's like, yes, it is, but youonly know that because that,
looking back on yourtransformation, you were like,
oh, it was so much mindset.
But the person who was in yourshoes five years ago, 10 years
ago, isn't saying that.
They're saying I'm stuffed intomy clothes, I walk into my
closet and nothing fits.

(30:20):
You need to speak to that painpoint.
It can't be like I know youcare about weight loss, but
let's talk about mindset.
It doesn't work.
You need to speak theirlanguage and it's okay to say,
hey, I can help you lose 10 to20 pounds in the next six months
and keep it off for good.
Then guess what?
Once they become a client, thenyou start implanting some of
the other awesome stuff aboutmindset and habit change and all

(30:42):
those cool things that we loveand so solutions post.
Just make sure you're speakingthe language of the ideal client
and you are giving themsomething to try.
That's the big deal.
Then the second type of postthat, like, I have the six what
I call the six S's of socialmedia posts.
The next one is stories, andstories are useful because

(31:03):
people can see themselves in thestory.
And so if you tell a storyabout your own transformation,
whether it's what we call yourmacro story like I used to be
obsessed with food, I used to beobsessed with my body, I used
to try and lose weightconstantly, I did this all or
nothing thing whatever, and nowI'm doing things like this I
mean that would be useful.
But what I find is even moreuseful are what we call micro

(31:24):
stories, like in this instancefor example, I haven't told Jade
, this is a little bit of aconfession, but I drink diet
soda now, which I never used todo, right?
I mean, when you met me I wasdrinking a whole bunch of Diet
Pepsi.
So a micro story would be likeyou know what, back when I was

(31:45):
obsessed with my body andobsessed with food, I would have
looked at a Diet Coke and beenlike, oh, it's poison.
But what I didn't realize wasnot drinking the Diet Coke made
me eat an entire pan of brownies, like three days later Now I'm
just like you know what Jill.
It's fine, have a Diet Coke,it's going to take the eye drops
.
Not that big of a deal, right?
So that would be a micro storyof me sharing a little piece, an

(32:05):
instance in time of what isdifferent.
Now, if you're like Jade andyour ideal client is not a
previous version of you, thenyou have to have a lot of
experience with this person,just like Jade does.
So he's seen literally hundreds, if not thousands, of people in
his clinic women who aredealing with hormonal issues and
so he knows that insight now'snot your ideal client is not a

(32:27):
previous version of you, thenyou really do need a lot of
clinical reps with that personto know how to speak their
language and how to tell storiesabout your clients, and that's
one of the things that I loveabout your email newsletter,
jade it's that you always tellstories about your clients right
Obviously anonymously, but youdo it in a way that teaches and
people can see themselves inthose stories, and so that's a
really important part ofconnection.

Speaker 1 (32:48):
Yeah, I love it.
So what's the next one?
What's the next S?

Speaker 2 (32:56):
So the next S?
Well, there's is superpowers.
So superpowers is like theseare what we call your knowables.
These are the things that havenothing to do with your
expertise, but are things thatpeople remember of you.
So, for example, a couple ofyears ago I got a new car and I
posted on my stories like hey,you guys, I'm getting a new car,
guess what I'm getting?
I got more DMs than I've evergotten in my entire life and of
course, I take it personallybecause people said stuff like a

(33:17):
Prius, it's a good brandingexercise.
Like you really see me as aPrius, like okay, but it was
cool to see from a brandingperspective.
But the reason why I got somany messages was because
everyone has a car, everyonedrives, everyone has a license.
So there's a connection pointthere.
If I had posted like hey, youguys, I'm getting my blood labs

(33:37):
done, guess which labs I'mgetting right, maybe the people
who are practitioners wouldmaybe have guessed.
So you want to think about whatare the things about you that
have nothing to do with yourexpertise that you're going to
strategically incorporate intoyour content?
So I always love when you shareStoie on your stories because

(33:59):
she's so cute.
If you guys don't know that Jadehas a Pomsky Pomeranian Husky
mix and I do too, and this isone of my knowables.
People know my dog.
If I go to a live event, peopleare like there's Pip coming.
This is a connection point.
Other people love dogs too.
It's like they have a dog.
People send me pictures oftheir dogs all the time.
You'll know what your knowablesare, your superpowers are,
because people will tag you andstuff Say you're someone who

(34:22):
loves margaritas.
People are like oh my God, Ihad a Marg and thought of you.
Maybe that's not the best.
If you're a health person,maybe that's not the best
branding, but those are some ofthe things.
When people repeat back to youyour knowables, then you know
that you're connected.
It's like a me too opportunity,right, and so this is really
important for buildingrelationships.
People need to know oh you, youknow your significant other and

(34:43):
you do something on the weekend.
That's really cool.
You have a couple of kids, theyboth play hockey, right, like
it's these kinds of things,whatever you feel comfortable
sharing, but then you have tostrategically incorporate that.
That's why people love realitytelevision, right.
We love to know the storylines,the characters.
You know.
I have a client of mine who hastwo teenage boys and she's
constantly playing pranks onthem and it's so funny to me.

(35:05):
I'm kind of invested.
I'm like, oh my God, what didDrew do?
I don't even know these people,but because I care about her
and I feel connected to her Idon't have kids, don't want kids
, but it's kind of cool to seeand I feel invested in that and
it's kind of fun to watch, andso this is, however, to the
level you want to do this.
I know it feels kind ofself-indulgent, I know,
especially for you, jade, thisis probably the thing that you
don't love sharing the most.

(35:25):
But how many messages do youget or how many likes do you get
when you share Stoey?
People are like more Stoey allthe time.
I'm sure of it.

Speaker 1 (35:36):
Yeah 100%.

Speaker 2 (35:37):
Yeah, if I post Stoey , I get more everything.
This is why, if you'relistening to this and you are
constantly posting tools andtips and strategies of recipes
and workouts and then you sharea picture of like you and your
spouse on vacation a millionlikes, right, and then you go
how come this gets a millionlikes?
Because people want to knowlike we're nosy and people love
love and all that kind of stuff,right, but it doesn't mean that

(35:57):
you should only post of yourfamily, but you should include
that.
So I like superpowers onstories, not necessarily main
feed posts.
Main feed posts are mostlyaround, like you know, solutions
posts, stories.
Like you know, solutions postsstories, maybe inspirational
type posts, things like that.

Speaker 1 (36:14):
Superpowers do well in your Instagram and Facebook
stories.
Yeah, that's the hard.
That's the hard one for me, butit sounds like that.
You know, there's that whole nolike trust thing, right.
So, it sounds like these go inthat sort of no and you know
like sort of aspect of thisright Totally, how many of these
are you going to post, though?
Is this like a once a weekthing or like a once a day thing
?
Yeah, I mean like Because to me, I think some people might get

(36:37):
for me it's not necessarilycomfortable to talk about myself
, so I know I want to do that,but it's bare minimum.
And then I see other peopledoing it constantly.

Speaker 2 (36:45):
All day long which makes me go?

Speaker 1 (36:46):
are they, you know, are they actually running a
business or are they justsharing their life, like?
So?
There's gotta be, you know, abalance.
I don't know, I don't know.
I mean think about like thiswhat we call.

Speaker 2 (36:54):
We call it the trust formula.
Right, the trust formula.
You said it.
People need to know you, likeyou, trust you, and the trust
formula is authority plusrelatedness, times, time.
So authority posts would belike solutions post.
Is this person an authority?
Do they have something that canhelp me?
Like, if you're a businessowner, you're a solution, you're
a problem solver right, that'swhat you are, that's what you

(37:15):
get paid for.
So people need to know what youknow.
And I know something that, uh,jade, when we were early days of
metabolic effects, it wasbecause metabolic effect was
sort of a proprietary workout ina system.
We didn't really talk about itthat much on social media until
we like ripped the bandaid offand we're like okay, we have to
share what we know.
And that's when the businessreally started taking off.

(37:36):
So if you're here and you'relike I don't want to share my
tools, because then what willsomeone pay me for?
It's kind of like me going to Idon't know West Elm and wanting
to get a couch, and I'm like,hey, do you have a red couch?
And they're like, yeah, we gotone in the back.
And you're like awesome, can Itake a look at it and they're
like oh no, but trust us, it'sin the back.

(37:57):
So you have to share yoursolutions, because people need
to know how you can help them,and so the solutions piece is
probably like the main type ofpost.
Stories are also greatSuperpowers will go in your
stories and that'll just be likea condiment, right, like to me.
Just sprinkle it around alittle bit.
We want people, and this iswhen you get DMs being like oh
my God, me too.
Or they're sending you apicture of their dog, or they're

(38:19):
like that's so cute or whatever.
All of that's really importantrelationship building, right?
That's part of the relatednesspiece, of the trust formula.
And then I said times, time ortimes reps.
So trust by nature takes timeto build.
But also, if you want it to gofaster, publish more.
Then you see more, right, sojust publish more if it's times

(38:39):
prompts.
The fourth S is system.
This would be your specificmethodology or your specific way
that you do it.
This is the thing I think, jade, that you're definitely the
best at, which is coming up withframeworks that are memorable
for people, and so this is yourand, by the way, you guys, this
is how you're going to setyourself apart the credentials.

(39:00):
You're not going to setyourself apart with the
credentials.
Everyone kind of has the samecredential, unless you're like a
PhD, md, nd, something likethat.

Speaker 1 (39:10):
But most people have around the same credential,
unless you're like a PhD, MD, ND, like something like that.
But most people have around thesame credential.
It's not going to be the thingthat's going to set you apart.
And even with the credentialnowadays, you know people,
people just don't.
If you could be an MD andpeople don't like you and an ND,
people like you more or viceversa, it's like you know, it's
yeah, so it's crazy, right now,if you're a credentialed person.

(39:30):
You may even be frustrated bythe fact that people are out
there doing your work that haveno credentials, and that's why I
say oftentimes credentialedpeople have a resistance to
doing this stuff.
But if you're not teaching it,somebody else is.
And actually this is a quote Ithink I got from you Jill, maybe
you got it from somebody, butthe expert is the person out
there doing the thing, right?

Speaker 2 (39:51):
Like you know, that's , that's the thing that I think
I got that from you.
It's like you know, I usuallysay the person who has the right
to do.

Speaker 1 (39:53):
It is the one doing it.

Speaker 2 (39:54):
The person who has the right to do it is the one
doing it, which, so, like, Iagree with you.
There's I work with a lot ofPTs and a lot of chiros and
they're like people know, andthey're positioning themselves
as like movement professionalsand I'm like, yeah, but are they
getting a result for somebody?
Right?
We don't know.
Like I mean, I don't.
The idea of policing theinternet is wild to me, like how

(40:15):
could you ever?

Speaker 1 (40:16):
we just need people out there doing doing their
thing, and that's part of thenext level human ethos.
The ethos is that, look,there's only one you.
There's only ever been one you.
There'll never be another you.
There never was a you beforenow, and you have a unique thing
that you need to do and thatyou can do in a way that you can
do it, and that is the idea.
You go out there and you teachin the social media that what I

(40:37):
do love about social media isthat it gives us the ability to
do our thing, to do our work,work being the way we make a
difference, our job being theway we make money.
Obviously, a lot of you arelistening to this right now
because you want those twothings to be the same.
Jill and I get to have our workand our job be the same thing,
which is amazing, and I wouldwant that for everyone, and the

(40:58):
only way you do that is just getout there and start.
You know teaching no-transcript.

Speaker 2 (41:33):
Give them recipes, do you give them meal prep tips?
How do you get them to do that?
And they're like oh yeah, Ihave this.

(41:56):
If you say weight train, I'mlike what kind of weight
training, bodybuilding, powerlifting, metcons, what exactly?
What type?
What's your IP?
What's the specific way you doit?
Now, the key with system is itcreates safety for people.
This is really important.
It creates safety for potentialclients.
So, for example, if I get on asales call and I'm like yeah,

(42:17):
hey, susan, when you work withme, we'll just talk about your
eating, we'll talk about yourexercise and we'll just see what
we need to change, It'll begreat.
That's one way.
Or it can be like hey, susan,let me just share with you the
five step process that all of myclients need to master in order
to get the result.
You have to master these bigfour pillars because this is

(42:38):
where we get to the.
You know it's for some peopleit takes six weeks, some people
take six months.
But I want to share with youwhy we have to master these five
things.
That's going to feel so muchmore guaranteed to that
potential client than justrandom coaching.
So you want to think about howcan I organize the things that I
teach to create a sense ofguarantee or a sense of like

(42:59):
tried and true feeling forsomeone who's on the fence?
And I will say one of thebiggest changes we're seeing in
2024 is that more and morepeople are coming in with
baggage.
They're coming in with badcoaching experiences.
They're coming in with bad, youknow, investments are coming in
where people didn't deliver.
So when Jade and I firststarted, we were people's very

(43:21):
first online coach.
Like.
People were like I don't evenI've never done this before.
Right, so like it was really.
I don't want to say it waseasier.
In a way it was.
But now, every single timesomeone comes into my programs,
they're like I've been burned bythree business coaches.
How is this different?
I have to put my marketing haton and get better at
communicating how I am differentand pivot away from all of

(43:43):
those bad experiences.
It kind of sucks, but if you'rea health and wellness
professional, you can't affordto just pay, just learn health
and wellness.
You have to learn business atthis point, because this is how
you're going to separateyourself from all those bad
experiences and all those failedattempts that people have
coming into your programs.
Now more people have just donemore programs, and so the system
creates safety.

(44:03):
It's like, okay, if I justfollow the plan, I'm going to
get the results, and so that'sthe fourth S.

Speaker 1 (44:10):
Yeah, and, by the way , what's really interesting
about this is that you know Jillteaches a whole system for
business right, and one of thethings I'll say.
That's really interestingbecause you know I'm a research
geek and you know I am always inreading stuff and now I'm very
much into the psychology worldand what I've really discovered.
If you look at the way youprime people with messagings

(44:30):
around marketing, it really is aplacebo effect.
What it is is it's anexpectation effect.
So there's really cool research.
I'll just talk about one rightnow.
But the milkshake study is onethat Jill knows about but you
all may not know about.
This is Aaliyah Crum fromStanford University, which
basically gave individuals.
She took them into the lab andessentially said hey, let's
measure your cortisol, let'smeasure your ghrelin, which is a

(44:52):
hunger hormone, and then let'sgive you either a decadent rich
chocolate milkshake or a lightdiet chocolate shake and then
let's remeasure your cortisoland ghrelin.
Well, obviously, the people whogot the heavy chocolate
decadent shake saw their hungerhormones go down and their
cortisol go up, and the peoplewho got the diet milkshake saw

(45:15):
the reverse.
Basically, the problem was thatthe milkshake was the same
milkshake, so it was themarketing and the way these
milkshakes were labeled.
That created these hormonalexpectation effects so crazy in
the body.
And we now know that this.
We actually now know how theplacebo effect is working.
It's working at certain areasof the brain that create an

(45:36):
expectation for a result.
Marketing allows us to do that.
So this idea that we shouldn'tbe marketing is absolutely wrong
.
In fact, I would say marketingis the first way when we do
marketing well, it's the firstway we get them results because
we create the expectation.
So I really like this idea ofthe system and explaining the

(45:56):
system.
It's a really cool way to thinkabout it.

Speaker 2 (46:00):
You know it was funny .
We just ran this fitnessprogram a few months ago called
Lean Building, and it was a12-week program and I was blown
away at how many people, beforethey purchased it, messaged me
and said what should I do afterthis?
And I was like what?
You haven't even done the first12 weeks yet.
What do you mean?
What do you do after this?
And I was like, wow, peoplewant to know what the plan is.

(46:24):
They want to know, they want itto feel organized, Like, okay,
I'm going to do this first, I'mgoing to do this second.
So if you can create thatpredictability for your client,
they're going to feel so muchsafer investing their dollars
with you, versus if they don'tknow what they're buying exactly
.
If I can create a roadmap forthem, they're like, oh, I'm here
.
It's like you go to a mall andyou go to the directory at the

(46:45):
mall and it's like you're hereand you got to get up here to go
to Nordstrom.
It's like, okay, I got to gothrough all these things.
Same exact thing for yourpotential client.
You got to show them where theyare and you got to show them
where they need to go.
And now it's like, okay, Iunderstand that when I invest
with you, you're going to takeme through up to Nordstrom, and
so that's really what we'recreating when we have a system,
and y'all, you all have a system.

(47:07):
Maybe you don't know what it isyet, but how would someone feel
safe investing with you if youdon't talk about it?
So this is one of the thingsthat I think Jay does the best.
If you guys are on his emaillist which I'm sure you are he
constantly is like creatinglittle systems, acronyms,
frameworks, things like that andjust look at it from the
business lens and be like andthat's probably why you guys
like it is because you're likeokay, this makes sense, right,

(47:28):
this feels cohesive in a way,and we need to turn around and
do the same thing with ourclients.

Speaker 1 (47:33):
You know the interesting thing about me too.
That is my strong suit and it'staken me a long way.
But I'm realizing as I listento you talk right, these other
things I don't integrate as well.
So I literally have lived offthe idea that I have systems,
partly because I am constantlyreading research and dealing
with people and, and you know so, I build these things.
But, you know, I'm not so surethat it's working as well.

(47:56):
What I like about this is thatthis is this is a business
system that allows me to go.
Okay, this is going to shore upmy lack of results, because
this single-minded thing thatI'm good at is not necessarily
reaching everybody.

Speaker 2 (48:12):
It is definitely.
You know, it's one of thosethings where it's like you know,
do whatever part of it feelsgood to you.
The next S, the fifth one, isactually called services, and
this is probably the hardest formost people, because this is
where you have to actually talkabout your offers.
This is where you have toactually like let people know
that you have things for sale,and especially, I know,
especially in like the ND worldand you know, maybe it's funny

(48:34):
because my brother, brandon, ishere and he's a dancer and he's
like dancers just want to staybroke, like they just, they just
like it's.
Who can be the biggest victim?
Who has the least money?
Who you know?
And so he's like it's hardsometimes to charge a premium
price because it's looked downupon, and I feel like there is
this negative connotation withlike, oh, you're just trying to
sell something, oh, you're justtrying to make money, and I'm

(48:56):
like, yes, but also it's inexchange for something that's
going to change your life.
So I think it's really importantthat this is a whole, maybe
second, episode, but like on thepsychology of sales and how to
show up and how to talk aboutyour offer.
Now we can do like more directcalls to action, like, hey, I
have this thing, cart's open, dmme if you want it, I'm taking

(49:19):
clients.
Like we can have these moredirect sales posts and those are
important, but more if you're alittle bit scared to sell.
One thing that might be easierfor you is just to talk
contextually about your coaching.
So, for example, let's say youhave a coaching client that day
and you are in the gym or you'rein the clinic, you're on the
phone and you just get off thephone with someone.

(49:41):
It would be really easy to taketo your Instagram stories, face
to camera and talk through whatjust happened on the phone.
Hey guys, I just got off thephone with one of my clients and
I want to share with youbecause this becomes valuable
right now too, because now I'mactually adding value when I
talk through.
This client's been seeing me forlike four months.
When she came in, you know shewanted to lose about 30 pounds.
She was really struggling withher thyroid stuff, whatever and

(50:02):
I want to share with you guyssome of the biggest dial movers
that we've done together overthe last four months that have
really helped her.
It was really cool todaybecause she's down 25 pounds.
She's never felt better.
Closers are bringing her rightup.
It's an opportunity for you togive in real time a case study
of a client.
Now it doesn't have to be thismassive transformation like we
see side-by-sides on sales pages.

(50:24):
It can just be one tiny insightand even though I'm not saying
hey, go to the link in my bio orlet me know if you want to
coach with me.
It's not a direct call toaction, but it's contextual.
So, for example, if you have anoffer and like, for example,
our signature offer at Jill Fitis called FBA Fitness Business
Accelerator we launch it once ortwice a year and it's open for

(50:46):
four days, that's it.
The cart is open for four days.
So if we launch it twice a year, it's open eight days.
I'm talking about FBA all yearlong.
All year long, even though youcan only buy it for eight days a
year, and the reason is thatI'm trying to build familiarity
around the offer.
I want people saving up for it.
I want people puttingthemselves on the wait list.

(51:06):
I want them putting on theirvision board.
I want them buildinganticipation so that when I
launch again, they're ready.
What I see a lot of peopledoing is launching something one
time and going, oh, it didn'treally work, I only got eight
people, and then they throw itaway and they start from scratch
.
You need to build familiarity.
Your offers need to have areputation and it creates a

(51:29):
sense of safety for them, and soyou're building the familiarity
.
I don't know if you know this,jay.
This is actually funny.
It's like applicable becauseit's election season.
You know, you drive around townand you see people with the
signs on their lawns.
I was just like, like, why dopeople do that, especially for,
like, local elections?
Right, I'm like why, like, whyare people doing this?
These things even work.
They've actually shown inresearch that when people go to

(51:49):
the polls, they know the big guy, they know the president, they
know the big races, but whenthey have to vote on local
elections, people vote based onthe name they recognize.
That's it.
They'll go.
Oh, I recognize this name,don't know anything about the
platform, don't know anythingabout the politics nothing but

(52:13):
they will vote for the name theyrecognize.
So that's how this works.
Familiarity alone breeds trust.
People go oh, there's FBA again, and they start to trust it
based on just seeing it over andover and over again.
This is why we have to talkabout our offers.

Speaker 1 (52:21):
Yeah, yeah.
And one thing I'm going to sayabout the money thing, because I
know that's just something thatstill is out there.
It's crazy to me, but I gotover my you know, growing up
lower middle class, you know,person.
I got over my money stuff byactually seeing and you know, I
believe this to my core now.
So it's just part of me that Ican't help people if I can't

(52:42):
make money, right, you know, andit just does not work that way.
I have to make money in mybusiness so that I can pay for
the business infrastructure, sothat I can create the programs,
put in the time and helpindividuals.
No money, I can't make an impact.
So people are like, well, Iwant to make impact.
Well, I don't think you canwithout money, Right?
So it's got to be to me, it'sgot to be both.

(53:02):
It's always impact and money,money and impact.
So I just feel like I want tosay that for people, because I
think still these are old school, what I would call misguided,
unconscious decisions, mud thatwe picked up when we were young
and these money beliefs.

Speaker 2 (53:18):
I will also say this there's always going to be a
small percentage of people whowill look down on people who are
charging something outrageousright.
They'll just be like, wow, Ican't believe someone would even
charge that right.
And it feels really kind ofalmost personally offensive to
see a high ticket.
That's not most people, though.
So, for example, if I go toWhole Foods and I'm like I need
to get some vitamin C and I lookat the shelf and there's like

(53:39):
three different versions.
One's the most expensive.
Guess what?
I automatically think it's thebest quality, automatically
Right.
So like that's the exact samein coaching.

Speaker 1 (53:49):
Expectation effect.
Again it's, it's, it's aplacebo kind of effect.

Speaker 2 (53:53):
Totally, and my whole thing is, especially if you're
doing a launch, you're going toput in the same amount of energy
whether it's a hundred dollarsor a thousand dollars, so you
might as well charge what youwant.

Speaker 1 (54:02):
People say it is Jill real quick, because I'm just
going to say this and I know youknow this, but I believe this
again to my core People who paymore get better results because
they believe more.
So, in a sense, when you seesome of these big offers that I
do, it's partly because I knowwhen you put that money down,

(54:24):
you're going to get betterresults.
I make better impact, mybusiness makes more money and I
can make even more impact.
So to me it's a belief effect.
Money is a down payment on howmuch you believe and I also
think as coaches, you want towork with people who believe and
money is a way to understand dothey really believe or not?

Speaker 2 (54:46):
I would take that one step further.
One of the things we say is thetransformation starts with the
transaction.
I just believe that it does,because you can consume free
stuff all day long and you'llget some wins.
But to your point, you'reprobably not going to put your
feet to the fire until you'vemade that investment.
And I think for a lot of peoplethey need to invest, not only
invest, but invest.
That's scary to make thatcommitment to show up for

(55:08):
themselves, no question.

Speaker 1 (55:09):
No question, you and I have done this.
I actually think what we'retalking about right now.
It goes to everyone listeningto this If you're not willing to
spend money on yourself, youare likely not going to get
results in whatever you're doing.

Speaker 2 (55:24):
It's true, it's interesting.
Investments become bigger andbigger.
If you're sitting here andbeing like I don't really have
thousands of dollars to invest,then don't worry about it.
There's courses out, peopledoing amazing work who have
courses that are a couplehundred bucks.
Just start with something likethat, because you have to start.
You'll probably agree with this, Jade.
I think once you startinvesting, you're just like

(55:44):
that's my value system.
My value system is investing.

Speaker 1 (55:47):
You start seeing the results you're getting, you're
just like that's my, that's myvalue system, my value system is
investing.

Speaker 2 (55:52):
You know, you start seeing the results you're
getting and you're like yeah,right, and you and I we're not
like.
Oh, you know, you know, we'renot like.
Um, like who are you Like?

(56:13):
It's basically like whatmastermind are you in?
What mentorship?

Speaker 1 (56:14):
What do you?
What are you investing in?
When I talk to my peers, it'snot.
Are you investing?
Who are you learning from rightnow?
And so I truly believe the moreI invest, the more I make.
That's my personal belief, butI think you need to have that
experience for yourself.
I actually can say this withouta shadow of a doubt, that I
don't know anyone successful inbusiness who has not spent money
on mentors, education, etcetera.
I just don't know anybody.

Speaker 2 (56:29):
I agree.

Speaker 1 (56:30):
But it's hard, I get it.
That's why it's really a beliefthing.
It's not even to me about themoney.
Money to me is really aspiritual belief system.

Speaker 2 (56:39):
So true, it really is .
And I think you, and maybe ifyou're not quite on that level
or I don't say level, like in abetter level, I just mean like
on that sort of wavelength thatyou feel like if you've said
stuff like oh, self-promotion isgross or oh, that's sleazy, or
you see any kind of selling assleazy, I think we have a little

(57:01):
bit of work to do to realizethat there's some limiting
belief there and there's alsosomething that's going to hold
you back, like that upper limitproblem, like this is going to
be where and you can look aroundall day, but you're going to
you're going to be resentmentbecause you're going to see
people who are less qualifiedthan you making way more money
than you.
That's to me that's a red flagthat you need to be in your
power.
Like if you start being likelooking at what everyone else is

(57:22):
doing and getting pissed, it'sbecause you're not stepping into
your power and you're notreally owning the fact that you
can help people in chargingaccordingly.

Speaker 1 (57:28):
Yeah, no question, it's a tough one though.
So, what's the last?
S now the last.

Speaker 2 (57:33):
S is what's called symptoms.
Symptoms post is kind of whatwe were talking about, like kind
of a full circle.
What we were talking about.
We're talking about nichingdown.
A symptoms post is really whereyou're just calling out some of
the biggest pain points or someof the biggest challenges or
obstacles that you know yourideal client is having, but
there's no solution.
So, for example, a solutionspost would be like hey, are you

(57:55):
a busy mom who literally has notbeen to the gym in the last two
months and you're feelingfrustrated because your clothes
are getting tighter?
Here's what I would do, right.
And then you give some kind ofsolution.
A symptoms post is actuallyusually this does well on like a
carousel where you're kind oflike having to swipe through.
So these would be like eightsigns that something's amiss
with your hormones.
Right, it'd be like it would belike eight signs that something

(58:17):
is amiss with your hormones.
And then, like every swipe islike you know, it's one kind of
symptom.
It's like you're waking upbetween you know one and three
every night or whatever.
So you have these things thatare really specific, really
tangible camera scenario, andthen the call to action there's

(58:38):
no solution.
The call to action is to jointhe freebie, join the course, dm
me, work with me.
So the call to action becomesyour solution is to work with
you, or to join the freeexperience or join the thing,
whatever.
So there's no solution to this.
All we want is people to raisetheir hand.
We want people to be like holyshit, this is me, what do you
have for me?
And symptoms posts are reallygreat.

(58:59):
If you are in a promotion ofsome kind, if you're promoting a
freebie, if you're promoting apaid offer, you want to get
one-on-one clients.
I teach something in FBA calledthe one-on-one niche launch and
it basically is I have clientsdo like 10, 12 grand in like 10
days using this system, but it'sreally just getting speaking
directly to this person's painpoints, not in general terms,
but really specific terms andwhat it does is this is what we

(59:20):
call relevancy language.
They like, they like, raisetheir hand.
They're like holy shit, this isme.
And then they go.
I don't even care what you have, I just need to work with you.
What is it?
How can I work with you?
How can I get access to you?
Because you're connecting sostrongly on their pain points
and when I say pain points.
I know people have like a weirdfeeling like, oh, I don't want

(59:42):
to push on someone's pain point.
We never want to bemanipulative, but we do need to
the person.
Now you can use qualifiers.
You're not saying like you'refrustrated, you're tired, you're
overweight.
We're literally just saying ifyou're like most people I work
with, chances are you'reexperiencing some of these
things, and that way it feelsmore inclusive and it doesn't
would be like eight reasons why,six signs that four mistakes
that you're making right, stufflike that that doesn't give a

(01:00:14):
turnaround or solution but justlets people connect.
And then what we call like thisis like a phishing post.
What we call it this is aphishing post, like get people
to just send you a DM Like, holyshit, that post is exactly me.
What do you have?

Speaker 1 (01:00:33):
Yeah, I love it.
And I also think too, themarketing and the psychology is
that people are more in touchemotionally with their problems,
and so that's why they say, inmarketing language, you always
want to ping or poke the pain,because you can't sell someone
if they're not in touch with us.
You get them back in touch withit and then you essentially say
then you paint the promise.
You essentially say look, Iknow you have this pain, but
here's the promise, so I likethat.
So can we hear them again?

(01:00:54):
So just so I have it straightin my head, what are the six all
together now?

Speaker 2 (01:00:57):
Solutions posts which , if you're just getting started
, that's going to be your maintype of post.
This is how you're going togrow.
This is how people are going toknow there's utility in
following you.
Are their solutions hereStories, system, superpowers,
services and symptoms.

Speaker 1 (01:01:14):
Love it.

Speaker 2 (01:01:15):
Those are the six and there's no perfect cadence.
I think it's just whatever youfeel confident.
But if you're struggling topost something, I would just
post solutions and then you haveto talk about your offers.
That's the big thing, like it'sreally important that you share
, even contextually, that you dowork with clients, that you're
good at what you do, that yourclients are getting results.
You mentioned paint the pictureof possibility, and that's

(01:01:37):
where case studies, testimonials, success stories come in little
screenshots that you're gettingfrom clients, like, just you
know, cross out their name,throw it right up and then tell
me the story of that client.

Speaker 1 (01:01:47):
That's going to be, even though it could be success
stories.

Speaker 2 (01:01:49):
That's the one that's valuable right.
Social proof Same thing, Iguess that goes into stories,
but yeah, exactly.

Speaker 1 (01:01:55):
Yeah, I um.
Yeah, it's really interesting,right?
Because this makes me think Igo all right, like it doesn't
matter if I'm on Instagram,facebook, any of these social
medias I can.
Essentially, this system is areally nice system because you
can apply it anywhere.
And if I'm someone who likes todo more entertainment stuff or
education stuff, again this is asystem that I can apply as long

(01:02:16):
as I go.
Okay, I can.
I like these things because youknow me, I like structure and
flexibility.
I like to be like I can usethese guidelines to essentially
do this in the way that I do it,and I know we're running up on
time and I want to be respectfulof your time, jill.
But one of the reasons I wantedyou on here is because Jill is
running a program that I wantedall of you to know about, so

(01:02:42):
that you could get thisinformation.
So, before we wrap up, I wantyou to tell them a little bit
about why I wanted you on in thefirst place to talk about this
thing that you have for them.

Speaker 2 (01:02:53):
Yeah for sure.
Yeah, so if this is interestingto you or if you got any like
ahas from this and you're like,okay, yes, this is definitely.
Or you're just feeling the vibelike you're like, okay, maybe I
could learn from something fromJill.
The course is free and it'sbasically a series.
It's called the ProfitableOnline Coach.
We're starting September 12th,so I'm not sure when this is

(01:03:14):
going to go up, but if you guyswant to take a look at the show
notes, all of the details are inthe show notes.
There's a link there for you,but this is 100% free.
And here's sort of what I'mdoing with this is I know there
are a lot of folks in the firstcouple of years of business lot
of folks in the first couple ofyears of business and if you're
scrolling on social media, youmight see someone saying you
need to build a funnel or youneed to have a podcast, or you
need to do a live event or youneed to host a summit.
There's a million ways to besuccessful online, but I

(01:03:37):
realized that for a lot ofpeople it feels so overwhelming
and even confusing that there'sso many different types of
things you could be doing that alot of people just don't do
anything.
And so what I'm doing is I'mpretty much starting my business
from scratch and I'm going toshare, step-by-step, what I
would be doing if I was startingmy business in 2024.
If I had an expertise but I didnot have an email list, I

(01:04:01):
didn't have a following, Ididn't have an offer, I had no
experience.
It's exactly what I would do,step-by-step, to build a
successful online coachingbusiness in 2024 from scratch.
So it's called the ProfitableOnline Coach.
It's going to be fun.
We do three different trainings.
There's a little bit ofhomework for you guys to get you
into action and getting youstarting to take some action in

(01:04:22):
your business and see how thiskind of works.
But we're going to talk alittle bit more about what we
tried about today.
We're also going to puttogether your offer.
So if you are someone who'slike, okay, jill, I know there's
a lot of people who have like afear of success, what if I
start getting DMs?
I don't know what to sellpeople?
So we're actually going to puttogether your offer for you.
So maybe you have an offer, wecan perfect it.
If you don't even know what youwould call, you don't even know

(01:04:45):
like what would happen ifsomeone wanted to work with you.
That's pretty much what this is.
So it's for those in the firstcouple of years of building
their online coaching, and Idon't assume that you know
anything.
So if this is you, it doesn'tget any more beginner than this,
but I would love to see youthere.
Click on the link in the shownotes and we'll see you there
live.

Speaker 1 (01:05:01):
Yeah, you know what I love about this.
It goes all the way back forJill and me, because one of the
things that we always wanted todo is, like, again, impact is.
I know this because I've knownJill for a long time.
Impact is very important to herand it's very important to me.
We want to make a differenceand because she's doing so well
in her business and this iswhat's really neat about this
style of business that she cangive away free stuff like this

(01:05:24):
and you all can do this, likethis, and you all can do this.
And then those of you who wantto go further get a taste.
You get a sample of what it'slike to work with Jill.
So I highly recommend you dothis.
You're going to get incrediblevalue and that is going to be
able to help you know whetheryou want to keep going, so
please take advantage of this.

(01:05:46):
Anything else you want to wrapup with?

Speaker 2 (01:05:48):
Well, I was just going to say this is really
important and I love that youbrought up the impact stuff and
I know you operate this way too.
You know you and I put out alot of free.
You know free experiences orfree resources, and I always go
by the mantra every part of themarketing process should have
standalone value, which means,like I want you guys to come to
this because I know you're justgoing to learn a shitload.
I know you're going to starttaking action.

(01:06:09):
I know this happens every time.
So it's not even about like, oh, she's going to pitch me or
there's going to be some kind ofsale or anything like that.
Y'all are just going to get somuch because I want people
leaving being like wow, I feellike I could actually do this.
That, to me, is the only reasonI do this is because I want
people feeling impossibility,Like this doesn't have to be so
confusing.
Wow, I feel like I really knowhow to make this work, and

(01:06:32):
people say that to us all thetime.
So, regardless of you know youwanting to do a coaching offer,
like however far you want totake it, I really want you guys
to come to this, just because,first of all, it's a hundred
percent free.
But the other thing is likeyou're going to walk away with.
So much I always tell is likeyou're going to walk away with
so much I always tell peoplelike, dude, like you're going to
be in action, You're going tobe taking out, like this is like
non-negotiable first step,super low risk and I hope to see

(01:06:54):
you guys there.

Speaker 1 (01:06:55):
Yeah, it reminds me of like it's.
It's the introduction of magic,basically.
I remember the first time Ipicked up a self-development
book.
Right, someone I think someoneread it Maybe my brother Keone
gave me the Celestine Prophecyor something way back.
I read that book and thatlaunched sort of everything.
Now it would have been yearsbefore I spent money on my own
education, but that was thebeginning.

(01:07:16):
There was immense value in that, so I love this.
To me, this is what it's allabout.
Thank you so much for your time, jilly, and for all of you love
you so much.
Thanks for hanging out and wewill see you on.

All Episodes

Episode Transcript

Popular Podcasts

Bookmarked by Reese's Book Club

Dateline NBC

On Purpose with Jay Shetty

.css-15opob5{left:0;position:absolute;top:0.8rem;} All Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}The Profitable Online Coach with Jill Coleman- Ep. 277

Episode Transcript

Popular Podcasts

.css-r6mb8g{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:1;overflow:hidden;}Bookmarked by Reese's Book Club

Dateline NBC

On Purpose with Jay Shetty

All Episodes

The Profitable Online Coach with Jill Coleman- Ep. 277

Bookmarked by Reese's Book Club