The Amy Porterfield Show

The Amy Porterfield Show

Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle. Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.

Episodes

July 22, 2025 47 mins
You’ve Made More Money Than You Ever Thought Possible—So Why Doesn’t It Feel Like the Life You Wanted? What if money isn't the ultimate measure of success? My conversation with bestselling author Sahil Bloom seriously challenged the way I think about wealth, and I have a feeling it’s going to do the same for you. In this episode, Sahil shares how a wake-up call led him to walk away from a prestigious job and move across the cou...
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The Real Growth Is Hidden In The Data That Most People Overlook In this episode, I’m pulling back the curtain on the exact numbers I teach inside my Millie Club Mastermind. These are the same numbers that help 7-figure business owners stop flying blind and start making decisions that actually move the needle. If you’re only tracking top-line revenue, you’re missing the full story. The four numbers I walk you through today are the...
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The Bold Reset You Didn't Know You Needed If you’ve ever found yourself chasing a version of success that no longer fits, this episode is your reminder that you have the power to rewrite your rules. I’m joined by powerhouse entrepreneur and author Morgan DeBaun to explore what it really means to build a business and life on your own terms. We talk about everything from recovering from burnout, scaling sustainably, and how to unap...
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When Your Copy Evolves, So Does Your Business  In this episode, I share how shedding "safe" copy transformed my business. From sharpening your brand message to showing up as your unapologetic self, I dive into the copywriting strategies that helped me write with more clarity, confidence, and connection. You’ll learn how to channel bold, emotionally resonant messaging that doesn't just attract your audience—it moves them to act....
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The Website Upgrade Your Business Has Been Waiting For Want a brand that instantly builds trust and makes you money? It all starts with your website. In this episode, I’m joined by Jen Olmstead, co-founder and lead designer of Tonic Site Shop. Jen is a design powerhouse with a journalism background, and she’s here to show you how to incorporate your story into every corner of your brand. We talk personal newsletters, visual b...
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What Helped Me Trust My Team, Protect My Energy, and Step Into True Leadership I’ll be honest—this conversation with Patrick Lencioni shook me (in the best way). If you’ve ever felt like running your business is way harder than it should be, or like you’re carrying the weight of every single task on your back, this episode is going to be a game changer. Patrick introduces his powerful framework called the Six Types of Working...
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Joy Is Not a Reward for Success — It's a Tool That Drives Sustainable Success  In this episode, I’m talking to the version of you who’s not completely burned out…but you’re definitely not lit up either. You’re just fine. You’re checking off the to-dos without that sense of momentum, joy, or excitement that once fueled your business. Sound familiar? You’re not alone — and the good news is I have a plan to help you get you your...
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The New Visibility Strategy That Doesn’t Require Hustling, Performing, Or Pretending Let’s be honest—social media can feel like a never-ending hamster wheel, and trying to “beat the algorithm” is exhausting. That’s why I wanted to have a real conversation about an entirely different visibility strategy—one that actually works and doesn’t rely on social media at all. In this episode, I sit down with my dear friend and media expert...
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The Simple Shift That Turned My Low-Converting Offer Into Scalable Success Let me say something that might feel like a relief: you don’t need more offers. What you actually need is a clear path for your audience to say yes. In this episode, I’m sharing a massive mindset and strategy shift I made in my own business—one that took me from trying to push the “perfect” pre-course product to finally understanding how to guide my au...
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How To Own the Room, Build Trust, and Convert—With Just One Signature Story Whether you're hosting a webinar, guesting on a podcast, or stepping onto a live stage, your ability to sell starts with mastering the art of connection. In this episode, I sit down with Colin Boyd, international speaker and business mentor, for a high-impact conversation about how to sell from any stage without feeling pushy or performative. Colin...
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What If Your Biggest Growth Opportunity Was Rethinking How Your Customer Actually Moves Through Your Business? If your business growth feels stalled, the issue might not be your funnel, ads, or webinar strategy — it could be that your ideal customer has outgrown you. In this episode, I introduce a powerful reframe around how to think about your customer journey. Instead of treating your ICA (ideal customer avatar) like a static ...
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How to Build a Membership That Fuels Freedom, Stability, and Long-Term Growth If you've ever wondered whether a membership could work in your business model — or if you're still sitting on the sidelines debating when to make the leap — this episode is your permission slip to stop waiting and start validating. Stu McLaren is here for an unfiltered, insight-packed conversation on what’s changing in the world of memberships, how to...
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Clarity Over Guesswork: The CEO-Level Questions You Should Be Asking What if the only thing standing between you and your next big leap in business is how you see your business? I’m joined by powerhouse business strategist and five-time Forbes business coach Jessica Marx. Together, we unpack what it really takes to scale with clarity, confidence, and profitability. Whether you’re currently bringing in $250K and aiming for $50...
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More Isn’t Always Better—Here’s Why Knowing Your ‘Enough’ Changes Everything If you’ve ever felt stuck chasing bigger goals just because you should—you’re not alone, and you’re not wrong for wanting a different pace. In fact, this episode might be exactly what you didn’t know you needed. I'm sharing something that completely shifted the way I operate in my business: discovering my enough. After a tough season of burnout and disco...
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What This Season of Change Makes Possible for You and Your Business The online marketing landscape is shifting—and if you’ve been feeling like your go-to strategies aren’t working the same way they used to, you’re not alone. But here's the truth: this evolution is your invitation to get smarter, more agile, and more profitable than ever before. In this episode, I sit down with my dear friend Jenna Kutcher to unpack what’s rea...
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I’m Retiring My Old Podcast Newsletter – And Here’s Why. After 10+ years of writing weekly episode recaps, it started feeling like a chore… and if I wasn’t loving it, I know you weren’t either. In this bonus episode, I’m sharing what’s replacing it: a fresh, personal newsletter that feels like a note from a friend. Think behind-the-scenes stories, lessons I’m learning in real-time, and juicy convos from group chats and Slack thre...
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Your Emails Deserve More Opens, Clicks, and Sales—Here’s How to Get Them AI is making us feel less and less connected with brands, but personal newsletters are changing the game. With a 48% higher open rate and 30% more click-throughs than traditional brand emails, personal newsletters are becoming the ultimate way to break through the noise and build trust with your subscribers. Email marketing expert Jay Schwedelson joins me to...
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The Smartest Entrepreneurs Know When to Pivot—Here’s How to Spot and Fix a Strategy That’s Holding You Back What if the reason your business growth has stalled isn’t due to a lack of strategy—but rather the wrong strategy? You might be unknowingly following an anti-strategy, a sneaky business misalignment that costs time, money, and momentum. In this episode, I’m pulling back the curtain on my own anti-strategies—the costly decis...
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The Step-by-Step Framework for Marketing That Actually Connects and Converts My friend, if you're ready to refresh your marketing approach, this episode is going to be a total game-changer for you! We’re diving deep into identity-driven marketing strategies with the incredible Veronica Romney, who has pioneered a revolutionary approach that shifts your messaging from "buy this" to "be this."  Veronica explains that true identity m...
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Breaking Free From the All-or-Nothing Mindset That's Slowing Your Business Growth If you're anything like me, you've probably fallen into the trap of seeing your business in black and white – either it's thriving or failing, and there’s nothing in between! In this episode, I share my personal wake-up call (spoiler: it involves a disastrous 5K run) that revealed how my all-or-nothing mindset was holding me back in business and life...
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