In this counterintuitive episode, I'm revealing why strategically "losing money" on certain types of advertising is actually the secret to long-term profitability.
I break down my three-part advertising framework that creates sustainable growth while avoiding the trap of obsessing over immediate ROI.
- Discover the three distinct types of advertising I use (long-term, launch-term, and short-term) and why they work together as a system
- Learn why I intentionally run list-building ads at a slight loss and how I offset those costs through tripwires and email sequences
- Understand why cold traffic is getting harder to convert and how this three-part strategy solves that problem
- Get my step-by-step approach to implementing this strategy
If you're tired of stressing about day-to-day ad performance or feeling like advertising just "doesn't work" for your business, this episode will completely shift your perspective.
Listen now to discover why zooming out and playing the long game is the true path to sustainable ad success!
Links Mentioned:
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run
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