Sales Promotion Strategies, with Stephen Woessner

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November 17, 2021 • 50 mins

Sales Promotion Strategies—Explore effective methods to boost sales and increase ROI by applying our guide on sales promotion strategies.

Sales promotion strategies? He believes we’re entering the era of the AUTHORITY. Brands that occupy the coveted “expert” status are afforded the highest level of confidence and trust from their customers, prospects, and other stakeholders because they have a depth of knowledge and point of view that can’t be denied or easily replicated.

Stephen’s practical and tactical training sessions help companies capitalize on the huge shift taking place in the market today. In our hyper-competitive market for awareness and attention — brands need to plant their flag of authority and then leverage this position to fill their sales pipeline with right-fit prospects while developing deeper relationships with existing customers.

Sales-Promotion-Strategies

What you’ll learn in this episode is about sales promotion strategies:

Three best sales promotion strategies that will guarantee your Return on Investment.
How to create a steady stream of well-prepared prospects in your sales pipeline
How and why you should build out a series of “Transitional Moments” for your audience
Why you should build out a topic list of your areas of expertise
How to leverage your topic list into a guest appearance on podcasts, video series, etc.
How to transform the cornerstone content that comes from the interviews into the “Siphon Strategy”
How to use the Siphon Strategy and add more people into your email list
Why you should add each new person to your list into what Stephen called the New Lead Sequence
How to create your own New Lead Sequence
How to leverage all of this new content into optimized blog posts for your website
How all of this content builds out what Stephen calls, “The Infinity Loop” and will drive revenue for you