Storytelling for Space: Sarah Cruddas on Communicating the Value of Space

Space journalist and TV personality Sarah Cruddas joins the On Orbit podcast this week ahead of her appearance as guest host at SATELLITE 2025. 

Sarah has had an exciting career in space journalism and communications from being a weather presenter and science correspondent to being a TV personality, industry consultant and author. She's extremely passionate about how space technology can make life better on Earth, and wants to see the industry get out of its bubble and do a better job of communicating why space technology matters. 

Sarah tells the story of how she covered the final Space Shuttle launch and landing in 2011 using a satellite dish to send a signal back to the BCC, and how she took a scientific look at reports of alien activity and UFOs as part of her work on two TV shows. We also talk about what she's looking forward to at SATELLITE, from the keynotes, GovMilSpace program, and networking opportunities to connect with folks in the industry.

This episode is sponsored by AvL Technologies. AvL Technologies is a leading manufacturer of multi-band and multi-orbit satellite communications ground terminals, serving both government and commercial markets. With terminals ranging in size from 60 cm  to 4.6 m AvL provides efficient, cost-effective solutions for voice, video, and data connectivity without the need for specialized training.

AvL's innovative and visionary approach to engineering and design ensures the critical requirements of today's missions are met. For more information please visit avltech.com, or visit AvL at the SATELLITE Show at Booth 2118 in the Exhibit Hall.