Brad Lea built LightSpeed VT into one of the most-used training platforms in the world, powering teams for Tony Robbins, Grant Cardone, and more. In this conversation with Jeremy Miner, he opens up about the moments that shaped him... from a near-death experience with his daughter to the painful leadership lessons that held him back for years.
They get into scaling mistakes, personal branding myths, and why most people posting online will never convert followers into customers. If you're building a business, managing a team, or trying to get your message to land, this episode will hit.
Chapters
(00:00) What luck really means in business
(02:00) Why Brad built his brand around rhinos
(04:46) The day Brad’s daughter nearly drowned
(11:05) How that moment shifted his mindset
(12:36) The hardest part of scaling LightSpeed VT
(17:03) Real training vs exposure (and why most fail)
(24:53) Why most content doesn’t convert
(32:00) Like vs trust: what actually drives sales
(41:16) How to build trust with your audience
(47:06) The 80/20 rule of monetizable content
(54:14) Identity, self-worth, and what kills momentum
(01:01:33) The power of emotional energy in leadership
(01:11:02) Mindset, habits, and the real formula for growth
💬 Got a question about sales, persuasion, or objection handling? Text me directly: +1-480-418-6755
➡️ The exact NEPQ script I used to earn $2.4M/year as a W-2 sales rep: https://nepqtraining.com/smv-yt-splt-opt-org
📗 Want the full NEPQ framework? This is what 350,000+ reps use to close more deals: https://go.nepqblackbook.com/learn-more
📘 Prefer to understand the psychology behind NEPQ first? Grab The New Model of Selling: Selling to an Unsellable Generation on Amazon: https://www.amazon.com/dp/1636980112
🔥 More Free Resources
Join the Sales Revolution Facebook Group: https://www.facebook.com/groups/salesrevolutiongroup
Book a Clarity Call with my team: https://7thlevelhq.com/book-demo/
✅ Connect with Jeremy Miner
YouTube: https://www.youtube.com/@JeremyMinerPodcast
Instagram: https://www.instagram.com/jeremyleeminer/
LinkedIn: https://www.linkedin.com/in/jeremyleeminer/
Facebook: https://www.facebook.com/jeremy.miner.52
✅ Connect with Brad Lea
YouTube: https://www.youtube.com/@therealbradlea
Instagram: https://www.instagram.com/therealbradlea
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