The Amy Porterfield Show
Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle. Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.
Episodes
June 23, 2026 • 38 mins
The tell-all you've been waiting for, straight from the man behind the stories
After years of being the guy you only hear about, Hobie is finally in the studio, and his first order of business is telling on Amy. This is a no-strategy, no-homework hang that's just for fun.
You'll get the story behind the wedding-ring tattoo he got before they were even married, plus the most ridiculous thing Amy's ever made him do for content. The...
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June 18, 2026 • 47 mins
What Every Founder Gets Wrong About Growing a Personal Brand
Nobody got rich from multiple streams of income. They got rich from one amazing stream, and then they diversified. Bezos had Amazon. Sara Blakely had Spanx. Yet the advice you keep hearing is to build seven of everything, and it's keeping you smaller, not bigger.
My guest Rory Vaden, New York Times bestselling author and co-founder of Brand Builders Group, explains why ...
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June 16, 2026 • 21 mins
What 23 Multimillionaire Founders Have in Common
The women doing eight and nine figures? They started exactly where you are.
I just spent a weekend with 23 of them and came home with three things I've been too polite to say.
If you've been putting in the hours and the results still don't reflect it, at least one of these three is going to explain why.
RESOURCES MENTIONED IN THIS EPISODE:
Revenue highs are exciting. The u...
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June 9, 2026 • 50 mins
The Systems Behind a $2.2M Maternity Leave
Natalie Ellis took three months completely offline after her second daughter was born. No Slack, no email, no podcast. Her team did $2.2 million in revenue during that window with zero ad spend.
Natalie is the founder and CEO of BossBabe, she's crossed $40 million in lifetime revenue on under $3 million in total ad spend, and her brand-new book The Freedom-Based Business Method is ou...
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June 2, 2026 • 15 mins
The Real Reason More Offers Means Less Revenue
92% of the people I thought I was preparing for my signature offer never bought it.
For years, I sold List Builders Society as the on-ramp into Digital Course Academy. Only 8% of them made it there. The program I'd built specifically to bridge my buyers into my biggest offer was actually a dead end for the other 92%.
You may have a version of this in your business right now. The cou...
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May 26, 2026 • 54 mins
Why Earning More Hasn't Made You Feel Safer
You've hit the income you used to dream about and money still keeps you up at night. Tori Dunlap has helped over 5 million women figure out why, and it has almost nothing to do with math.
She's the founder of Her First $100K, host of the Financial Feminist podcast, and a New York Times bestselling author. In this conversation, she names the money story you absorbed by age seven that...
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May 19, 2026 • 46 mins
How to Find the Sentence That Makes Buyers Stop Scrolling
Your offer is solid. Your audience is there. So why are the right people still scrolling past you?
Your messaging isn't giving them a reason to stop.
Donald Miller, founder of StoryBrand, walked into a $300 million oil and gas company, gave them a three-word tagline, and drove a 99% lift in their test market.
In this episode, he shares his PEACE framework, the five sound...
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May 12, 2026 • 20 mins
The Layer Underneath Every Six-Figure Plateau
You've rebuilt the funnel, rewritten the sales page, added another bonus, and tested every subject line. But when your launch numbers come in… your revenue hasn’t budged.
There's a layer sitting underneath every funnel and every sales page. It's a strategic decision most six-figure founders have never been taught to examine, and when it's off, it creates a very spec...
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May 5, 2026 • 41 mins
The Three Assets That Close the Sale Before the Cart Opens
Your sales page isn't what closes the sale. By the time someone clicks it, they've already decided. That decision happened weeks earlier on a podcast, in an email, during a free training where something clicked and they thought, I trust her.
Your sales page just confirms what they already believe. It doesn't convince anyone of anything.
So if you've been rewriting it for...
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April 28, 2026 • 36 mins
The Founder Pattern Behind Unpredictable Revenue
Every female founder I've ever coached is running as one of three types. The Resourceful Founder, the Abundant Founder, or the Calibrated Founder. Two of them are working themselves into the ground. One of them is quietly scaling. And by the end of this episode, you will know exactly which one is running your business right now.
The pattern you're in right now is the reason your re...
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April 21, 2026 • 33 mins
How to Get Found on ChatGPT Before Your Competitors Do
A complete stranger asked ChatGPT how to explain binge eating to their partner. ChatGPT recommended one woman's podcast. That stranger listened, fell in love with her work, and showed up to the consult call already knowing the price and ready to sign. She made $3,500 from a conversation that happened without her.
This is what's happening in search right now. AI tools are reco...
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April 14, 2026 • 23 mins
What Actually Needs to Be True Before Your Higher Price Converts
I went from 50 sales to one overnight. Same offer. Same audience. Same launch. The only thing that changed was my price. I blamed the number for months before I finally admitted what actually went wrong.
It was me. I didn't believe in the price, and my audience could feel it. Every word I used to sell that offer was drenched in doubt. I over-explained. I piled...
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April 7, 2026 • 61 mins
How to Lead Under Pressure Without Losing Yourself in the Process
There's a version of you that is not built to lead. And every time you drag her into a high-stakes meeting, a hard decision, or a moment where your team needs you to be their leader, you pay for it. Your team pays for it. Your business pays for it. You walk away exhausted and wonder why running a company you built feels so relentlessly heavy. That weight has a nam...
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March 31, 2026 • 39 mins
A Look Into The Rooms That Build 7-Figure Businesses
I've watched it happen over and over again. Smart, talented women putting in the hours, showing up, and still not seeing the growth they deserve. Almost every single time, what gets them to the next level is getting the right people around them.
The biggest leaps I've made in 17 years of entrepreneurship came from being in rooms with people who could see what I couldn't see...
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March 24, 2026 • 32 mins
Running ads shouldn’t feel like a money pit.
I hear this all the time from six-figure founders. You know you need to run ads. You know that's how you're going to reach more people, grow faster, and stop relying on the algorithm to get in front of the right audience. But every time you think about actually doing it, you just don’t.
Maybe you've lost money on ads before. Maybe you've heard horror stories. "J...
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March 17, 2026 • 47 mins
Two years. That's how long it's been since Anna Konchar went live in front of an audience. No webinars. No launches. No "doors closing in 24 hours" panic. And she's built a seven-figure business in that time.
I know a lot of you have tried evergreen. You set it up, you waited, and nothing happened. The same happened to Anna, her sales tanked in 2023. So I wanted to know exactly what she did to turn it around. And what she shared w...
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March 10, 2026 • 26 mins
Delete These Subscribers Now
Why a Smaller Email List Makes You More Money
If you've followed me for any length of time, you know I've built my entire business on the fact that your email list is everything. I've been saying it for 17 years. Grow your list. Nurture your list. The money is in the list.
So what I'm about to say might shock you.
I want you to delete people from your email list. Not one or two. Hundreds. Ma...
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March 3, 2026 • 46 mins
Why High Performers Swear By Journaling
Your brain never stops. Emails, decisions, fires to put out, ideas that won't leave you alone at 2 am. And most of that thinking? It stays trapped in your head, never actually going anywhere.
What if there was a way to get it out? To think more clearly, make better decisions, and finally feel like you're operating from a place of clarity instead of chaos?
That’s what this episode is ...
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February 24, 2026 • 39 mins
The Truth About What It Takes (And What No One Tells You)
Everyone talks about the four-day workweek like it's some magical finish line. Work less, live more, finally breathe. But nobody talks about what it actually takes to make it work when you're running a real business with real responsibilities and a team that's counting on you.
I've been doing this for years now, and I'm going to tell you exactly what it looks like. Som...
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February 17, 2026 • 39 mins
The Pre-Launch Strategy That Changes Everything
What if your audience was already excited to buy before you ever opened the cart?
That's the dream, right? No scrambling in the final hours. No sending more emails than you planned. No pushing harder than feels good and still wondering why it's not converting.
I'm sitting down with Brenna McGowan, launch strategist and creator of Anticipation Marketing®, to talk about the phase of ...
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