Remember the heady days of Abercrombie and Fitch’s utter domination of the young, white middle class fashion market? What was that about? This week I’m joined by Ethan Lascity, an assistant professor and director of the fashion media program at Southern Methodist University, to discuss his book The Abercrombie Age: Millennial Aspiration and the Promise of Consumer Culture. Ethan helps me understand the wider historical context and significance of a very specific moment in American pop culture, when a vision of affluence was packaged and sold to a generation that would never actually attain it.
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