On Record PR

On Record PR

On Record PR goes on record with C-suite executives, journalists, top legal marketing professionals, lawyers, and other thought leaders to discuss best practices for marketing and public relations strategies that drive business success.

Episodes

July 19, 2021 27 min

Leslie Richards goes on record with Guy Alvarez, Founder and CEO of Good2BSocial, to discuss the competitive advantages for law firms who adopt marketing technology and learn how to use it effectively.

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Guy Alvarez is the Founder and CEO of Good2BSocial. Guy, a former practicing attorney, is one of the leading consultants in the fields of technology and digital marketing in the legal industry. Guy has advised Fortune 1000...

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Gina Rubel goes on record with Jennifer Schaller, the Managing Director and Co-founder of The National Law Review online edition, to discuss how The National Law Review online edition came to fruition and how to capitalize on the various trends arising in law firm marketing.

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As one of the highest traffic volume legal news websites in the U.S., averaging over 2 million visitors per month, The National Law Review publishes...

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Jennifer Simpson Carr goes on record with Jessica Jaramillo and Vanessa Petrea, legal marketers and co-hosts of The Legal S/ant podcast, to discuss how The Legal S/ant Podcast came to fruition, the challenges to maintaining a podcast, what trends Jessica and Vanessa are seeing in the legal industry, and lessons.

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The Legal S/ant podcast is focused on bringing the legal marketing community together to provide wisdom, humor...

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Jennifer Simpson Carr goes on record with Sharna Cáceres, a leading fertility law and adoption lawyer to families worldwide, to discuss how lawyers are helping LGBTQ+ singles and couples navigate adoption and fertility in the United States and throughout the world as they grow their families.

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Sharna helps families grow through fertility solutions and adoption. She provides counsel on strategies for building families ...

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Caitlan McCafferty goes on record with Samantha Rothaus, an associate at Davis+Gilbert LLP, to discuss the Transgender Legal Defense & Education Fund, why access to identity documents that correctly match a person’s name and gender are important, what challenges are unique to the transgender community in the process of changing a name, and why pro bono work is important to the legal profession.

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Davis+Gilbert ...

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Gina Rubel goes on record with Emmy award-winning television journalist Nydia Han to discuss her career in journalism, her experience being an Asian American woman in the television newsroom, the #ThisIsAmerica viral video and docu-series, and the work Nydia is doing to amplify AAPI stories and advance diversity and inclusion for all traditionally marginalized and underrepresented groups.

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Co-anchor of 6abc Action News Su...

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Gina Rubel goes on record with Sara Merken, legal reporter with Reuters, to discuss her journey of becoming a legal reporter, legal innovation during the coronavirus pandemic, the importance of access to diverse sources, and legal trends on her radar.

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Sara primarily writes for a subscriber-audience of lawyers and other professionals, covering a variety of legal topics, including privacy and data security; the business of...

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Gina Rubel goes on record with May Lee, award-winning journalist and host of The May Lee Show, to discuss AAPI Heritage Month, her journey to becoming an award-winning journalist, what experiences have had the greatest impact on her career in communications, and what inspired the launch of The May Lee Show.

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At the start of 2020, May partnered with NextShark, the leading Asian online news source, to launch “The May Lee Sh...

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Gina Rubel goes on record with Joan Block, co-founder, and senior advisor to the Hepatitis B Foundation, to discuss Hepatitis Awareness Month, AAPI Heritage Month and the Hepatitis B Foundation.

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Joan is a nationally recognized leader in hepatitis B outreach, education, and patient advocacy. She and her husband, Dr. Timothy Block, started the Hepatitis B Foundation when Joan was diagnosed with chronic hepatitis B.

The Hep...

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Leslie Richards goes on record with Cathryn Miller-Wilson, Executive Director of HIAS Pennsylvania, to discuss the history and important work of HIAS Pennsylvania, recent trends impacting immigration, and how COVID-19 has impacted the organization’s work.

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Cathryn Miller-Wilson graduated from the University of Pennsylvania Law School in 1993 and has spent her career doing social justice work: representing parents accused ...

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Gina Rubel goes on record with Whittney Beard, Master Certified Coach at Volta Talent Strategies, to discuss the benefits of coaching, the impact of COVID-19 on the need for coaching services, and how coaching can support lawyer retention.

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Whittney brings over 14 years of professional coaching experience to her coaching and consulting practice at Volta. She spent eight years exclusively coaching lawyers at Orrick in a br...

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Jennifer Simpson Carr goes on record with Bill Heller, Senior Vice President and General Counsel of the New York Giants, to discuss his transition from private practice to in-house, the legal issues that keep him the busiest, what resources he values to stay abreast of legal developments, and his advice to new general counsel.

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As the New York Giants Chief Legal Officer, Bill is involved in all aspects of the Giants’ busi...

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In this episode of On Record PR, Founder and CEO, Gina F. Rubel, Esq., goes on record with Vanessa Blum, Newsroom Innovation Director at American Lawyer Media, to discuss newsroom innovation, trends in legal media and how trends impact the way news is delivered.

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Vanessa is ALM’s first Director of Newsroom Innovation, a role that combines vision, leadership and editorial expertise. A graduate of Northwestern University’s ...

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In this episode of On Record PR, Gina Rubel goes on record with Susan Freeman, CEO & founder of The Conscious Inclusion Company, to discuss how companies can crash their outdated, nondiverse and non-inclusive operating systems.

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Susan Freeman is the CEO and founder of The Conscious Inclusion Company and its subsidiaries, Executive Institute on Inclusion (for large companies) and Diversity University (for small to mids...

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In this episode of On Record PR, Executive Vice President Sarah Larson goes on record with James Greenwood, senior policy advisor at DLA Piper, retired CEO of the Biotechnology Innovation Organization, and former congressman representing Bucks County, Pennsylvania.

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Jim Greenwood started his career as a social worker focusing on abused and neglected children in 1980. At the age of 29, he was elected to the Pennsylvania Ho...

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Leslie Richards goes on record with Ellen Snortland to discuss the origin of the National Women's History Alliance and the significance of Women’s History Month for women and girls today.

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Ellen has her Juris doctorate from Loyola Law School, and is an author, lecturer, playwright, filmmaker, and writing coach for local and internationally based clients.

A long-time woman's rights advocate, Ellen is a blogger for ...

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Gina Rubel goes on record with Ashley Gorbulja-Maldonado, Public Affairs Specialist at the U.S. Department of Veterans Affairs and Founder of GuideOn Education to discuss her time serving her country as an Army National Guard veteran and her continued work as a leading voice in supporting America’s military-connected community.

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Ashley proudly served her country as an Army National Guard veteran for over eight years and c...

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In this episode of On Record PR, Caitlan McCafferty goes on record with Professors Ellen Hartigan-O'Connor and Lisa Materson from U.C. Davis to discuss their work in women and gender history.

[Trigger warning: This audio recording contains material about sexual violence.]

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Professors Ellen Hartigan-O'Connor and Lisa Materson are historians at U.C. Davis who specialize in women's and gender history. Together t...

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Jennifer Simpson Carr goes on record with Latanya Mapp Frett, President and CEO of Global Fund for Women, to discuss her journey of becoming president and CEO, the impact of grassroots movements around the world, and what International Women's Day means to her.

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An attorney by training, Latanya began her career at the NAACP Legal Defense and Education Fund in Washington, DC. Prior to joining Global Fund for Women, Lat...

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Sarah Larson goes on record with Holly Hotchner, President and CEO of the National Women’s History Museum, to discuss the museum’s mission to tell the stories of women who transformed our nation.

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Holly has extensive experience creating new and interesting experiences for museum visitors and driving institutional advancement. She also led her own consulting firm working with nonprofits on strategic growth and held positio...

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