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April 29, 2025 16 mins
Welcome back to the EdgeVerse TechCast! This episode dives deep into the world of NXP's i.MX Processors with guest Sanjana Kubde, Product Marketing Manager at NXP. Explore the exciting updates in the i.MX 9 series, including innovations in Artificial Intelligence, Security, and Connectivity. Discover how NXP's evaluation kits (EVK) and FRDM development boards are revolutionizing prototyping and accelerating development for Industrial and IoT applications. Learn about real-world applications and the NXP partner ecosystem that supports seamless transitions from evaluation to deployment. Don't miss out on these insights to boost your next project!
 
Details on the i.MX93: www.nxp.com/imx93 
Learn more about developing with FRDM:  www.nxp.com/FRDM 
Explore GoPoint: www.nxp.com/GoPoint
 
00:00 Introduction to EdgeVerse TechCast
00:42 Meet Sanjana Kubde: NXP Marketing Expert
01:42 Exploring the i.MX 9 Series
03:37 Understanding Evaluation Kits (EVKs)
05:42 Deep Dive into FRDM Boards
11:48 Machine Learning with GoPoint
13:06 Partner Platforms and Applications
14:40 Where to Learn More and Conclusion
 
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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Bridgette Stone (00:10):
Hey listeners, and welcome back to the EdgeVerse
TechCast, your go-to for everythingrelated to NXP software, tools and
enablement, specifically tailored forNXP Processors and Microcontrollers.
I'm Bridgette Stone, one of your co-hosts,and in today's episode, we're diving to
the world of i.MX Processors, a backboneof secure and connected edge solutions.

Kyle Dando (00:32):
Today's episode is all about accelerating your development with NXP'S
i.MX Processors, and the powerful hardwareplatforms that make that all possible.
We're joined today by Sanjana Kubde?

Sanjana Kubde (00:46):
Hey, Kyle.
It's Kubde.

Kyle Dando (00:48):
Excellent, we'll go with that.
You are a marketing expert at NXP who'sgoing to walk us through some exciting
updates in the i.MX portfolio, andyou're gonna show us how these new
platforms are helping shape the futureof Industrial and IOT applications.
So welcome Sanjana.

Sanjana Kubde (01:05):
Thanks for having me.
I am Sanjana Kubde, ProductMarketing manager at NXP.
I focus on secure connected edgeprocessors and microcontrollers,
especially for Industrial and IOT markets.
I'm really excited to revisitNXP'S evaluation boards for i.MX
Application Processors today.

(01:27):
We have seen a lot of momentum buildingbehind the i.MX 9 series, and our
hardware platforms are evolving to meetdevelopers needs in more ways than ever.

Bridgette Stone (01:38):
Sanjana, I love the innovation happening
with the i.MX 9 series.
Can you walk us through what's new inthe i.MX portfolio and what sets these
devices apart from others out there?

Sanjana Kubde (01:50):
Yeah, great question.
The i.MX 9 series is designedto align with market trends.
Things like low power consumption,cost efficiency, increased processing
for Artificial Intelligence,Security, and Connectivity.
For instance, the i.MX 91 and 93 arebuilt for entry to mid-tier applications.

(02:13):
Perfect for an Industrial HMI,Smart Home and IOT Gateways.
Then we have the i.MX 943, whichadds high speed interfaces like
PCIE and Dual Gig Ethernet idealfor networking centric applications.
And the i.MX 95 provides evenmore performance headroom for

(02:36):
broader use cases like automotiveand general purpose compute.
The standout feature for i.MX 9 seriesis the integration of NXP'S eIQ Neutron
ML Accelerator, or NPU, which isoptimized for both power and performance.
In battery powered applications, whereinferencing is done occasionally,

(02:59):
we can dramatically reduce powerconsumption up to 35 times per
inference by waking up just forinferencing and going back to sleep.
That's possible thanks to the Flexarchitecture and NPU in the i.MX 9 series.
The overall strategy here is scalabilityfrom cost sensitive applications all the

(03:22):
way to performance rich designs whilestaying consistent in software and tools.

Kyle Dando (03:29):
All right, well thanks Sanjana.
That's the first time I've really heard agood explanation about the i.MX 9 series.
So it helps me understandthe breadth of the products.
But now let's talk about something,really important to me and that's EVKs.
I absolutely love EVKs.
I think you've probably visited my cubein the office and my desktop's filled with
all different types of evaluation kits.

(03:51):
However, there may be some ofour listeners who are a little
bit less familiar with the term.
So what exactly is an EVK and whydo you think they are so critical
for speeding up the prototypingand design for our customers?

Sanjana Kubde (04:04):
Yeah, they are fun.
An EVK or an evaluation kit, as we callit, is essentially a ready to use hardware
platform that helps developers evaluatethe performance and features of an NXP
processor or SOC or System on Chip.
It's like a launchpad for innovation.

(04:26):
Engineers can plug it in andimmediately start testing ideas
without having to spin a custom board.
They are critical because theyremove the barriers to entry.
No need to worry about hardwarebring up or sourcing components.
You can start developing,benchmarking and simulating
real world use cases right away.

(04:48):
That means faster iterations,lower development costs,
and quicker time to market.

Kyle Dando (04:54):
Okay, so I've seen a lot of i.MX family boards.
Could you go a littlebit more into detail?
What's NXP's board strategyspecifically for the i.MX 9 family?

Sanjana Kubde (05:05):
Yes, for the i.MX 93, we have five different
evaluation kits out there.
Four EVKs that support threedifferent package options,
and two PMIC configurations.
That means you can choose aboard that closely mirrors your
actual product requirements.

(05:25):
We now offer two key hardware platforms.
Our EVK and our FRDM development boards.

Bridgette Stone (05:32):
Wait, wait, wait.
I hear you mention FRDM.
My ears are perking up.

Kyle Dando (05:37):
Bridgette's favorite word.

Bridgette Stone (05:39):
My favorite word, my favorite platform.
So you mentioned FRDM for i.MX.
I'm probably one of thebiggest FRDM fans out there.
And we started with MCUs and have recentlyintroduced FRDM for i.MX Processors.
Can you walk us through why thisis so important for i.MX customers
and how does it benefit developersin real world applications?

Sanjana Kubde (06:02):
Yes.
The FRDM Platform is designedfor rapid prototyping.
It's cost-effective, compact, andideal for proof of concept projects.
Take our new FRDM i.MX 93 board.
For example.
It's got HDMI and MIPI-DSI for display.
MIPI-CSI, USB, and M.2interfaces for camera input.

(06:26):
Onboard Wi-Fi using the ublox IW612 modulesupporting Wi-Fi, Bluetooth, and Thread
and multiple USB and Ethernet ports.
It also features an EdgeLockSecure Enclave, and an NPU
for running Edge AI workloads.
This board has been very wellreceived at events like CES and

(06:50):
Embedded World where developersreally appreciated its versatility.
While i.MX processors are traditionallyknown for high performance applications
like vision and networking, the FRDM Boardbrings the power of i.MX processors into
a compact and budget friendly platform.

(07:10):
It retains essential interfaces likeDisplay, Camera, USB, Ethernet,
while staying cost effective.
That's perfect for the mass marketdevelopers and early stage prototyping.
The FRDM i.MX 93 Board evenincludes the ublox IW612 module
for Wi-Fi, Bluetooth, and Thread.

(07:32):
That makes it a great fit for Matterapplications, Smart Home devices,
or secure connected IoT systems.
Plus our software support is productiongrade with professionally tested Yocto and
Debian releases, complete documentationand strong community backing.
That makes the FRDM a reliable,developer friendly platform from

(07:56):
evaluation through prototyping.

Bridgette Stone (07:58):
And Sanjana.
What would you say is a differentiatoror unique offering from NXP?

Sanjana Kubde (08:03):
Key differentiator is how we support both hardware
and software out of the box.
On the FRDM boards, we include Arduinocompatible headers, which makes it
super easy to connect expansion boards.
Developers can plug in displays,sensors, cameras without
needing to redesign anything.

(08:25):
For example, with the FRDM i.MX 93 board,you can use a USB camera, HDMI display,
which are easily available on Amazon.
We support these accessories throughour Expansion Board Hub and Application
Code Hub, where you will findvalidated solutions related to those
specific boards, software examples,and documentation, all to make the

(08:51):
evaluation process smoother and faster.

Kyle Dando (08:54):
Yeah, the expansion board hub will be great for them.
The customer can go there and they'll seeall those, displays or, vision modules.
That'll be, very helpfulfor the customers.
But let's move on to when doesthe FRDM Board reach its limit?
You, talk about it being costeffective and small form factor.
What's the main criteria for whena customer needs to move on from

(09:18):
the FRDM and move on to the EVK?

Sanjana Kubde (09:22):
Yeah, that's the most popular question.
Basically, it comes down to thecomplexity of the application.
If you are building a basicproof of concept, let's say, user
interface rendering or machinelearning demos, FRDM is perfect.
The EVK is built for deep SOC evaluation.
It includes all the featuresneeded to fully explore the

(09:46):
processor's capabilities.
If you are doing something moreadvanced, like audio processing,
multi interface networking, orpower profiling for applications
like speakers or table microphones,then the EVK is the right tool.
For instance, the EVK supports our BCUtool for precise power measurement,

(10:07):
which the FRDM doesn't support natively.
We are continuing to expand theFRDM ecosystem and tooling so
developers can go further with it.
But when you hit the ceilingon features or need deep SOC
access, EVKs are the way to go.
Both the platforms come with preloadedsoftware and reference applications.

(10:30):
They are integrated with the necessaryinterfaces like debug headers,
PMICs, connectivity, sensors.
Everything a developerneeds to get started.
Moreover, every quarter we release boardsupport packages for Yocto and Debian that
has bug fixes, demos, and drivers enabled.

Kyle Dando (10:49):
Sanjana, that sounds like we're doing quite a bit to make
life a lot easier for the developer.
However, for those that are juststarting with the boards, what can that
developer expect when they first turn thepower on to the EVK or the FRDM Board?
What has NXP done forthat initial experience?
What should they expect?

Sanjana Kubde (11:10):
It's designed to be seamless.
When you power it up, the boardboots automatically into a
pre-configured Linux environment.
After login, you can startevaluating right away.
Through our GoPoint launcher,developers can access preloaded
demos, ranging from machine learninginference to a G UI rendering.

(11:34):
It's intuitive, polished, andreflects a real world use cases.
So users don't just see blinking LEDs.
They see what the processor canactually do in their end application.

Kyle Dando (11:48):
So it's interesting, maybe go into a little bit more
detail on the machine learninginference demo on GoPoint.
What type of machine learning inferencedoes the GoPoint demonstration cover?

Sanjana Kubde (11:59):
Sure.
GoPoint is my favorite.
So GoPoint showcases a varietyof ML demos including machine
vision, graphics, and voice.
One of my favorites is theDriver Monitoring System demo
running on the FRDM i.MX 93.
It uses vision-based ML inferenceto detect the driver's facial

(12:19):
expressions in real time.
For example, if the driver is yawning,the system displays a warning:
"Warning, the driver is yawning".
If the driver is distracted,it alerts with: "Attention.
Driver is distracted", and whenthe driver is attentive and looking

forward, it confirms (12:38):
"Driver okay".
It can even detect risky behaviorlike using a phone while driving,
which is a leading cause of accidents.
It's a powerful example of how i.MX93's NPU enables real world safety
focused AI at the edge, all runningon a compact cost efficient board.

Bridgette Stone (13:01):
Oh, very cool.
Thanks for sharing Sanjana I'm excitedfor our listeners to check out GoPoint.
And I know we're talking aboutNXP'S evaluation boards and FRDM
Boards, but going beyond NXP.
What other hardware platforms shouldcustomers be aware of, especially
when it comes to production readyor application specific solutions?

Sanjana Kubde (13:22):
Yeah, most of our customers are interested
in NXP's EVKs or FRDM boards.
However, we have strong partnerships withcompanies like Avnet Embedded, Toradex
and PHYTech that offer production readyapplication specific boards with a wide
range of form factors and features.

(13:43):
These boards are perfect for customerswho want to transition from evaluation
to deployment quickly and still benefitfrom the NXP silicon and software.

Bridgette Stone (13:54):
It is always awesome to see how others are using these platforms.
What are some cool applications thatpartners like Avnet or Toradex have
brought to life with i.MX processors?

Sanjana Kubde (14:06):
Definitely.
Avnet has an AI ready HMIplatform that uses the i.MX 93
for intelligent control panels.
Toradex has edge compute modules idealfor medical and industrial use cases.
And these platforms arenot just for evaluation.

(14:26):
They're in use in smart buildings, healthcare devices and factory systems.
It's exciting to see our ecosystemenabling such diverse applications.

Bridgette Stone (14:38):
Very, very cool.
Thanks Sanjana.
And before we wrap up, I'm gonna give youprobably the easiest question of today.
Where can listeners go to learn more orbuy FRDM boards or EVKs to get started?

Sanjana Kubde (14:51):
Yeah, that's the super easy question.
You can head over to nxp.com/ FRDM,and that spells like FRDM or visit any
of our distribution partners online.
All the boards, documentationand supported accessories are
listed there for easy ordering.

Kyle Dando (15:11):
All right.
Well, that's enough for today, Sanjana.
Let's recap what we coveredWe talked about exciting
advancements in the i.MX 9 series.
From performance improvements,to new features for AI,
security, and connectivity.
Sanjana gave us some great insightsinto the i.MX EVKs, the FRDM
boards, and how developers can takeadvantage of NXP'S hardware to speed

(15:35):
up prototyping and development.
And we also learned about someincredible applications that are
already using i.MX thanks to thestrong NXP partner ecosystem.

Bridgette Stone (15:46):
Thanks so much, Sanjana, for being here today
and sharing your expertise.

Sanjana Kubde (15:51):
Yeah, it was a really good time and I also taught Kyle my last name!

Bridgette Stone (15:57):
Kyle, uh, should be learning something every day.
So proud of you, Kyle.

Kyle Dando (16:00):
Thanks, Bridgette.

Bridgette Stone (16:02):
If you enjoyed today's episode, don't forget to Like,
Subscribe, and turn on Notificationsso you'd never miss an episode.
And drop us a link if you have aspecific topic you want us to explore.

Kyle Dando (16:12):
And until next time, keep innovating and we'll catch
you on the next EdgeVerse Techcast.
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