What if your sales pitch isn’t the problem but your prospect’s belief system? In this masterclass with Russell Brunson, we break down the exact psychology that turns skeptics into buyers—without pressure, gimmicks, or hype. You’ll learn how to frame offers that stick, how to shift identity mid-pitch, and why selling is less about tactics and more about emotional transformation. Russell opens up about his competitive edge, his biggest mistakes, and how he went from "feeling dumb" to building ClickFunnels into a $100M+ empire. If you want to increase your close rate, build buyer belief, and understand sales at a subconscious level, don’t skip a second of this one.
Chapters
(00:00) Introduction
(00:52) What Drives Russell Brunson (The Chip on His Shoulder)
(01:50) From College Wrestling to Business Building
(03:07) Competing in the Funnel Game
(04:59) Early Funnel Experiments (That Flopped)
(07:12) The “New Opportunity” vs. Improvement Pitch
(09:38) Selling Belief Instead of Products
(12:15) Why Prospects Say “No” (Even If They Want It)
(15:03) Identity Framing in Sales
(18:44) Creating “Inception” Moments in Pitches
(22:35) The Real Reason Funnels Don’t Work
(26:58) Lessons from Dan Kennedy on Mastery
(30:50) Teaching Less, Converting More
(36:03) Selling on Stage vs. Webinars
(41:10) Russell’s Final Advice on Sales Psychology
💬 Do you want to learn how to turn a skeptical prospect into a loyal buyer? Text the word "REFRAME" to 480-637-2944
➡️ The exact NEPQ script I used to earn $2.4M/year as a W-2 sales rep: https://nepqtraining.com/smv-yt-splt-opt-org
📗 Want the full NEPQ framework? This is what 350,000+ reps use to close more deals: https://go.nepqblackbook.com/learn-more
📘 Prefer to understand the psychology behind NEPQ first? Grab The New Model of Selling: Selling to an Unsellable Generation on Amazon: https://www.amazon.com/dp/1636980112
🔥 More Free Resources
Join the Sales Revolution Facebook Group: https://www.facebook.com/groups/salesrevolutiongroup
Book a Clarity Call with my team: https://7thlevelhq.com/book-demo/
✅ Connect with Jeremy Miner
YouTube: https://www.youtube.com/@JeremyMiner
Instagram: https://www.instagram.com/jeremyleeminer/
LinkedIn: https://www.linkedin.com/in/jeremyleeminer/
Facebook: https://www.facebook.com/jeremy.miner.52
✅ Connect with Russell Brunson
Instagram: https://www.instagram.com/russellbrunson/
YouTube: https://www.youtube.com/ @russellbrunson
Website: https://www.clickfunnels.com/try?aff=acc817cd9a86a8567246a95000fa23e87df4b2637a4b66c8e03403bde2412d43
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