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March 13, 2025 39 mins

In this episode, I'm sitting down with Jena Castro-Casbon, who has used my five-day challenge framework to generate over $2.3 million in sales for her speech pathology education business.

I'm pulling back the curtain on how a real student has created consistent six-figure launches in a niche market through challenges that convert at 17-18%.

  • Discover Jena's "micro-decision" approach that guides participants through daily steps to plan their private practice

  • Learn how Jena scaled from a team of 3 to 8 people while creating a rinse-and-repeat challenge system that runs quarterly

  • See exactly how she structures her Facebook groups, content delivery, and follow-up strategy

  • Find out why consistency and repetition (not perfection) were key to her $268K best launch

  • Hear why offering unexpected support (like 15-minute phone calls) converted 80% of fence-sitters into customers

If you've been on the fence about running challenges or wondering if they can work in specialized markets, this real-world success story will show you what's possible. 

Listen now to see exactly how a speech pathologist became a multi-million dollar challenge expert!

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