August 16, 2022 • 67 mins
The Richard Wilmore Show is a podcast and YouTube channel created by artist, actor, and writer Richard Wilmore. In this episode, Tiffany Youngren of Next Up Nation interviews Richard about how access to the arts saved his life and inspired him to create a show. They also discuss some areas of opportunity for The Richard Wilmore Show and the best action steps for a bigger audience and more credibility in the next 30 days.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Tiffany Youngren (00:00):
Hey there, I'm Tiffany Youngren host of Next Up
(00:02):
Nation where we help podcastersand YouTubers with vision become
preeminent thought leaders intheir business in their
industries. You are about tohave the incredible opportunity
to listen as we dig into thewhy, who and what of a podcaster
show. Then at the end, we'llidentify one powerful how one
action that he can take forresults in the next 30 days.
(00:24):
Let's welcome today. RichardWilmore, host of The Richard
Wilmore Show. Richard, welcome.
Richard Wilmore (00:29):
Well, thanks for having me.
Tiffany Youngren (00:31):
Yeah, thanks so much for being here. Richard,
the Richard Wilmore show hasreleased 140 episodes from
August 29 of 2016 until the dayof this recording, which is
August 18 2021, which isawesome. Talk about longevity.
That's amazing. So Richard isson, a brother and ex husband, a
(00:53):
talk show host and a coffeesnob. My kind of person coffee
snobs are my favorites.
Richard Wilmore (00:58):
Really?
Tiffany Youngren (00:58):
Yeah. We used to have a coffee shop so
Richard Wilmore (01:03):
I'm so jealous. That's always been a goal of
mine. Or to have a coffee shopname and drink after me. And
that's a goal.
Tiffany Youngren (01:08):
Oh, you know, that can totally happen.
Richard Wilmore (01:12):
I know.
Tiffany Youngren (01:12):
Well so tell me rich. Why did you start your
show?
Richard Wilmore (01:17):
I wanted to create a space that the Rosie
O'Donnell Show did for me in the90s. It was like a safe, fun
laugh on our laughter where itdidn't matter. It was sort of
like where all the misfits wentto right like, and all the
theater kids and all they wereplaying games, and everyone from
(01:41):
the audience to the guests werehaving fun. And I needed that at
the time. And I thought I sawone episode. And I thought I
wanted that's what I'm supposedto do. And up until that moment,
I wanted to be an elementaryschool teacher. Oh, the moment I
saw her show, I thought that'swhat I need to do to create a
space where people can come andhave fun and feel safe and feel
(02:02):
heard and loved.
Tiffany Youngren (02:04):
Is that still your vision?
Richard Wilmore (02:06):
Yes.
Tiffany Youngren (02:07):
Yeah?
Richard Wilmore (02:07):
A lot of people it took me a long time to start
going on shows like yours,because I always thought my show
isn't about me. It's about thepeople that I want you to meet.
But then I realized, Oh, Iwatched the Rosie O'Donnell Show
for Rosie, not for Tom Cruise.So I guess I've started talking
to people about me.
Tiffany Youngren (02:27):
You know what, that is such a good point. I
love that. Because, you know,obviously Rosie had a lot of
very amazing guests. Butultimately, we could watch most
of those people on anybody'sshow. Yeah, exactly. So just
that environment that's createdmakes such a big difference. So
and I have to say, as one thingthat doesn't come up a lot in my
(02:50):
life is the fact that I was adrama kid, like I was listening
to one of your episodes, and itwas just you and your co hosts
were talking about how you knowwalking away from that whole
theater scene and things likethat is it's just it's so weird.
And sometimes we don't pressinto that we just do it. It's
(03:10):
done. But then if we see if weget a glimpse back into it, it's
almost like there's a part of usthat sparks and comes back to
life. Is that does that reflect?What? How you're describing your
vision for your show?
Richard Wilmore (03:24):
Yeah, I was a 10 year old or a 12 year old who
saw the show and thought, well,I'll just be famous. And then
I'll get a talk show. And in mybrain, I didn't have access to
theatre. And that was my thatwas my first my first invitation
to it. And then I thought, allright, well, I'll just go to
(03:44):
college and become a, I was atheater major. And then I'll be
famous. That'll be very easy. Icome from a very small town in
northern Wisconsin, whereapparently that's what you think
can happen. And it turns out,it's very hard to do that. But
that's sort of where it all camefrom. I just needed a space to
feel like I belonged. And I feltlike if I needed that other
(04:07):
people needed it, too.
Tiffany Youngren (04:08):
I love it. That's so great. Well, let's
talk a little bit about the why,who and what of your show. So we
just talked about why youstarted it, your vision for it,
how you see it playing out andwhat you see it giving back to
people. So why do you think it'simportant? Like why? Why was it
important for you as a kid tohave that type of show in your
(04:30):
life? And why do you think it'simportant for your audience to
have your show?
Richard Wilmore (04:34):
I was I was the kid who grew up who needed
laughter. I grew up my dad gotreally sick. When I was in
second grade. My mom got sickand my dad was sick almost my
entire childhood. So there was alot of hospital visits and there
was a lot of living withgrandparents and I needed sort
of an escape, which is what thearts do for people that you know
(04:58):
it's a complete Escape. And nowas an adult, I realized that's
what it was her show was justart, really all of all the arts,
music, you know, movies,theater, all of that. And it was
just a way for me for an hour tonot think about everything else
that's going on in the world.And that's still kind of true.
And I feel like that's what myshow is just an hour of, of
(05:21):
craziness.
Tiffany Youngren (05:24):
Well, and I have to say, to anyone who's
listening right now, if you'rejust listening and not watching,
I highly recommend that youeither go to social media or on
YouTube to check out this videoor get a visual because Rich,
your back background isincredible. I love it. That's
what I saw when I was looking atyour show, as well as it just
(05:44):
feels fun before you even hearyou say a word. So
Richard Wilmore (05:49):
We're- and that started from the opening of the
show. Like I wanted it frombeginning to end. And this is
actually a new studio that we'rebuilding right now. The fifth
season starts in September, andwe're doing in person again, and
live performances and audiencemembers. And so this is the very
(06:10):
large space. That doesn't seemlike it right here in this
camera. But it's a huge spacethat we're moving into right
now. So I'm very excited tostart the entire thing up and
really have some fun.
Tiffany Youngren (06:20):
I love it. That's that is so exciting. So I
know you when I was looking atyour website and finding your
show, I could listen to it orwatch it. Are you not only on
you're only on video, reallyexcept for I think you have one
episode being interviewed. Areyou on podcast platforms as
(06:43):
well?
Richard Wilmore (06:44):
We are. I just signed a deal with KP Media TV.
So we are now on Apple TV, Rokuand Amazon Fire but they also
turn it in to a podcast oniTunes and Google podcasts.
Tiffany Youngren (06:58):
Okay. Okay, so this next season will be
available across the podcastplatforms. Perfect. Very
exciting. Very good. And so whenyou are okay, I'm skipping way
ahead. I'm so curious aboutthis, I have to say beforehand,
too. I was I was telling I wastelling you that even just
(07:21):
getting into the show, it wasall I could do not to just ask
you 100 questions. So I'm goingto have to just try to dial
myself back a little bit. Let'stalk about the who, who is your
ideal audience.
Richard Wilmore (07:36):
You know, I thought it would be the people
that I usually hang out with,which are like middle aged
women. There, I'm in my 30s. Andall my life, a lot of my friends
are in their 50s and 60s andlate 40s. So I thought that's
was it because that was sort ofthe demographic of the daytime
show. But it turns out that I'mfinding that a lot of my
(07:59):
audience is is male. But I thinkit's it's the theater kids, and
it's the comics, and it's justthe fun people who who want a
little party in the middle ofthe day.
Tiffany Youngren (08:15):
Awesome. Awesome. And so what what
problem is, what problem? areyou solving for them? So as
you're imagining your idealperson who is sitting there
listening, watching your show?What problem? are you solving
for them? And whattransformation Do you see them
experiencing over time,
Richard Wilmore (08:36):
I'm hoping I give people access to the arts
that they would not normallyhave access to the arts have
literally saved my life. Um, andso I'm hoping that the people
watching, because I don't have,you know, Tom Cruise isn't
coming on my show. So I havewhat I call basement artists as
(08:57):
guests. So I started my show ina basement. And so I but there
are great people out theremaking amazing movies and
writing great books andreleasing beautiful music. But
they can't go on today's show orJimmy Fallon and talk about it.
So that's really what my show isfor. So I hope they discover and
meet someone that they neverwould have met otherwise.
Tiffany Youngren (09:20):
Awesome. So in how do you measure whether
you're expanding your audiencebecause I know, we're going to
be focusing a lot on profit andhow to optimize that
opportunity. But it's tough tooptimize profit without the
audience. So how can you how canyou how do you know more people
are tuning in? Are you seeingother types of engagement?
Richard Wilmore (09:41):
So when I first started my show, it was
everything. I would upload it toYouTube, and I would put the
YouTube link on Facebook andthen I would just sit there and
watch to see if anybody waswatching every five minutes. I
was checking YouTube to see andthen I realized at that time it
didn't matter those who putthose to me who needed to find
(10:02):
it would find it. And no matterwhat if five people are
watching, or 5 million peopleare watching, I have to put out
the best product I can. So everyshow I try to improve something
on and I just try to put out thebest I can. I'm now figuring out
different like, algorithms withFacebook, I can watch the views.
And that's always reallyfascinating to me, I'm just
(10:24):
going back because it's thesummer vacation. So we're kind
of doing the best of the lastfour seasons. And so I'm looking
at who's watching what episodes.And just to see the numbers from
the first time because I do theshow live. So to see who's
watching then compared to who'sfinding it two weeks later, two
years later, is really, I'm kindof shocked at some of the
(10:46):
numbers that I'm seeing. I alsojust like I said, started on KP
Media TV. So we'll be on all ofthose digital platforms. So
that'll you know, to me, that'sobviously expanding your reach.
And so it'll be interesting tosee the numbers that come out of
that I don't have those yet,because we haven't started.
Tiffany Youngren (11:08):
Got it got it. Well, and I think it's I love
how you're doing this where youhave very similar to television
programming types of seasons. Soyou've got your sounds like you
have your season. And then youtake the summer off, and then
you come back and the fall. AndI you know, it's predictable. I
think a lot of us, a lot oftimes, you'll see podcasters.
(11:30):
And they just feel like they doit until they just run out of
steam. And then they're like,Okay, I'm done. And then they
come back. But I love how you'vebeen able to in a sustainable
way. I mean, since 2016, you'vebeen able to, you know, stick to
it. And I think that probablyhas a lot to do with it, would
you say?
Richard Wilmore (11:50):
Yeah, I, I do kind of do the thing where I
know that at a certain point, Iam going to get tired, because
it's a lot of work to put on ashow. And to do all of it. So I
do kind of I schedule it out.But I kind of know when my
breaking point is going to bewhere it's going to be too much
work. And then I don't want itto become I have to go interview
(12:13):
this person. Like I still wantto make sure I'm having fun. So
when I stop I know also that ina couple months, I'm going to
start getting the itch of I needto do this I'm I wear it, you
know, where are my people, whichhappened during COVID. We
stopped during COVID Because noone was doing anything. And so I
stopped my show. And then it waslike four months. And I was like
(12:35):
all right, can this be over nowbecause I need to talk to
people. So they're finallystarting to release stuff and to
open theaters. So I'm excited toget back. It's been a long time.
Tiffany Youngren (12:46):
Definitely. Definitely. And the other I was
gonna ask you to so up until nowhas has your platform primarily
been YouTube then? Up until thisnext season?
Richard Wilmore (13:02):
Yes, it was Facebook Live and YouTube.
Tiffany Youngren (13:06):
Okay. And YouTube Live and then the, the
replays being availablecontinually on YouTube then.
Richard Wilmore (13:14):
Correct.
Tiffany Youngren (13:15):
Okay, perfect. One thing I really liked too.
And we are moving into this areaof what like what you're doing
already that's working and inyour methods and things like
that. So with this new you know,this new KP media TV that you're
(13:35):
going to be launching on in thisnext season. One thing I really
like about how you do things isyour brand anything I looked at
it, I could see it like I cansee your background right now
it's got the same look as yourmedia kit. As you know anything.
I love your website. Everythingis very playful and fun. It
(13:57):
screams theater, you know, it'sI mean screams carnival that's
really awesome. Like it's verytheatrical that way. So I really
really enjoyed that and that'sgot to help with number one your
audience because they're goingto be recognizing it but number
two is you're looking forsponsors. That was one of the
(14:17):
things you said ahead of timethat you're the route that
you're kind of looking at whenit comes to monetization are
looking at sponsorships andadvertisers and things like
that. So with that is your newthis Kp Media TV? Do they help
you get sponsorships? Or is thissomething that you do
independently?
Richard Wilmore (14:38):
Um, both. They actually just brought on a
company to help with that, butit hasn't started yet.
Tiffany Youngren (14:47):
Okay, to help recruit and sell and things like
that. So do you have anysponsors currently?
Richard Wilmore (14:55):
Um, so I have always had sponsors and what Our
people will give me stuff togive away. Like, there's always
stuff coming in to be like, Heregive us like, here's our
product, give it to people. ButI don't have like a, here's a
check and run a commercial forme. Okay. Okay. Which I mean, I
(15:18):
feel like that's where, youknow, that's the platform of a
great platform for that.
Tiffany Youngren (15:24):
Yeah, yeah, definitely. Let me just see I
like you can if you're watchingthis, you see me I'm like,
frantically looking around atthe different things because you
have, you have some really goodmaterials. You know, I know your
sponsor info, you've gotdifferent levels and things like
that. Have you gotten Have yougotten this out in the hands of
(15:46):
potential sponsors yet.
Richard Wilmore (15:48):
So this is really where I whack a lot of
things is going out, and, andpitching myself to businesses,
which was great, why KP mediabrought someone on because that
sort of takes it off of me, it'salso time that I don't have a
(16:08):
ton of time to go door to doorasking or making phone calls. So
I have done it. But I'm notgreat at it. If I'm being
honest.
Tiffany Youngren (16:19):
Well, you're creative. So you know,
Richard Wilmore (16:21):
Yeah, that just seems so boring to me.
Tiffany Youngren (16:25):
It's really a good idea to have somebody help
with that, for sure. But, um,and I mean, so do you. So do you
have a strategy at this point?Or are you are you looking to kp
Media TV? Are they are theysaying, Hey, we're gonna come
in, we're gonna bring strategy,or are you like, this is square
(16:48):
one, I have this reallybeautiful media kit. And now I'm
giving you some ideas. I feellike,
Richard Wilmore (16:55):
Yeah, I'm definitely I feel like square
one. Because I also want to takesome charge. And, and, and I
want to, I want to be able, I'ma person who like, wants to know
how to do everything. So in casesomething falls through, I can
jump in and do it. So I put themedia kit together, because I
knew that I needed that in orderto go out and then sell the ads.
(17:19):
And then that's sort of where itstopped.
Tiffany Youngren (17:21):
Okay, okay. Okay, and, let's see. Um, and
I'm gonna just say, I'velistened to your other show more
than I let so you have anothershow. And it's, so why don't you
tell us the name, the title ofthat, that shows,
Richard Wilmore (17:40):
I work for an Arts and Health nonprofit called
Hearts Need Art, creativesupport for patients and
caregivers. And I started apodcast for them, called Arts
for the health of it, where wetalk to artists, researchers,
medical staff, and then peoplein the arts, and also patients
from around the world about thebenefits to your health that the
(18:02):
arts bring
Tiffany Youngren (18:03):
Okay, Okay, excellent. So I did listen to a
lot of those, honestly, when Iwent to your website, and then
tried to kind of track downwhere do I find the show? I kept
running into, like, where did itgo? And I don't know I'm so I'm,
so can you just kind of run downa little bit of the format for
(18:24):
me, because I know the othershow really well. Do a bunch of
it. And it was delightful. Butcan you just just give us an
overview of the format of theRichard Wilmore show?
Richard Wilmore (18:39):
Sure. So last season was all virtuals. And so
what we didn't have an audienceand all of my interviews were
done, you know, in differentstates in different cities. So
what I started to do was, I havean audience member, usually in
person to the opening announced.So the first person on screen is
(18:59):
an audience member. And they'reintroducing the show who's on
the show, introducing me there,they're throwing to the video at
the beginning. During thevirtual season, I invited a
nonprofit on the show every timeand a nonprofit would come on
and talk about their mission,introduce the show. And then
(19:19):
that would segue into kind oflike a host Chat, where I would
talk to when I was in person, Iwould have a house band. So I
would talk to the house bandabout what we had done. You
know, previously the week beforethe night before, talk about any
sponsors we had whatever wasgoing on in life, and then it
was just like eight to 12 minutesegments of guests, or you play
(19:44):
games. And then there's usuallymusic, live music at some point.
Tiffany Youngren (19:48):
Love it. So do you mind if I just play a little
bit of it right now? Becausewhen I'm on my full computer,
it's like, okay, why couldn't Ifind this on my phone? I don't
know. But now I'm on mycomputer. I'm like, I'm seeing
everything so
Richard Wilmore (20:01):
I got this Oh, no, it's not all are great, but
pick a good one.
Tiffany Youngren (20:04):
Okay, so what season would be typical of how
you envision moving into seasonfive?
Richard Wilmore (20:11):
Oh, gosh, um, it's kind of a combination of
everything. So I started out myshow thinking I just wanted to
host a show. I never thoughtabout editing and I never
thought about lighting. And Inever thought about microphones.
So they're like pieces of everyseason. And I'm like, That's
what I want to make sure inseason five that I'm doing.
Tiffany Youngren (20:28):
I specifically want to listen to the opener.
What is any season for a goodexample of the opening up or
will it change? Okay, so lionthrone, Ervin? Is that a good
one? Okay, wow. So, okay, I'mgonna go ahead and share this
screen and let everyone hear,hopefully, the audio if the
(20:52):
audio doesn't come through, wewill make sure that we make that
happen. Let's see. I actuallydon't usually do this, but I was
so frustrated that I couldn'tfind I don't know what's wrong
with me today. But okay, so.
Richard Wilmore (21:06):
We can't hear it just so you know, you can't
hear it. Okay. It's like abutton on Zoom You have to
press. Okay.
Tiffany Youngren (21:22):
Okay, very good. Let me just grab it. I
think I exactly know what to dohere.
Richard Wilmore (21:27):
And I changed the intro halfway through season
four. And the newer episodeshave a better intro. If we're
talking visually, it's the samesong but visually, it's better.
Tiffany Youngren (21:40):
Okay. Okay. Let me just see here. See if
this works. Can you hear it?
Richard Wilmore (21:47):
A little not great.
Tiffany Youngren (21:50):
Okay, I'm gonna do this. Okay. So I'm
just, I'm just gonna selfishlytake a minute here. Okay, this
is this actually gives me a goodidea of exactly what I wanted to
ask you at a specific question,but I felt like I really needed
(22:10):
to take a look at it. Okay, sowhen you start introducing the
beginning, I looked at yourpackages for sponsorships. So
when you start introducing thosesponsorships, I saw that there
are intro announcements for thesponsors. How do you envision
incorporating that into yourshow? Because I love your I love
(22:32):
the beginning of your show somuch, by the way.
Richard Wilmore (22:35):
So that would be like someone from Target
coming and saying, Hey, myname's Tiffany, I'm from Target.
And welcome to the RichardWilmore show on today's guest on
today's show, she does theguests and then it throws to
that video. And then when thevideo comes back to her that
person, she introduces me I comeout of a curtain and we have a
(22:58):
three minute conversation aboutwhy they're there. If it's a
sponsor, obviously, then it'slike talking about the business.
Maybe they have a giveaway foreverybody in the audience,
something like that.
Tiffany Youngren (23:09):
Okay, okay. Awesome. I love that you've got
a plan to incorporate it into.So it's not going to take away
from the listener experience.Because you already have such a
great intro. I'd hate to. I'malways so protective when we're
starting to talk aboutsponsorships and advertisements.
So often I see. And that'shonestly that's one of the
(23:32):
things I heard from the otherthe audio versions that I was
listening to was the anchor, Ithink that there was one that
was with anchor that I listenedto. But yeah, I just that first
30 seconds is so valuable whenit comes to that. So I love your
plan, and what you want to dowith that so and then one of the
(23:54):
things I always ask about islike your visual brand identity,
which I think you're just you'reso strong at that I like I said
I love your visual. And now thatI've seen your actual show the
one that we're talking aboutright now I'm even more
impressed. So um
Richard Wilmore (24:09):
The end of season last season is better. I
I found a new like background, Ifound new graphics, I made a
whole new like beginningpackage. And some I really love
how, like the 2021 shows turnedout. I figured out cameras and
microphones and I'm creative.I'm not like techie. So that's
(24:29):
my problem.
Tiffany Youngren (24:30):
So looking at who your target audience is,
what, what companies or what,yeah, what companies, would you
have you thought of any thatshare that same target audience?
They? Because to me, that'salways the first place that I go
to is like, who has a similartarget audience that we're in
(24:51):
different industries. So it'snot like we're competing for the
same group of people, butinstead, we've been enhancing
it. I mean, I think target is agreat Can't quite honestly.
Richard Wilmore (25:01):
So I want to keep it, you know, kind of true
Tiffany Youngren (25:01):
Oh, I love it.
to me also because it's sort ofbranding of me. So I'm a vegan.
So I think vegan. I've hadvegan, like food trucks as
sponsors. I think I have a lotof live pets. So pet products. I
love entertainment. So I've hadtheaters as sponsors. I've had
(25:22):
I'm trying to think of like thedifferent types of sponsors that
Richard Wilmore (25:26):
Fill those with, you know, Seattle's Best.
I've already had, but they'relike everything that I love and
already do my shows completely.It bring people on that I would
Tiffany Youngren (25:36):
Yeah. Yeah. Yeah, definitely. And I know,
go see in concert or I would gosee their play anyway. So I
I'm just looking at your sponsorpage right now. If there's like
think those are the types ofthings and then you know,
targeted coffee. We talked aboutcoffee beforehand. Coffee all
a logo on the coffee mug option,but there is one.
the time. I all of my guests geta Richard Wilmore Show coffee mug.
Richard Wilmore (26:03):
Yeah, that would be Oh, sorry. I thought
you meant like my logo.
Tiffany Youngren (26:16):
O h, no, no
Richard Wilmore (26:17):
Really? Yeah, sure.
Tiffany Youngren (26:19):
Yeah, cuz? Yeah. Because anytime you can
get them on swag, I feel likethat sticks with people pretty
well. So just write that down.So also, if you were to look at
how you brought in viewers, uptill now, what would you say
have been like one or two of themost effective ways that you've
(26:43):
attracted viewers?
Richard Wilmore (26:45):
Viewers? Um, because it's, that's a really
good question. I feel like itrelies a lot on the guest to
then go and promote it to theiraudiences. And then obviously, I
do it to mine. But I do youknow, if a guest comes on and
(27:06):
never shares the show, people dothat all the time. I don't
understand that. But the peoplewho are putting it in their
newsletters and putting it onall their social media and their
websites, that's, you know,where the people come, and then
oftentimes, they'll stay there.
Tiffany Youngren (27:24):
So how do you communicate with your guests?
Like, how have you seen apattern as far as who shares
more often? Or who doesn't? Imean, you communicated one thing
that I hear a lot frompodcasters, which is when they
have guests, and they don'tshare it? How frustrating that
is. But have you seen adifference between who does
share it and who doesn't somekind of pattern?
Richard Wilmore (27:45):
I have not seen a pattern that I am aware of?
I'm trying to
Tiffany Youngren (27:51):
think, or are there ways that you've helped
them share it? Or do you have doyou formally ask them to share
it? What's your process?
Richard Wilmore (28:00):
I will like during the air after the
interview, I will, you know,tell them, hopefully they'll
share it on because it's live.So it's hard to do a while
they're talking to me if we'reon social media. But it's
usually it's usually only thatwhen I'm done. I'm like, Hey,
make sure to share it. Goodbye.
Tiffany Youngren (28:20):
Okay. Okay. And then do you have any follow
up as in you know, emails whereyou're asking for referrals or
any communication that you doafter the show with them?
Richard Wilmore (28:33):
I don't. I usually send them a thank you.
But nothing really outside ofthat.
Tiffany Youngren (28:38):
Okay. Okay. And let's see. Do you have a
blog? Let's see. I didn't seeone on your okay. So no, okay.
Because I do um, I've got yourwebsite open right now in the
episode. Tab doesn't click theremust I don't think there's an
(28:58):
episodes page or is there
Richard Wilmore (29:00):
There are four seasons about the sub pages so I
hope so. Well, yeah, that'll bean over might want
Tiffany Youngren (29:06):
to check that out. Yeah. The about the show, I
can click on that. Make your dayRicher. That's not clicking and
then about rich. So Oh, shop. Ididn't even look at the shop
page. Um, so. No, but okay. Andthen do you have a formal social
media strategy?
Richard Wilmore (29:29):
Formal, huh. So that's an interesting word. I
don't think it's very formal.It's usually Oh, something fun
happened. Let me post that I'mat a theater or this is who's on
the show this week.
Tiffany Youngren (29:43):
Yeah, yeah. I love it. You know, I'm asking
you all these questions. Ialmost feel guilty for asking
you because I feel like youknow, I'm, you know, some kind
of asking these hard questions,but I love that your show is so
good. Usually I come on and Andpeople have great shows, but
yours is so different andentertaining and awesome. And so
(30:07):
I have such a feeling of Ireally want, like everybody
should be listening to. I mean,I'm definitely after this, I
promise you this is the firsttime I've ever felt like, um, I
don't think I really have a goodsense of this, even though I did
my homework, but after this, Ipromise I'm going to watch an
entire episode. If Okay, so
Richard Wilmore (30:28):
the episodes tab working first, and then you
Tiffany Youngren (30:30):
one. Okay, so immediately after the show, send
can find I'll send you a good
me a good one. And I will postit in our show notes too, so
that everybody's got a link toyour favorite episode. And so
they can be listening to it too,and watching it. Because I love
it. I really like it. And soeven though I'm asking you all
these questions about promotion,and, and, you know, leading up
(30:51):
to the monetization, you havesomething that there's no reason
that you can't do that. And evenfeeling like oh, like I hate
sales too I, it's just, I justhave such a hard time with going
out and you know, attractingpeople. Yeah, but the thing is,
is using your podcast to do itis effective. And so for like
(31:16):
for myself, I don't I don't dosales calls, like I don't like
to pitch. But if I have aconversation with someone, and
it makes sense that we're bothlike, oh, my gosh, but what do
you do? Because I want to like Iwant to do more what happens
after this, then that's an easyconversation to have, you know,
and I feel like I'm doing them adisservice by going excuse me,
this is not a sales call, like,you know, and so so I'm when I'm
(31:38):
asking all these questions, I'mreally leading up to that, like,
how can you do it in a waythat's natural for you, and
where it makes sense as a goodnext step for your listeners to
be provided this sponsorshipinformation, you know, so that
it enhances their experienceversus competes with? How good
the show already is, you know,and okay, so I'm about ready to
(32:02):
launch into the next phase. So Ineed to just give myself a
second. And I will I will get tothat here in just a second. Have
you joined any online groups orforums, like on Facebook or any
other social media that'screated for your ideal viewers
and listeners. So like a groupof middle aged women who like
who are vegan.
Richard Wilmore (32:25):
I am parts of groups, either that are for
podcasters, or, you know, peoplewith shows like mine to kind of
learn from them. I'm also in alot of like entertainment groups
or acting groups, theatergroups, and then that's where I
will also post my show.
Tiffany Youngren (32:45):
Okay, so the people in the theater groups,
are they your ideal listener? Orare they like your ideal guest?
would you say are both?
Richard Wilmore (32:55):
Um, I would probably say, kind of both. I
want them on my show. But I alsoI was kind of that person. Like,
I go back to like what I wantedit for, and I was that like,
artsy, creative kid who had justwanted to, like, ingest all of
the art I could. Okay, perfect.But also, theater kids probably
(33:19):
don't have a lot of money tospend on the advertisers that
I'm looking for. So maybethey're not.
Tiffany Youngren (33:23):
Yeah, well, and if you think to part of your
vision, as I heard it, maybe ifyou don't correct me if I'm
wrong, but you're also trying tobring it to people who don't
have exposure to the arts. Andso the theater kids usually get
exposure to the Oh, so I thinkthat's great. I love that you're
out beyond just the podcastinggroups, because while you might
(33:48):
accidentally bump into yourtarget audience there, it's not
exactly you're like full ontarget audience. So. So okay,
perfect. And so, okay, and thento when you're on social media,
and you're talking about it, andyou're talking about your show,
(34:10):
what link do you typically sendpeople to?
Richard Wilmore (34:14):
Just the homepage richardwilmore.com.
Tiffany Youngren (34:16):
Okay. Okay, perfect. Okay, I know I said,
okay, like a million times justnow, but I'm like, typing up my
final thing, and this is reallyso I do these hotkeys all the
time, it's been far more popularthan I ever thought it would be.
(34:40):
So today, what's happening isnumber one, you are not a
business based podcast, you'renot like, Hi, I have a business
and I would like to promote itusing a podcast. And usually,
that's, that's what we'relooking at. Excuse me. So this
is actually extremely fun forme, and it's making me more just
attracted. So this is the mostlike, okay, okay, I think I've
(35:05):
been on any, any show, but a lotof it just comes from just being
super excited that we're talkingabout something entertaining. I
mean, obviously the other onesare entertaining also. But this
is so colorful. And you know,we're, it's specifically about
entertainment but but also wedon't talk a lot about profit.
(35:27):
And so I think this is a reallygood opportunity. And I always
tell podcasters to ignore profitis to ignore sustainability.
Like, that's how you end upgetting help. It's how you wind
up being able to do it for aliving, and things like that. So
I have to ask you before wetransition into the next phase
of this interview, what do youdo all of this yourself? Do you
(35:48):
have a job that supports it?Like how do you how do you do
what you're doing?
Richard Wilmore (35:52):
Yeah, I do it all myself. I do every piece of
this all on my lonesome. Um, andso I have many create the all my
jobs are creative, I have a tonI help with other podcasts I
help produce and direct otherpodcasts. I do graphic design,
social media stuff for smallbusinesses. I work for the Arts
(36:12):
and Health, nonprofit, I do allkinds of weird, crazy things.
Tiffany Youngren (36:16):
Okay, so it's underwriting underwritten by all
those weird and crazy thingsthat you get to do on a daily
basis. Yeah. Excellent.Excellent. So one of the things
that you wanted from your show,I had asked you before this
interview, what is it that youwant from your show? And you
said, a broader audience? Whatdo you think is standing between
(36:38):
you and that right now?
Richard Wilmore (36:43):
I think probably promotion, I kind of do
it. And then I, I promote it on,you know, my social media and
whatever. But I kind of thenjust like, I start them
preparing for the next one. So Idon't have a lot of it's not
really out there, which is alsowhy I started doing interviews.
(37:06):
I wasn't doing any reallypromotion of myself or the show.
So I think that's where it'sbeen wackiness. I do it, and I
love it. And this is what I wishI could do every day and get
paid for it. Like I love beingable to do this. And so that's
been a recent, like, Duh moment.For me. I like how do you expect
(37:26):
people to know if you don't talkabout it?
Tiffany Youngren (37:30):
Right, right. Awesome. Okay, so we've just, I
feel like I've gotten a lot ofreally great information about
your show, you know, why you doit, who you're talking to, and
some things that are workingreally, really well. I feel like
you've got a really establishedshow, which is a huge advantage.
(37:51):
Before we transition, I'm aboutto ready to go into the part
where I share my take on it. SoI talked about what I see that
you're doing some things that Isee you doing really strong,
some areas of opportunity, andthen the one thing that I
believe will get you results inthe next 30 days. But before I
do, is there anything that youhaven't shared about your show
that you would like me to knowabout it that you would like
(38:13):
everyone to know about it beforewe transition into the next
phase?
Richard Wilmore (38:17):
One thing that popped into my head, when you
were talking a little bit ago,about kind of people seen it and
you were like it gets meexcited, and I don't understand
why everybody should be watchingis when I get people on the
show. Everybody says that samething. We need a show like this.
How come you're not on whateverCBS here in town, like, we don't
(38:40):
have shows like this anymore.And I and I don't really know
why. It's fun. It'sentertaining. So I hear that a
lot from my guests. Oh my gosh,that was so much fun. We need
you. We like we're so thankfulfor you because and we need you.
And that's how it's used.
Tiffany Youngren (39:01):
Do you hear from them afterwards that
they're listening to your show?Or have you checked in with them
to say hey, do you listen to it?What are your thoughts?
Richard Wilmore (39:07):
Yes, and I get messages all the time that say
from people who've been on theshow, like years ago oh my god,
your theme song got stuck in myhead today. And somehow it
popped in my head. And because Ilove my theme song. And so it
actually was it was actually myfirst guest ever wrote and
(39:29):
produced the theme song for methey ended up giving me that
song as a gift. Um, and I get alot of photos with with The
Richard Wilmore Show mugs frompeople. What could I
Tiffany Youngren (39:42):
love love it. Yeah, I totally agree. I just
think what you need to be as ahousehold name because it will
make the selling easier. It willmake the audience building
easier. So so I'm so glad thatyou brought that up. I think
that that's I'm excited to hearthat People who are on your show
are listening. Afterwards thatspeaks volumes as well. So as I
(40:05):
transition into this whole mytake on it, it's actually still
a conversation, it's morecomfortable for me because it
really turns into a conversationabout your show instead of me
just riddling with you with allthese questions, because I want
to fulfill my promise, right, Iwant to be able to give you that
takeaway at the end. So butbefore I do, I always like to
talk about the four P's topreeminence and with preeminence
(40:30):
comes profit. So number one isto know your purpose, which is
why we talked about your why andyou have a really strong
purpose. Number two is to knowyour people and really dial in
on your audience messaging.Number three is promotion,
optimizing the promotion of yourshow, and then ultimately earn
proceeds or profit to pay forhelp to pay for production, to
(40:52):
pay for you to be able to dothis for a living, instead of
piecemealing everything togetherlike you are and being scrappy,
so that you can be thatovernight success and tenure in
the 10 years that it takes to bean overnight success. But you're
exactly. You know. And that'snot to say that you're an
overnight, you know, that youcan't be successful in the
(41:16):
meantime. But you know, thatovernight success that there was
like, Oh, my gosh, you'reamazing. And you're so
successful. And how did you doit? And you're like, No, this is
takes a long time. So myhusband, every once awhile
turned to me, and like, Hey,you're seven years into your 10
year, overnight success journey.Like thanks, bud. Appreciate it.
(41:38):
Exactly, exactly. But it keepsmy eye on the ball. It keeps me
honest. Like, you know, we needwhat we need in the meantime,
and we need to like what we'redoing in the meantime, and still
be profitable. But that realwhen that big W really takes the
10 years. So awesome. So dothose make sense? The four Ps,
(41:59):
can you see how that all playsinto this whole bigger picture?
Yeah. So some things and thisisn't all inclusive, these are
just things that jumped out atme that I feel like you're
really strong at one I've said amillion times your branding, I
absolutely love it, from yourlogo, to your website, to your
media kit to if you go to youryou know, when I went to the
(42:21):
right spot on your YouTube page,you know, everything just
screams the same thing and justmakes you want to watch it, it
just looks different. And fun.And so even, you know, I was
coached by someone who wrote abest selling book. And she
always told me, you know, thecover of that book, you want it
to look similar enough to looklike it belongs on the
(42:44):
bookshelf, but different enoughto make someone actually grab
your book. And so I feel likeyour your cover art for your,
for your YouTube videos, yourthumbnails. I feel like that's
the case, you know, it's a show.But yet it looks more fun than
the So, so excellent job. Also,when I went to your website, the
(43:07):
one thing I really liked is nowthat you're transitioning into
sponsorships and looking forways to monetize in that
direction. I liked that it waseasy, you know, I would probably
for user experience, prefer tosee a page for the information
instead of a download. I alwaysfeel violated. If I download
(43:28):
something. Maybe that's just me.I don't know. But I do this a
lot. And I will download if Ifeel like oh, okay, well, I want
to keep this and carry it withme. But I like to get a touch
first before I commit. Like, Ifeel like that's that's asking
me to dinner before. So
Richard Wilmore (43:47):
Yeah, that does make sense.
Tiffany Youngren (43:48):
Yeah, but I love it. I think you're I think
your media kit is justbeautiful, and clear. And it's
easy to understand. So it reallyhits on all those things. I like
the names that you've given yoursponsorship levels and
everything. So I think it'sreally fantastic. Also, I love
that you have a mug. I thinkthat that's super awesome. It's
(44:11):
very TV, I'm looking at it rightnow on your store. And I just
think that that's great. Andthat you encourage like moving
in a little bit. I'm going to bekind of going back and forth
between opportunity and what youdo well now so whenever I talk
about opportunities, we talkedabout this at the beginning,
this isn't like your to do listI wouldn't like take all these
(44:32):
down and you know start doingall of them I would bet it
there's sometimes there'ssomething that's like oh well
we're kind of already doingsomething like that that would
be super easy just to make thislittle tiny tweak. So and then
you know later down the roadmaybe implement more things, but
you know, I really think if Iwere to develop like number one,
(44:53):
I do believe you need to developa social media strategy because
you have such a good visualaudio, you have amazing guests
who are entertaining. Also, ifif you're getting it out
regularly on social media andtagging them, they're gonna
share it, you know, again, it'sjust making it really easy and
(45:14):
social, you know, so that itmakes sense that everybody's
sharing it and looking at it,and especially if you're like
going to the theater, and it'slike, Hey, I'm at the theater,
and then, but the big thing isto is the link that you send
them to you, I would suggestthat anytime. Well, first of
all, I always suggest having ablog, because it makes you
(45:37):
searchable on Google. And so ifsomeone's looking for you, I
mean, you are on Youtube, infact, let me just take a look at
your descriptions. You know,being on YouTube helps a ton.
And so sometimes that can bypassthat whole need. But let's see
here. So for example, I justlooked at, I'm looking at your,
(45:58):
your YouTube, you know, Googlecan't read pictures quite yet,
like they can read it, if you,you know, put metadata in there.
But that's really nerdy. And sothere's a much less nerdy way to
do it. And that is just to beefup your description. And you'll
be needing to do that anyway,because you'll be putting your
content on podcasts. And sohaving more words that Google
(46:22):
can search for and find isreally good. Also, having a blog
is a big deal, because you cancontrol what people do when they
find you. So if you have, let'ssay, you have a social media
campaign, and you're like, I'minterviewing this person, and
now I want everyone to know it,you want to send them directly
to the episode. So whetheryou're sending them directly to
(46:43):
the YouTube page, or if you'resending them directly to that
blog post, with the YouTubevideo embedded in it, with a
description down below it, andthen a call to action, you know,
so it's like, hey, but with ablog, you can control all of
that, where you own it. So ifyou're like, hey, sign up here,
we're gonna give someone a mugevery month and mail it to you,
(47:04):
or something like that, whereyou're just drumming up that
because your show is all aboutfun and excitement. So anything
that you end up, I would justsay, you know, putting together
a social media strategy would bevery beneficial to you just, it
doesn't have to be strict. Like,you don't have to say I am going
to do to quote like, I wouldhave to do that, because that's
(47:24):
my personality. But, but like,even if you just said, like,
every week, because it's aweekly show true. Okay, so every
week, it is all it's likebirthday week for that guest.
And so whatever, you know, itcould be something not even on
the show, but something that yousee, or if you're at the
theater, you're like, oh, youknow, I just saw this person or
(47:47):
I was at the coffee shop. And Ithink, you know, just whatever
it is sending them to that,again, either the exact YouTube
video or that blog post, becausethen as a user, I don't have to
go find it, like I just want toarrive. And the cool thing about
the blog as well is, is if youcan start driving people to your
(48:10):
website for the content, thenyou can start developing a, an
easy way for sponsors to getinvolved. So when every time you
have a guest say, Wow, I lovethe show, and we need more of
this. And, you know, I thinkeverybody should know about it,
will there's a way that they cansupport that to happen, you
(48:31):
know, and then you can startdeveloping and testing like,
how, number one, how canlisteners get involved with
supporting it? Well, I mean,that's easy, but you don't want
that to be the first thing youask them for. You want it to be
the third thing you first wantthem to watch an episode that
they fall in love with. It makesthem watch another one. And then
it's like, see, we totally needstuff like this, here's how you
can make this be, you know,happen on an ongoing basis and
(48:55):
get better and better just likeit already is, you know. And
then as sponsors as they'regetting attract to you, if you
have a developed social mediastrategy, and you've got a blog
that is you're controlling, andyou're, you know, you've got
listeners signing up, you cansay like about this many
listeners, you're building anemail list. And then you go to a
(49:17):
sponsor and you like, look, youcan go and you can sponsor these
podcasts that have, you know,400,000 listeners who don't who
aren't engaged, but this is whatmy listeners do. So when I tell
them on my show, that hey, Ilike this guy. This is this is
where I would go because look atme supporting this. And then
(49:38):
there's more of a impact, youknow, because a lot of times
what happens is businesses areconstantly asked for money and
advertising opportunities. Andthen just money just flies out
the window and nobody reallyknows if it works. But if you've
got an engaged audience whobelieve you when you talk, and
you're telling them to go to thesponsor that has a lot bigger
(50:01):
impact. And if the sponsor signsup and then you start seeing
results. For them, what happensis they're willing to pay more,
there's more competition. likeit'd be nice in a year to be
having a conversation about howdo we, you know, optimize the
competition. And it's happeningfor the few spots that we have
on the show. And then also, Iwould, I would suggest, just
(50:24):
from a sales standpoint, again,I love your I love your options.
I love how clear it is when itcomes to sponsors, but fewer
choices. Remember, we talkedabout maybe not so many choices?
Or, you know, a confused mindsays no, and so having. So I
just said a whole bunch ofstuff. And usually I breathe in
between a lot more often. I wantyou I want to get your feedback
(50:45):
on on some of the things thatthat was just said, and what are
your thoughts and questions andfeedback?
Richard Wilmore (50:51):
No, it all makes sense. And it's all a
blog, I just started. I haven'teven put it on the website yet.
But for the nonprofit that Iwork with, I was like, we need
to start a blog for that exactsame reason. So in my head, I
know, all of these things aretrue. It's implementing them,
and having the time to like, doit. But it's so important.
Tiffany Youngren (51:12):
Well, an easy way to start. Because like I
said, and I talk to you aboutthis before the show, too, is I
don't really love having likethis big, huge brand new idea,
like, oh, you should start doingthis whole new thing that you're
not doing already. Here are thethings to leverage. I do think a
blog is really powerful. And Iwould say that if there was a
moment where you could be like,Okay, I am going to implement
(51:33):
it. An easy way to start is, letme see. Do you do you build on
WordPress? I usually have this.
Richard Wilmore (51:41):
No,
Tiffany Youngren (51:41):
Okay. Okay. Oh that hurt me a a little bit.
Richard Wilmore (51:49):
You love WordPress?
Tiffany Youngren (51:50):
I love I love WordPress. Okay, so, um, what I
would say and I don't know if Iknow WordPress has a plugin, and
maybe Wixx has too, I'm notsure. But if you can get an RSS
feed that creates a blog postevery time you release an
episode, then that's a goodstart. And then what you can do
(52:11):
is start building onto that sothat you can one thing in fact
that I recommend, because a lotof times the RSS feed, you've
got you imagine you've got your,your podcast that's released
through the RSS, it includes adescription, your cover art, you
know, everything like that. Soyou you've got what you need for
a blog post, and then beefing upyour description for your RSS
(52:34):
feed is a big deal to includinglinks, because those are linked
back. So that's going to helpyour SEO as well. But then that
way, it's just on autopilot. Andthen you can think about it
later. Because you're like, oh,yeah, I really need to develop
out my blog posts. But going oh,yeah, I really need to develop
out my blog post is a lot betterthan Oh, my gosh, I need to
start a blog, you know, so it'sthose baby steps. And, you know,
(52:57):
the more they you put, the morethat you see it working, the
more you're going to want to puttime and finances into
developing it. Because fromthere, it's a matter of, you
know, I mean, you could betaking transcripts and sending
it to a writer when you've gotthe resources, right. So it's
like, you could get maybesomeone to sponsor just the
blog. And so that's what you dowith that is like, hey, you
(53:22):
know, maybe there's an actingclass or something that people
can take to, you know, or improvor something like that, where
it's like, Hey, here's your nextstep and creativity, like you
want people coming to your showto be inspired and exposed to,
to the arts, you know, what is away that they can take the next
(53:43):
step in the arts, that would bean ideal call to action, because
then they get to live it, youknow, and, but have a gate so
that they're signing up withyour email so that you can send
them a list, like maybe puttogether a list of ways that
they can express themselves, youknow, you like painting, here's
an online course on how to dopainting. Here's a free video
(54:05):
series that I love. I mean, I'mobsessed with drawing videos.
And so, you know, sometimes it'sjust something as easy as that,
but have a guide that they cansign up for, to take that next
step in expressing their ownartistic side or, I mean,
there's a lot of improv classesonline or, you know, ways that
(54:26):
they can watch live performancesonline, like what what websites
would they go to, to do that or,and then that way, you set it up
once, and it automaticallydelivers that guide every time
they sign up, but you'rebuilding an email list that they
want to know what you have goingon next kind of does that make
sense? Yeah, totally. Makessense. Okay. And then it sounds
(54:48):
hard, but it's actually youknow, it's a matter of an opt
in, and a, you know, simplegoogle doc. You just type a list
of things. resources and links,and then boom, you deliver it to
them. Although I know you, youprobably make some really
beautiful PDF that would havethe links right inside. And I
(55:09):
think that that would be a lotmore on brand. So that could
actually be a fun project, don'tyou think?
Richard Wilmore (55:14):
Yeah, I my opening videos a minute, nine
seconds long. It took me twodays to make. So you know, what,
I love doing stuff like that
Tiffany Youngren (55:23):
Okay, okay. Oh, gosh, I love that idea. But
I'm ready to sign up for itright now. So, um, and then
other areas of opportunity. Wementioned putting sponsor a
sponsor on your mug, I wouldmake that a much more expensive
sponsor, you know, becausethat's a big deal. And then the
social groups, I would justsuggest thinking about the
(55:44):
behavior of the people who don'taren't exposed to the arts and
consider joining those kind ofgroups and, and then when you're
in those, and you might alreadybe doing this, but you know, we
don't want to be spammy. Andgroups, obviously, we want to
build relationships and things.But sometimes there's an episode
that really speaks to somebodyand instead of just dropping a
(56:05):
link and go, oh, you shouldlisten to this episode. A lot of
times, I'll tell them what's init, I'll be like, hey, you know,
in, in our on our podcast, Iinterviewed this person. And
these are three things that theysaid that would work. And so I
give like all the best tips outof it without them having to
leave and go do it. So the morethat you're doing things like
that, in those kind of groups,would be another area of
(56:27):
opportunity. That's kind of inline with what you're already
doing it just be another group.Oh, it's just helpful.
Richard Wilmore (56:35):
Yes, it's super helpful.
Tiffany Youngren (56:36):
Okay, good, good, good. Good, good, good.
Because again, it just, andusually, what's funny to anybody
who's listening to this, who'slistened to my other shows,
they're probably like, I cannotbelieve that Tiffany is giving
all these ideas on how to have asponsor, because usually, I'm
anti sponsors. But I always say,as soon as someone comes on, and
they've got a reallyentertaining show, and they've
(56:57):
got a way to integratesponsorships without hurting the
content, I'm all over it. And Ijust think this is a fantastic
way to do it. I think, again,having someone at the end of the
day, okay, I'm just gonna giveyou the one thing, and then I,
then we can talk a little bitmore about all the things but if
I was the boss of the world, andI could just make you do one
thing, it would be that blogwith a call to action and have
(57:19):
someone sponsor it, so they'repaying for the blog, and then
have the blog post written,because then you're gonna have
more people going there, andthen embed that video at the top
of it, because every page isgoing to turn into a landing
page. And that, and then yoursponsor, having, you know,
(57:40):
developing a way for this towork, so you get the email
address, but they know likethey're going to your sponsor,
or you just have your sponsor onthat page. But somehow
developing that out so that it'sthe best of both worlds where in
the the person signing up knowsclearly who's getting their
information. It's it's just sucha big advantage to you, but also
(58:02):
to the sponsor, but also havinghaving resources to build it
out. Because sometimes that blogpost can be a chore, and but
it's just so powerful. So I justthink that that would be
amazing. And then again, when itcomes to like going out, we were
talking about being salesy. Andone thing I didn't even talk
about was this idea of usingyour show, to bring out that
(58:28):
conversation of, you know,getting sponsors without feeling
like you're trying to sell andthings like that, I think one
area of opportunity, just kindof going back to that might be
to develop out a way tocommunicate with your guests so
that they can refer people thatthey think would be good
sponsors, because then you havean introduction. So you're not
just like coldly, then you alsohave a responsibility to them.
(58:51):
So I don't know about you, butthat's a kind of pressure that
will make me call somebody is ifsomebody gave me their name. I'm
like, Okay, I'm on the hook forthis right now. And so just as
far as psychologically trickingourselves into making that call,
because once that, and then youmight even get another listener.
So So I would say so it's tied.So if you're like, I don't want
(59:13):
to do the blog post, then theother thing I think would be
equally that would probably getyou the sponsorships quicker
directly would be developing outthat communication with your,
with your guests after the show.And a lot of times with you
know, we have like a sequence.In fact, you'll see it right
after the show. But so whereit's like, it's really important
(59:36):
to me that my guests stayinformed. And so if you look at
it like that, like I want themto know the things that they
want to know like, when does myepisode come out? What do I do
next? Like, are you just donewith me? Do you not care about
me anymore? You know? So all ofthose I want all of those things
answered. So there's a sequenceis like, Hey, thank you for
(59:56):
being on my show. We're going tobe sending you an email that
will give you the release date.Since release date set, it's
like, hey, there's a releasedate, here's the release date.
And then it releases. And it'slike, Hey, you're so released
today. And then it's like, hey,we have this folder with some
media that you can use to gotake out and use it however you
want to. But even if all you didwas just sent the emails that
(01:00:17):
were like, and in each of thoseemails, like one has like a,
hey, is there anyone that youwould like that, you know, who
could benefit from this? Whoalso would be a good fit for us?
Possibly, and that we could, youcould introduce us to, and that
might be the space to be askingfor, you know, you know, I had
such a great time on the showwith you. What, you know, I know
(01:00:40):
that you mentioned, this wassomething that everybody should
know about. And one of the waysto do that is through
introductions. Who else do youthink would be passionate about
that? Who, you know, maybe has abusiness? Or maybe, you know,
define who that might be? Thatwould be a good referral. So
helpful. Yes? Do you have anyquestions? I feel like I just
(01:01:02):
when I get excited, I do that. Ijust like, Oh, I've got all
these.
Richard Wilmore (01:01:05):
I can't wait for this episode to come out. So
I can read listen to it and belike, All right, here are my
notes. I shouldn't have paperand pen for this.
Tiffany Youngren (01:01:12):
No, no, I and I'll send I'll send you
something with a list too. But,ya know,
Richard Wilmore (01:01:19):
a lot of it is things I know. But I'm Michael,
I don't have time for that. ButI know, like you're making it,
known what the priorities are.So I really need to like refocus
and like know that, you know,the focus has to be on taking it
to the next level. And I can'tdo that, sitting here by myself
every day.
Tiffany Youngren (01:01:40):
And ultimately, I think the easiest
thing that you could do thatwould still get your results
quickly, are sit down and writeout the day of the interviewer
email. And the day that therelease date is set email, and
the day that it's actuallyreleased email, and you know,
(01:02:00):
and then just go from there andinclude like, what is it that
you? What is it that you wantyour guests to know? And then
what is it that you want fromthem and don't make it very
long? To is the other thing,that would probably be the
easiest thing that would get youthe most return? Because getting
those again, thoseintroductions? are really
powerful. Yeah. Okay, helpful.And then all the rest of it can
just be great ideas, you canmake a list, you know, when you
(01:02:22):
listen to Awesome, well, gosh,this was, this was just such a
delight to get to hear moreabout your show. And you know,
if if you're implementing thisand see results, be sure to tell
me because I'm really excitedabout your show and want to hear
more about it. But and then, forall of you who are listening to
(01:02:43):
the show, be sure to go checkout the Richard Wilmore show
right now. It's loaded on toYouTube, definitely watch the
videos, I will be watching thevideos, and then be watching for
season five, which will be outeverywhere. And then you can
just look it up on your favoritepodcasting platform. And of
(01:03:03):
course, Richard wilmore.com,which we'll have in the show
notes, and Rich, thanks again,so much. Is there anything else
that you'd like to add? Beforewe wrap up,
Richard Wilmore (01:03:13):
I just want to thank you for having me on this.
You spend a lot of time witheach of your guests. And really,
it's super helpful. And I feelenergized and like, like I
actually know a little somethingmore than I did before. And I'm
going to like actually be ableto do it. It seems so
overwhelming when it's just mesitting here thinking of all the
(01:03:35):
stuff but when you actuallybreak it down the way you do.
It's like tangible stuff. So I'mexcited. Thank you.
Tiffany Youngren (01:03:42):
Oh, that just makes me feel so good. I'm so
happy to hear that. I appreciatethat. It's funny because you
know I've had other shows thatmy hotseat series are the
longest episodes for sure. Andin the beginning, I'm I've
always been really strict aboutmy my episodes need to be 30 to
40 minutes. And that's it. Butthe Hot Seat series, I just
(01:04:02):
threw all my rules out. Exceptfor I have to keep my promises.
Those are the only two thingsand but yeah, so I really
appreciate it. I appreciatehearing that because it is a
long time and to sit and reallyhash out your your show for this
long is it's tiring, I'm sure.And, and it's really crap after
this. Yeah, me too. Probably no.But, um, but ultimately, if it
(01:04:28):
can, if it can help you takeeven just one step because
again, I think there's so manythings you're already doing very
well, that by making tweakseven, it's going to have a huge
impact. And then if you're ableto find ways to delegate the
things that feel bigger, thebigger that especially the blog,
that's it's gonna have such ahuge impact over time. I mean,
(01:04:51):
the thing about blogs is it doestake time, it's not like, oh, I
started a blog and then the nextday like, I hate Tiffany, she's
the worst person because this isnot working. It just takes time.
But ultimately what happens isthe ones that start working
quicker, you know, you'rewatching your, your analytics
and seeing like which ones getthe most searches, and then put
more resources behind those ormaybe put ads behind them or
(01:05:14):
things like that, because you'dbegin to really understand I
think they I think that the blogpost helped me understand
people's interests and and thenlooking at their behavior on the
pages. Do they look at the nextepisode or, you know, you're
able to kind of really evaluatewhat they're doing a lot better
than I feel like with podcasts,we're a little bit more limited,
(01:05:35):
because we can't really, I mean,we can but you'd have, it just
requires a lot more resources totrack it to the level that we
can easily track it withwebsites. So. So anyway, well,
good. Well, thank you again, somuch for being here. I really
appreciate it, Richard. Yeah.And then, hey, for everyone
who's listening, don't beaverage, be brave, take action
(01:05:57):
and make magic happen. Thank youso much for listening.
Hey there, I'm Tiffany Youngren host of Next Up
(00:02):
Nation where we help podcastersand YouTubers with vision become
preeminent thought leaders intheir business in their
industries. You are about tohave the incredible opportunity
to listen as we dig into thewhy, who and what of a podcaster
show. Then at the end, we'llidentify one powerful how one
action that he can take forresults in the next 30 days.
(00:24):
Let's welcome today. RichardWilmore, host of The Richard
Wilmore Show. Richard, welcome.
Richard Wilmore (00:29):
Well, thanks for having me.
Tiffany Youngren (00:31):
Yeah, thanks so much for being here. Richard,
the Richard Wilmore show hasreleased 140 episodes from
August 29 of 2016 until the dayof this recording, which is
August 18 2021, which isawesome. Talk about longevity.
That's amazing. So Richard isson, a brother and ex husband, a
(00:53):
talk show host and a coffeesnob. My kind of person coffee
snobs are my favorites.
Richard Wilmore (00:58):
Really?
Tiffany Youngren (00:58):
Yeah. We used to have a coffee shop so
Richard Wilmore (01:03):
I'm so jealous. That's always been a goal of
mine. Or to have a coffee shopname and drink after me. And
that's a goal.
Tiffany Youngren (01:08):
Oh, you know, that can totally happen.
Richard Wilmore (01:12):
I know.
Tiffany Youngren (01:12):
Well so tell me rich. Why did you start your
show?
Richard Wilmore (01:17):
I wanted to create a space that the Rosie
O'Donnell Show did for me in the90s. It was like a safe, fun
laugh on our laughter where itdidn't matter. It was sort of
like where all the misfits wentto right like, and all the
theater kids and all they wereplaying games, and everyone from
(01:41):
the audience to the guests werehaving fun. And I needed that at
the time. And I thought I sawone episode. And I thought I
wanted that's what I'm supposedto do. And up until that moment,
I wanted to be an elementaryschool teacher. Oh, the moment I
saw her show, I thought that'swhat I need to do to create a
space where people can come andhave fun and feel safe and feel
(02:02):
heard and loved.
Tiffany Youngren (02:04):
Is that still your vision?
Richard Wilmore (02:06):
Yes.
Tiffany Youngren (02:07):
Yeah?
Richard Wilmore (02:07):
A lot of people it took me a long time to start
going on shows like yours,because I always thought my show
isn't about me. It's about thepeople that I want you to meet.
But then I realized, Oh, Iwatched the Rosie O'Donnell Show
for Rosie, not for Tom Cruise.So I guess I've started talking
to people about me.
Tiffany Youngren (02:27):
You know what, that is such a good point. I
love that. Because, you know,obviously Rosie had a lot of
very amazing guests. Butultimately, we could watch most
of those people on anybody'sshow. Yeah, exactly. So just
that environment that's createdmakes such a big difference. So
and I have to say, as one thingthat doesn't come up a lot in my
(02:50):
life is the fact that I was adrama kid, like I was listening
to one of your episodes, and itwas just you and your co hosts
were talking about how you knowwalking away from that whole
theater scene and things likethat is it's just it's so weird.
And sometimes we don't pressinto that we just do it. It's
(03:10):
done. But then if we see if weget a glimpse back into it, it's
almost like there's a part of usthat sparks and comes back to
life. Is that does that reflect?What? How you're describing your
vision for your show?
Richard Wilmore (03:24):
Yeah, I was a 10 year old or a 12 year old who
saw the show and thought, well,I'll just be famous. And then
I'll get a talk show. And in mybrain, I didn't have access to
theatre. And that was my thatwas my first my first invitation
to it. And then I thought, allright, well, I'll just go to
(03:44):
college and become a, I was atheater major. And then I'll be
famous. That'll be very easy. Icome from a very small town in
northern Wisconsin, whereapparently that's what you think
can happen. And it turns out,it's very hard to do that. But
that's sort of where it all camefrom. I just needed a space to
feel like I belonged. And I feltlike if I needed that other
(04:07):
people needed it, too.
Tiffany Youngren (04:08):
I love it. That's so great. Well, let's
talk a little bit about the why,who and what of your show. So we
just talked about why youstarted it, your vision for it,
how you see it playing out andwhat you see it giving back to
people. So why do you think it'simportant? Like why? Why was it
important for you as a kid tohave that type of show in your
(04:30):
life? And why do you think it'simportant for your audience to
have your show?
Richard Wilmore (04:34):
I was I was the kid who grew up who needed
laughter. I grew up my dad gotreally sick. When I was in
second grade. My mom got sickand my dad was sick almost my
entire childhood. So there was alot of hospital visits and there
was a lot of living withgrandparents and I needed sort
of an escape, which is what thearts do for people that you know
(04:58):
it's a complete Escape. And nowas an adult, I realized that's
what it was her show was justart, really all of all the arts,
music, you know, movies,theater, all of that. And it was
just a way for me for an hour tonot think about everything else
that's going on in the world.And that's still kind of true.
And I feel like that's what myshow is just an hour of, of
(05:21):
craziness.
Tiffany Youngren (05:24):
Well, and I have to say, to anyone who's
listening right now, if you'rejust listening and not watching,
I highly recommend that youeither go to social media or on
YouTube to check out this videoor get a visual because Rich,
your back background isincredible. I love it. That's
what I saw when I was looking atyour show, as well as it just
(05:44):
feels fun before you even hearyou say a word. So
Richard Wilmore (05:49):
We're- and that started from the opening of the
show. Like I wanted it frombeginning to end. And this is
actually a new studio that we'rebuilding right now. The fifth
season starts in September, andwe're doing in person again, and
live performances and audiencemembers. And so this is the very
(06:10):
large space. That doesn't seemlike it right here in this
camera. But it's a huge spacethat we're moving into right
now. So I'm very excited tostart the entire thing up and
really have some fun.
Tiffany Youngren (06:20):
I love it. That's that is so exciting. So I
know you when I was looking atyour website and finding your
show, I could listen to it orwatch it. Are you not only on
you're only on video, reallyexcept for I think you have one
episode being interviewed. Areyou on podcast platforms as
(06:43):
well?
Richard Wilmore (06:44):
We are. I just signed a deal with KP Media TV.
So we are now on Apple TV, Rokuand Amazon Fire but they also
turn it in to a podcast oniTunes and Google podcasts.
Tiffany Youngren (06:58):
Okay. Okay, so this next season will be
available across the podcastplatforms. Perfect. Very
exciting. Very good. And so whenyou are okay, I'm skipping way
ahead. I'm so curious aboutthis, I have to say beforehand,
too. I was I was telling I wastelling you that even just
(07:21):
getting into the show, it wasall I could do not to just ask
you 100 questions. So I'm goingto have to just try to dial
myself back a little bit. Let'stalk about the who, who is your
ideal audience.
Richard Wilmore (07:36):
You know, I thought it would be the people
that I usually hang out with,which are like middle aged
women. There, I'm in my 30s. Andall my life, a lot of my friends
are in their 50s and 60s andlate 40s. So I thought that's
was it because that was sort ofthe demographic of the daytime
show. But it turns out that I'mfinding that a lot of my
(07:59):
audience is is male. But I thinkit's it's the theater kids, and
it's the comics, and it's justthe fun people who who want a
little party in the middle ofthe day.
Tiffany Youngren (08:15):
Awesome. Awesome. And so what what
problem is, what problem? areyou solving for them? So as
you're imagining your idealperson who is sitting there
listening, watching your show?What problem? are you solving
for them? And whattransformation Do you see them
experiencing over time,
Richard Wilmore (08:36):
I'm hoping I give people access to the arts
that they would not normallyhave access to the arts have
literally saved my life. Um, andso I'm hoping that the people
watching, because I don't have,you know, Tom Cruise isn't
coming on my show. So I havewhat I call basement artists as
(08:57):
guests. So I started my show ina basement. And so I but there
are great people out theremaking amazing movies and
writing great books andreleasing beautiful music. But
they can't go on today's show orJimmy Fallon and talk about it.
So that's really what my show isfor. So I hope they discover and
meet someone that they neverwould have met otherwise.
Tiffany Youngren (09:20):
Awesome. So in how do you measure whether
you're expanding your audiencebecause I know, we're going to
be focusing a lot on profit andhow to optimize that
opportunity. But it's tough tooptimize profit without the
audience. So how can you how canyou how do you know more people
are tuning in? Are you seeingother types of engagement?
Richard Wilmore (09:41):
So when I first started my show, it was
everything. I would upload it toYouTube, and I would put the
YouTube link on Facebook andthen I would just sit there and
watch to see if anybody waswatching every five minutes. I
was checking YouTube to see andthen I realized at that time it
didn't matter those who putthose to me who needed to find
(10:02):
it would find it. And no matterwhat if five people are
watching, or 5 million peopleare watching, I have to put out
the best product I can. So everyshow I try to improve something
on and I just try to put out thebest I can. I'm now figuring out
different like, algorithms withFacebook, I can watch the views.
And that's always reallyfascinating to me, I'm just
(10:24):
going back because it's thesummer vacation. So we're kind
of doing the best of the lastfour seasons. And so I'm looking
at who's watching what episodes.And just to see the numbers from
the first time because I do theshow live. So to see who's
watching then compared to who'sfinding it two weeks later, two
years later, is really, I'm kindof shocked at some of the
(10:46):
numbers that I'm seeing. I alsojust like I said, started on KP
Media TV. So we'll be on all ofthose digital platforms. So
that'll you know, to me, that'sobviously expanding your reach.
And so it'll be interesting tosee the numbers that come out of
that I don't have those yet,because we haven't started.
Tiffany Youngren (11:08):
Got it got it. Well, and I think it's I love
how you're doing this where youhave very similar to television
programming types of seasons. Soyou've got your sounds like you
have your season. And then youtake the summer off, and then
you come back and the fall. AndI you know, it's predictable. I
think a lot of us, a lot oftimes, you'll see podcasters.
(11:30):
And they just feel like they doit until they just run out of
steam. And then they're like,Okay, I'm done. And then they
come back. But I love how you'vebeen able to in a sustainable
way. I mean, since 2016, you'vebeen able to, you know, stick to
it. And I think that probablyhas a lot to do with it, would
you say?
Richard Wilmore (11:50):
Yeah, I, I do kind of do the thing where I
know that at a certain point, Iam going to get tired, because
it's a lot of work to put on ashow. And to do all of it. So I
do kind of I schedule it out.But I kind of know when my
breaking point is going to bewhere it's going to be too much
work. And then I don't want itto become I have to go interview
(12:13):
this person. Like I still wantto make sure I'm having fun. So
when I stop I know also that ina couple months, I'm going to
start getting the itch of I needto do this I'm I wear it, you
know, where are my people, whichhappened during COVID. We
stopped during COVID Because noone was doing anything. And so I
stopped my show. And then it waslike four months. And I was like
(12:35):
all right, can this be over nowbecause I need to talk to
people. So they're finallystarting to release stuff and to
open theaters. So I'm excited toget back. It's been a long time.
Tiffany Youngren (12:46):
Definitely. Definitely. And the other I was
gonna ask you to so up until nowhas has your platform primarily
been YouTube then? Up until thisnext season?
Richard Wilmore (13:02):
Yes, it was Facebook Live and YouTube.
Tiffany Youngren (13:06):
Okay. And YouTube Live and then the, the
replays being availablecontinually on YouTube then.
Richard Wilmore (13:14):
Correct.
Tiffany Youngren (13:15):
Okay, perfect. One thing I really liked too.
And we are moving into this areaof what like what you're doing
already that's working and inyour methods and things like
that. So with this new you know,this new KP media TV that you're
(13:35):
going to be launching on in thisnext season. One thing I really
like about how you do things isyour brand anything I looked at
it, I could see it like I cansee your background right now
it's got the same look as yourmedia kit. As you know anything.
I love your website. Everythingis very playful and fun. It
(13:57):
screams theater, you know, it'sI mean screams carnival that's
really awesome. Like it's verytheatrical that way. So I really
really enjoyed that and that'sgot to help with number one your
audience because they're goingto be recognizing it but number
two is you're looking forsponsors. That was one of the
(14:17):
things you said ahead of timethat you're the route that
you're kind of looking at whenit comes to monetization are
looking at sponsorships andadvertisers and things like
that. So with that is your newthis Kp Media TV? Do they help
you get sponsorships? Or is thissomething that you do
independently?
Richard Wilmore (14:38):
Um, both. They actually just brought on a
company to help with that, butit hasn't started yet.
Tiffany Youngren (14:47):
Okay, to help recruit and sell and things like
that. So do you have anysponsors currently?
Richard Wilmore (14:55):
Um, so I have always had sponsors and what Our
people will give me stuff togive away. Like, there's always
stuff coming in to be like, Heregive us like, here's our
product, give it to people. ButI don't have like a, here's a
check and run a commercial forme. Okay. Okay. Which I mean, I
(15:18):
feel like that's where, youknow, that's the platform of a
great platform for that.
Tiffany Youngren (15:24):
Yeah, yeah, definitely. Let me just see I
like you can if you're watchingthis, you see me I'm like,
frantically looking around atthe different things because you
have, you have some really goodmaterials. You know, I know your
sponsor info, you've gotdifferent levels and things like
that. Have you gotten Have yougotten this out in the hands of
(15:46):
potential sponsors yet.
Richard Wilmore (15:48):
So this is really where I whack a lot of
things is going out, and, andpitching myself to businesses,
which was great, why KP mediabrought someone on because that
sort of takes it off of me, it'salso time that I don't have a
(16:08):
ton of time to go door to doorasking or making phone calls. So
I have done it. But I'm notgreat at it. If I'm being
honest.
Tiffany Youngren (16:19):
Well, you're creative. So you know,
Richard Wilmore (16:21):
Yeah, that just seems so boring to me.
Tiffany Youngren (16:25):
It's really a good idea to have somebody help
with that, for sure. But, um,and I mean, so do you. So do you
have a strategy at this point?Or are you are you looking to kp
Media TV? Are they are theysaying, Hey, we're gonna come
in, we're gonna bring strategy,or are you like, this is square
(16:48):
one, I have this reallybeautiful media kit. And now I'm
giving you some ideas. I feellike,
Richard Wilmore (16:55):
Yeah, I'm definitely I feel like square
one. Because I also want to takesome charge. And, and, and I
want to, I want to be able, I'ma person who like, wants to know
how to do everything. So in casesomething falls through, I can
jump in and do it. So I put themedia kit together, because I
knew that I needed that in orderto go out and then sell the ads.
(17:19):
And then that's sort of where itstopped.
Tiffany Youngren (17:21):
Okay, okay. Okay, and, let's see. Um, and
I'm gonna just say, I'velistened to your other show more
than I let so you have anothershow. And it's, so why don't you
tell us the name, the title ofthat, that shows,
Richard Wilmore (17:40):
I work for an Arts and Health nonprofit called
Hearts Need Art, creativesupport for patients and
caregivers. And I started apodcast for them, called Arts
for the health of it, where wetalk to artists, researchers,
medical staff, and then peoplein the arts, and also patients
from around the world about thebenefits to your health that the
(18:02):
arts bring
Tiffany Youngren (18:03):
Okay, Okay, excellent. So I did listen to a
lot of those, honestly, when Iwent to your website, and then
tried to kind of track downwhere do I find the show? I kept
running into, like, where did itgo? And I don't know I'm so I'm,
so can you just kind of run downa little bit of the format for
(18:24):
me, because I know the othershow really well. Do a bunch of
it. And it was delightful. Butcan you just just give us an
overview of the format of theRichard Wilmore show?
Richard Wilmore (18:39):
Sure. So last season was all virtuals. And so
what we didn't have an audienceand all of my interviews were
done, you know, in differentstates in different cities. So
what I started to do was, I havean audience member, usually in
person to the opening announced.So the first person on screen is
(18:59):
an audience member. And they'reintroducing the show who's on
the show, introducing me there,they're throwing to the video at
the beginning. During thevirtual season, I invited a
nonprofit on the show every timeand a nonprofit would come on
and talk about their mission,introduce the show. And then
(19:19):
that would segue into kind oflike a host Chat, where I would
talk to when I was in person, Iwould have a house band. So I
would talk to the house bandabout what we had done. You
know, previously the week beforethe night before, talk about any
sponsors we had whatever wasgoing on in life, and then it
was just like eight to 12 minutesegments of guests, or you play
(19:44):
games. And then there's usuallymusic, live music at some point.
Tiffany Youngren (19:48):
Love it. So do you mind if I just play a little
bit of it right now? Becausewhen I'm on my full computer,
it's like, okay, why couldn't Ifind this on my phone? I don't
know. But now I'm on mycomputer. I'm like, I'm seeing
everything so
Richard Wilmore (20:01):
I got this Oh, no, it's not all are great, but
pick a good one.
Tiffany Youngren (20:04):
Okay, so what season would be typical of how
you envision moving into seasonfive?
Richard Wilmore (20:11):
Oh, gosh, um, it's kind of a combination of
everything. So I started out myshow thinking I just wanted to
host a show. I never thoughtabout editing and I never
thought about lighting. And Inever thought about microphones.
So they're like pieces of everyseason. And I'm like, That's
what I want to make sure inseason five that I'm doing.
Tiffany Youngren (20:28):
I specifically want to listen to the opener.
What is any season for a goodexample of the opening up or
will it change? Okay, so lionthrone, Ervin? Is that a good
one? Okay, wow. So, okay, I'mgonna go ahead and share this
screen and let everyone hear,hopefully, the audio if the
(20:52):
audio doesn't come through, wewill make sure that we make that
happen. Let's see. I actuallydon't usually do this, but I was
so frustrated that I couldn'tfind I don't know what's wrong
with me today. But okay, so.
Richard Wilmore (21:06):
We can't hear it just so you know, you can't
hear it. Okay. It's like abutton on Zoom You have to
press. Okay.
Tiffany Youngren (21:22):
Okay, very good. Let me just grab it. I
think I exactly know what to dohere.
Richard Wilmore (21:27):
And I changed the intro halfway through season
four. And the newer episodeshave a better intro. If we're
talking visually, it's the samesong but visually, it's better.
Tiffany Youngren (21:40):
Okay. Okay. Let me just see here. See if
this works. Can you hear it?
Richard Wilmore (21:47):
A little not great.
Tiffany Youngren (21:50):
Okay, I'm gonna do this. Okay. So I'm
just, I'm just gonna selfishlytake a minute here. Okay, this
is this actually gives me a goodidea of exactly what I wanted to
ask you at a specific question,but I felt like I really needed
(22:10):
to take a look at it. Okay, sowhen you start introducing the
beginning, I looked at yourpackages for sponsorships. So
when you start introducing thosesponsorships, I saw that there
are intro announcements for thesponsors. How do you envision
incorporating that into yourshow? Because I love your I love
(22:32):
the beginning of your show somuch, by the way.
Richard Wilmore (22:35):
So that would be like someone from Target
coming and saying, Hey, myname's Tiffany, I'm from Target.
And welcome to the RichardWilmore show on today's guest on
today's show, she does theguests and then it throws to
that video. And then when thevideo comes back to her that
person, she introduces me I comeout of a curtain and we have a
(22:58):
three minute conversation aboutwhy they're there. If it's a
sponsor, obviously, then it'slike talking about the business.
Maybe they have a giveaway foreverybody in the audience,
something like that.
Tiffany Youngren (23:09):
Okay, okay. Awesome. I love that you've got
a plan to incorporate it into.So it's not going to take away
from the listener experience.Because you already have such a
great intro. I'd hate to. I'malways so protective when we're
starting to talk aboutsponsorships and advertisements.
So often I see. And that'shonestly that's one of the
(23:32):
things I heard from the otherthe audio versions that I was
listening to was the anchor, Ithink that there was one that
was with anchor that I listenedto. But yeah, I just that first
30 seconds is so valuable whenit comes to that. So I love your
plan, and what you want to dowith that so and then one of the
(23:54):
things I always ask about islike your visual brand identity,
which I think you're just you'reso strong at that I like I said
I love your visual. And now thatI've seen your actual show the
one that we're talking aboutright now I'm even more
impressed. So um
Richard Wilmore (24:09):
The end of season last season is better. I
I found a new like background, Ifound new graphics, I made a
whole new like beginningpackage. And some I really love
how, like the 2021 shows turnedout. I figured out cameras and
microphones and I'm creative.I'm not like techie. So that's
(24:29):
my problem.
Tiffany Youngren (24:30):
So looking at who your target audience is,
what, what companies or what,yeah, what companies, would you
have you thought of any thatshare that same target audience?
They? Because to me, that'salways the first place that I go
to is like, who has a similartarget audience that we're in
(24:51):
different industries. So it'snot like we're competing for the
same group of people, butinstead, we've been enhancing
it. I mean, I think target is agreat Can't quite honestly.
Richard Wilmore (25:01):
So I want to keep it, you know, kind of true
Tiffany Youngren (25:01):
Oh, I love it.
to me also because it's sort ofbranding of me. So I'm a vegan.
So I think vegan. I've hadvegan, like food trucks as
sponsors. I think I have a lotof live pets. So pet products. I
love entertainment. So I've hadtheaters as sponsors. I've had
(25:22):
I'm trying to think of like thedifferent types of sponsors that
Richard Wilmore (25:26):
Fill those with, you know, Seattle's Best.
I've already had, but they'relike everything that I love and
already do my shows completely.It bring people on that I would
Tiffany Youngren (25:36):
Yeah. Yeah. Yeah, definitely. And I know,
go see in concert or I would gosee their play anyway. So I
I'm just looking at your sponsorpage right now. If there's like
think those are the types ofthings and then you know,
targeted coffee. We talked aboutcoffee beforehand. Coffee all
a logo on the coffee mug option,but there is one.
the time. I all of my guests geta Richard Wilmore Show coffee mug.
Richard Wilmore (26:03):
Yeah, that would be Oh, sorry. I thought
you meant like my logo.
Tiffany Youngren (26:16):
O h, no, no
Richard Wilmore (26:17):
Really? Yeah, sure.
Tiffany Youngren (26:19):
Yeah, cuz? Yeah. Because anytime you can
get them on swag, I feel likethat sticks with people pretty
well. So just write that down.So also, if you were to look at
how you brought in viewers, uptill now, what would you say
have been like one or two of themost effective ways that you've
(26:43):
attracted viewers?
Richard Wilmore (26:45):
Viewers? Um, because it's, that's a really
good question. I feel like itrelies a lot on the guest to
then go and promote it to theiraudiences. And then obviously, I
do it to mine. But I do youknow, if a guest comes on and
(27:06):
never shares the show, people dothat all the time. I don't
understand that. But the peoplewho are putting it in their
newsletters and putting it onall their social media and their
websites, that's, you know,where the people come, and then
oftentimes, they'll stay there.
Tiffany Youngren (27:24):
So how do you communicate with your guests?
Like, how have you seen apattern as far as who shares
more often? Or who doesn't? Imean, you communicated one thing
that I hear a lot frompodcasters, which is when they
have guests, and they don'tshare it? How frustrating that
is. But have you seen adifference between who does
share it and who doesn't somekind of pattern?
Richard Wilmore (27:45):
I have not seen a pattern that I am aware of?
I'm trying to
Tiffany Youngren (27:51):
think, or are there ways that you've helped
them share it? Or do you have doyou formally ask them to share
it? What's your process?
Richard Wilmore (28:00):
I will like during the air after the
interview, I will, you know,tell them, hopefully they'll
share it on because it's live.So it's hard to do a while
they're talking to me if we'reon social media. But it's
usually it's usually only thatwhen I'm done. I'm like, Hey,
make sure to share it. Goodbye.
Tiffany Youngren (28:20):
Okay. Okay. And then do you have any follow
up as in you know, emails whereyou're asking for referrals or
any communication that you doafter the show with them?
Richard Wilmore (28:33):
I don't. I usually send them a thank you.
But nothing really outside ofthat.
Tiffany Youngren (28:38):
Okay. Okay. And let's see. Do you have a
blog? Let's see. I didn't seeone on your okay. So no, okay.
Because I do um, I've got yourwebsite open right now in the
episode. Tab doesn't click theremust I don't think there's an
(28:58):
episodes page or is there
Richard Wilmore (29:00):
There are four seasons about the sub pages so I
hope so. Well, yeah, that'll bean over might want
Tiffany Youngren (29:06):
to check that out. Yeah. The about the show, I
can click on that. Make your dayRicher. That's not clicking and
then about rich. So Oh, shop. Ididn't even look at the shop
page. Um, so. No, but okay. Andthen do you have a formal social
media strategy?
Richard Wilmore (29:29):
Formal, huh. So that's an interesting word. I
don't think it's very formal.It's usually Oh, something fun
happened. Let me post that I'mat a theater or this is who's on
the show this week.
Tiffany Youngren (29:43):
Yeah, yeah. I love it. You know, I'm asking
you all these questions. Ialmost feel guilty for asking
you because I feel like youknow, I'm, you know, some kind
of asking these hard questions,but I love that your show is so
good. Usually I come on and Andpeople have great shows, but
yours is so different andentertaining and awesome. And so
(30:07):
I have such a feeling of Ireally want, like everybody
should be listening to. I mean,I'm definitely after this, I
promise you this is the firsttime I've ever felt like, um, I
don't think I really have a goodsense of this, even though I did
my homework, but after this, Ipromise I'm going to watch an
entire episode. If Okay, so
Richard Wilmore (30:28):
the episodes tab working first, and then you
Tiffany Youngren (30:30):
one. Okay, so immediately after the show, send
can find I'll send you a good
me a good one. And I will postit in our show notes too, so
that everybody's got a link toyour favorite episode. And so
they can be listening to it too,and watching it. Because I love
it. I really like it. And soeven though I'm asking you all
these questions about promotion,and, and, you know, leading up
(30:51):
to the monetization, you havesomething that there's no reason
that you can't do that. And evenfeeling like oh, like I hate
sales too I, it's just, I justhave such a hard time with going
out and you know, attractingpeople. Yeah, but the thing is,
is using your podcast to do itis effective. And so for like
(31:16):
for myself, I don't I don't dosales calls, like I don't like
to pitch. But if I have aconversation with someone, and
it makes sense that we're bothlike, oh, my gosh, but what do
you do? Because I want to like Iwant to do more what happens
after this, then that's an easyconversation to have, you know,
and I feel like I'm doing them adisservice by going excuse me,
this is not a sales call, like,you know, and so so I'm when I'm
(31:38):
asking all these questions, I'mreally leading up to that, like,
how can you do it in a waythat's natural for you, and
where it makes sense as a goodnext step for your listeners to
be provided this sponsorshipinformation, you know, so that
it enhances their experienceversus competes with? How good
the show already is, you know,and okay, so I'm about ready to
(32:02):
launch into the next phase. So Ineed to just give myself a
second. And I will I will get tothat here in just a second. Have
you joined any online groups orforums, like on Facebook or any
other social media that'screated for your ideal viewers
and listeners. So like a groupof middle aged women who like
who are vegan.
Richard Wilmore (32:25):
I am parts of groups, either that are for
podcasters, or, you know, peoplewith shows like mine to kind of
learn from them. I'm also in alot of like entertainment groups
or acting groups, theatergroups, and then that's where I
will also post my show.
Tiffany Youngren (32:45):
Okay, so the people in the theater groups,
are they your ideal listener? Orare they like your ideal guest?
would you say are both?
Richard Wilmore (32:55):
Um, I would probably say, kind of both. I
want them on my show. But I alsoI was kind of that person. Like,
I go back to like what I wantedit for, and I was that like,
artsy, creative kid who had justwanted to, like, ingest all of
the art I could. Okay, perfect.But also, theater kids probably
(33:19):
don't have a lot of money tospend on the advertisers that
I'm looking for. So maybethey're not.
Tiffany Youngren (33:23):
Yeah, well, and if you think to part of your
vision, as I heard it, maybe ifyou don't correct me if I'm
wrong, but you're also trying tobring it to people who don't
have exposure to the arts. Andso the theater kids usually get
exposure to the Oh, so I thinkthat's great. I love that you're
out beyond just the podcastinggroups, because while you might
(33:48):
accidentally bump into yourtarget audience there, it's not
exactly you're like full ontarget audience. So. So okay,
perfect. And so, okay, and thento when you're on social media,
and you're talking about it, andyou're talking about your show,
(34:10):
what link do you typically sendpeople to?
Richard Wilmore (34:14):
Just the homepage richardwilmore.com.
Tiffany Youngren (34:16):
Okay. Okay, perfect. Okay, I know I said,
okay, like a million times justnow, but I'm like, typing up my
final thing, and this is reallyso I do these hotkeys all the
time, it's been far more popularthan I ever thought it would be.
(34:40):
So today, what's happening isnumber one, you are not a
business based podcast, you'renot like, Hi, I have a business
and I would like to promote itusing a podcast. And usually,
that's, that's what we'relooking at. Excuse me. So this
is actually extremely fun forme, and it's making me more just
attracted. So this is the mostlike, okay, okay, I think I've
(35:05):
been on any, any show, but a lotof it just comes from just being
super excited that we're talkingabout something entertaining. I
mean, obviously the other onesare entertaining also. But this
is so colorful. And you know,we're, it's specifically about
entertainment but but also wedon't talk a lot about profit.
(35:27):
And so I think this is a reallygood opportunity. And I always
tell podcasters to ignore profitis to ignore sustainability.
Like, that's how you end upgetting help. It's how you wind
up being able to do it for aliving, and things like that. So
I have to ask you before wetransition into the next phase
of this interview, what do youdo all of this yourself? Do you
(35:48):
have a job that supports it?Like how do you how do you do
what you're doing?
Richard Wilmore (35:52):
Yeah, I do it all myself. I do every piece of
this all on my lonesome. Um, andso I have many create the all my
jobs are creative, I have a tonI help with other podcasts I
help produce and direct otherpodcasts. I do graphic design,
social media stuff for smallbusinesses. I work for the Arts
(36:12):
and Health, nonprofit, I do allkinds of weird, crazy things.
Tiffany Youngren (36:16):
Okay, so it's underwriting underwritten by all
those weird and crazy thingsthat you get to do on a daily
basis. Yeah. Excellent.Excellent. So one of the things
that you wanted from your show,I had asked you before this
interview, what is it that youwant from your show? And you
said, a broader audience? Whatdo you think is standing between
(36:38):
you and that right now?
Richard Wilmore (36:43):
I think probably promotion, I kind of do
it. And then I, I promote it on,you know, my social media and
whatever. But I kind of thenjust like, I start them
preparing for the next one. So Idon't have a lot of it's not
really out there, which is alsowhy I started doing interviews.
(37:06):
I wasn't doing any reallypromotion of myself or the show.
So I think that's where it'sbeen wackiness. I do it, and I
love it. And this is what I wishI could do every day and get
paid for it. Like I love beingable to do this. And so that's
been a recent, like, Duh moment.For me. I like how do you expect
(37:26):
people to know if you don't talkabout it?
Tiffany Youngren (37:30):
Right, right. Awesome. Okay, so we've just, I
feel like I've gotten a lot ofreally great information about
your show, you know, why you doit, who you're talking to, and
some things that are workingreally, really well. I feel like
you've got a really establishedshow, which is a huge advantage.
(37:51):
Before we transition, I'm aboutto ready to go into the part
where I share my take on it. SoI talked about what I see that
you're doing some things that Isee you doing really strong,
some areas of opportunity, andthen the one thing that I
believe will get you results inthe next 30 days. But before I
do, is there anything that youhaven't shared about your show
that you would like me to knowabout it that you would like
(38:13):
everyone to know about it beforewe transition into the next
phase?
Richard Wilmore (38:17):
One thing that popped into my head, when you
were talking a little bit ago,about kind of people seen it and
you were like it gets meexcited, and I don't understand
why everybody should be watchingis when I get people on the
show. Everybody says that samething. We need a show like this.
How come you're not on whateverCBS here in town, like, we don't
(38:40):
have shows like this anymore.And I and I don't really know
why. It's fun. It'sentertaining. So I hear that a
lot from my guests. Oh my gosh,that was so much fun. We need
you. We like we're so thankfulfor you because and we need you.
And that's how it's used.
Tiffany Youngren (39:01):
Do you hear from them afterwards that
they're listening to your show?Or have you checked in with them
to say hey, do you listen to it?What are your thoughts?
Richard Wilmore (39:07):
Yes, and I get messages all the time that say
from people who've been on theshow, like years ago oh my god,
your theme song got stuck in myhead today. And somehow it
popped in my head. And because Ilove my theme song. And so it
actually was it was actually myfirst guest ever wrote and
(39:29):
produced the theme song for methey ended up giving me that
song as a gift. Um, and I get alot of photos with with The
Richard Wilmore Show mugs frompeople. What could I
Tiffany Youngren (39:42):
love love it. Yeah, I totally agree. I just
think what you need to be as ahousehold name because it will
make the selling easier. It willmake the audience building
easier. So so I'm so glad thatyou brought that up. I think
that that's I'm excited to hearthat People who are on your show
are listening. Afterwards thatspeaks volumes as well. So as I
(40:05):
transition into this whole mytake on it, it's actually still
a conversation, it's morecomfortable for me because it
really turns into a conversationabout your show instead of me
just riddling with you with allthese questions, because I want
to fulfill my promise, right, Iwant to be able to give you that
takeaway at the end. So butbefore I do, I always like to
talk about the four P's topreeminence and with preeminence
(40:30):
comes profit. So number one isto know your purpose, which is
why we talked about your why andyou have a really strong
purpose. Number two is to knowyour people and really dial in
on your audience messaging.Number three is promotion,
optimizing the promotion of yourshow, and then ultimately earn
proceeds or profit to pay forhelp to pay for production, to
(40:52):
pay for you to be able to dothis for a living, instead of
piecemealing everything togetherlike you are and being scrappy,
so that you can be thatovernight success and tenure in
the 10 years that it takes to bean overnight success. But you're
exactly. You know. And that'snot to say that you're an
overnight, you know, that youcan't be successful in the
(41:16):
meantime. But you know, thatovernight success that there was
like, Oh, my gosh, you'reamazing. And you're so
successful. And how did you doit? And you're like, No, this is
takes a long time. So myhusband, every once awhile
turned to me, and like, Hey,you're seven years into your 10
year, overnight success journey.Like thanks, bud. Appreciate it.
(41:38):
Exactly, exactly. But it keepsmy eye on the ball. It keeps me
honest. Like, you know, we needwhat we need in the meantime,
and we need to like what we'redoing in the meantime, and still
be profitable. But that realwhen that big W really takes the
10 years. So awesome. So dothose make sense? The four Ps,
(41:59):
can you see how that all playsinto this whole bigger picture?
Yeah. So some things and thisisn't all inclusive, these are
just things that jumped out atme that I feel like you're
really strong at one I've said amillion times your branding, I
absolutely love it, from yourlogo, to your website, to your
media kit to if you go to youryou know, when I went to the
(42:21):
right spot on your YouTube page,you know, everything just
screams the same thing and justmakes you want to watch it, it
just looks different. And fun.And so even, you know, I was
coached by someone who wrote abest selling book. And she
always told me, you know, thecover of that book, you want it
to look similar enough to looklike it belongs on the
(42:44):
bookshelf, but different enoughto make someone actually grab
your book. And so I feel likeyour your cover art for your,
for your YouTube videos, yourthumbnails. I feel like that's
the case, you know, it's a show.But yet it looks more fun than
the So, so excellent job. Also,when I went to your website, the
(43:07):
one thing I really liked is nowthat you're transitioning into
sponsorships and looking forways to monetize in that
direction. I liked that it waseasy, you know, I would probably
for user experience, prefer tosee a page for the information
instead of a download. I alwaysfeel violated. If I download
(43:28):
something. Maybe that's just me.I don't know. But I do this a
lot. And I will download if Ifeel like oh, okay, well, I want
to keep this and carry it withme. But I like to get a touch
first before I commit. Like, Ifeel like that's that's asking
me to dinner before. So
Richard Wilmore (43:47):
Yeah, that does make sense.
Tiffany Youngren (43:48):
Yeah, but I love it. I think you're I think
your media kit is justbeautiful, and clear. And it's
easy to understand. So it reallyhits on all those things. I like
the names that you've given yoursponsorship levels and
everything. So I think it'sreally fantastic. Also, I love
that you have a mug. I thinkthat that's super awesome. It's
(44:11):
very TV, I'm looking at it rightnow on your store. And I just
think that that's great. Andthat you encourage like moving
in a little bit. I'm going to bekind of going back and forth
between opportunity and what youdo well now so whenever I talk
about opportunities, we talkedabout this at the beginning,
this isn't like your to do listI wouldn't like take all these
(44:32):
down and you know start doingall of them I would bet it
there's sometimes there'ssomething that's like oh well
we're kind of already doingsomething like that that would
be super easy just to make thislittle tiny tweak. So and then
you know later down the roadmaybe implement more things, but
you know, I really think if Iwere to develop like number one,
(44:53):
I do believe you need to developa social media strategy because
you have such a good visualaudio, you have amazing guests
who are entertaining. Also, ifif you're getting it out
regularly on social media andtagging them, they're gonna
share it, you know, again, it'sjust making it really easy and
(45:14):
social, you know, so that itmakes sense that everybody's
sharing it and looking at it,and especially if you're like
going to the theater, and it'slike, Hey, I'm at the theater,
and then, but the big thing isto is the link that you send
them to you, I would suggestthat anytime. Well, first of
all, I always suggest having ablog, because it makes you
(45:37):
searchable on Google. And so ifsomeone's looking for you, I
mean, you are on Youtube, infact, let me just take a look at
your descriptions. You know,being on YouTube helps a ton.
And so sometimes that can bypassthat whole need. But let's see
here. So for example, I justlooked at, I'm looking at your,
(45:58):
your YouTube, you know, Googlecan't read pictures quite yet,
like they can read it, if you,you know, put metadata in there.
But that's really nerdy. And sothere's a much less nerdy way to
do it. And that is just to beefup your description. And you'll
be needing to do that anyway,because you'll be putting your
content on podcasts. And sohaving more words that Google
(46:22):
can search for and find isreally good. Also, having a blog
is a big deal, because you cancontrol what people do when they
find you. So if you have, let'ssay, you have a social media
campaign, and you're like, I'minterviewing this person, and
now I want everyone to know it,you want to send them directly
to the episode. So whetheryou're sending them directly to
(46:43):
the YouTube page, or if you'resending them directly to that
blog post, with the YouTubevideo embedded in it, with a
description down below it, andthen a call to action, you know,
so it's like, hey, but with ablog, you can control all of
that, where you own it. So ifyou're like, hey, sign up here,
we're gonna give someone a mugevery month and mail it to you,
(47:04):
or something like that, whereyou're just drumming up that
because your show is all aboutfun and excitement. So anything
that you end up, I would justsay, you know, putting together
a social media strategy would bevery beneficial to you just, it
doesn't have to be strict. Like,you don't have to say I am going
to do to quote like, I wouldhave to do that, because that's
(47:24):
my personality. But, but like,even if you just said, like,
every week, because it's aweekly show true. Okay, so every
week, it is all it's likebirthday week for that guest.
And so whatever, you know, itcould be something not even on
the show, but something that yousee, or if you're at the
theater, you're like, oh, youknow, I just saw this person or
(47:47):
I was at the coffee shop. And Ithink, you know, just whatever
it is sending them to that,again, either the exact YouTube
video or that blog post, becausethen as a user, I don't have to
go find it, like I just want toarrive. And the cool thing about
the blog as well is, is if youcan start driving people to your
(48:10):
website for the content, thenyou can start developing a, an
easy way for sponsors to getinvolved. So when every time you
have a guest say, Wow, I lovethe show, and we need more of
this. And, you know, I thinkeverybody should know about it,
will there's a way that they cansupport that to happen, you
(48:31):
know, and then you can startdeveloping and testing like,
how, number one, how canlisteners get involved with
supporting it? Well, I mean,that's easy, but you don't want
that to be the first thing youask them for. You want it to be
the third thing you first wantthem to watch an episode that
they fall in love with. It makesthem watch another one. And then
it's like, see, we totally needstuff like this, here's how you
can make this be, you know,happen on an ongoing basis and
(48:55):
get better and better just likeit already is, you know. And
then as sponsors as they'regetting attract to you, if you
have a developed social mediastrategy, and you've got a blog
that is you're controlling, andyou're, you know, you've got
listeners signing up, you cansay like about this many
listeners, you're building anemail list. And then you go to a
(49:17):
sponsor and you like, look, youcan go and you can sponsor these
podcasts that have, you know,400,000 listeners who don't who
aren't engaged, but this is whatmy listeners do. So when I tell
them on my show, that hey, Ilike this guy. This is this is
where I would go because look atme supporting this. And then
(49:38):
there's more of a impact, youknow, because a lot of times
what happens is businesses areconstantly asked for money and
advertising opportunities. Andthen just money just flies out
the window and nobody reallyknows if it works. But if you've
got an engaged audience whobelieve you when you talk, and
you're telling them to go to thesponsor that has a lot bigger
(50:01):
impact. And if the sponsor signsup and then you start seeing
results. For them, what happensis they're willing to pay more,
there's more competition. likeit'd be nice in a year to be
having a conversation about howdo we, you know, optimize the
competition. And it's happeningfor the few spots that we have
on the show. And then also, Iwould, I would suggest, just
(50:24):
from a sales standpoint, again,I love your I love your options.
I love how clear it is when itcomes to sponsors, but fewer
choices. Remember, we talkedabout maybe not so many choices?
Or, you know, a confused mindsays no, and so having. So I
just said a whole bunch ofstuff. And usually I breathe in
between a lot more often. I wantyou I want to get your feedback
(50:45):
on on some of the things thatthat was just said, and what are
your thoughts and questions andfeedback?
Richard Wilmore (50:51):
No, it all makes sense. And it's all a
blog, I just started. I haven'teven put it on the website yet.
But for the nonprofit that Iwork with, I was like, we need
to start a blog for that exactsame reason. So in my head, I
know, all of these things aretrue. It's implementing them,
and having the time to like, doit. But it's so important.
Tiffany Youngren (51:12):
Well, an easy way to start. Because like I
said, and I talk to you aboutthis before the show, too, is I
don't really love having likethis big, huge brand new idea,
like, oh, you should start doingthis whole new thing that you're
not doing already. Here are thethings to leverage. I do think a
blog is really powerful. And Iwould say that if there was a
moment where you could be like,Okay, I am going to implement
(51:33):
it. An easy way to start is, letme see. Do you do you build on
WordPress? I usually have this.
Richard Wilmore (51:41):
No,
Tiffany Youngren (51:41):
Okay. Okay. Oh that hurt me a a little bit.
Richard Wilmore (51:49):
You love WordPress?
Tiffany Youngren (51:50):
I love I love WordPress. Okay, so, um, what I
would say and I don't know if Iknow WordPress has a plugin, and
maybe Wixx has too, I'm notsure. But if you can get an RSS
feed that creates a blog postevery time you release an
episode, then that's a goodstart. And then what you can do
(52:11):
is start building onto that sothat you can one thing in fact
that I recommend, because a lotof times the RSS feed, you've
got you imagine you've got your,your podcast that's released
through the RSS, it includes adescription, your cover art, you
know, everything like that. Soyou you've got what you need for
a blog post, and then beefing upyour description for your RSS
(52:34):
feed is a big deal to includinglinks, because those are linked
back. So that's going to helpyour SEO as well. But then that
way, it's just on autopilot. Andthen you can think about it
later. Because you're like, oh,yeah, I really need to develop
out my blog posts. But going oh,yeah, I really need to develop
out my blog post is a lot betterthan Oh, my gosh, I need to
start a blog, you know, so it'sthose baby steps. And, you know,
(52:57):
the more they you put, the morethat you see it working, the
more you're going to want to puttime and finances into
developing it. Because fromthere, it's a matter of, you
know, I mean, you could betaking transcripts and sending
it to a writer when you've gotthe resources, right. So it's
like, you could get maybesomeone to sponsor just the
blog. And so that's what you dowith that is like, hey, you
(53:22):
know, maybe there's an actingclass or something that people
can take to, you know, or improvor something like that, where
it's like, Hey, here's your nextstep and creativity, like you
want people coming to your showto be inspired and exposed to,
to the arts, you know, what is away that they can take the next
(53:43):
step in the arts, that would bean ideal call to action, because
then they get to live it, youknow, and, but have a gate so
that they're signing up withyour email so that you can send
them a list, like maybe puttogether a list of ways that
they can express themselves, youknow, you like painting, here's
an online course on how to dopainting. Here's a free video
(54:05):
series that I love. I mean, I'mobsessed with drawing videos.
And so, you know, sometimes it'sjust something as easy as that,
but have a guide that they cansign up for, to take that next
step in expressing their ownartistic side or, I mean,
there's a lot of improv classesonline or, you know, ways that
(54:26):
they can watch live performancesonline, like what what websites
would they go to, to do that or,and then that way, you set it up
once, and it automaticallydelivers that guide every time
they sign up, but you'rebuilding an email list that they
want to know what you have goingon next kind of does that make
sense? Yeah, totally. Makessense. Okay. And then it sounds
(54:48):
hard, but it's actually youknow, it's a matter of an opt
in, and a, you know, simplegoogle doc. You just type a list
of things. resources and links,and then boom, you deliver it to
them. Although I know you, youprobably make some really
beautiful PDF that would havethe links right inside. And I
(55:09):
think that that would be a lotmore on brand. So that could
actually be a fun project, don'tyou think?
Richard Wilmore (55:14):
Yeah, I my opening videos a minute, nine
seconds long. It took me twodays to make. So you know, what,
I love doing stuff like that
Tiffany Youngren (55:23):
Okay, okay. Oh, gosh, I love that idea. But
I'm ready to sign up for itright now. So, um, and then
other areas of opportunity. Wementioned putting sponsor a
sponsor on your mug, I wouldmake that a much more expensive
sponsor, you know, becausethat's a big deal. And then the
social groups, I would justsuggest thinking about the
(55:44):
behavior of the people who don'taren't exposed to the arts and
consider joining those kind ofgroups and, and then when you're
in those, and you might alreadybe doing this, but you know, we
don't want to be spammy. Andgroups, obviously, we want to
build relationships and things.But sometimes there's an episode
that really speaks to somebodyand instead of just dropping a
(56:05):
link and go, oh, you shouldlisten to this episode. A lot of
times, I'll tell them what's init, I'll be like, hey, you know,
in, in our on our podcast, Iinterviewed this person. And
these are three things that theysaid that would work. And so I
give like all the best tips outof it without them having to
leave and go do it. So the morethat you're doing things like
that, in those kind of groups,would be another area of
(56:27):
opportunity. That's kind of inline with what you're already
doing it just be another group.Oh, it's just helpful.
Richard Wilmore (56:35):
Yes, it's super helpful.
Tiffany Youngren (56:36):
Okay, good, good, good. Good, good, good.
Because again, it just, andusually, what's funny to anybody
who's listening to this, who'slistened to my other shows,
they're probably like, I cannotbelieve that Tiffany is giving
all these ideas on how to have asponsor, because usually, I'm
anti sponsors. But I always say,as soon as someone comes on, and
they've got a reallyentertaining show, and they've
(56:57):
got a way to integratesponsorships without hurting the
content, I'm all over it. And Ijust think this is a fantastic
way to do it. I think, again,having someone at the end of the
day, okay, I'm just gonna giveyou the one thing, and then I,
then we can talk a little bitmore about all the things but if
I was the boss of the world, andI could just make you do one
thing, it would be that blogwith a call to action and have
(57:19):
someone sponsor it, so they'repaying for the blog, and then
have the blog post written,because then you're gonna have
more people going there, andthen embed that video at the top
of it, because every page isgoing to turn into a landing
page. And that, and then yoursponsor, having, you know,
(57:40):
developing a way for this towork, so you get the email
address, but they know likethey're going to your sponsor,
or you just have your sponsor onthat page. But somehow
developing that out so that it'sthe best of both worlds where in
the the person signing up knowsclearly who's getting their
information. It's it's just sucha big advantage to you, but also
(58:02):
to the sponsor, but also havinghaving resources to build it
out. Because sometimes that blogpost can be a chore, and but
it's just so powerful. So I justthink that that would be
amazing. And then again, when itcomes to like going out, we were
talking about being salesy. Andone thing I didn't even talk
about was this idea of usingyour show, to bring out that
(58:28):
conversation of, you know,getting sponsors without feeling
like you're trying to sell andthings like that, I think one
area of opportunity, just kindof going back to that might be
to develop out a way tocommunicate with your guests so
that they can refer people thatthey think would be good
sponsors, because then you havean introduction. So you're not
just like coldly, then you alsohave a responsibility to them.
(58:51):
So I don't know about you, butthat's a kind of pressure that
will make me call somebody is ifsomebody gave me their name. I'm
like, Okay, I'm on the hook forthis right now. And so just as
far as psychologically trickingourselves into making that call,
because once that, and then youmight even get another listener.
So So I would say so it's tied.So if you're like, I don't want
(59:13):
to do the blog post, then theother thing I think would be
equally that would probably getyou the sponsorships quicker
directly would be developing outthat communication with your,
with your guests after the show.And a lot of times with you
know, we have like a sequence.In fact, you'll see it right
after the show. But so whereit's like, it's really important
(59:36):
to me that my guests stayinformed. And so if you look at
it like that, like I want themto know the things that they
want to know like, when does myepisode come out? What do I do
next? Like, are you just donewith me? Do you not care about
me anymore? You know? So all ofthose I want all of those things
answered. So there's a sequenceis like, Hey, thank you for
(59:56):
being on my show. We're going tobe sending you an email that
will give you the release date.Since release date set, it's
like, hey, there's a releasedate, here's the release date.
And then it releases. And it'slike, Hey, you're so released
today. And then it's like, hey,we have this folder with some
media that you can use to gotake out and use it however you
want to. But even if all you didwas just sent the emails that
(01:00:17):
were like, and in each of thoseemails, like one has like a,
hey, is there anyone that youwould like that, you know, who
could benefit from this? Whoalso would be a good fit for us?
Possibly, and that we could, youcould introduce us to, and that
might be the space to be askingfor, you know, you know, I had
such a great time on the showwith you. What, you know, I know
(01:00:40):
that you mentioned, this wassomething that everybody should
know about. And one of the waysto do that is through
introductions. Who else do youthink would be passionate about
that? Who, you know, maybe has abusiness? Or maybe, you know,
define who that might be? Thatwould be a good referral. So
helpful. Yes? Do you have anyquestions? I feel like I just
(01:01:02):
when I get excited, I do that. Ijust like, Oh, I've got all
these.
Richard Wilmore (01:01:05):
I can't wait for this episode to come out. So
I can read listen to it and belike, All right, here are my
notes. I shouldn't have paperand pen for this.
Tiffany Youngren (01:01:12):
No, no, I and I'll send I'll send you
something with a list too. But,ya know,
Richard Wilmore (01:01:19):
a lot of it is things I know. But I'm Michael,
I don't have time for that. ButI know, like you're making it,
known what the priorities are.So I really need to like refocus
and like know that, you know,the focus has to be on taking it
to the next level. And I can'tdo that, sitting here by myself
every day.
Tiffany Youngren (01:01:40):
And ultimately, I think the easiest
thing that you could do thatwould still get your results
quickly, are sit down and writeout the day of the interviewer
email. And the day that therelease date is set email, and
the day that it's actuallyreleased email, and you know,
(01:02:00):
and then just go from there andinclude like, what is it that
you? What is it that you wantyour guests to know? And then
what is it that you want fromthem and don't make it very
long? To is the other thing,that would probably be the
easiest thing that would get youthe most return? Because getting
those again, thoseintroductions? are really
powerful. Yeah. Okay, helpful.And then all the rest of it can
just be great ideas, you canmake a list, you know, when you
(01:02:22):
listen to Awesome, well, gosh,this was, this was just such a
delight to get to hear moreabout your show. And you know,
if if you're implementing thisand see results, be sure to tell
me because I'm really excitedabout your show and want to hear
more about it. But and then, forall of you who are listening to
(01:02:43):
the show, be sure to go checkout the Richard Wilmore show
right now. It's loaded on toYouTube, definitely watch the
videos, I will be watching thevideos, and then be watching for
season five, which will be outeverywhere. And then you can
just look it up on your favoritepodcasting platform. And of
(01:03:03):
course, Richard wilmore.com,which we'll have in the show
notes, and Rich, thanks again,so much. Is there anything else
that you'd like to add? Beforewe wrap up,
Richard Wilmore (01:03:13):
I just want to thank you for having me on this.
You spend a lot of time witheach of your guests. And really,
it's super helpful. And I feelenergized and like, like I
actually know a little somethingmore than I did before. And I'm
going to like actually be ableto do it. It seems so
overwhelming when it's just mesitting here thinking of all the
(01:03:35):
stuff but when you actuallybreak it down the way you do.
It's like tangible stuff. So I'mexcited. Thank you.
Tiffany Youngren (01:03:42):
Oh, that just makes me feel so good. I'm so
happy to hear that. I appreciatethat. It's funny because you
know I've had other shows thatmy hotseat series are the
longest episodes for sure. Andin the beginning, I'm I've
always been really strict aboutmy my episodes need to be 30 to
40 minutes. And that's it. Butthe Hot Seat series, I just
(01:04:02):
threw all my rules out. Exceptfor I have to keep my promises.
Those are the only two thingsand but yeah, so I really
appreciate it. I appreciatehearing that because it is a
long time and to sit and reallyhash out your your show for this
long is it's tiring, I'm sure.And, and it's really crap after
this. Yeah, me too. Probably no.But, um, but ultimately, if it
(01:04:28):
can, if it can help you takeeven just one step because
again, I think there's so manythings you're already doing very
well, that by making tweakseven, it's going to have a huge
impact. And then if you're ableto find ways to delegate the
things that feel bigger, thebigger that especially the blog,
that's it's gonna have such ahuge impact over time. I mean,
(01:04:51):
the thing about blogs is it doestake time, it's not like, oh, I
started a blog and then the nextday like, I hate Tiffany, she's
the worst person because this isnot working. It just takes time.
But ultimately what happens isthe ones that start working
quicker, you know, you'rewatching your, your analytics
and seeing like which ones getthe most searches, and then put
more resources behind those ormaybe put ads behind them or
(01:05:14):
things like that, because you'dbegin to really understand I
think they I think that the blogpost helped me understand
people's interests and and thenlooking at their behavior on the
pages. Do they look at the nextepisode or, you know, you're
able to kind of really evaluatewhat they're doing a lot better
than I feel like with podcasts,we're a little bit more limited,
(01:05:35):
because we can't really, I mean,we can but you'd have, it just
requires a lot more resources totrack it to the level that we
can easily track it withwebsites. So. So anyway, well,
good. Well, thank you again, somuch for being here. I really
appreciate it, Richard. Yeah.And then, hey, for everyone
who's listening, don't beaverage, be brave, take action
(01:05:57):
and make magic happen. Thank youso much for listening.
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