Sales in 2025 looks different and Shelby Sapp says women are leading the way... In this episode, I sit down with Shelby, founder of She Sells, a remote sales academy that’s helping women break into high-ticket sales and outperform the traditional “bro” style of closing.
Her claim? Women are better at building trust, reading emotion, and disarming objections giving them a serious edge in today's buyer-driven market.
Now, do I agree? That’s up to you to decide. But what you’ll hear in this conversation will challenge the way you think about how sales actually works regardless of gender.
We cover how to rewrite outdated sales scripts, use emotional tonality to close without pressure, avoid objections altogether with pre-framing, and what it takes to interview and land top-tier sales roles in 2025. Whether you're a sales rep, coach, closer, or business owner, this is one to study.
Chapters
(00:00) Introduction
(02:47) Shelby’s Background & Why She Rewrote the Sales Script
(06:44) What It’s Like Being the Only Woman in the Room
(11:22) How She Invented a New D2D Pitch (and Crushed It)
(16:49) From Door-to-Door to Remote High-Ticket Sales
(23:20) Why Gap Selling Works (and How to Use It)
(29:34) How to Disarm Prospects (Even Alpha Males)
(34:53) Objection Prevention: Pre-Framing That Works
(41:24) How to Interview Like a Closer
(47:12)
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