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October 22, 2025 18 mins

The past few months at AppSumo have been brutal. People are voting with their wallets and return buyers are down 40%. We lost some of the trust we spent years building and drifted from what made us great. But the fire in my belly is back and I'm going to war for what we do best.

I'm turning the battleship back towards curating high-quality tools that people actually love and I'm taking you inside the war room. In this episode, I share what's working, what's not and what I'm learning.

 

If you've ever run a company or have just gone through a tough season, you'll love this one

 

In this conversation, you'll enjoy 3 BIG things:

  • Why simplicity and focus is the best strategy when things get messy.

  • How direct conversations with customers and partners can rebuild trust

  • Why curating truly great products (not just more of them) is key to winning back customers 

 

Enjoy these 3 things plus plenty of spicy behind-the-scenes stories along the way.

 

My book Million Dollar Weekend is for aspiring entrepreneurs who dream of starting their own business. I break down the process of starting into simple steps that you can do in just one weekend. 


I have also been sharing emails on my brutally honest advice on a variety of topics. People have been loving it. Sign up at noahkagan.com and join 350k other people who get juicy insights every month.

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