Business Scaling Strategy, with Michael Zipursky

Business Scaling Strategy: Learn effective methods to expand your company’s operations by exploring our guide on business scaling strategy.

Business scaling strategy?  We’re asking ourselves what new strategies…what shifts inside Predictive do we need to make in order to double down in 2023 to raise the standard of excellence and be even more helpful to our clients — and at the same time — remove obstacles that might be in the way of us growing and scaling Predictive.

Today, we invited Michael Zipursky, CEO of Consulting Success, to discuss the best business scaling strategy. Michael and his team specialize in helping entrepreneurial consultants grow profitable, scalable, and strategic consulting businesses.

Applying these strategies, which Michael shared with us today, will most likely help you gain the right client for your business. 

What you’ll learn in this episode is about business scaling strategy: 

• How Michael started his first consulting business as he was entering university, and how his career path gave him a broad range of experience in business scaling strategy.
• How Michael has scaled his consulting while maintaining a laser focus on serving others and being as helpful as possible
• Why being transparent and vulnerable about his own ups and downs has been a crucial component of Michael’s ability to build credibility and trust
• Michael shares the four stages of the business scaling strategy he takes clients through and he shares why each of these stages builds upon the one before
• Why marketing should be about delivering value and building relationships rather than focusing on sales and promotions
• Why putting your marketing engine in place and following Michael’s three-part process can allow you to raise your prices due to the value you’re offering
• Why mastering the “deep and meaningful sales conversation” can be a powerful way to establish credibility and increase perception of value
• Why the structure of fees you use matters, and why marketing is a skill anyone can learn even if they’re introverted
• Why the kinds of deep and meaningful sales conversations Michael talks about can help you strengthen your long-term relationships with your clients
• Why doing the hard work of building your confidence in your pricing is crucial for business growth

Resources:

• • A new study on how to become a consultant: www.consultingsuccess.com/how-to-become-a-consultant
  • Explore more ideas about business scaling strategy by tuning in to our free video tutorial: Our “ROI of Community” Framework
  • Free 47-Page Consulting Blueprint Guide: www.consultingsuccess.com/blueprint
  • Learn more about business scaling strategy. You can find Michael here.
  • LinkedIn: www.linkedin.com/in/zipursky/
  • LinkedIn: www.linkedin.com/company/consultingsuccess-com/
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