Speaking to the Right Audience with Natasha Bazilevych

Episode Transcript
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Tiffany Youngren (00:00):
Hey there, I'm Tiffany Youngren host of Next Up
Nation where we help podcastersand YouTubers with vision become
preeminent thought leaders intheir industries. You are about
to have the incredibleopportunity to listen as we dig
into the why, who and what ofpodcasters show. Then at the
end, we will identify onepowerful how, one action that
she can take for results in thenext 30 days. Today, I am so

(00:23):
excited to welcome NatashaBazilevych, host of speak with
power, Natasha, welcome.

Natasha Bazilevych (00:29):
Thank you, Tiffany. This is so exciting.

I know I'm so excited to talk with you too.
speak with power has released 56episodes from January 2021 until
the day of this recording, whichis August 5 2021. Natasha
Bazilevych is a speaker and apublic speaking expert. She is
founder and president of ChangeView Academy where she trains
entrepreneurs and corporateexecutives to give powerful

(00:55):
presentations. So Natasha, tellme, why did you start speak with
power?

Actually, that was a very interesting
journey. I never thought I wouldstart a podcast, I just had a
program, my public speakingprogram, and one of my clients
after finishing it, she comes tome and she says, Natasha, I want
to start a podcast. And youshould create a course how to
start podcasts. And I said,Well, I don't have mine. How can
I teach others? If I haven'tstarted my own podcast? And

(01:27):
she's like, Yeah, well, then youshould start and then you should
teach us. Okay, maybe I shouldstart a podcast. It's
interesting. It's connectingwith people. It's speaking. And
it's creating content. It'severything I love. And it's been
I talked to my business coach,and she said, it's an amazing
opportunity to meet and talk topeople who otherwise wouldn't

(01:48):
give you their time. And I metincredible personalities. And it
just unbelievable, fascinating.People who I got to pick their
brain and get free coaching eventhough it was oh, yes, it's just
such a an amazing journey.

Oh, that's so cool. I love your enthusiasm
about it, too, I can completelyrelate. In fact, I was telling
you earlier that before thisinterview I've been, and I do
this every time if I interviewsomebody for the hot seat, I'm
listening to their show, I'mtrying to figure out, you know,
just trying to get a sense ofit. And sometimes I just get
totally sucked in. And I couldtell it's the more I was

(02:27):
listening to your show, the moreI'm like, I love this girl like
this, I cannot wait to hear thiswoman talk about podcasting. And
what I'm hearing right now isonpoint with exactly what I
expected. So I appreciate it. Ijust appreciate your enthusiasm.
And also, I just and usually Idon't geek out early on about
things that I loved about theshow, because I do that later.

(02:47):
But I really love how how youask questions, and you say back
what you're hearing, like youactively hear and you, you know,
interpret what they're sayingyou don't just repeat it back,
but you're interpreting whatthey're saying. So I love your
style. I love your enthusiasm.So yeah, so let's talk a little
so so why you started and howyou started is really awesome.

(03:11):
Ultimately, why do you think itwas important, though? Because
you can like, our clients haveideas all the time, right? And
so you could have picked up anywe have to pick and choose. So
why why podcasting? Why did thatresonate with you as being
something that was important tobe able to hand over to your
clients? Well, first of

all, podcasting, it's speaking, and
I'm a public speaking coach, andmy dream and my mission is to
help other people also speakwith power to get their idea,
their business, their service.Maybe that's not even a
business, maybe they want tostart a nonprofit or start a
movement. And my mission is tohelp them take this idea and

(03:51):
then bring it out into the worldand share it because a lot of
entrepreneurs that I meet, theyare scared to speak in public
about their ideas. And so for methat was this mission and is to
help them. So what I wasthinking and I'm still working
on my YouTube channel, it'sstill in the process. And I was
thinking, well, podcasting. Yes,maybe I should start with
podcasting and not reallyYouTube because it's a little

(04:14):
bit easier. My coach, she hasher podcast for three years. And
so she has the whole processmapped out of how to do it. And
it's, it's about speaking, andalso it's very easy to consume.
So that was another reasonbecause I love podcasts. You run
I'm Iran I'm a marathoner. So Igo for a run. I listen to
podcasts. I walk from home tothe office, I live really close

(04:36):
to my office. So I just walkthere and it's I listen to
audiobooks and podcasts. You goto the store or do whatever
cleaning the house and it'slistening you can do you can
multitask, and that's why I wasthinking that pod into keep
hearing how podcasting is stillgrowing. Yes, there are a lot of

(04:57):
them 2.5 million but still weare growing And, and I decided
I'm gonna, I'm gonna join now.Yeah, this bandwagon before.
It's oversaturated. And yeah,I'm excited. I'm so so, so happy
that I did it now and foreverybody listening, if you
still don't have yours, yougotta start it now.

That's awesome. That is good advice.
Definitely. When you think aboutit, you know, I look at those
numbers a lot. And I think thereare two misconceptions. When we
look at the total number ofpodcasts. A lot of times when
I'm, especially when I'm talkingto a leader in the industry,
about podcasting, and they'relike, you know, it might be 2
million, but all these peoplequit however, that content still

(05:39):
lives on. So even thoughpodcasters quit more often than
they don't, the fact of thematter is, is those shows can
last forever. I mean, if youleave them up, you've got blog
posts out there, you've gotsocial media out there. And
especially in your situationwhere you're helping people find
their voice or use the voicethat they already have, and be

(06:00):
brave enough to do that. It'ssuch an equalizing platform,
yes, you can literally beanybody and put it out there.
And, you know, a lot of times weget so hung up on all these big
numbers that people shy away,like, Well, I only have, you
know, 20 listeners or but youknow, imagine when do you walk
into the grocery store and 20people turn around and start

(06:22):
listening to you, you know, so,so I love it,

I think, yeah, and your idea, just this
one little thing you say thatpeople stop, but it lives on,
you know, this phrase that itlives on, it's this legacy. That
was another reason, big reasonthat I decided to create a
podcast and I started writing abook. And in the future, I hope
to create this YouTube channel,because these are the things

(06:48):
that will live on, I don't havechildren, I'm not married, and,
and these are the things that Icreate, and they will be my
legacy. And when I'm not hereanymore, this is something that
people will keep listening, andhopefully it will keep inspiring
them and empowering and helpingthem. And I think that's so
powerful. And it's worth a lot.

It is it really, really is. Well, who
have you identified as beingyour ideal audience, like who is
it that you're really reachingout to and working with?

Well, like I said, it's entrepreneurs, it's
people who have an idea already,they even have their business.
And they want to, they want tomarket it, because they want to,
of course, grow their business.So I help them speak about their
idea about their services, theirbusiness, so that they could
market it out. And on physicalstages, and on digital stages.

(07:40):
My, my clients, like I havethese two different sides, I
work with entrepreneurs, and Iwork with corporate executives.
But when I talk about this, likemarketing, your idea, a lot of
times in my podcast, a lot oftimes is for those entrepreneurs
or solopreneurs, who want tospeak about their idea and their
business. And I want to helpthem overcome the fear or any

(08:02):
other kind of block because somepeople, they don't have a fear
of public speaking, they justmaybe have a little barrier,
because they're not sure whatexactly they want to speak
about. What is they don't haveclarity, what's that message
that they want to share? Or howto do this? So there are
different barriers and differentthings today help people with,

(08:22):
but yeah, mostly it's theentrepreneurs, coaches, course
creators if we're going to bemore exact. And also another
side, I work in the corporateworld that corporate executives,

so your podcast audience specifically
probably speaks more to your toentrepreneur side of the
entrepreneurs. Okay, got it.Awesome. And so what I mean, I'm
getting, I always ask thisquestion, because I want maybe a
different answer. I know you'veanswered this in different ways.
But let me just ask you, whatproblem do you solve for for

(08:54):
them? Yeah. What is also I'msorry, let me just say too,
what's the problem that yousolve? But also, what's the
transformation? So what did theygo from here? To here?

Yes. So the transformation and I have these,
these are two different kinds oftransformations. People who have
a fear or have anxiety havenervousness and they want to
overcome it, and they want to goout and speak about their
business, their idea or their,their services. And so I help
these people go from anxiety,nervousness, and maybe even just

(09:27):
this paralysis when they can'tspeak about it to actually going
out and being an Instagram starlike one of my clients.
Recently, she went from havingtachycardia and taking pills
every time she needed to speakin public, or going live to
actually creating her Instagramaccount and going live there
every day and creating thesevideos because she started her

(09:48):
Spanish speaking club. So wow,if this kind of transformation
and another transformation isdifferent, these are people who
are they don't have a fear theydon't have a problem speaking
But they would love to speakwell speak structured, give
messages and have clarity whatkind of messages they give, know
who they speak to. And so bethose great speakers who, who

(10:11):
have a great business already,but they want to take that idea
in that business and market iton big stages speak to 10,000
200,000 people like one of myclients, she She's actually my
coach, she had a desire dream tospeak to 10,000 people, she
wrote it and told everybody,well, guess what, a month ago,
she had an opportunity to speakshe spoke to a hundred-and

(10:35):
-something thousand women intech? Yes, virtually, she was a
part of the summit. And so shespoke she gave a speech there.
So that's another side oranother part of my clients, my
ideal client.

That is amazing. You know, and I'm just
gonna full transparency here. Ialways ask these questions,
usually, so that I can help helpthe person I'm asking the
questions from, honestly, I waslistening to your show,
obviously. And one of the mainthings that I talk about in the
hot seats, almost always thatcomes up even with marketers, is

(11:13):
what we call our audiencepromise. So at the beginning of
the show, we want our audienceto know like, this is what
you're about to hear. And if youkeep listening, this is the
transformation you're gonna see.And I think you nailed it, I
think that you're at thebeginning, your show, first
thing is like, that's the firstthing you hear is, boom, this is
what's gonna happen. This iswhat we're gonna tell you about.
And so I love it. And so I wantit on the record your, what your

(11:36):
what your thought process is. Sothat people, I really encourage
anyone who's listening rightnow, go listen to speak with
power, and then compare it towhat Natasha just said, and
you're gonna see exactly what Imean. So I love it. I love it.
So just have to have thatmoment. So now, before the show,
I asked, I asked you if you'dlike to focus on profitability,

(11:59):
or if you'd like to focus onpreeminence and you answered
preeminence, I, we always end uptalking about profitability at
some point. And if when we whenthere's a show about
profitability, we always talkabout preeminence because they
go hand in hand. However, thisis kind of the point where i Ye
off and like this is we're goingto talk about preeminence. So I

(12:20):
just, I'm wondering, what do youdo now to evaluate whether or
not your content is resonating?And have you made any
adjustments in the past based onthat?

I look at the episodes and look at the
number of downloads, uniquedownloads. And usually I look at
the names of my episodes. And soI tried to understand, okay,
what worked, what didn't work, Iunderstand that sometimes when I
have a long title, name, thatthat probably didn't work,

(12:52):
because then I realized, okay,they need to be shorter. So I
started making them shorter. Sothat's what I was making
different, improving a littlebit, but then also the content.
I'm not sure specifically likewhen I interview guests, if if
some guests are not relevant,because I because sometimes we

(13:14):
don't really even talk aboutpublic speaking, even though
it's speak with power. But Istill think that when my
experts, my guests, and they'reamazing, I'm just just seriously
absolutely fascinated andimpressed by those people. And
when they share their life andtheir, their expertise with me
and with the audience, I thinkthat it's great value for

(13:35):
entrepreneurs. In any case, theyget to hear other people, other
experts speak with power. And soit's like an example for them.
Plus, they always share theirtips. So it could be fitness, it
could be health, and wellness,and anything nutrition. But
still, it will work for thosewho want to improve speaking as
well. That's why I think thatall experts, all the guests were

(14:01):
I mean, you know better so youcan tell me, but in that part, I
think the content was relevant.But maybe the titles I'm trying
to see how I could change thetitles or something in the
description to make it even morerelatable to people and so that
they would want to listen. Andplus of course when people when

(14:23):
their guests, when they marketit to their and share it to
their audience, then that reallyaffects the downloads and the
number of listeners.

So one thing I will say I love that you have
longer episodes for your guests.I know we talked earlier about
this show is really long whenit's a hot seat, but ours
typically for a more normallength with a guest it's usually
30 to 45 minutes. And I lovethat your solo episodes. They're
concise. I mean you're a speakerand you really show what you

(14:57):
know about speaking by how youdo your solo Episodes I feel
what is your ratio? Like? Howoften do you typically do?
Guests versus solo? And do youhave a strategy around?

Yeah, I have one solo one guest per week. So
usually have two episodes perweek. And it's solo is released
on Wednesday, and then aninterview is released on Friday
or sometimes Saturday. And yeah,I haven't done specific days
specific. And I love that it waslike that every week.

That is so good. And so how do you get your
guests like, how do you decidethis is who I want on my show?
Do you have a strategy aroundthat as well?

Well, what it's important for me is that
that is an expert in, in anarea, in their area, who speak
with power. And of course, wecan define what does that mean
speak with power, it's a certainamount of confidence. So they
need to have confidence in theirarea in their expertise, because

(15:59):
I have wonderful friends. Andthey always they used to be now
there's changes in them. Theyeven wanted to be on my podcast,
but when I asked them, so whatis your expertise? What do you
want? Well, I don't really know,the person needs to know what's
their expertise. What they canshare with the audience. And
also there needs to be thisconfidence. Because other

(16:20):
people, they were a little bitlike, you know, down, for
example, they were just thinkinga little bit of a depressed
state, and they're out now, butat that point, that's not and I
honestly said, I need you to bein your high spirits in in
really in your high state,because that is speak with
power. And we want the audienceto get value to get inspired and

(16:43):
empowered. And to get someadvice from you, too, so that
they could apply it in theirlife in their entrepreneurship
journey. That's why I when it'sfriends or people who I know,
then it's like this, so I talkedto them. But so okay, what is it
going to be about what's theexpertise was the topic and then
the confidence, the power, but areally amazing platform that

(17:07):
provided some unbelievablyfascinating guests for me is pod
match.

Oh, yeah. Yeah. So

impressed. Yes. Just. Oh, and I have now I
recorded interviews to the endof November already. Oh, yeah.
beginning of December, thanks topod match. And all of the guests
every time I talk to them, Ihave an interview. I get so
inspired. I guess like, I'm, youknow, I'm out of breath, how
fascinating they are and howmuch I learned from them and how

(17:38):
amazing and interesting all overthe world.

Yeah, that is so great. You know, we just
started using well, not juststarted but with with this
podcast in particular, we put itout there and have an open
invitation. And I'm I'm prettysure on pod match. In fact, we
may have found each other thatway. I don't know. But also
matchmaker, FM matchmaker matchme. Yeah. So like, my husband

(18:02):
saw that on an email. And I'mlike, Dude, seriously, I'm not
dating. I know. You think likethe name of it. I'm always
embarrassed. Like, I know, itsounds like a dating site. But
it's not it really is forpodcasters. But I guess,

Dating for podcasters.

I know, we put FM at the end. So you should
know it's radio. It's like, noteven radio is quite guessing.
But regardless, they're awesome.And I also have gotten really,
in fact, we have a guide whereit's like it has I list out all
the different places or groupson Facebook. But I'm with you
those websites where they'rereally about podcasters. And

(18:37):
they've got those, they've gotprofiles. Yeah, especially for
you. It's like self screening,they have to know what they're
talking about in order to createone of those profiles. So that's
really

and you can on pod match at least and I've
met matchmaker too. Because evenon matchmaker I even got the pro
version. But pod match. I didn'teven have to I still got on pod
match. What I love is theprofile, because you can see so
much. You can see the questionsthat they love to answer. You
can see their bio, of course andeverything but the topics and

(19:10):
about them and so much and alltheir social media. It's just
such a great way to yeah, dothis screening of potential
guests

And not to geek out too much. But on pod
chaser if you cross reference iflike it depends on how deep like
I don't always have time to doall of this, especially when
you're getting a lot of requestsevery week. But when you go to
pod chaser, you can actually goto their credits and see what
shows they've been guest on andlisten to it right on the
platform. So it's another shoutout to them. And I have to

(19:40):
actually, there's there'sanother one. I don't think it's
squad cast, because I thinkthat's what you record on. But
there's another one kind of likethat so anyone who's listening
we have a whole list of them solet us know but but I yeah, I'm
such a technology geek. So Ishould probably get back to this
but um, I do love I love Yourstrategy as well. And so, let's

(20:05):
see. So you're pretty much asfar as like expanding your show
and knowing if it's growing, ithas a lot to do with downloads
and things like that. I alsowant to kind of just reiterate
what you just said, where whenpeople want to be on your show,
I like that you're bold, youknow, like, you have to be
courageous. You can't really, ifyou want a good show, if you
want a bad show, you're notgonna get listeners. And it

(20:28):
doesn't matter how good yourtitle sorry, you know. So I
think that that's reallyvaluable that you're brave
enough to say, you know, figureit out. And then let's talk
again. So let's talk aboutthings that you're doing. Some
other things that you're doingthat's already working to
attract an audience to yourshow. Can Can I just ask, first
of all, what platform Do youhost on? Where do you get your

(20:52):
measurements? And what are whatkind of download numbers are you

Yeah, so it's Lybsin is where I hosted?

Awesome. Awesome. And that number is
seeing?
And the downloads were almost2000. It's 1925. I think we had
unique. Yeah, that takes a whileto build up. And I think, you
Yes. Yes, yes. Okay. So that'stotal. We just a second time

(21:16):
looking at exactly, yeah. 1941right now? Yes. So that's
know, as I talk to people whereyou're at, that's really, you
average would be from 25 to 35,is average download for, from 20
to 35? Something like this? ofthe episode.

(21:44):
know, I feel like that that's agood average at this point. And
what would you say, has been themost effective ways that you've
used to attract listeners, andso far,

I think, social media, and I am mostly, I
mean, I'm on lip Lybsin onLinkedIn, and Facebook and
Instagram, but I mostly live onFacebook, and then the same
content goes to Instagram and toLinkedIn, thanks to my
assistants, and of course, thenI go and comment and everything

(22:18):
else but I myself am onFacebook, in groups, and I
promote there and talk to peoplemostly on Facebook. And so when
I post then people see it andthen I of course talk about my
podcast and stories and andeverything and my clients know
about it. And my friends and sothat's how I how I talk about

(22:41):
and I think that's how do I getlisteners, but maybe there are
some listeners who just find itby searching it. I don't even
know I maybe need to find outmore about that

Well that's one of the pitfalls of
podcasting is right now itreally is young as far as its
development compared to othermedia types you know, blogs and
social media with the analyticsare catching up you know, even
the downloads is a prettyunreliable way to know exactly
what's happening. And then withthe social media it's just it's

(23:14):
just hard to connect all thedots without a really big budget
nicely so but it's stillpossible and again we were
talking about earlier you know,it's getting those the right
listeners so if the right peopleare listening and interacting
and engaging then that's worthits weight in gold really so and

(23:34):
then have you let's see, you'reI'm looking at your brand and I
know your brand is beyond justlike visual but we're going to
talk about the visual brandright now. What So yours is your
podcast is built in with yourbusiness brand is that right?
And do you brand yourself or doyou have a company

I have a company I started it's called to
Change View Incorporated and Ihave Changed View Academy as the
product basically of my company.But I promote my personal brand
after reading crushing it andwhy by Gary Vee I decided okay
now personal brand is what Ineed to develop to work on. And

(24:15):
so since then, for probablythree years I've been working on
I have my website now I have theChange View website also but I
have my Natasha Personal Imagewebsite and that's where I now
promote everything and thecolors are the same though. Like
the colors of if we talk aboutvisual then they have purple and
orange for Change View. And Iadd blue because me myself, I am

(24:39):
just dark blue. So I combine allthose three colors. And that's
those are my colors and that'smy brand.

I love it. Excuse me. I actually I always
I'm always looking at thedifferent things like I said,
I've got two promises I made toyou. One was that I be prepared
and two is that I give you agood takeaway. So I'm always
like, who? This is one of these,like, if you are watching this
on video, I'm always just itlooks like I'm distracted, but
I'm actually really listening towhat you're saying. And I Oh,
yeah.

You're writing all the information.
Yeah, that's professional.

I've been on your website like three times
and but I wanted to look atyour, your artwork, your cover
is really cool. And I thinkthat, you know, my roots in
marketing are from real estate.And so that whole idea of
personal brand, I think realestate agents really pioneered
that whole thing, honestly. SoSo I do I do really like your,

(25:36):
your cover, you make it reallyclear when it's like a solo
versus a when you have a gueston things like that. So I think
you do a really nice job ofthat. So thank you. Yes, yes.
And then also on your website, Iknow like you go to podcast, and
that's where you can find yourpodcast. Do you have some like,

(25:59):
does it just feed in throughLybsin? Or do you write blog
posts for every page or on mywebsite? Yes,

yeah. Well, we actually created with my
assistant, we created this pagejust recently. And we decided to
have a bit more of static kindof page where we feature several
episodes, just some reallyinteresting episodes. As you can
see, they're featured there. Butthen we have the buttons to
Spotify and Apple, where peoplecan click and they can go to

(26:26):
those platforms and see all theapps like the newest ones. But
for now, at least we decided notto have you know, like every no
Lybsin doesn't, doesn't send theepisodes right there. right to
that page. No, not yet. But Ihave the Lybsin page where I
have all there. So just thepodcast page on Lybsin. I have

(26:49):
all the episodes.

Okay, perfect, perfect. And we talked a little
bit about your social mediastrategy and the fact that you
go on to groups and things likethat, and you have
conversations, when you aregoing into groups. Are you going
into like groups where yourideal audience interacts? Or is
it podcasting? Like a lot oftimes I'll talk to podcasters
are like, Yeah, I'm in all thesepodcasting groups. I'm like, is

(27:12):
that your target audience? Andthey're like, No, and it's like,
go to another group.

I am in podcasting groups, but I don't
really interact there that much.I mostly communicate and
interact in the entrepreneurshipgroups. And I'm a moderator in
this huge group by DeanGraziosi. And Tony Robbins.
Yeah, they're amazing. And yeah,we are the group of moderators
there, these are just the most.I love those people. And Dean's

(27:40):
team. They're just suchincredible human beings. And so
yeah, I interact there a lot.And I give my value, I just
teach public speaking skills,and people see me and then they
go to my page, and they just goto me to to my own profile. And
that's where they see everythingabout me about my podcast. And
that's how I get the audience.

Gotcha. And then on your website, let's see,
if I were to come to yourwebsite and know that you're
active on Facebook, not to likecall you on the spot or
anything, but I don't see aFacebook link. Is there anything
like that on your website? No,

there is a link to my to the group, my
powerful speakers group, likethe community, but actually
don't so you think I should putjust links to my social media,
right? Instagram? That'ssomething that I missed that I
actually overlooked.

Yeah, yeah. No, that's, um, I mean, that's,
you know, I look at these allday. So like I said, like I
said, at the end, I'll have likeareas of opportunity, I think
that is an area of opportunity,something that probably is super
simple. But when someone goes toyour website, and we're going to
talk actually a lot about thewebsite at the end, because you
think about it, that's where allthe content, right, like, that's

(28:51):
your opportunity to put wordsin. And that's how people who
are searching online, can findyou because the more that you
have things that you know, ifyou're talking about, you know,
like I mentioned, I was totallyenthralled in your episode with
the chiropractor, and you guystalked about customer service,
you know, something that we allhear about a million times, but

(29:12):
just the way that you guys weretalking about was just so
fascinating. So let's say I wenton to to Google and I was like,
you know, get more clients forchiropractors or I'm losing my
customers or something likethat, like how do I stop losing
customers or something andthey're looking for a problem to
be solved by having text aboutit in your website is extremely

(29:35):
powerful. And it is one of thetop ways that people are exposed
to shows like podcasts so Soagain, we'll talk about it more
later. But ultimately, sincewe're trying to drive people to
your website, when you havepeople who are on Facebook a lot
like for myself, if I see aFacebook they have a link for
Facebook, I know that that's thenow I know that if I want to

(29:58):
know but what are they doingtoday? Usually, that's when I
click Facebook. So having thatsomewhere really prompt you
know, you want people to findyou where they're at, ultimately
want podcast listeners, butyou're gonna find people beyond
the podcast realm by having itso your podcast Can you can
leverage your podcast to getmore Facebook followers or, or

(30:19):
things like that so in fact, andI asked because I'm like, wait,
I want to look you up onFacebook? Because there's like,
I want to see how easy it is tofind your podcast on Facebook.
So

Oh, very easy, but like every week, I
just post there.

Oh, good.

Right. But yeah, maybe I should also have
it in there. You know that in onthe left in the description. So
that's telling me? Yeah, so Ihave it in my link tree, though.
Yeah, I have. So in the biothere. Okay. In that link tree
thing. I have my podcast there.

Okay, awesome. Awesome. Let me just make a
quick note of this. And so okay,I really am gonna, I was like,
wait a minute, I could probablyask you the next question. But I
don't want to forget this.Because this is such a big
opportunity, especially becauseyou're in that group. So you,
and so you're in the group, I'mimagining, people are seeing you

(31:17):
there, you're wonderful, you gotthis great energy, you're giving
all these amazing tips. Andthey're like, Who is this
person? Or like, oh, my gosh, Isee her every week. I want to
know more about her. And they goback and they look and they just
see your profile. And then it'show easy from the group is it
for them to see that they canactually hear more from you on
your podcast? Because you're nottrying to sell them anything.

(31:40):
You're just like, oh, you likedthat conversation? We should?
You know, you should hear therest of the story kind of a
thing, though. Exactly. So justkind of bringing that beyond
there. So. And then on socialmedia, so you have a link tree
link that you use. Is thatcorrect? Yes. Okay. Awesome.

So I got you got the link right to my profile
in the chat.

i Oh, did you send it in? Chat? Oh, oh, thank
you. Okay, so I can look at yourFacebook and be talking more
visually. So Excellent. Well, somy last question, let me just, I
have so many notes. Number one,because it's not even just about

(32:26):
like, Oh, I've got all thesegreat ideas for you. But I'm
like, I'm taking down ideas fromyou. And things like that. So.
So I love what you're sharing.Now, the biggest thing, okay, so
you said beforehand that one ofthe biggest things that you get
from your show are connectionswith incredible people, your
guests, you want to increaseyour reach, and you want to sell

(32:48):
your services. That's what youwant to get out of your show. Is
that accurate? And what elsewould you like to add to that?

I think mostly for now it's this I think
I am not ready to monetize it,like have sponsors, and, and
advertising and everything likethat. But in the future, I would
love to monetize yet. So for nowI'm growing it and I just want
to like I said yes, increase thereach, expand, and reach out to
more people and get a biggeraudience. And then of course

(33:17):
offer them my paid program andmy courses and my one on one
services. So that is the mostimportant goal.

Okay, okay, awesome. And so I just want to
just dig in just real quick tobefore we transition. I'm with
you like the guests, I probablywould never, I would still do a
podcast because I lovepodcasting. But I always feel
like I wouldn't do a podcast ifit weren't for the guest, you
know, and the relationships thatI build, because I feel like

(33:47):
I've got these people now aroundme that are so much smarter than
me and I just adore them. And ifI ever have an idea, I can toss
it by them. And you know, theymight ask, you know, they're
more likely to respond. Andwe've just built this great
thing is Tell me about yourrelationship? Yeah, okay.

Oh, yeah. Yeah, so you're even gonna ask
me friendships. I never thoughtthat it's possible. I thought,
well, you interview a person andlike to do Okay, good. But, but
if you meet a person, you starttalking to them. And it's a
conversation for me while youlisten to my show. I don't just
ask questions and have a list ofquestions. Sometimes they don't
even get to that list becausethey start talking to a person.

(34:27):
And of course, I make sure thatit's a conversation that gives
value to the audience. Butstill, I just love it to be a
flow. And then we get into atopic and then we start talking.
And it's so fascinating and sointeresting. And then I got this
wonderful friend, he's from NewZealand. He is convinced I just
love this guy that he had me onhis podcast and we met just

(34:50):
through podcasting. Yeah, thisis another friend, a woman who I
never thought that we wouldbecome good friends through
podcasting, too. It's just justreally amazing. Recently, I
interviewed one lady fromAustralia and we bonded, like
right away when we startedtalking. And it was, it was
hilarious. And it was sointeresting. So yes,

(35:10):
friendships, relationships,partnerships, and now other
guests of mine, she says, Let'stalk later, I have some ideas,
maybe we can partner. So wetalked and then she would be my
affiliate partner, maybe Iwouldn't be heard. And so
there's future in these kind ofrelationships. So that's
amazing.

Well, and I feel like, I feel a kindred
spirit because I, my husbandsaid the other day, and I
thought this was brilliant. Andit's us to a tee is our business
is our personal life. Like, wehave family, and they're the
most important thing to us. Butwe play, you know, cashflow with
our kids when they were growingup. I mean, it's just, it's what
we like, like, we like the gamewe like, you know, interacting

(35:52):
and providing value to peopleand using the intrinsic way that
business is I like it, like Ijust like that as a lifestyle.
And so we get on and you're likeI want to talk to other you
know, it's like a mastermind youdon't have to pay for you know,
the podcast is free, mind you.But if you're able to monetize

(36:13):
it at all, it's like you getpaid to, you know, have these
great relationships. And yeah,get

a little bit of coaching, like a little bit
of free coaching from each oneof them. I interviewed my mentor
that I bought several coursesfrom and he is like this
multiple seven figure,businessman and he has a
company, he doesn't even coachanymore, because he has people
in his company who are coachesnow. And he's just kind of

(36:42):
overlooking everything. And Igot him on my podcast and
couldn't believe that he agreed.And so

did you release it already? Because I'm
about ready to scroll down yourlist. Oh, yeah.

It was there was at the beginning. It was
maybe the third or the fifthone. Grant Baldwin? Yeah.

Oh, yeah. Yeah. Oh, gosh. Awesome. Yeah.
No, he's great. That's,

you know, Grant? Yeah,

I don't I don't know him. But I've taken
his course.

Yeah, I took like, three. So yes. And he said
yes. And he responded, like,right away. Yeah. Just said, in
the messenger. He responded,yes, sure. I would love to just
talk to my assistant andschedule the time. So

yeah. Oh, yeah. It's so great. I could not
agree with you more. So I lovethat. And I think it's important
too, that, you know, one thingat night, and I have to bring up
the monetization, like I said,we always I always bring it up,
that having that on the radar isso important. Because podcasting
is great until it's a drain andthe more you're having to do the

(37:44):
things like you already have anassistant, so yay, like, to me,
that's that's screamssustainable. A lot of times what
will happen is people are, youknow, trying to save all this
money. But ultimately, you haveto measure your, your success by
number one, you have to offsetcosts. So, you know, just like
an, I compare it to like adigital company, where you just

(38:07):
might not get it the same day,you have to like build it and
then get it. But ultimately,these relationships, you have
you if you have an affiliatepartnership with someone, and
that brings in income that isprofitability from your podcast,
it deserves to be part of thereturn on investment
calculation. And the same withif we have someone on our show

(38:29):
who becomes a client, but again,it's it's not, you know, a lot
of times people view that aslike, Oh, you're just trying to
get clients from having a shownit's like, well, I'm actually
trying to build relationships, Imight not even want to have them
as a client. You know, like,that's a big jump to think that,
you know, I just want to meetpeople that I want to work with.
And if you look at what you do,you're interviewing people who

(38:53):
want to get better at publicspeaking, they're gonna look
around and see that you knowwhat you're doing. Not offering
it to them, it's almost a biggerdisservice than to it's almost
like, well, I don't really wantto offer it to you. Like if I
don't offer it. It either meansI was intimidated, or it may
means that it like I don't, youknow, it's not a good sign. I

(39:14):
don't. Yeah.

Do you mean, you mean back? Yeah, you mean,
offer it to the guests, becausea lot of my guests, they are
great speakers already. So theymight not need my services, like
some of them are public speakingcoaches to or multiple TEDx
speakers. And so that's why Iwas not even thinking of
offering my services to myguests. But just but to

(39:38):
listeners, so that was like, mythinking was that my guests are
I'm promoting them and we arebuilding relationships like
this. I am learning from themalso. And my audience also get
all that value. Yes. Yeah. ButBut what you're saying that's an
interesting twist. It'ssomething to think about.

Well, and we'll talk about it here. In a
minute to just before we do Ijust want to make sure is there
anything else? Did I missanything on the who? What are
why about your show like things?Like who you're talking to
what's working already and whyyou're doing it. Is there
anything else that you want toadd before we transition?

I don't think so. I think you covered
everything.

Awesome. Well, usually more things come up as
we start to talk about it. Sofeel free to do that. And do I
have your permission totransition to the part where I
start sharing my feedback? Andsome ideas? Absolutely, yes.
Okay. Well before, let's see,before we do, I always like to
talk about the four P's topreeminence number one is to

(40:42):
know your purpose, which is whywe talk about your why and why
you're in it. Because withoutthat, it's hard to keep going.
And it's hard to stay on tracktwo, I mean, a lot of us can
meander around, but we reallyneed to stay true to our why
know, your people really dial inon your audience messaging,
which we also talked about, Ithink your that's just such a

(41:02):
strong area for you, optimizingyour promotion of your show, as
you're getting more on all thesethings have to do with getting
more listeners. So I so a lot oftimes people just focus on
promotion, it's an obvious one.But you really need all four of
these and earning the proceedsto help pay for help. So that
you don't feel like your podcastat some point is a drain.

(41:23):
Usually early on, we feel likethis is so fun. I can't imagine
ever stopping. But you want tocontinue in that, you know, as
you know, there's a lot ofseasons to business. And
podcasting is so powerful. I'dhate to lose it because we're
transitioning to a new season orwe're pivoting. I want to, you
know, making sure that it'ssustainable. is important and

(41:45):
proceeds are a big part of itsound good?

Yeah, absolutely.

Okay, awesome. Awesome. Okay, well, good. Well,
let's so the next thing I'mgoing to, we're going to share
three things, we're gonna talkabout three things. Number one,
what I feel you're strong at, inaddition to the things that I,
you know, gushed about earlier,some areas I see for
opportunity. So some of them arepriorities, some of them, you
know, are just an observation.So you can, if you are already

(42:14):
it's on track, it's just good totalk about it now. And then the
third thing is, is I if I waslike boss of the world, and I
told you to do one thing, andyou did it, I know, it's gonna
get you more listeners in thenext 30 days, and definitely
build continue to build analready strong foundation for
your podcast, and mates. Yousee, you're ready. Okay, wait.

(42:37):
So you're really, really strongat number one, your questions. i
They're very thoughtful. And I,I am really, I just learned this
week, I'm an empath. Like Iliterally can just feel when
someone's something's happening.And I felt like when I was
listening to your show, that younumber one, I felt like, do you

(43:00):
plan some of these questionsahead of time? Like, that was a
brilliant question. And others Icould tell, like, she just
thought about that on the fly.That's so brilliant. Like,
you're just really good atasking, number one, the obvious
question, and I think a lot oftimes, hosts forget to ask that.
And I do. That's, I think that'swhy I notice it when other

(43:22):
people do. I'm like, Oh, thatwas the obvious question. I'm so
glad you asked that. Because Ifeel like I'm in training for
remembering to ask the obviousquestion, so. So very good job.
And the reason I knew it, and Ialmost never hear this on other,
you know, I mean, it's, I mean,you, you listen to a lot of
podcasts. So tell me if I'mwrong, but I feel like I don't
hear this a lot when the guestsays, Oh, my gosh, I'm so glad

(43:45):
that it was such a goodquestion. I'm so glad you asked
that. That's, I mean, and itfeels like like, it feels like
magic. When someone says that. Ifeel like I when I when? Do you
ever feel like that? Or am Ijust a total nerd like that?

Well, no, it's true. It feels great when
somebody says bad, but what Inoticed is sometimes when people
say, that's a very goodquestion, a lot of times it's a
phrase too, but really, you havea path. Yeah, you you would feel
when it's true, or when it was,Oh, wow. That is such a great
question. Yeah. So you wouldknow, but sometimes a lot, a lot

(44:24):
of times people use it as afiller, to give them time to
think about the answer. Okay,that's a very good question. Let
me answer it also in the sameway, so and they're thinking,

Yeah, I love that answer. I'm so glad I
brought this up with you becauseas a speaking coach, you would
totally know that and I 100%know exactly what you mean. But
it's that surprised one wherethey're going, Wow, I really
don't. Good one, you know, soand I heard I heard that on your
show quite a bit. So I was veryimpressed. And then also I

(45:00):
obviously you're an excellentspeaker. And I mean, I could go
on but you know, like, you know,the things you're trying to do,
and I'm gonna have to listen tomore of your show so that I can
do a better job. I think that alot of us could use a lot of
these techniques. I actuallyrarely like the solo episodes of
a podcaster. Rarely, yours wereshort enough. And I literally

(45:23):
came out going, Oh, eithergoing, oh, yeah, I forgot, I
need to do that. Or, Oh, Ididn't even know like, that's
such a great idea. So I lovethose cool. And the clear
audience promise, which is alsorare, I rarely come on to the
end of this and say, You nailedit, you got the audience. So

(45:43):
very good job, very good job andalways be conscious of it. I'm
against speaking to the choir,but just, the more that you can
remind the listener within thefirst 60 seconds. This is who
I'm talking to, if you are thisperson, and this is the
transformation you want, I amgoing to give you this, this and
this. Let's start the show, likevery concisely. And again,

(46:06):
you're concise with it, youdon't drag on and on. So and
it's the first thing that wehear. So good. That was all the
love.

Thank you.

Yeah, so and then some areas that I see
opportunity. And I definitelywant you to be feel free to just
kind of bust in if you havequestions or comments, or
because not all of these arerelevant to you. So it's not
uncommon for me to hear like,oh, well, I don't do that
because or, you know, somethinglike that. So that's, that's
completely valid also. Butnumber one, anybody who listens

(46:41):
to the show, say it with me now,blog post. So with we talked
about earlier, the SEO Help thatthat a blog post will provide
have an I have Lybsin too, andLybsin makes it super easy.
Usually what I do is I've got aplugin that will automatically

(47:01):
feed the RSS in and then andthen I send the transcript to a
writer. And then we'll go in andwe'll write a blog post and and
edit it. So we'll optimize itlater when we have time. And I
usually will do that with themore popular shows. So if
there's an episode that isgetting the most listens, those

(47:23):
are the ones that I'll go insooner, and beef up with SEO
because again, it lives forever.So if that's the entry point to
my show is one of the bestepisodes, that's good. And if
people are listening to it more,it's usually resonating more
with them. And usually it's aguest also. So it's usually

(47:43):
well, I mean all of our guests,but usually has a lot to do with
a guest. Either the guestsshared it a lot, or they're just
well known. And so it just magiclike they still, I would love to
say that, you know people canshare in it. I mean, it does,
that people who are not known ifthey share it, it's a lot higher
of engagement than the peoplewho don't share it. But if they

(48:07):
are well known, they just crushit. So that's always helpful
too. So the blog post, also, theother thing is that I would
encourage you to, and again, Iapologize, I didn't listen to
the last part of your show. Doyou have a call to action at the
end of your show?

Yes, always at the end, I say, subscribe,
give this five star rating and areview. And then you have the
message, bring it out into theworld and always speak with
power. So that's usually I saythe same thing at the end.

Awesome. Awesome. Okay, excellent. So

go back and go back down a second, just to
ask. So you have a personbecause when you said blog post,
and before when you talked aboutthis, I tried blogging, and it's
just it takes so much time and Iso just to have somebody write
it for me, right? So you have awriter, but you said we do it.
So you do it together, like theywrite and you look at it, or

blog posts for my world are messy. So because
the more episodic you do twoepisodes a week and things are
flying by I don't have like ateam of 10 people who could
just, you know, produce my wholeshow. So like, you know, like
most podcasters at this stagewhere it's like we've got a
great message. It's resonating.As fast as I can get out there.

(49:26):
It's getting picked up. And sowith that in mind, we just have
to be okay. The biggest problemI see is everybody wants
everything perfect. So they wantlike, Oh, I've got this. I mean,
I have a process. But with ablog post. It's inconsistent.
I'm gonna say it, okay, it'sinconsistent. Consistently. A
blog post is created from Lybsinbased on the RSS feed. So that

(49:50):
description we write a decentdescription and get it out
there. And then that's whatbecomes the blog post. When I'm
like, Okay, I want to write ablog post on this I have that we
have everything transcribed. SoI push it through otter. And
then I actually might I have acontent assistant like the
person that my go to person. SoI'm I'm picturing, it's the same

(50:13):
person you have as an assistant,somebody I trust, who knows good
content from bad content. Andshe listened, she actually
proofreads the transcription.Wow. While she's pulling four
quotes, she pulls one quote fromme, and three quotes from my
guest. And then that takes about15 minutes to make into graphic

(50:35):
arts because we have templates.But so she's pulling the quotes,
and then she's marking time onclips. So she's got so we've
actually got spreadsheets tokeep a lot organized. But she's
like marking time on the clips.And then the transcript now that
it's clean, you know, it'sclean, can number one be part of
YouTube video. And number two,it can be sent to our writer.

(51:00):
And what what I've done is I'vecreated an outline like this is
what I want my show notes tolook like, and it hasn't come
out on next step nation yet,because we've actually refined
this process, I've given mymyself permission not to do this
every time. And suddenly, I'mfreed up. Now I'm going to have
more better content more oftenthan ever before. So it's
amazing how powerful that is.But what you're going to be

(51:22):
seeing with next destination isthere will be no, there's no
outline. So it's like this iswhat happens at the beginning,
or this is the outcome that Iwant, please use this transcript
and make it into something thatlooks like this. Because
generally, this is what we'retalking about. And this is
generally what I want somebodyto read about on the show. Does
that help? And then they sendit, do I edit it? Yeah, when I

(51:44):
have time I go back and I readit. And I you know, if you know
how to use a WordPress editor,you can just go in and then just
edit it however you want. Butfor myself, I like to go back
and edit, I don't like to writestuff. So I'm cool with that. If
I'm going to read it anyway,I'll do it. And I'll do it at my
own time. Like when the writersends it back, it gets

(52:05):
published, and then I go backwhen I have a chance. And then
I'll edit it, but it's all aboutdriving traffic. And at the end
of the day, the blog post iswritten, there's great content
that you know, maybe not to ourhighest standards, but there's
great content still, because ourguests are amazing. And then at
the top is that embedded Lybsinor whatever platform anybody's

(52:29):
using out there is that player.And so every time someone plays
it, that's another download. Andso, so there's an I don't know,
they measure it different allthe time. But, but that's one
more play that you're getting isright in that. So you imagine
someone and then to their linksto subscribe, or to go to the
podcast platform. So it's justone page that's just chock full

(52:50):
of awesomeness for

basically. Oh, yeah, so basically, the
transcript of you don't have towrite a blog post. It's just the
transcript of the show.

And I've done that too. I've literally copied
and pasted the transcript. Imean, Mark Cuban, he was on
Podcast Movement event today. Hewas a keynote speaker live
today. And he was talking aboutthat very thing. He was just
like, because, you know, helaunched this company, fireside
and today, one of hisannouncements were that was that

(53:21):
that fireside now has like alive transcription. And he was
like, Yeah, I mean, that's ahuge thing is just to take those
transcripts and throw it on ablog, and people can find your
show. So so even if you didthat, you know, we we choose to
like make it into an article.But I if you look at OMH agency
and our old podcasts, you'llfind that we do have podcasts

(53:43):
where it's the fulltranscription, same thing,
because we just want thatcontent out there for people to
find where they're at.

Does that make sense? Right, absolutely.
That's perfect. Yeah.

Cool, cool. Um, and then to like, how long
are they going to read thetranscript before they start
listening, right? They're gonnaread like two paragraphs and be
like, Oh, I could just listen tothis. Or if you end up making
videos, one thing that we'll dotoo is sometimes we'll and we
kind of test it and just makedecisions. We don't do it the
same every time. But sometimeswe'll put the YouTube video and

(54:15):
embed that instead. So we'lleither have the Lybsin and that
or we'll have the videoembedded. And with a video,
there's always the subtitles, sothey're able just to read them
and that way, so there's that

sound good. You're all filling Lybsin,
because most people are onBuzzsprout. And I'm like, I'm
the only one. No, I know he'sJenna pooches Jenna coochies and
Lybsin and I kind of learned itfrom her. That's why maybe,
yeah,

well and Lybsin. I mean, I think Libsyn
is the best and I do I thinkthat every single feature is the
best if you compare them side byside. It changes so fast that I
don't care. I'm just one ofthose people. I don't chase
algorithms. I don't chase everylittle feature but I do Chase
who is is the leader who is theone that everybody goes back to?

(55:03):
It's the same reason I useWordPress. You can easily find
developers. I mean, and I feellike lives since like that. They
just,

they're so helpful. Yeah, whenever I had
problems, they responded rightaway. So yeah,

if a software integrates with anything, they
integrate with Lybsin like, oh,in fact, fireside another one of
their announcements was that ifyou when you record on fireside,
you're able to push one buttonand it goes to Lybsin and so I
don't know how many times I've,I started podcasting over three
years ago. And from day one Iwas well, I mean, Lybsin was, I
don't know how many others. ButBut Lybsin, and honestly Lybsin

(55:39):
looked the same last year as itdid when I first started, but
they have recently upgradedtheir interface. But at the end
of the day, I don't know howmany times I've, I've thought I
am so glad I'm with Lybsin,because they're the ones doing
that like like they're the onesintegrated again. So it's
awesome. Yeah, I know thatBuzzsprout if I'm beginning like
if I was a beginner and I didn'tI didn't know about SEO, I

(56:01):
didn't know I didn't wantcontrol. I just want it done for
me. I don't know if I would useLybsin. I just think that if
you're like, I want, you know, Iwant to be able to hire somebody
and then they can level up andLybsin has that kind of, you
know,

the my business coach Deanna? Well, you
know, I actually know youthrough her. So

she was right. Do you know what the more you're
talking? I was like, Oh, mygosh, you have to meet Deanna. I
almost told you that. That's sofunny.

She's my dear friend now. I mean, she
started as just my coach, butnow we are we have such
wonderful friendship andpartnership, we became business
partners to your affiliatepartners for being in Tony's
program. Together. Yeah. So

Oh, gosh. Oh my gosh. Okay, this looks like
the whole world. Makes sense.Again, thank you for reminding
me. I apologize for forgetting.But yeah, that makes total
sense. Okay, cool. So it was, soI still have a couple more
things. Was that helpful so far?Yep. I'm writing down. Okay.
Excellent. Also, now, did I infact, did I hear an ad at the

(57:04):
beginning? Like there was theintro and then an ad? Is that
correct? Or was I wrong? There'sno ad. Okay. Oh, perfect. What
did I think I heard. Okay. So Ilove I love your beginning. And
then one thing that youmentioned, while we were talking
is the whole, like you havepeople on your show, who are

(57:25):
they are power speakers, andbeing able to connect, they're
like, they might have a topicthat's about, you know,
chiropractic, like, that one wasbrilliant, because it's
completely relates to publicspeaking, and, you know, being
being having power in our voice.But how are you able to connect?
Like, do you make it obvious forthe audience? Every time that

(57:49):
happens, like, Are you like,hey, you know, somehow, at some
point, bring that in, like, youknow, okay, this might not be
about speaking with power, butwe can see from what you're
doing that you speak powerfully,or do you kind of connect that
somehow in the middle of it?

Sometimes they do. Yeah, sometimes they
could do it at the beginning.Sometimes they do it in the
middle. There were a coupleepisodes, when I completely
forgot I was just engrossed inthe conversation. And I loved it
so much that I even forgot thatit's about public speaking. But
then at the end, the end, I thensaid was, okay, it's a give you
a speech to the like, you havethis last? Because I usually

(58:26):
finish with this question. WhenI say you're speaking to the
whole world, and you have 60seconds. So what would you say?
So for me, I try, I keep it inmind that this is about
speaking. And people probablycome here who are entrepreneurs,
and they want to become betterat speaking. That's why when I
talk to them, I ask them, okay,what is your experience with
speaking because a lot of them,they were TEDx speakers, or they

(58:48):
have speaking experience, so Itie it, or sometimes I would
say, within the middle or at thebeginning, I would say that
these are entrepreneurs who arelistening. And of course, you
speak with power. So I wouldlove for you to share your tips.
So I make it clear for theaudience that they might not
hear tips about public speaking,but they will hear tips for

(59:11):
their entrepreneurship journey.Plus, they will hear an example
of somebody an expert who speakswith power and they would even
say it sometimes like Okay, soyou see, like, you maybe you
heard this and on this episodeor not, sometimes they would
talk to a person and then Isuddenly would start speaking to
the audience like, see you guys.So that is what you

Yeah, yeah.

Like sometimes I would jump and just
talk to the to the listeners andthen go back to my guests.

I love that approach. I think that that's
really powerful. And again, Ifeel a little bit of a
disadvantage because I heardsuch a great example. I mean, it
was obvious that he should be onthat show. It just fit right in
with the whole everything thatyou're talking about. I mean for
myself, and what it sounds likewhat you're doing, it's working
great for myself, I'd probablyput it I put Put it in my

(01:00:00):
outline, just so that at somepoint I remember like, Did I
ever say you're a great exampleof, especially at the end, if
you're able to kind of trackback and go, You know what,
these are two really two thingsthat I saw in what you just did
that really is an example ofwhat I'm trying to get across
here, you know, and then thatway, number one, your your
guests is like, Oh, I wasn't, Iwas just trying to share my

(01:00:21):
story, like they're beingnormal. And then you're also
constantly, you said at thebeginning, what people are gonna
get out of it, and then you'reable to say, Look, you just got
it, like, that's what I'mtalking about. But that I would
be inclined to put that in theoutline. Because for me, I'm
like you like, I have a hardtime. I have a hard time just
not continuing everyconversation through. And so I

(01:00:45):
could, I would not trust myselfpersonally to remember that, but
it's really powerful. Yeah. Loveit. Yeah. And then also, okay,
so one of the things that wetalked about is you're obviously
you have a really big presencein a phase in Facebook in
general, but then specificallyhaving this connection to that

(01:01:09):
big group. And I would justspend some time optimizing and
pretending putting yourself intheir shoes, like, what do they
see? I'm going to assume thatyou walk in and say, I'm going
to assume that, that they justheard something, or they just
read something that I wrote, andthey're going to click on my
face, this is what they see.Does that tell them anything?

(01:01:31):
Like, am I am I? Am I in chargeof this narrative? And if I am,
what is the next thing that Iwant them to do? And I think
that your podcast is a hugeadvantage, because it's a, it's
just a really soft, but helpfulnext step in their journey. Does
that make sense?

Natasha Bazilevych (01:01:47):
Yeah, absolutely. I lead them to my
group, because when they clickon my profile, like on my face,
then they will see my coverphoto. And that's that my cover
photo invites them to mycommunity to speak with that
community. And then there's alsothe link right in the
description of the cover photo.So that's where I am leading

(01:02:08):
them. But the podcast is in theYeah, so I just put it in the
link tree, I guess? Well, no.Because through the group, I'm
sorry for interrupting Go ahead.When they join the group, that's
also there's kind of a leadmagnet because I invite them to
give me the email if they wantto get notifications, because we
have monthly free zoom sessions,when for free, I teach people

(01:02:30):
train them in public speaking.And it's usually it's just fun.
It's, it's a lot of fun. Sousually this like a lead magnet,
that's why I chose that kind ofpath

Tiffany Youngren (01:02:39):
path. I love it. And we're so limited in
especially in Facebook groups,because there's so little
information that's given whenthey when they find us through a
group. So I really liked thatyou're doing that you're trying
to bring them into your owngroup. So I think that that's
really helpful. And then you dohave control at that point, what
you want their next step in thatjourney to be. So I think that

(01:03:00):
that's great. The other thing isthat, and this also ties in with
the blog, excuse me, is thatgiving them a next step. I mean,
I love first of all, I love thatyou're doing that. Now, do you
do that in your podcast? Now? Dothey have like a Do you have
like a, Hey, I've got a group,you should come in at some
point, you invite them to thenext step with you.

Not when I am with the guest, because if I
am interviewing a guest, then Ifocus on them. And I invite
people to follow my guestsbecause for me, I think that
that's my goal. That's my roleat that moment is to promote my
guests. The at the very end, Isay subscribe. So I mean,
subscribe to the show, SUBSCRIBEAnd leave us a review. So that

(01:03:46):
is the part that I get. Butduring my solo episodes, that's
when I invite them to DM me ifthey want a one on one, or I
invite them to my group. And sowhat would you say? Should they
be consistent? Always give themthis, like always invite them to
my group? Or always invite themto my DMs or can I do different

(01:04:06):
invitations?

Well, first, marketing is testing. So I would
love to just say this is forsure. If it were me, what I
would do is exactly I was justabout to tell you don't change
what you're doing. I think whatyou're doing is really good.
Because it's you have a planyou're like when my guests on,
it's all about them in your inyour beginning where you say

(01:04:27):
exactly what they're going tohear. I don't think it's wrong
to also include in there, youknow, if you want more, this is
you know, if you love it, you'relistening to it, you're like
what now what do I do now, thenthis is where you go and we and
you can get more of this becauseI've listened to shows and felt
like I just want more and then Ihave to go hunt it you know I

(01:04:49):
have to go hunting for you know,and then I didn't find the right
thing or you know how that canbe where it's like there's all
these different things to findand and so I always feel like
it's helpful to the listener orto know that okay, I'm listening
to I trust you, please just makeit easy. Where do I go? Next,
you know, so I wouldn't beafraid to lightly say this is

(01:05:12):
the next step. Now, in I, infact, I think we talked about
this beforehand. But in ourfirst 12 episodes of next step
nation, we did what I call themasterclass series. And I
interviewed a lot of people whoare just at the top of their
game, they're crushing it apodcasting or just successful in
some area. But one of our Infact, it was, it was episode 12

(01:05:35):
is with, with Tom, he's frominterview valet. And he's the
owner of interview valet and he,he shared some things. So he
interview valet, they, they helpguests get booked on people's
shows. So they take them in, butthey also prepare them so not
with speaking but they preparethem in a way. I mean, they

(01:05:55):
probably do help them withspeaking too, but they help them
find number one, the right showsto be on, and which when that'd
be great. If guests all, youknow, went on the right shows,
that's super awesome. And thennumber two, they create a
landing page for them, and helpthem develop what they're gonna
say when they get theopportunity at the end to say

(01:06:16):
like, this is where you find me,this is what I do. And as a
host, we also need to like, Ifeel like that's hugely valuable
as as a host, because we're theones investing all the time and
everything. And if we showcaseour guests, that's awesome. But
we are also serving ouraudience. And so like what Tom,
if you listen to episode isawesome, he explains it so well.

(01:06:36):
But he always recommends havingan easy next step. And okay, I'm
on board, I want full and don'tmake me go through your funnel.
And I thought that was so fun.And he does three actually, he
does a easy, medium and hard.And I'm always like, how do we
condense this so that it's takesless time? But so does I just
would I don't think it's like atop priority. Because I like

(01:06:58):
where you're going with it. It'sreally organic. But I just think
that maybe kind of play aroundwith that. And how can that
incorporate I'm glad that you doit and really put a focus on it
for your solo. So I feel likeit's not getting ignored. So
that makes me really happy. ButI do feel like there's probably
a way since knowing thattypically the guest episodes

(01:07:19):
probably are bringing a lot ofthe new listeners. Yeah, yeah.
Then there's new listeners getsome kind of easy. How do I find
you kind of thing? So helpful?Yes.

Yeah. Good. Yes. Perfect. Okay, good.

And then also, we touched on speakers, having
people on your show who couldpotentially turn into clients.
My I had a podcast calledbreakaway agents. And I only
interviewed real estate agents.And I really just wanted them to
be clients, or wanted to findout who I wanted to work with.
Because I've been a real, like,I've been in real estate, and
I'm an agent, now. We had anoffice. And I feel like real

(01:07:57):
estate is kind of my place.They're my people. But I also
know I don't like all realestate agents. And I was dealing
with top producers. So some,most of them are amazing. Like,
I love them. If I go toCalifornia, there's certain ones
I meet meet up with. If I go toNew York, I know which people
I'm gonna meet up, I go toOklahoma, there's one I want to
meet there. But there are acouple that was a little bit
like, peace out, like, thanksfor being on my show. We're

(01:08:21):
done. So that was really mywhole thing. And we talked about
this earlier, this is where weget to meet people we get to
figure out like, Man, I it justmakes sense that we do something
and we don't always know whatthat something is at the end.
Click exact and I'm Deanna sameway. I'm just like, oh, how do
we just hang out? Like what howdo we make that happen? You

(01:08:41):
know, right. And so and you nowtoo, so I just so I feel like
I'm there, what? There's a goodbalance. So I wouldn't again,
ever only do it where I havepeople on my show that I want as
clients I but it is a greatplace a great transition to be

(01:09:02):
able to work like that I wouldjust be open to that. And I know
for us when we have guests onour show, some of the guests
like right now hot seat,ultimately I could help
everybody that I'm talking with.But but that's not my goal, per
se, but it's legitimately a nextstep that could happen. And so
just kind of opening that up,because think about what great

(01:09:23):
content that is, you know, asyou're helping that person, it's
helping other people and then,you know, kind of hearing their
story or even success storieslike you one thing. There was
another person I interviewed,she's been in podcasting for
over 10 years, and she still isrunning the same podcast. And
she has her clients on all thetime and she said you know, she

(01:09:45):
said that it has increased herlifetime customer value by doing
that because I'm a nerd. Plusshe's amazing. So I don't know
if how much it helps becauseshe's just incredible, but but
it has and she attributes a lotof that to podcasting because
she's able to come continuallynurture that relationship at a
deeper level. Because you knowhow interviews are, it's just

(01:10:05):
more of a deeper conversation.So anyway, so that that's kind
of that side of it. Those wereall my areas of opportunity.
Like, Was that helpful? Or doyou have any questions before we
move into number three?

No, absolutely. I asked my
questions. So good.

Okay, good. Good. Okay. So, at the end of
the day, especially aftertalking with you, it seems like,
um, you're usually I like toleverage something you're
already doing really well.Because as you know, it takes
the least amount of effort andinvestment, I think, you know,
still knowing that I think yourcontent, and your guests are so

(01:10:43):
good that if you were able toincorporate a blog post, I know
it will, it'll take no time atall that you're gonna see like,
and it's one more place totrack. So you're able to go,
Hey, what was my websitetraffic? Like, what did I get on
my blog. And so not only willyou be like, Oh, downloads are
up, that's really cool. You'realso going to go to that
website. And that's a legitimatecount on how much additional

(01:11:07):
traffic you're getting to yourshow, you can also incorporate,
I highly recommend incorporatingthat call to action that we
talked about for your show intothe blog post. Because one thing
I always say is every singlepage on your on your website,
including blog posts, is like anemployee. And all those
employees need a goal, they needa task that they need to

(01:11:27):
accomplish and the tools thatthey need to do it. So that
would be my number one thing, Ithink, call to action you could
do later. But the very firstthing would be to get that blog
post get the system so that itfeels like to you helpful.

Absolutely. And I knew that it would be
something that because to methat tip, when you were speaking
about it, I started alreadyplanning in my head, do it. And
it was just so yeah, I could seethat it could really make a
difference right away. And Iwondered what your last one
would be. What is this? Numberone? Yeah, I thought that it

(01:12:04):
would be that Yes.

You're right on. Right on.

Yes, I'll definitely talk to my

site. Well, and I'll say to, you know, next
step nation is our thirdpodcast. I my shows are testing
grounds. So I, you know, I wantlisteners like everyone else,
but I'm constantly like tryingand testing and what works and
what doesn't. If there's a lotof data, that doesn't matter. So
trying to kind of evaluate thattoo. And at the end of the day,

(01:12:33):
I was able to launch next upnation and immediately jump to a
higher number, because we'reimplementing things that we were
doing in the first shows. So Ijust feel like with confidence,
I know that the blog post helps.So

Amazing yeah, I love it. Yes. And see,
SEO. I haven't thought of thatactually haven't leveraged my
website enough. And that's whythis will be such a it's such a
great tip. Overall, it's noteven just for podcasting. But
basically, you're giving me abusiness tip. Well grow my
business in general,

especially if you incorporate that call to
action. Because really, if youthink about a blog post, every
single one becomes the landingpage, right? I mean, I've either
fish Okay, here's a goodexample. This is not even
podcasting. I have a fish. SoI'm in Montana. I'm in Billings,
Montana, USA. And one of myfirst clients was a fishing

(01:13:29):
guide with an out he was anoutfitter, and he took people
out on fishing trips in Montana.Awesome, right? I'm like, this
is a dream client in Montana,like, this is so cool. But they
don't you know, it's like he'srich. And so it's not like he
can afford this big fancy thing.And so And of course, I was
affordable, because I just wasstarting my agency. He retired
this year still, okay, he ranblog post, I did what I call my

(01:13:51):
secret sauce. It was blog postswas social media posts that were
pulled from content there. Andthen email campaigns based on
the blog posts or everythingworked together. He ran that for
three years. He just retired andsaid, Okay, keep all the lead
magnet stuff up because I don'twant to lose it. But I'm not
going to do anymore because Iretired. He's still like 14

(01:14:12):
leads that he got 14 leads lastweek. And I'm like, like, Chris,
do you realize this, you couldsell this like you could find a
local outfitter. This is amarketable asset that you have.
And I also had a client who isthey did home inspections, and
they were located in WashingtonState USA, and that's where

(01:14:34):
there's rain and there's alwaysdry rot and mold and stuff and,
and having an inspector who doesmold inspections, it's a big
deal. And so we would writearticles about what they do. So
different kinds of inspections,but every time we came into mold
inspections, they were like,That's not how we do it. You
need to stop writing about moldinspections. I was like okay,
first of all, that'sunacceptable. Like you have to

(01:14:56):
write about mold inspectionsbecause that's where everybody
wants to hear. So I That's likewas my beginning of podcasting
was like, Okay, I'm going tointerview you. And I'm going to
make these blog posts the waythat you want them to sound. And
so when podcasting came around,it only made sense that so
basically do the same thing.It's just that we start with a
podcast, and then we've got thistranscript. And then we've got
all these pieces of content. SoI love it. So like you said,

(01:15:19):
it's like, you just want to, youknow, SEO the heck out of it
just like you would with anyother campaign, and leverage
this content that you're alreadycreating, because it's amazing.

Perfect. Wow.

And so Natasha, where where's the best,
I know you've got your website,and we will have links in our
show notes. It'll be even if youfind us find this episode on
Spotify, or anything. Natasha'slink will be right in the
description. So you'll be ableto click right from there. But
why don't you share witheveryone where's the best place

(01:15:53):
for people to find you?

I think the easiest thing is to say speak
with power on Apple or Spotify.But definitely my website is
just that if I only said itmight be hard for people so you
guys can check it in thedescription. It's
natashabazilevych.com. So that'smy website. And that's where you
can download my free videocourse. And you can join my

(01:16:15):
group there and get in my socialmedia. Also, I will apply
everything I learned and I willput my social media handles and
buttons there so that people canalso get on my social media from
my website. Butnatashabazilevych.com

I love it. I love it. And thanks again to
Deanna, for introducing us. I'mjust so excited. Is there
anything else that you'd like toadd? Before we wrap up?

I just would love to say thank you and say
that this is such an amazingformat. It's incredible. Because
I am learning people arelearning together with me. I got
so much value from you. And Ienjoyed the conversation. So for
me, this was just such anunbelievable experience and just

(01:17:03):
a pleasure to meet aninteresting and fun person.

Oh, well, thank you so much, Natasha. It's
just been a joy for me to andagain, I love you know, I love I
loved having to listen to yourshow. You know, I wouldn't have
known it. You know, I may haveended up knowing about it. But
this way fast track to melearning about you. So I
appreciate you coming for sure.Well, oh yeah. You're welcome.

(01:17:28):
And thank you and Hey,everybody. Thank you so much for
listening. Remember, don't beaverage, be brave, take action
and make magic happen. Thanksfor listening.

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