Niche Marketing Podcast

If your nonprofit is looking to grow your impact, YouTube offers unparalleled opportunities to connect with a wider audience, raise funds, and inspire action. With over 2 billion monthly active users, YouTube is not just a video-sharing platform; it’s a powerful tool for nonprofit marketing, brand awareness, and storytelling.

Whether you’re running a small nonprofit or a large charity organization, YouTube can elevate your mission ...

Storytelling has always been a cornerstone of human connection, and for your nonprofit marketing strategy, it’s an essential tool to inspire, engage, and drive action. Paired with video production, storytelling becomes even more powerful, enabling organizations to connect emotionally with their audience, amplify their message, and achieve their goals.

Whether your nonprofit seeks to attract volunteers, secure funding, or raise awar...

Search engine optimization (SEO) helps your nonprofit website show up higher in search engine results like Google and Bing. But for your nonprofit organization, it's more than just about getting clicks—it's a game-changer for spreading the word about your mission and boosting website traffic, which leads to increased donor engagement, more volunteers, and helping make a bigger impact in the world.

A well-crafted nonprofit SEO strat...

Let’s dive into the world of influencer marketing for nonprofits with Ashwath Narayanan, co-founder of Social Currant! In this detailed conversation, we explore how nonprofits can leverage influencer marketing to enhance their fundraising efforts, build long-term relationships, and navigate the complexities of legal and financial considerations.

Ashwath Narayanan discusses the importance of awareness, trust, and relationships in no...

Did you know nonprofits can access up to $13,000 in FREE money to use in paid ads? Free digital advertising via Google and Microsoft ad grants is a topic that can’t be skipped in our interview series on nonprofit marketing!

Grant Hensel, the Founder and CEO of Nonprofit Megaphone, stopped by to share best practices and success stories. What did we talk about? Responsive search ads, enhancing quality scores with relevant content, ad...

In this episode of the Niche Marketing Podcast, we sit down with Alex Morse from Side Sea and Hopsie to explore the essentials of branding and websites for nonprofits. Alex brings a wealth of experience helping nonprofits grow their digital presence and increase donations through strategic branding and website optimization. From his transition out of corporate sales to building digital tools that empower organizations to tell their...

Your nonprofit needs an omnichannel marketing strategy to stand out, grow, and thrive. If you want to increase your impact, you are in the right place.

In this episode of the Niche Marketing Podcast, host John Bertino and Michael Goodrum, Director of Client Services at Community Boost in San Diego, have a detailed conversation about:

• split testing
• emotional and logical appeals
• social media
• landing page and donation page CRO (c...

Are you looking to refine your nonprofit communications strategy and make a greater impact? In this episode of the Niche Marketing Podcast, host John Bertino and Rick Cohen, Chief Communications Officer for the National Council of Nonprofits, explore the critical elements of effective communications strategy for nonprofit organizations, including:

• the importance of directing profits back into the mission
• engaging donor persona...

Aalap Shah from 1o8 Agency shares insights on Amazon marketing for food and beverage consumer products, highlighting essentials such as account setup, brand registry, and A+ content. He stresses strategic product planning and starting with DTC before expanding to Amazon, emphasizing long-term success.

Strategies for enhancing product listings, utilizing market research tools, maximizing advertising impact, understanding the Amazon ...

Josh Roush, CEO of Movetic, shares effective social media strategy for food and beverage brands, emphasizing the need to understand a brand’s ethos to connect with consumers authentically. He highlights the role of storytelling, branding, and creating a unique vibe in resonating with target audiences.

Josh explores the benefits of working with niche-specific influencers, collaborating with other brands, and utilizing visual element...

Packaging expert Jenn David Connolly explains how design affects food marketing using case studies like Cooper Street Cookies and Vevan, emphasizing the significance of cohesive branding and innovative design in driving consumer appeal and market growth.

By strategically upgrading packaging elements while maintaining brand recognition, Jenn vividly demonstrates the profound impact of color, font choice, and layout on consumer appea...

Looking to scale a food brand? Amy Zitelman, CEO and Co-founder of Soom Foods, a tahini company, stops by to share Soom's journey from a kitchen startup to a widely distributed product. We focus on innovative marketing strategies, Amazon marketing, rebranding, and navigating the competitive retail landscape.

Amy emphasizes consumer education, versatility of tahini, familial ties to tahini expertise, and strategic partnerships. We d...

Ted Passon, co-owner of All Ages Productions, shares insights on storytelling in video production, emphasizing the impact of authentic brand narratives and visuals in enhancing a brand's message. Ted highlights the value of bold aesthetic choices and collaboration with artists for compelling content and stresses the importance of thorough preparation and making courageous decisions in creating impactful video content.

The discussio...

What’s the secret to influencer marketing, PR, and getting earned media for food brands and beverage brands? In an exclusive interview with Bill Southard, we look at real examples and specific tactics to leverage micro-influencers, PR campaigns, in-person product sampling, earned media from traditional media sources, and more to grow your food or beverage product.

Want more niche marketing insights on Food and Beverage Marketing? T...