A political bombshell sets the tone for the holidays on Parliament Hill

Our Now and Next C.A.S.T. (Comms and Strategy Team) weighs in in the chaos ignited on Parliament Hill by the sudden resignation of Finance Minster and Deputy PM Chrystia Freeland.

Nobody saw it coming. But the Prime Minister should have expected it - considering he FIRED Freeland from Finance mere days before she was expected to table the Fall Economic Statement.

The strangest thing in a weird political week us Trudeau wanted Freeland to present the FES even after telling her he was moving her out of Finance!

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Meet the NOW and NEXT C.A.S.T!  

Brad Ross has made a career leading the communications strategies for the City of Toronto and the Toronto Transit Commission.   

Lindsay Broadhead brings her comms experience and insights base on her time leading teams at the Toronto Region Board of Trade and, most recently, the Chief Communications Officer at the City of Toronto.  

Bob Reid applies his earned experience as a major market journalist and a Senior Advisor to the Premier of Ontario to his analysis of the communications "Touchdowns and Fumbles".  

Anne Marie Aikins is a "media relations maven", a sought after pundit and speaker, and a strategic comms adviser specializing in public transit in Ontario.  

Dave Trafford   is a “Podcast Journalist”, the Chief Executive Producer at Story Studio Network, and a Recovering News Director, (having led the news operations at Global News Toronto, Newstalk 1010 and AM640 radio in Toronto) with more than forty years of experience in Canadian media.